Article

AI - Artificial Intelligence

Creed

Morality

Spiritual formation

27 November 2023

6 min read

The moral machine: algorithms that give a window into the soul

In TikTok’s algorithm Graham Tomlin saw something that got him thinking. Could it lead to moral health rather than harm?

Graham Tomlin

Graham is the Director of the Centre for Cultural Witness and a former Bishop of Kensington.

A abstract grid of colourful cubes with arrows, crosses and cubes, viewed from above and at an angle

Champ Panupong Techawongthawon's illustration of artificial intelligence.

Google DeepMind on Unsplash.

A few years ago, I was thinking of buying a camera for my wife as a birthday present. I lazily browsed a couple of websites to check out the options. Then something odd started to happen. Somehow, my laptop seemed to think this was a good idea and sprang into action. Whenever I went onto Amazon, Ebay or any other website selling stuff, it kept pushing adverts for cameras at me. Canon or Nikon? Point and Shoot or DSLR? How did it know? Could it read my mind?

It was the first time I noticed the power of the algorithm.

A bit later on, thinking I ought to get up to speed with the regions of social media that I had little clue about, I opened up TikTok and started to swipe upwards (apparently that seemed to be the way to do it). This time I was determined not to like or unlike anything, follow anyone or be followed by anyone. Yet mysteriously, it still worked out what I liked and kept pushing short, addictive videos at me, enticing clips of football, mountains and music along with other random stuff mixed in. How did it know me so well?

It is as old as the hills. The algorithm simply takes the desires of your heart and amplifies them.

Of course, better informed people than me know how all this works. The algorithm figures out which accounts you follow, any comments you’ve posted, clips you’ve liked or shared, and in particular, videos you watched all the way to the end. So, if you linger over a video, it knows you like it. If you rush on quickly to the next one, it makes a mental note that you’re not so keen.

It all feels a little sinister, yet very clever. You often read dark theories of social media, and the way it is re-wiring our brains. Yet when you look a little closer, it is as old as the hills. The algorithm simply takes the desires of your heart and amplifies them. So, if you like or linger over certain videos expressing a particular cultural or political opinion it will send you more of the same. The result is we get confirmed in our own frameworks which never get challenged by others. It's part of why we are so polarised as societies these days. When you ask why ‘the other side’ cannot see the obvious truth that you see, the answer is that they literally don’t see it. They don't see it because the algorithm doesn't feed them the same things as it feeds you.

As a result, TikTok or Facebook is an alarming mirror into the soul – see what it sends you and it just may be that it tells you more about yourself than you would like to know.

Social media like TikTok, Facebook and Twitter (or X) learn to recognise what your heart really desires (not just what you say you do). They notice what you linger over, what catches your fancy and sends you more of the same. They are, apparently, studiously neutral on moral questions. They seem to have no moral designs on you to school or form your soul in particular ways, but are simply a reflection of your own longings. What TikTok, Facebook, Instagram and the others all do is to propel you further in the moral direction in which you are already headed. Which for most of us, is not a great idea.

Now of course there would be howls of protest if TikTok announced a moral code – that it was about to encourage virtue and discourage vice by deliberately sending us improving videos, material that the mysterious people who run it think is good for us. And that is not because we think virtue is bad and vice is good, but because we can’t decide on what virtues we want to encourage or what vices to stamp out. We draw a line at cruelty to children and extreme violence, but not much else. It is also because we hold as sacrosanct the freedom of the (adult) individual to choose his or her own way in life, as long as they don’t hurt anyone else.

Such sites are examplars and vehicles of expressive individualism – not just in the myriads of people who show off their dance moves, sing their songs or act out half-funny scenes on a golf course, but in that they confirm me in me my own wishes. They don’t tell me what to want. But they give me more of what I want. As a result, TikTok or Facebook is an alarming mirror into the soul – see what it sends you and it just may be that it tells you more about yourself than you would like to know.

It matters what we feed our souls with. It matters what stories we allow ourselves to be told.

Such sites appear to be morally neutral. They don’t seem to aim to educate or form you in any particular direction. Or at least they are supposed not to. But of course nothing is entirely neutral.

