The moral machine: algorithms that give a window into the soul

In TikTok’s algorithm Graham Tomlin saw something that got him thinking. Could it lead to moral health rather than harm?

Graham Tomlin

Graham is the Director of the Centre for Cultural Witness and a former Bishop of Kensington.

A abstract grid of colourful cubes with arrows, crosses and cubes, viewed from above and at an angle

Champ Panupong Techawongthawon's illustration of artificial intelligence.

Google DeepMind on Unsplash.

A few years ago, I was thinking of buying a camera for my wife as a birthday present. I lazily browsed a couple of websites to check out the options. Then something odd started to happen. Somehow, my laptop seemed to think this was a good idea and sprang into action. Whenever I went onto Amazon, Ebay or any other website selling stuff, it kept pushing adverts for cameras at me. Canon or Nikon? Point and Shoot or DSLR? How did it know? Could it read my mind?

It was the first time I noticed the power of the algorithm.

A bit later on, thinking I ought to get up to speed with the regions of social media that I had little clue about, I opened up TikTok and started to swipe upwards (apparently that seemed to be the way to do it). This time I was determined not to like or unlike anything, follow anyone or be followed by anyone. Yet mysteriously, it still worked out what I liked and kept pushing short, addictive videos at me, enticing clips of football, mountains and music along with other random stuff mixed in. How did it know me so well?

It is as old as the hills. The algorithm simply takes the desires of your heart and amplifies them.

Of course, better informed people than me know how all this works. The algorithm figures out which accounts you follow, any comments you’ve posted, clips you’ve liked or shared, and in particular, videos you watched all the way to the end. So, if you linger over a video, it knows you like it. If you rush on quickly to the next one, it makes a mental note that you’re not so keen.

It all feels a little sinister, yet very clever. You often read dark theories of social media, and the way it is re-wiring our brains. Yet when you look a little closer, it is as old as the hills. The algorithm simply takes the desires of your heart and amplifies them. So, if you like or linger over certain videos expressing a particular cultural or political opinion it will send you more of the same. The result is we get confirmed in our own frameworks which never get challenged by others. It's part of why we are so polarised as societies these days. When you ask why ‘the other side’ cannot see the obvious truth that you see, the answer is that they literally don’t see it. They don't see it because the algorithm doesn't feed them the same things as it feeds you.

As a result, TikTok or Facebook is an alarming mirror into the soul – see what it sends you and it just may be that it tells you more about yourself than you would like to know.

Social media like TikTok, Facebook and Twitter (or X) learn to recognise what your heart really desires (not just what you say you do). They notice what you linger over, what catches your fancy and sends you more of the same. They are, apparently, studiously neutral on moral questions. They seem to have no moral designs on you to school or form your soul in particular ways, but are simply a reflection of your own longings. What TikTok, Facebook, Instagram and the others all do is to propel you further in the moral direction in which you are already headed. Which for most of us, is not a great idea.

Now of course there would be howls of protest if TikTok announced a moral code – that it was about to encourage virtue and discourage vice by deliberately sending us improving videos, material that the mysterious people who run it think is good for us. And that is not because we think virtue is bad and vice is good, but because we can’t decide on what virtues we want to encourage or what vices to stamp out. We draw a line at cruelty to children and extreme violence, but not much else. It is also because we hold as sacrosanct the freedom of the (adult) individual to choose his or her own way in life, as long as they don’t hurt anyone else.

Such sites are examplars and vehicles of expressive individualism – not just in the myriads of people who show off their dance moves, sing their songs or act out half-funny scenes on a golf course, but in that they confirm me in me my own wishes. They don’t tell me what to want. But they give me more of what I want. As a result, TikTok or Facebook is an alarming mirror into the soul – see what it sends you and it just may be that it tells you more about yourself than you would like to know.

It matters what we feed our souls with. It matters what stories we allow ourselves to be told.

Such sites appear to be morally neutral. They don’t seem to aim to educate or form you in any particular direction. Or at least they are supposed not to. But of course nothing is entirely neutral.

Funnily enough, it’s not how we bring up children, or educate ourselves. When we bring up a child, most of us have some kind of vague or not so vague moral code in mind. We reward kind and helpful behaviour, and we punish selfish and mean actions. We don’t tend to give more of the same to a child who has eaten the first half of the packet of biscuits, or encourage a brother to hit his sister yet again. We have a goal of some form of moral formation in mind.

Yet, despite our confusion over which virtues to encourage, we need some kind of moral guidance for our wandering and flawed hearts, linked to eyes that are tempted to feast on things that fascinate but are not good for us. Like a glutton who cannot stop eating, even if these sites don’t themselves push extreme violence, pornography, aggression, they offer enough of the soft version of these to draw you in. And it’s not hard to find sites that will take you deeper into the darkness. And those sites will already know the way you are thinking and desiring and are ready to pull you in deeper into the mire.

The problem is not so much with the algorithm. It is with us. Netflix’s documentary, ‘The Social Dilemma’ quotes an alarming statistic - that fake news spreads six times faster than the truth. The reason is not hard to find. We are fascinated by the sensational and alarming rather than something a little more ordinary yet which happens to be true. As one person in the documentary put it: “The internet has a bias towards false information. Because false information makes more money. The truth is boring.”

