Article
Character
Community
Economics
4 min read

Local businesses can love their neighbours, here’s how

The powerful partnerships quietly transforming Britain's towns
A knitted post box topper shows a group of people and the word powerhouse.
Celebrating Didcot's Powerhouse group.

In just three years, an Oxfordshire market town has cracked a code that's eluded community development experts for decades. The Didcot Powerhouse Fund has delivered £400,000 in grants to nearly 9,000 residents, proving that when local businesses and civic leaders work together, they can achieve remarkable results. 

Didcot's success is all the more remarkable given its context. Surrounded by world-class science campuses and the prosperity they bring, the town is simultaneously home to pockets of serious social and economic deprivation. This stark inequality demanded a fresh model for corporate giving – one that could bridge the gap between the wealth generated by cutting-edge research facilities and the struggling families living in their shadow. 

The fund's approach offers a blueprint for addressing one of Britain's most persistent challenges: how to harness private sector resources for genuine community benefit. Within five months of launching, it had generated £100,000 in grants. By year three, it had distributed 70 grants across Greater Didcot's 46,000 residents, tackling everything from domestic abuse support to youth skills training. 

What makes Didcot remarkable isn't just the money – it's the method. The fund, chaired by Oxfordshire Deputy Lieutenant Elizabeth Paris, doesn't simply write cheques. It convenes businesses, charities, local government and faith leaders in the same room, mapping community needs and systematically filling gaps. This year's annual impact event, hosted by the European Space Agency, drew 160 guests who would rarely otherwise meet. 

This model represents a fundamental shift from traditional corporate social responsibility. Rather than companies making isolated charitable donations, the Didcot approach creates sustained partnerships that leverage professional networks, legal expertise and grant-writing skills alongside financial resources. 

The success reflects a broader civic renewal happening across Britain, much of it led by the country's 5.5 million small and medium enterprises (SMEs). Across the UK, these businesses are showing what it means to contribute not just economically, but socially, to their local communities. They do so quietly — through their skills, relationships, and a belief in stewardship. 

Last winter, fuel-allowance reductions left many families wondering how to heat their homes. In East Yorkshire, a coalition of community groups supported by an SME mobilised at speed, distributing thousands of pounds in emergency vouchers. Similar efforts in Cambridgeshire and Nottinghamshire reached nearly 300 residents with targeted help. These acts made all the difference close to home. 

SMEs employ 60 per cent of the UK workforce, but their real power lies in their embeddedness within local communities. They understand local needs in ways that distant corporations or central government cannot. And SMEs, as groups of individuals united by a common purpose, have the unique ability to be good neighbours in the communities they serve. The most effective business leaders understand that creating real value comes from cooperation – from working alongside others to meet shared needs.  

Successful SMEs engage actively with their local communities because doing so helps them understand the people they serve, earns trust, and provides services that genuinely matter. This requires spending time with people, asking thoughtful questions, and recognising that local relationships are central to resilience.  

Through my role as Lord-Lieutenant of Oxfordshire, alongside our team of 40 Deputy-Lieutenants, I witness this transformation first-hand. We engage with tens of thousands of people annually and can report that this quiet civic renewal is both important and accelerating. 

From the Isle of Wight, where former vehicle technician Jan retrained as an energy retrofit assessor to help neighbours cut bills and carbon emissions, to East Yorkshire, where community groups and local firms mobilised to distribute emergency fuel vouchers, SMEs are proving themselves to be critical civic actors. 

The most striking example may be Inveraray on Scotland's west coast, where the historic Local Pier had been shuttered for a decade. A local charity, supported by regional SMEs, raised over £275,000 across seven funding bids. The pier reopened in April 2024, now hosting monthly farmers' markets. As Linda Divers, Chair of Inveraray Community Council, said at the ribbon-cutting: "That vote of confidence turned a dream into reality." 

This matters because trust – the foundation of effective community action – is built through personal relationships. A 2023 King's College London study found that 98 per cent of UK residents trust people they know personally. SMEs, rooted in their communities, are uniquely positioned to nurture and leverage this trust. 

Parliament is taking notice. The Business and Trade Committee has launched an inquiry into what small firms need to thrive, with Chair Liam Byrne calling them "the engine room of growth and our biggest employer." 

The potential is enormous. Imagine businesses helping food banks become comprehensive community hubs. Picture digital skills clinics helping charities navigate AI-ready grant applications. Envision hundreds more professionals like Jan, retrained into green jobs that serve both local communities and environmental goals. 

The Didcot model shows this isn't utopian thinking – it's happening now. What's needed is recognition that the story is changing: from businesses as standalone economic actors to businesses as community builders, aligned with local purpose. 

At its heart, this kind of community investment reflects a deep, shared commitment to neighbourly love – not as a sentiment, but as a practical responsibility. To be a good neighbour is to recognise the inherent worth in every person, and to act with generosity, care, and purpose.  

It even calls us to see one another not as strangers or competitors, but as people closely connected, each carrying something of the same human dignity and potential. This recognition demands action: to build relationships that endure, to work for the good of all, and to strengthen the ties that bind communities together. 

The work of SMEs and local leaders across the UK embodies these values, offering a powerful example of faith in action within public life. In an era of declining social capital and institutional trust, it offers hope that Britain's communities will continue to build themselves from the ground up. We should celebrate it – and help it grow. 

