Essay
Comment
Identity
Politics
7 min read

Outsourcing our identities: the corrosive effect of political tribalism

Political identities need to connect with core identities, Andy Flannagan reflects on how political disagreement can distort the lives of participants.
Across the heads of a roadside crowd, men wearing orange sashes and military band uniforms march along.
An Orange parade in Larkhall, Scotland.
Ross Goodman, CC BY 2.0, via Wikimedia Commons.

I spent the first 24 years of my life in Northern Ireland. I am incredibly proud to say that it is my homeland. I am still a regular visitor. I love it. I love the people. However, that doesn’t change the fact that my beautiful, yet broken home provides a disturbing case study in what can happen when two communities live in the same space, but separately.  

That is sadly what is happening in the USA right now, and increasingly what is happening in the UK too. What is at the root of an inability to co-exist with those with whom we disagree? There are many answers to that question. I am not saying that what follows is the only answer, but that perhaps some ancient realities underly our present-day struggles. 

When we hold too tight to an identity and someone pokes it, we get angry. But what shifts us from holding something healthily to grasping it with a clenched fist? 

It is difficult to have an academic discussion about where the border (if any) should be in Ireland. The hurt and history go deep. Reactions are visceral. You only have to note the violent responses to a green, white and gold flag flying on a civic building, or an unwelcome red, white and blue kerbstone appearing overnight to realise that something deeper is being triggered. Similar to the ‘culture war’ issues that plague our present, these coloured symbols illicit emotional reactions because they challenge our very identity.  

When we hold too tight to an identity and someone pokes it, we get angry. But what shifts us from holding something healthily to grasping it with a clenched fist? In the political realm these tribal identities may be conservative, progressive, brexiteer, remainer, Democrat, Republican, or many others. 

We all need what I would call these ‘secondary identities’ to survive and get things done in this world. We need a sense of belonging to a tribe. But without a strong primary identity, we cling to these secondary identities so tightly that we are unable to engage healthily when someone challenges them. I’ll put my cards on the table. I believe that the primary identity of every human (whether we believe in a deity or not) is that we are made in the image of God. We have divine DNA in us. It’s the common thread of our humanity, designed to represent (or image) the kind, just leadership of God to the world. 

This is our core identity. This is the thing that people should see if they bite into us like a stick of rock. But if we lose connection with that core, we will still find our identity elsewhere. Our God-given desire to get a sense of who we are and where we fit in continues to operate.  

The problem with idols is that once you give your primary allegiance to them they exact an increasingly large price from you, without you even noticing it. 

The ancient scriptures also give us a useful language for what happens when we give over too much of our identity to a cause or group. The nation of Israel were experts at doing this. In their bones they wanted to worship something or someone, but rather than the hard yards of a mystical journey with a God who was often playful or invisible, they chose the more tangible, internet-speed version and created an idol from what they already had and what they already knew. Cue golden calves and strange statues. 

This grasping for simplicity, and tangible immediacy, helps to explain why Brexit or wokeness have become an idol. And why Trump has become an idol too. In Northern Ireland, the Irish flag has become an idol, as has the Union Jack. And the problem with idols is that once you give your primary allegiance to them they exact an increasingly large price from you, without you even noticing it.  

We often talk about shifts in culture without recognising that the word culture is derived from the same root as the word cult. ‘Culture’ provides invisible, uncontested leadership – it is that which we presume to be true, without stopping to question it, as we would not question a cult leader. 

This is about avoiding the outsourcing of our identity to things that may be good, but that shouldn’t control us. 

In my work with Christians in Politics, bringing Christians together from across the political spectrum, I have become fairly good at spotting when folks start to lose touch with their primary identity. You notice it from the visceral, speedy reactions on social media, subliminally prioritising their immediate emotional state above the emotions of others.  

Sadly, this accelerated during the COVID lockdowns, when it was all too easy to spot the radicalisation of previously fairly centred people. More time than usual on social media, more fear than usual from living through the global pandemic, all leading to them spending more time down algorithm-induced rabbit holes. 

This is not about the elimination of emotion. Nor producing an anodyne, academic, rational public square. After all, many who believe that they are made in the image of God also follow the human who they believe perfected that image, and he spent plenty of time raging against injustice and turning over tables.  