The moral philosopher Gilbert Meilaender wrote:

“Successful moral education requires a community which does not hesitate to inculcate virtue in the young, which does not settle for the discordant opinions of alternative visions of the good, which worries about what the stories of its poets teach.”

It matters what we feed our souls with. It matters what stories we allow ourselves to be told.

The purveyors of social media are not innocent in this as they do exploit our worst tendencies, but in the end they simply confirm us in our own moral confusion. Yet it does point up the problem in the liberal ideal of leaving ethical decisions entirely up to the individual, to give entirely free choice without any guidance, because with our crooked hearts, it will always end up feeding the darker sides of our characters without a corresponding pull in the other direction, something which Christians called divine Grace.

St Paul wrote to the small group of Christians in Philippi, surrounded by the highly sexualised and violent culture of the Roman empire: “whatever is true, whatever is honourable, whatever is just, whatever is pure, whatever is pleasing, whatever is commendable, if there is any excellence and if there is anything worthy of praise, think about these things.”

I’m not saying don’t watch TikTok. But here’s an idea. Why not try to make it into a morally forming version of what you want to be, not what you are? Exercise a bit of moral direction yourself. If you see a video which you know in your conscience is not good, or is spreading lies, swipe it away quickly. If you see something positive, dwell on it.

If you approach it this way, you might just be able to persuade the algorithm to shape you in good ways and not the bad. It could become a means of growing in goodness, but only if you want it to be.

Article

Creed

Sin

11 April 2024

4 min read

No mercy on the Megabus

Why is sin such a sickly, sticky thing in the human heart?

Jenny Lander

Jenny is training to be a priest. She holds a PhD in law and writes at the intersection of law, politics and theology.

An upset man holds his hands on his head as he misses a bus.

Nick Jones/Midjourney.ai

“I’m begging you, I’m begging you,” pleaded the passenger. His two large suitcases lying around him, the Nigerian man knelt on the pavement outside the Megabus station. The bus driver stood surly-faced, arms crossed. The passenger’s jacket was ripped where the driver had shoved him off the bus. The passenger had one too many bags; he had not read the Terms and Conditions on his ticket.

The man groaned – “I must get to Heathrow, I have a flight to catch! I’m willing to do anything – to pay for an extra ticket, to pay the extra bag fee, I have money, see?” He showed the driver his wallet pleadingly, demonstrating his possession of several bank cards.

A few concerned passengers stepped off the bus. “We don’t have a bag in the hold; we’re happy for this man to have our space.” Another person said, “I booked a ticket but my friend didn’t come – there’s a whole seat’s worth of luggage space available in the hold.” Yet the bus driver would not budge. Even though Megabus has an excess baggage policy, it was down to the driver’s discretion. The driver alone had the power of life and death, to say “yay” or “nay” – to restore a man’s dignity or completely ruin it, along with his jacket.

As the minutes ticked on, other passengers began to get irate with the Nigerian man – “just buzz off mate, you’re making us late!” “You should have read the rules!” “You’re making the bairns on the bus cry!” Stony faces pressed against the window as the man knelt on the pavement. Even those who had tried to help him left him in the harsh hands of the bus driver and his colleagues, tiny kings in a kangaroo court. For the bus driver, there was no backing down – he was pacing, sweating and red-faced, repeating over and over again to himself his side of the story. And in the end, we left the Nigerian passenger in the heartless hands of bus bureaucracy, wiping our hands of the injury done to him – “we tried.”

How mucky and murky the human heart can be.

The whole experience on the Megabus that day left me feeling sick. We all like to think of ourselves as decent folks, as long as we do our “bit”. But on that bus I realized the difficulty: what is “my bit”? Who decides what is “enough”? How quickly a petty issue of baggage can descend into a power play. How quickly do ordinary nice people become a mob when they are outraged or inconvenienced. How mucky and murky the human heart can be.

The only word that feels strong enough to me to describe this condition is “sin”. This word may sound like a relic of a bygone Britain, but I think it’s as relevant as ever. It’s a serious word, loaded with a sense that the things we do mean more than we know. Sin suggests that I am accountable for how I treat people – not just to my own perception but some higher standard that safeguards the dignity of all human beings. Christians believe that it is God who safeguards our humanity, who sets the standard for how we should and should not treat others. We are accountable “vertically” – to God – as well as “horizontally” to each other.

It seems to me that “sin” is not a laundry-list of rules but more like a tangled knot of slippery threads – I can’t see where it begins and where it ends, in my own heart or in the world at large. The Christian Eastern Orthodox tradition often likens sin to sickness or a dis-ease of the soul; it infects our reasoning, our emotions and our actions. And that’s why the hurt and pain we cause each other is so “sticky” – no one is left untouched by the effects of the damage we cause each other.

It was quite clear to me that there were some “sins of deliberate fault” on the Megabus that day – the bus driver’s behaviour was patently unfair and verging on abuse. But I would say sin also flourished in the self-defending logic of the passengers who just wanted to stay in their lane, and for the Nigerian chap to stay in his. Don’t bother me, with your problems. I look after me, you look after you. There were sins of ignorance too – I felt this sick sense in my stomach as the bus pulled out of the station that there was more I could have done, but I didn’t quite know what. All I know is that every person needed mercy on that Megabus, whether we knew it or not. Ironically, the Nigerian man was the most innocent of all.