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Christmas survival
9 min read

Navigating your reality of Christmas

Recounting how Christmas changed for her, Lianne Howard-Dace re-evaluates the story and experiences of the season.

Lianne Howard-Dace is a writer and trainer, with a background in church and community fundraising.

A shopping street is crowded by taxi cabs and buses while above it a Christmas illumination of an angel hangs over all.
Jamie Davies, via Unsplash.

When I became a Christian thirteen years ago, I had to figure out how I might blend the sacred and the secular and rediscover what Christmas meant to me. 

Each December, millions of people celebrate this occasion, without faith or religion necessarily playing a role. Nearly 90 per cent of people in the UK celebrate Christmas each year, despite only around 46 per cent of people identifying as Christians and only 5 per cent regularly attending church.  These people create memories for their children because they cherish the ones their parents created for them. They decorate their house because it feels good to break up the darkness of winter with a riot of light and colour. They gather with their loved ones because it’s great to have an excuse to catch up. They eat and drink together because there are few pleasures greater than enjoying Yorkshire puddings and roast potatoes with your nearest and dearest. These experiences may even be quite spiritual, though they won’t always be recognised as such. 

Of course, the secular Christmas has taken on a mythology of its own. The image I have painted above is true, but it is not the whole picture. Whatever our beliefs, we need to be careful not to make an idol of the “perfect Christmas”. Not every family can afford to eat lavishly. Not everyone has people to celebrate with. For some, late December may mark a different anniversary altogether, and be a hard time of year. Even as someone who would readily say they love Christmas, I have had my fair share of family and romantic dramas that have made some years hard.  

If all you’ve ever known each Christmas is a turkey roast and visits from Santa, how can you look beyond the gift-giving and feasting which you have previously focused on, to discover the Jesus narrative within Christmas? You do not have to discard all those other things if they bring you joy, but you will start to notice that there is more going on in the marking of this holiday than you had previously considered.  

Underneath the tinsel and baubles you will find Mary and Joseph in a cattle shed, with the infant Jesus lying in a manger. Perhaps there will be animals, and visitors bearing gifts as well. And you will think that you know the story. You’ll remember your role as a shepherd in a school play and playing silent night on the recorder. You’ll remember that Christmas is all about the birth of Jesus. And Jesus is the son of God, or something like that? 

An all-powerful God could have revealed themselves to the world in an infinite number of ways. They could have come as a giant, towering over everyone. They could have arrived in a fiery chariot pulled by snow-leopards. They could have come riding a robot, ready to overthrow the Romans. 

If the school nativity play is your primary reference point for what Christianity has to offer your life, what does it really tell you about Jesus, and why he matters? Familiarity breeds contempt. So, many people see the nativity scene year after year and dismiss it out of hand. The son of God being born as a baby 2,000 years ago is just a fairy tale. It blends in amongst the snowmen and reindeer, as just another motif of the festive season. 

The nativity has become deeply sanitised and is so far removed from our modern way of life in the Global North, that for most it can be hard to see what it is trying to tell us. And if you never enter a church or meet any Christians, who is going to show you? Even as someone who was inquisitive and interested in spiritual things, for a long time, I compartmentalised the ‘churchy’ bit of Christmas as something for other people.  

In looking again at Christmas I have found that yes, it tells us a lot about Jesus. But also, it tells us so much about God the Creator. An all-powerful God could have revealed themselves to the world in an infinite number of ways. They could have come as a giant, towering over everyone. They could have arrived in a fiery chariot pulled by snow-leopards. They could have come riding a robot, ready to overthrow the Romans.  

But instead, at a time when 30 per cent of infants didn’t live to see their first birthday, God comes to earth as a baby. A tiny human with a soft bit on the top of his head and blurry vision, who can’t stay awake for more than an hour or so, and needs his nappy changed every half hour. That speaks to me not of a God who is far, far away in some magical realm, or a God who wants to control and oppress us, but of a God who deeply understands and respects the human experience. Who is right in the amniotic fluid, and the blood, and the crap of life, with us. 