This is about avoiding the outsourcing of our identity to things that may be good, but that shouldn’t control us. Such things should influence us, but they shouldn’t forge us.  

The term idol is useful as it is now in popular usage thanks to TV shows like American Idol. Something in us knows that such here-one-minute-gone-the-next celebrity is not exactly bad for us, but also that such celebrity does not exist without a large number of people giving inappropriate amounts of time and attention (proportional to their talent) to these celebrity lives. 

There is a reason people try to keep religion and politics away from polite dinner table discussions. 

The challenge is that the most toxic idols are often actually really good things. Money. Food. Sex. These are good things. But as many of us know, if they start to control us rather than serve us, our happiness, waistlines, and marriages may be in trouble. With this understanding we can affirm someone’s political activism and enthusiasm as a good thing. We can affirm a political ideology as broadly helpful, but critique it when it has clearly become an idol in someone’s life, commanding time, energy and in real senses – worship. 

There is a visceral quality to our present debates that goes far beyond the discussion of policies. The enraged offence and wild language thrown at the other side speak of a deep and unhealthy suffusion of our identities to these tribes. 

The reactions we see on social media are the reactions of a child when their iPad is taken away. It is primal. Bearing in mind the toxicity of the social media-scape, it is easy to see how tribes are needed for protection, but if our responses to every situation are the knee-jerk reaction of our tribe, then we leave no space for breath, reflection or even prayer. And there is certainly no time to consult some ancient wisdom. There is a reason people try to keep religion and politics away from polite dinner table discussions. Nobody likes their identity being questioned. But rather than avoid these subjects, could we instead be so rooted in our primary identity that a disagreement doesn't have to lead to the end of fellowship and embrace? 

Tom Wright often points out that in life we will always need progressive (things need to change) moments but at times we also need conservative (things need to stay the same) moments. History is littered with both being significant. To pretend that one is always more important than the other is intellectually vacuous.

Our 'othering' of them renders them less human in our eyes and we are then able to countenance appalling things happening to them,

The same is true of parenting. There are times when a progressive response is required (okay you can start eating solid food now) and times when a conservative response is required (no, we still don't pour milk on the laptop). On a more serious note, discussions around parenting styles that sit on a spectrum between earth-motherly co-sleeping and Gina Ford military drilling are another good example of when disagreements within and between families get visceral. Again, it is because we don't just feel that this is a theoretical discussion. So much of our identity is unhealthily tied up in our insecurities around parenting that we feel that our very person is being attacked. The political and parenting spectra are eerily similar. 

Failing to remember that we are all made in the image of God and all part of the one human family also leaves the door open to the next level of ugliness – it leaves us able to dismiss' those we disagree with. They become people who are easy to label, mock, and dismiss. Our 'othering' of them renders them less human in our eyes and we are then able to countenance appalling things happening to them. They may become people we would rather see removed from proceedings than have reconciled to us. We forget the words of theologian Vinoth Ramachandrara, who said that:  

"when you stand face to face with another human being, made in the image of God, you are standing in the presence of a vehicle of the divine".  

Yes we need to be part of earthly tribes, but we also mustn't lose our identity to the tribe.  

Article
Comment
Digital
Sustainability
5 min read

Big Tech is gaslighting us into waste

After being nudged to ditch yet another working device, I’ve had enough

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

A flat screen on a desk displays a colourful pattern.
BoliviaInteligente on Unsplash,

I wasn’t supposed to write this article. Actually, I was going to about a month ago. But I decided against it because I had a good experience with a Big Tech company, but today I changed mind. Let me start from the beginning.  

Back in 2018, I bought a Samsung flatscreen TV for a flat I was renting in Southfields, if you don’t know South London well, that’s basically Wimbledon. I had just moved back to London. I remember I was excited about it because I hadn’t bought a TV for any of the other places I had lived in. I remember doing all the research. I wanted a Samsung because I am not an Apple person. I couldn’t afford the latest Samsung flatscreen, so I got a mid-range one. It was just as good as I thought it was going to be. In fact, I was pleasantly surprised by the quality for the price I paid. 