Funnily enough, it’s not how we bring up children, or educate ourselves. When we bring up a child, most of us have some kind of vague or not so vague moral code in mind. We reward kind and helpful behaviour, and we punish selfish and mean actions. We don’t tend to give more of the same to a child who has eaten the first half of the packet of biscuits, or encourage a brother to hit his sister yet again. We have a goal of some form of moral formation in mind.

Yet, despite our confusion over which virtues to encourage, we need some kind of moral guidance for our wandering and flawed hearts, linked to eyes that are tempted to feast on things that fascinate but are not good for us. Like a glutton who cannot stop eating, even if these sites don’t themselves push extreme violence, pornography, aggression, they offer enough of the soft version of these to draw you in. And it’s not hard to find sites that will take you deeper into the darkness. And those sites will already know the way you are thinking and desiring and are ready to pull you in deeper into the mire.

The problem is not so much with the algorithm. It is with us. Netflix’s documentary, ‘The Social Dilemma’ quotes an alarming statistic - that fake news spreads six times faster than the truth. The reason is not hard to find. We are fascinated by the sensational and alarming rather than something a little more ordinary yet which happens to be true. As one person in the documentary put it: “The internet has a bias towards false information. Because false information makes more money. The truth is boring.”

The moral philosopher Gilbert Meilaender wrote:

“Successful moral education requires a community which does not hesitate to inculcate virtue in the young, which does not settle for the discordant opinions of alternative visions of the good, which worries about what the stories of its poets teach.”

It matters what we feed our souls with. It matters what stories we allow ourselves to be told.

The purveyors of social media are not innocent in this as they do exploit our worst tendencies, but in the end they simply confirm us in our own moral confusion. Yet it does point up the problem in the liberal ideal of leaving ethical decisions entirely up to the individual, to give entirely free choice without any guidance, because with our crooked hearts, it will always end up feeding the darker sides of our characters without a corresponding pull in the other direction, something which Christians called divine Grace.

St Paul wrote to the small group of Christians in Philippi, surrounded by the highly sexualised and violent culture of the Roman empire: “whatever is true, whatever is honourable, whatever is just, whatever is pure, whatever is pleasing, whatever is commendable, if there is any excellence and if there is anything worthy of praise, think about these things.”

I’m not saying don’t watch TikTok. But here’s an idea. Why not try to make it into a morally forming version of what you want to be, not what you are? Exercise a bit of moral direction yourself. If you see a video which you know in your conscience is not good, or is spreading lies, swipe it away quickly. If you see something positive, dwell on it.

If you approach it this way, you might just be able to persuade the algorithm to shape you in good ways and not the bad. It could become a means of growing in goodness, but only if you want it to be.

Article

Belief

Creed

15 April 2025

6 min read

This pub chat brought us to tears

In the debris of the Enlightenment there’s a rising warmth to the mystical.

Belle Tindall

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

Four people sit round a pub table, some look animated, others pensive.

gaspar zaldo on Unsplash

I recently found myself sitting in an Oxford pub, crying with a man I barely know. And I wanted to tell you about it.

How did we, two almost-strangers, find ourselves crying opposite each other?

Well…

Oh, gosh. How do I say this? We were crying because we were talking about Jesus.

We’d both been spending the week at a gathering of academics in Oxford and one sunny afternoon, we, along with the other attendees, had wandered to one of Oxford’s effortlessly enchanting pubs. We ordered a couple of their finest IPAs and found ourselves perched next to each other. I quickly gauged that this guy doesn’t dabble in small talk, so, right there - sat in battered leather armchairs and surrounded by people - we spoke to each other about Jesus. Not in any kind of academic or philosophic manner; we just sort of shared what we think of him, what we feel about him, what we wonder about him.

Ten minutes later, we had demonstrably leaky eyes.

You see, my comrade in tears and I, we’re both Christians. Over the past two-thousand-ish years, that term has come to mean a number of things – it’s become a weighted word. But what I mean when I say that we’re both Christians, is that we love Jesus.

That’s so weird to say, isn’t it? I’m resisting the urge to polish that definition up, to mop up the whimsy and make it more palatable for you. My instinct is to reach for an academic reasoning, a profound way to make what I just said sound less weird. But I’m going to resist. I’m just going to let that seemingly absurd truth blow in the wind.