Believing that Jesus is not just the Son of God but also, somehow, Godself at the same time, can take some serious mental gymnastics when you approach it as a cerebral exercise. But when you allow yourself to see and feel the stories afresh, and ask yourself what each of them is revealing about God, God’s relationship to us and God’s relationship to our world, it can start to make an odd kind of sense.   

I remember how full my heart was when I learnt that the name you’ve maybe heard Jesus called in carols – Immanuel – actually means ‘God with us’. For me, discovering this gem hidden, tucked away beneath what I thought I knew about Christmas, was extraordinary. Because, God had been with me all along. 

God was with me that first disorientating Christmas after my parents’ divorce. God was with me when I was 19 and randomly went to Midnight Mass after four gin and tonics. God was with me when the dog ate our gingerbread house, roof and all. And God was with me when I laughed at my nephew trying his first Brussels sprout. 

But the incarnation – the humanity of Jesus – being so pivotal to my faith, I actually find great comfort in envisaging Jesus’ birth as messy and complicated, as the rest of us. 

When I think about what it means for God to become a flesh-and-blood person, I find it can be helpful to imagine the humanity of the nativity. To add a layer of realism we don’t often see. Now, I have never given birth, but unlike many childless, or childfree, people in the West, I have witnessed a birth. With the confidence gained from having endured childbirth twice already, when my mum went into labour with my brother, she refused to go to hospital. I think her exact words to my dad were, ‘The midwife can ******* come to me’.  

This happened early one June morning in 1992, and I, aged six, was awoken around 6am by my mum’s screams. Going to investigate what on earth was going on, I was surprised to find my nan open the door to my parents’ bedroom. She told me that the baby was coming, and that I should go and occupy myself by getting ready for school.  

Having had the birds and the bees talk at a relatively early age, I was quite keen to get a good look at what was going on. I couldn’t see much, as there were four or five adults crammed into the modest master bedroom of our terraced house. But I could see my mum in the birthing position, I could sense the intense nature of what was happening. And, even after my nan closed the bedroom door, I could hear the noises. Few on-screen depictions of birth have come close to really capturing what happened in our house that morning, even on my beloved Grey’s Anatomy.  

I went downstairs to make myself a bowl of cereal. I have no idea what my then three year-old sister was up to at this point, but it’s quite possible she slept through the whole thing. After watching some classic 90s kids’ TV (Playdays, anyone?) I went and changed into my little grey skirt, white polo shirt and navy sweatshirt to get ready for school. I then went to brush my teeth, only to be confronted by a disembodied umbilical cord in our bathroom sink. I must have made a commotion at this stage, because I remember the midwife coming to explain what this peculiar mass of blood and veins and tissue was, and suggest that I brush my teeth over the bath on this occasion.  

My mum couldn’t avoid hospital completely, and she and the baby went off in an ambulance; she for stitches and he for routine checks. As they were bundled off, my nan and dad came downstairs carrying the double mattress which had just welcomed my little brother into the world. It was practically soaked through and they balanced it on top of the rotary airer in our garden to dry in the spring sunshine. Of course, I delighted in the opportunity to regale my whole class with all the graphic details of this experience when I eventually arrived at school. 

It seems to me that if Jesus himself is not spared a painful, bloody death, it’s unlikely to me that Mary would be spared a painful, bloody birth. Let’s not forget that the gospels were written by men, who were likely removed from the messy women’s business of birth, and perhaps wouldn’t have seen how powerful including this might have been. 

Perhaps people find it respectful to narrate the birth of Christ in a clean and painless way. If Mary is the virgin mother of Christ, or even immaculately conceived herself, then surely she would’ve been spared the birth pains which Eve inflicted on her sisters? But the incarnation – the humanity of Jesus – being so pivotal to my faith, I actually find great comfort in envisaging Jesus’ birth as messy and complicated, as the rest of us. Perhaps Mary had terrible morning sickness throughout her pregnancy like my sister, perhaps Jesus was born earlier than expected like my cousin, perhaps he had the cord round his neck like me.  

We can take what is good and true and life-giving from wherever we find it during the Christmas period. 