When I moved back home during the pandemic, it became the kitchen TV and is still going strong. This Samsung TV is fantastic. The picture is crisp. If I am streaming a show in HD, it gets even better, noticeably better. Compared to the new, bigger TV, in the front room, it’s like night and day. Imagine my surprise when, some of the apps I regularly use on my good old kitchen TV stopped working. The TV works perfectly, but the apps no longer support my TV. In other words, Samsung and the app providers want me to buy a new TV when my TV is not broken. How can I throw away or upgrade a TV that isn’t broken? 

Now you might be thinking it’s not necessarily a deep concern to hold. But this has happened to me before. My tablet, yup, another Samsung product, works perfectly well. It does what I want it to do. I bought it in 2020. I have no need, reason or desire to upgrade or buy another tablet. I was absolutely fine. That is until earlier this year, when Samsung rolled out a software update. My phone was updated automatically. The user interface changed, security is better and Gemini, Google’s version of ChatGPT, has been integrated into my search engine. The update was so transformative, that I questioned why my tablet also hadn’t updated automatically. I kept refreshing the updates screen, hoping it would come through, but nothing happened. So, as any self-respecting millennial would, I googled it.  

What did I find? Samsung is no longer providing updates for my tablet. It is five years old, how does that even make sense? Again, I find myself with a working product, no scratches, no malfunctions, no problems whatsoever. A product I love but I am again being forced to eventually ‘throw it’ because Samsung have stopped providing software updates for it.  

In sharp contrast to Samsung's sudden obsolescence in my life, I was left delighted after, yet another tech fail instead led to a positive outcome. Last month, the screen on my Fitbit suddenly stopped working. My steps and sleep were still being captured and recorded in the app, I just couldn’t see anything, including tell the time.  As you would expect, I thought, ‘Here we go again, another Big Tech company forcing me to buy another product’. I had determined I wasn’t buying a new Fitbit. Instead, I decided I would contact Google. In the Fitbit app, you can get Google to call you back. So, I did and immediately, I found myself speaking to a lovely gentleman in San Francisco. Within five minutes, we concluded that there was a genuine fault. I sent my broken Fitbit off and two days later I received a refurbished replacement. After this experience, I felt okay again about Big Tech. I was in a good place, no need to write this article. Until today.  

This afternoon, as I opened Microsoft Word. There was an announcement. From 14th October 2025, Microsoft will no longer support Office 2019. I am actually shaking my head in disappointment as I type this. Why is this a big deal? When I bought my PC in 2020, I made a deliberate choice to buy the packaged version of Microsoft Office and make a one-off payment. I did not want to entertain or engage in Microsoft’s attempt to turn a packaged good product, Office, into a subscription product Microsoft 365, to extract more money from me in the long run. But here I am again, being forced to do away with a perfectly good, working product by another Big Tech company all in the name of profit.  

These things annoy me because I am being coerced into making choices that go against my value system. I would not describe myself as overtly climate conscious, but I am against waste. I do not subscribe to the idea of a culture that creates and fosters a society driven by consumerism at the behest of profit. Whilst Microsoft, isn’t asking me to throw away a physical product, its actions are causing me to think it is okay to do away with a perfectly decent product for no good reason. The only reason why Samsung and Microsoft are forcing me to change my working products, products that I am happy with is, so that they make more money. I am loyal to them. I have nowhere else to go. They provide a good service we have all encountered, the gradual, then sudden decline of our phone batteries around about the 18-month mark. Another example of unnecessary waste.  

It all feels a little disheartening. We can no longer take these brands’ values at face value. Excellence and quality no longer mean superiority and long lasting. Instead, they mean ‘excellent until we release a new version next year when you ought to buy again or else we will stop supporting you’. No wonder we are all slightly suspicious of Big Tech, we don’t believe they represent what they say represent. We no longer trust that their ‘yes means yes and their no means no’. 

Sadly, in politics the climate discussion has been reduced to a debate around the viability of achieving net-zero in x many years. But what would happen if we broadened out the conversation, and we looked a little bit deeper into the areas of genuine waste. Areas where our consumerist profit driven approach is forcing us to waste rather than steward the world’s limited resources. What would it look like if governments held corporations accountable for practices that force consumers to buy more than they need? Not to stifle innovation or growth but to stop waste. I don’t want to throw away my phone, tablet or TV but sadly Samsung is forcing me to. That just can’t be right. 

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