Article
Change
Community
Generosity
4 min read

Poverty is part of the blueprint on newbuild estates likes ours

Building community is about more than how many bedrooms you’ve got

Imogen is a writer, mum, and priest on a new housing development in the South-West of England. 

A render of a new housing estate showing a road, wooden fences and clapperboard hosues.
A developer's render of a new housing estate.
Modunite Ltd on Unsplash.

Enter a newbuild property, and the first thing you’re greeted with is sparkle. The thick dust of construction has been wiped away, and everything is so clean, so tidy, so… new.   

If you’ve bought such a property, you will have likely had a meeting during the purchasing process to  ‘choose your options.’ During this meeting you will surprise yourself at your attention to detail: working out which plugs require USB connection; how many spotlights you want in the kitchen; what colour the cupboards should be, and what kind of flooring you’d like. Who knew that flooring was such an expensive, and extensive decision.  

For some of my new neighbours, however, the process has been a little different.  

As with all newbuild developments, there is a requirement for 10 per cent of it to be made up of affordable housing. On an estate as big as ours, that means approximately 200 homes. ‘Affordable’ is a relatively broad category, with schemes including shared ownership and discounted rates for first-time buyers included alongside social housing. In reality, affordable housing is still not affordable for everyone.vOn arrival at your new affordable home, you are unlikely to find the spotlighted kitchen, the USB plug sockets, and extensive pre-laid flooring. These are all unaffordable extras. Instead, you are greeted by your bare, naked subfloor. Under our newbuild fluffy carpets lie cold and hard ground. In new social housing, this means a dusty floor for little feet to take first steps on. 

It was perhaps naïve of me, but I had assumed that flooring was a relatively essential element in a house, even if it’s social housing. I was wrong. Even when a previous tenant has had flooring fitted it can be removed between occupancies. Hygiene-related? Maybe. But perhaps the blanket ban on flooring could be reconsidered.  

On our housing development, social housing is mixed in with privately-owned properties. Detached five-beds sit just down the road from terraced socials – but the distance between the lives of their inhabitants is significantly bigger than the distance between their homes. There is already reputational differentiation between streets.  

Then there’s the geographical positioning. There is no prescription of how social housing needs should be spread across the development. In our case, it is weighted heavily towards the first few stages of building. As building progresses, houses will get bigger and the distance between them more spacious. In keeping with the locality, the back end of our development will see more palatial, less ‘affordable’ homes. Putting affordable housing up front means that the 10 per cent quota is achieved, publicised, and the existing county culture protected. It also means that these early stages of our development will actually be more heavily populated with social housing. Perhaps even attempts at integration of affordable housing will be undermined by this planning strategy.  

As we live and do life on our new development, I have been privileged to meet lots of different people from lots of different backgrounds and in lots of different housing. Some are first-time buyers, who have struggled to save a deposit and work long shifts to cover the mortgage repayments. Some are experienced homeowners, who have upgraded to bigger homes and bigger mortgage repayments. Some (like us) have become homeowners, only through the generosity of parents and through shared ownership schemes. Some are social housing tenants, paying rent on homes that will never be theirs.  

In this mixing pot of society, we are trying to build a community that supports all. Just over a year ago, my husband and I moved onto the estate with our boys to start a new church. With the help of others, we aim to be at the centre of a thriving local neighbourhood.’ This means being committed to community; loving our neighbours, no matter who our neighbours are. Because Jesus doesn’t care where people live or where they came from. Jesus doesn’t care how many bedrooms your home has, or what percentage of your home you actually own. Jesus doesn’t care whether or not you have adequate flooring.  

He also acknowledges the dusty, dirty feet of his followers. He sends them into strangers’ homes with a message of peace, their dusty feet only to be shaken off on the way out. I suppose this means their feet remain dust-coated and mud-caked while they’re there. So, while we are here, perhaps we will also have dusty feet - with or without carpets. 

Support Seen & Unseen

Since Spring 2023, our readers have enjoyed over 1,500 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief

 

Article
Comment
Economics
Sustainability
4 min read

Black Friday: don’t shop, try stewarding instead

We're so fallible to consumer culture. Here's how to counter it.