Can I let you in on something, though? Something a little vulnerable? I love Jesus, but I find him hard to talk to you about. One of two things tends to happen when I try, I get emotional, or I get embarrassed. Neither feels helpful.

Let’s start with the embarrassment, because it’s easier to explain.

We live in the debris of the Enlightenment. We’re materialists, rationalists, all that we see is all that there is-ists. We want certainty, we want prove-ability, we want to stand upon the solid ground of reason. We’ve spent the last century or two valuing cold, hard, facts – not warm, soft, inklings. We’ve repeatedly traded mystery for mastery. And, because of all those things, we’ve ushered in secularism. That’s what we call ourselves, isn’t it? Secular? Those who have outgrown their need of a cosmic saviour, those who have finally burst free of the God delusion.

This story, this event, it teaches me that everything can be mended, including me.

This is my context as much as it is yours, and so, with all of that swirling around me – with secularism acting as the societal stage upon which I stand - my belief in Jesus is odd. I have spent my life feeling deeply unintelligent for believing that Jesus was all that he said he was, I can’t deny that. Secular culture has often had me feeling as though I’ve pulled up a chair, ready and excited to play the game of life, only to find that I hold an old set of instructions. Secularism screams at me, points at me, makes me feel as though I’m wearing an outfit that went out of fashion two seasons ago. And so, much to my shame, I get embarrassed. I play its game, a game I wasn’t designed to play, and I lose.

And then there’s the specificity of Jesus, right?

Even in the corners of culture where secularism is losing its grip and there’s a rising warmth to the transcendent, mystical, unexplainable things – there’s still a guard up when it comes to religion. In many cases, rightly so. People tend to feel more comfortable in the ‘spiritual, not religious’ camp. There’s something self-preserving about allusivity, isn’t there? Saying that I believe in Jesus strips me of that luxury – my association with him means that I’m also associated with two billion other people, and that can be disconcerting. It means I have little control over how I’m perceived by you, nor how I’m represented by them. It also means that my experiential spirituality is housed within a specific story, a framework, a tradition – I don’t get to pick and choose. It’s an all-in kind of thing.

So, every time someone who doesn’t know Jesus wants to talk to me about him – someone like you, perhaps - all of the above does its best to shut me up. It mostly wins and I mostly fail you. If – on occasion – I am able to rip the tape of self-consciousness from my mouth, I get frustratingly emotional. And that reaction is slightly harder to explain.

I don’t interact with Jesus as a metaphor, an archetype, or a symbol. You may think me delusional, but I’ve decided to take him at his word, to live as if he was everything that he said he was – fully God, fully human, the whole she-bang. And I take the same approach to Easter – the festival that celebrates the thing I believe to be the truest – Jesus’ resurrection. His death and subsequent un-death, what T.S. Eliot calls: ‘the still point of the turning world’. What Dr Martin Shaw regards as ‘the most extraordinary act of love, so catastrophic in its beauty, we’re still in shock two thousand years later’.

The realness of it all moves me. It, just as Martin has diagnosed, shocks me. This story, this event, it teaches me that everything can be mended, including me. It brushes against my deepest longings, it silences my loudest fears. And Jesus, the God-Man at the centre of it all? I feel the truth of him in my bones, his love courses through my veins, his friendship makes my eyes sting.

I feel silly saying all of that – knowing how such sentiments have no home in the secular world we’ve built up around ourselves. And so, I feel paralysed by the need to boil it all down to ‘five facts that prove the resurrection happened’. But I just can’t seem to master it.

Instead, I wonder if it’s alright that the truth of the event is found in two near strangers inexplicably crying in a pub. Two near strangers being unspeakably moved by the real-ness, the here-ness of a man who was executed two-thousand years ago. Two near-strangers who – despite it going against their (or, at least, my) self-aware sensibilities - were forced to accept that their tears picked up where their words had left off.

Is that kind of proof acceptable to you? After-all, I’ve never known of someone to weep over a good metaphor, an intelligent myth, or a profound philosophy.

I’m not opposed to placing the claims of Christianity under the microscope, indeed, I do it myself (when you’re not around, obviously). I’m simply opposed to it being the only means by which we can assess its truth. Afterall, I’m never more certain of its truth than when the only thing I have to show for it is an embarrassing display of tears.

Celebrate our 2nd birthday!

Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free.
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief

Give now