It would be easy to end this article by saying that once you become a Christian and you know what Christmas is really all about, you should become worried about it being secularised and not taken seriously. You should drastically change your own behaviours and practices around Christmas. But this would miss the fact that God was already with us all along, even if we didn’t realise it.  

For those of us with a foot in both camps of the sacred and secular Christmas, the journey doesn’t end when we find faith. There are certainly things we’ll want to re-evaluate - the rampant commercialism of Christmas for one thing - but we don’t need to throw the baby out with the bath water. Having unpicked what we thought we knew about the Christian Christmas, we can rebuild, reconnect and redefine what Christmas means to us now. We can create our own traditions and work out how to interweave them with those of our friends and family who may not share our faith.  

I’ve never actually been to church on Christmas morning, because there are traditions in my family that I do not want to miss. The croissants and jam we eat for breakfast in our PJs every Christmas morning are a sign of God’s abundance. I will find a lull in the day, when others are snoozing or watching TV, to pray a prayer of gratitude for them. I will have spent the month leading up-to Christmas attending services and events to help me reflect on and anticipate the coming celebration of Christ’s birth. I’ll also have eaten a chocolate every day to help me count down to the day itself. And after we’ve had our Christmas dinner on Christmas Eve (very Scandinavian, I know), I will go to Midnight Mass. That is the moment when it works for me to really immerse myself in the faith aspects of Christmas. 

We can take what is good and true and life-giving from wherever we find it during the Christmas period. We can celebrate loved ones reuniting, and that the days will soon become longer, not in spite of what we now know about God and Jesus, but because of it – because of the richness and new dimensions it adds to our lives. When we know that everything is a gift from God, it makes the presents our friends and family have chosen for us all the more significant, not less. 

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Identity
6 min read

Identity is more than mere branding, ask WH Smith

It's not just nostalgia that's being generated by the retailer's demise

Roger is a Baptist minister, author and Senior Research Fellow at Spurgeon’s College in London. 

Cyclists and pedestrians pass in front of a WH Smith store front.

So, alas, no more WH Smith on the British High Street. Then, to add insult to injury, the chain of shops will be rebranded by the private equity firm, Modella Capital, as TG Jones. A move to ensure the stores retain “the same sense of family”. 

Really? 

I was surprised. Not by the news. We’ve seen so many once famous names disappear, another one is hardly noteworthy. But no, I was surprised by my reaction when I heard. 

I’m not quite sure what the emotion was. It nestled somewhere between 

“NO!” 

and, 

“They can’t be serious!” 

Somewhere between warm-hearted nostalgia and gob-smacked incredulity. 

I have loved Smith’s since forever. As a boy, in a small market town in Norfolk, the kiosk at our railway station was where I went to buy my Commando war story comics. As a teenager it was the music and video department I frequented. Then, newly married it was photo albums followed by all the school supplies of pencil cases and folders our growing family needed every August. Our memories exert a powerful influence on us. 

But the nostalgia goes deeper than that. It is a British institution. WH Smith and Sons, as I originally knew it, began life in 1792 in a news vending shop established by Henry and Anna Smith in Little Grosvenor Street in London’s Mayfair. 

Their grandson, William Henry (of the WH) joined the firm as a partner in 1846 and was responsible for their expansion through railway stations. Taking advantage of the boom in rail travel their first news stand was opened at Euston Station in 1848 by securing exclusive rights to operate with North Western Railways. This was swiftly followed with a similar deal with Midland Railways. 

Across the years innovative entrepreneurship has been part of who they are. They pioneered wholesale warehouse distribution through their sites in Birmingham, Manchester, Liverpool and Dublin. 

Then, along the way, in 1966 they introduced a 9-digit code to improve their book reference system. Eight years later their Standard Book Numbering (SBN) system had been universally adopted as the internationally recognised ISBN classification on the back cover of every published book. 

Their company history also includes novel initiatives like a circulating library, a travel agency, the DIY chain Do It All, a 10-year ownership of Waterstones, satellite TV with their own sports channel in the mid-1980s, and more recently, in-store post offices and the online personalised greeting card brand, Funky Pigeon. 