Rosie studies theology in Oxford and is currently training to be a vicar.

A phone screen is held up, showing a shopping page, behind a window displays a Black Friday Sale banner.
CardMapr.nl on Unsplash.

Have you noticed how many times in the last 24 hours you’ve been targeted or tempted by a Black Friday marketing campaign?  

It’s estimated that we can see anywhere from 50 to 400 adverts per day - on TV, billboards, online, and, more than ever, through social media. I’ve never felt more seen and known by the Instagram algorithm, and many of us have experienced items popping up on our feeds which we were talking about with friends only hours before. Is it possible to resist such incessant and elaborate marketing schemes? 

In the lead up to Black Friday this year, I’ve been looking out for a new vacuum cleaner (the rock-and-roll life of a thirty-something year-old). Having done all the research, I’m now poised to cash in on the discounts, regularly refreshing my Argos and Amazon tabs for the latest prices. 

But, as I’ve been comparing the relative pros and cons of cordless versus cylinder vacuums (and marvelling at the development of anti-hair wrap technology), it’s been difficult not to have my interest piqued by various other products being put under my nose by these websites, too.  

And difficult not to feel like, if I don’t act quickly, I’m going to miss out on an offer that’ll not come around again. It’s almost as if these marketing executives know how my brain is going work - even before I go online. But are we humans really as transparent as that? 

Netflix’s new documentary, Buy Now? The Shopping Conspiracy, says that we are. It profiles several ex-insiders from the world’s biggest brands, who expose the manipulative tricks used by these corporations to make us buy more, and the extent to which our desire for endless consumption has been cultivated and capitalised on by design.  

It seems that we humans, evolved and intelligent as we like to believe ourselves, are still fallible to serve the things which were designed to serve us. And the consequences are far-reaching. Online shopping may have dehumanised the consumer experience, but we remain connected to people around the world by global supply chains, and it is individuals and communities whose livelihoods are most dependent on the availability and quality of natural resources, and who live closest to the land, who reap the harmful effects of our incessant buying habits.  

Hazardous e-waste, for example (including discarded laptops, phones, and TVs), is rising by millions of tonnes annually. The UK is a particularly bad offender for illegally exporting toxic e-waste around the world, dumping it in landfills where it releases toxic substances such as mercury, zinc, and lead into local water and soil supplies. 

Back here in the UK, we can feel like such small cogs in such a huge, capitalist machine, that a lot of this seems beyond the realms of our human agency.  

There is certainly value in being savvy with our spending power as consumers. In doing the research to get the best Black Friday deals, as we tighten the purse strings and navigate what has become a protracted and painful cost of living crisis for many. It can be hard for Christmas not to feel like an unavoidably expensive time of year. 

But, perhaps there is also an opportunity to take small, subversive acts of resistance against this dehumanising consumer culture. Actions which reclaim our humanity and human agency, and which recognise our global interconnectedness. 

For example, maybe you could resist the urge to impulse buy something this weekend, by stepping away from the screen to make a cup of tea or go for a walk outside, before clicking ‘Pay Now’. 

Perhaps we could get better at comparing companies’ supply chains and ethical brand ratings, using our spending power to support those which align best with our values. 

And, when we’re making a purchase, let’s take a moment to be grateful for the things we already have, the items we’re buying, and the people who made them. 

The Christian faith invites us to reframe how we see our money and belongings through the lens of stewardship. It’s an underrated principle in today’s context. Stewardship goes beyond just thinking about how we spend our income, to the inherent responsibility we have as humans to look after the world around us, recognising that the earth’s resources are not ones we are entitled to, but are gifts which sustain life. 

The principle of stewardship makes it impossible to hide behind a screen and to ignore the impact which our spending decisions have on people and communities around the world, however far removed from our lives they seem. It invites us to use our money and resources to invest in things which will serve us - and others - well, and tells the world that it matters that we challenge systems which perpetuate economic and environmental injustice. 

And, if I happen to miss out on that vacuum cleaner while I’m out for a walk this weekend, at least it’s less than a month until the Boxing Day sales hit our screens.