Support Seen & Unseen

Since Spring 2023, our readers have enjoyed over 1,500 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief

Article
Community
Culture
Film & TV
Fun & play
5 min read

Here’s why strangers unite on The Chase

Chasing the prize isn't everything on the TV quiz show.

Stuart is communications director for the Diocese of Liverpool.

Four quiz show contestants stand behind a table with the show host.

“I’ve had a great day Brad”. How quickly we fall into the staple clichés of daytime TV quiz shows. I tried to avoid hitting that trap, but my lips uttered that gem, as well as pushback phrases exhorting other contestants not to take a low offer, as I made my way through the lexicon of phrases to be uttered by a quiz show contestant. 

Yes, I was on The Chase. A longstanding mainstay of ITV’s teatime schedule this popular quiz combines individual rounds, a multiple-choice battle against the Chaser of the day, in my case the one known as The Beast (in reality a nice guy). It all culminates in a team effort to score as many points as possible to set a target the Chaser cannot possibly beat. (another show cliché). All this presided over by the ever-genial Bradley Walsh makes it a bankable show in the schedules. 

So why did I end up (nearly a year ago now) in Elstree studios with three people I had never met trying to win some cash? Well to be honest for me winning the cash was not the most important thing. My main aim was to not look a fool. My greatest fear was to get a low score in the first round inviting inevitable scorn and a trolling over my visibly clear lack of intellect or general knowledge. (To be clear as well, ITV prepare us for any potential abuse we might get, giving advice on protecting our social media and access to a helpline. I did feel protected).  

Actually, another fear was getting a bible or religion question wrong. I avoided that. 

If I met my first objective to not look stupid, my next aim was to get into the final round (otherwise my aunt would have done better than me and that would be disastrous for my poor little ego). But overall, it was the experience, it was the day out, it was chance to step outside of the daily routine that drew me to the long audition process and brought me on air. 

I would love to say that as a Christian minister I did it for God. I didn’t. I considered whether to wear my clerical shirt rejecting that for, as a self-supporting minister, I have developed my own rule for wearing it; to signal I am in active ministry. I was open about my faith and had a nice chat with Brad about churches and churchgoing. But this was never going to be about converting folk through knowing facts about history or music. 

And watchable television in the context of a daytime quiz is about telling a story. It’s almost a pantomime story we willingly enter involving heroes and villains.

But I learnt a great deal about life through this. First, the day was surreal. It started with the awkward meeting of us four contestants in a hotel lobby uncertain who was also a contestant until we were brought together by a show member. We were then welcomed into the Chase world, an experience well known to the team supporting us - they work on up to three shows a day, five days a week. With our electronic devices temporarily confiscated we were in a timeless environment effectively ceding control to the team who guided us carefully to the filming. This included preparing our minds and talking points so that we all have interesting stories to chat through with Brad. 

And we start to bond as a small group. Diverse though we were we found shared interests, common bonds, and we grew from a collection of individuals to be a team with a common purpose slowly moving through stages of wardrobe and makeup towards the big moment of entering the studio. That bond extended to the crew looking after us who for that time were friends, supporters and guides leading us through what was to us was the exotic mystery of filming, but I am sure to them was just another day. Through them we learnt the etiquette, the time to talk, the direction to look, how to move and when we can relax and sip water from personalised Chase water bottles 

We realised how each of us has different reasons for being there, different desires, different backgrounds and different approaches. But we are coming together with one purpose. To best the Chaser winning the panto styled quiz. 

That bonding is important if we are to work together, to give each other advice and support. And I believe the nature of the show has changed over time. My memory was that when it was first aired contestants would be more in it for themselves and almost scorn those taking lower offers and diminishing from the overall prize pot. Now it is about team, it is about the knowledge that only together do we stand a chance of winning, only through mutual support will the cash by ours. 

The filming is live but broken up so camera positions can be moved to get the shots needed. We were even interrupted by an incident that ended up in their blooper reel. Everyone, especially Bradley, is professional, kind, and friendly but it is clear they have a job to do and do well. So do it they must for their first duty is to produce watchable television. 

And watchable television in the context of a daytime quiz is about telling a story. It’s almost a pantomime story we willingly enter involving heroes and villains. We four were the little people fighting a good and wholesome battle against an almighty foe. That foe was the Chaser, The Beast, scornful, patronising, goading and tempting us to mistake. But on our side is the ringmaster, Mr Bradley Walsh, our guide and mentor shepherding us through the emotional ups and downs of our journey to the final. The viewer is hopefully identifying with us having heard our stories rooting for us to win the day. 

So, it’s not about quizzing, it’s a story of uniting, belonging, competing while being welcomed into a world that has its own rules and rituals that needs someone to guide the new person through. 

We had a great day, we finished our time and were back out onto the street parting company and leaving, as we began, as strangers. 

Join with us - Behind the Seen

Seen & Unseen is free for everyone and is made possible through the generosity of our amazing community of supporters.

If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Alongside other benefits (book discounts etc.), you’ll receive an extra fortnightly email from me sharing what I’m reading and my reflections on the ideas that are shaping our times.

Graham Tomlin

Editor-in-Chief