Smiths is a company that is deeply embedded in the life of our country. It’s deeply embedded in my life story too. Of course I’m going to feel nostalgic about it. But, do you know what, I can’t remember the last time I went into one of their iconic shops and actually bought something! 

And that’s probably it, at least in retail. Any nostalgia on my part is, at most, only of the wistful variety. 

As important as our personal history and heritage are in helping us understand ourselves, life is provisional, and our identity can change. 

While the High Street shops do remain a going concern, it is their travel hub network in airports across the world that make the serious money and will retain the WH Smith branding. Hence, the change of name to TG Jones and the source of my “gob-smacked incredulity”. 

Now it is easy to understand how a move from WH Smith to TG Jones makes a lot of sense. Modella Capital were swift to affirm that it is “business as usual”. All the stores will remain open, doing what they do now, with all the staff retained. Two initials and one of the most common surnames is replaced by two initials and one of the most common surnames. 

Now the juxtaposition of Smith and Jones is very tempting in its offer to reference specific 1970s or 1980s TV shows. From a marketing perspective it is so cheesy, at least to anyone over 60. But to put that aside: what is in a name? 

WH Smith is a 233-year-old company and remained in the hands of the family until 1972. It has a heritage that has real substance behind it. It is the genuine fruit of all that has gone before. TG Jones is a fiction. A necessary invention to fill the gap, to provide a new name in place of an original that has migrated elsewhere. As Charlotte Black, chief strategy officer at Saffron Brand Consultants observed: 

“It feels incredibly close, a poor mirror of WH Smith and not necessarily very well thought through … I would say it feels hasty – an ‘insert here’ strategy – and a bit of a missed opportunity.” 

Ultimately, it’s about identity. Superficially it appears that a genuine history is being supplanted by pure fabrication. Any “sense of family” in TG Jones is vacuous because TG Jones never existed. There is no back story. 

WH Smith, on the other hand, does have a back story. Yet, having been a company run by shareholders since shortly after the second world war, how real is the “sense of family” there either? This is not the proverbial ‘mom and pop’ store. It is actually a corporate leviathan. There might be a sense of rootedness in the name, but a “sense of family” disappeared a long while ago. 

Now, with the name gone, the High Street shops have even lost that sense of rootedness, however tentative it had become. Where does that leave their identity? I’m sure the branding consultants and marketing departments have been all over this. However, identity is not established just by saying that something is so. 

Thinking about Smith becoming Jones then sent me down a rabbit hole of thoughts. So, bear with me here. 

We all know about identity because we all have one. 

At any given moment in time we are the product of a complex interplay of things. From our families and where we grew up, to the choices we’ve made and those that are foist upon us. The experiences we’ve had shape us. They make us into the people we are and help define our identity. 

Yet nothing is set in stone. There is something intrinsic to life that is dynamic, ever-changing and open to all kinds of possibilities. It is dynamic and multi-dimensional and alive to endless possibilities. 

In this sense, life is not deterministic, and our identity is not fixed. How we see ourselves and how others see us can change. As important as our personal history and heritage are in helping us understand ourselves, life is provisional, and our identity can change. 

That change can be evolutionary or revolutionary, it can come from inside ourselves, or result from our responses to what comes at us from outside. Life is a constant process of becoming who we are. Our choices matter. They have consequences. Nothing stands still. 

The possibility of turning life around, the opportunity of making fresh starts and hopeful visions for a better future have proven to be the bedrock of human resilience. The essential ingredients to ‘pick yourself up, dust yourself off, and start all over again’, to quote the famous 1930s standard. They’re also foundational insights that underpinned what Jesus stood for and taught. Proven across the range of human life, activity and ingenuity 

But back to TG Jones, I think I’m with Charlotte Black, the renaming is hasty, ill-thought through and a missed opportunity. Maybe the name will go the same way as Royal Mail’s abortive makeover as ‘Consignia’ in 2002. Identity is more than branding; we will know it by its fruit. 

In the meantime, when the new regime has established itself, I may swing by to see what they’ve done with the old place. 

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