Article
Character
Community
Economics
4 min read

Local businesses can love their neighbours, here’s how

The powerful partnerships quietly transforming Britain's towns
A knitted post box topper shows a group of people and the word powerhouse.
Celebrating Didcot's Powerhouse group.

In just three years, an Oxfordshire market town has cracked a code that's eluded community development experts for decades. The Didcot Powerhouse Fund has delivered £400,000 in grants to nearly 9,000 residents, proving that when local businesses and civic leaders work together, they can achieve remarkable results. 

Didcot's success is all the more remarkable given its context. Surrounded by world-class science campuses and the prosperity they bring, the town is simultaneously home to pockets of serious social and economic deprivation. This stark inequality demanded a fresh model for corporate giving – one that could bridge the gap between the wealth generated by cutting-edge research facilities and the struggling families living in their shadow. 

The fund's approach offers a blueprint for addressing one of Britain's most persistent challenges: how to harness private sector resources for genuine community benefit. Within five months of launching, it had generated £100,000 in grants. By year three, it had distributed 70 grants across Greater Didcot's 46,000 residents, tackling everything from domestic abuse support to youth skills training. 

What makes Didcot remarkable isn't just the money – it's the method. The fund, chaired by Oxfordshire Deputy Lieutenant Elizabeth Paris, doesn't simply write cheques. It convenes businesses, charities, local government and faith leaders in the same room, mapping community needs and systematically filling gaps. This year's annual impact event, hosted by the European Space Agency, drew 160 guests who would rarely otherwise meet. 

This model represents a fundamental shift from traditional corporate social responsibility. Rather than companies making isolated charitable donations, the Didcot approach creates sustained partnerships that leverage professional networks, legal expertise and grant-writing skills alongside financial resources. 

The success reflects a broader civic renewal happening across Britain, much of it led by the country's 5.5 million small and medium enterprises (SMEs). Across the UK, these businesses are showing what it means to contribute not just economically, but socially, to their local communities. They do so quietly — through their skills, relationships, and a belief in stewardship. 

Last winter, fuel-allowance reductions left many families wondering how to heat their homes. In East Yorkshire, a coalition of community groups supported by an SME mobilised at speed, distributing thousands of pounds in emergency vouchers. Similar efforts in Cambridgeshire and Nottinghamshire reached nearly 300 residents with targeted help. These acts made all the difference close to home. 

SMEs employ 60 per cent of the UK workforce, but their real power lies in their embeddedness within local communities. They understand local needs in ways that distant corporations or central government cannot. And SMEs, as groups of individuals united by a common purpose, have the unique ability to be good neighbours in the communities they serve. The most effective business leaders understand that creating real value comes from cooperation – from working alongside others to meet shared needs.  

Successful SMEs engage actively with their local communities because doing so helps them understand the people they serve, earns trust, and provides services that genuinely matter. This requires spending time with people, asking thoughtful questions, and recognising that local relationships are central to resilience.  

Through my role as Lord-Lieutenant of Oxfordshire, alongside our team of 40 Deputy-Lieutenants, I witness this transformation first-hand. We engage with tens of thousands of people annually and can report that this quiet civic renewal is both important and accelerating. 

From the Isle of Wight, where former vehicle technician Jan retrained as an energy retrofit assessor to help neighbours cut bills and carbon emissions, to East Yorkshire, where community groups and local firms mobilised to distribute emergency fuel vouchers, SMEs are proving themselves to be critical civic actors. 

The most striking example may be Inveraray on Scotland's west coast, where the historic Local Pier had been shuttered for a decade. A local charity, supported by regional SMEs, raised over £275,000 across seven funding bids. The pier reopened in April 2024, now hosting monthly farmers' markets. As Linda Divers, Chair of Inveraray Community Council, said at the ribbon-cutting: "That vote of confidence turned a dream into reality." 

This matters because trust – the foundation of effective community action – is built through personal relationships. A 2023 King's College London study found that 98 per cent of UK residents trust people they know personally. SMEs, rooted in their communities, are uniquely positioned to nurture and leverage this trust. 

Parliament is taking notice. The Business and Trade Committee has launched an inquiry into what small firms need to thrive, with Chair Liam Byrne calling them "the engine room of growth and our biggest employer." 

The potential is enormous. Imagine businesses helping food banks become comprehensive community hubs. Picture digital skills clinics helping charities navigate AI-ready grant applications. Envision hundreds more professionals like Jan, retrained into green jobs that serve both local communities and environmental goals. 

The Didcot model shows this isn't utopian thinking – it's happening now. What's needed is recognition that the story is changing: from businesses as standalone economic actors to businesses as community builders, aligned with local purpose. 

At its heart, this kind of community investment reflects a deep, shared commitment to neighbourly love – not as a sentiment, but as a practical responsibility. To be a good neighbour is to recognise the inherent worth in every person, and to act with generosity, care, and purpose.  

It even calls us to see one another not as strangers or competitors, but as people closely connected, each carrying something of the same human dignity and potential. This recognition demands action: to build relationships that endure, to work for the good of all, and to strengthen the ties that bind communities together. 

The work of SMEs and local leaders across the UK embodies these values, offering a powerful example of faith in action within public life. In an era of declining social capital and institutional trust, it offers hope that Britain's communities will continue to build themselves from the ground up. We should celebrate it – and help it grow. 

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Review
Community
Culture
Film & TV
Romance
5 min read

Nobody Wants This: the rom-com for tense times

Warning: contains warm depictions of strong community and belief.

Lauren writes on faith, community, and anything else that compels her to open the Notes app. 

A couple together on a sofa watch a laptop,
Kirsten Bell, Adam Brody.
Netflix.

I hope places of worship are ready to be inundated with hopeful singles, because it seems there is a market for spiritual authorities as romantic leads. 

In its latest hit, Nobody Wants This, Netflix saw Fleabag’s ‘Hot Priest’ and raised us ‘Hot Rabbi’. Through ten half-hour episodes – so watchable that it is easily viewed in two sittings or less – we follow the unlikely love story of recently single rabbi Noah, played by Adam Brody, and agnostic sex podcaster Joanne, played by Kristen Bell. The pairing of ‘a rabbi and a sex podcaster’ may sound more like the opening of a politically incorrect joke, but after an impressive 15.9 million views in its first week of streaming, it’s clear that somebody wants this. 

“Tonally, we’re at such a tense time,” shared Brody, as he tried to explain the show’s success. “I think just something that’s very positive and celebrates love, is funny and has a warm feeling. I think people are responding to that.”  

It’s true. In days of emotional heaviness and concern, we shouldn’t be surprised by the resurgence of genuinely good romantic comedies. But I don’t think that is all that accounts for the triumph of Nobody Wants This. Its seamless blend of profound religious concepts with an evolving and exploratory faith continually presents viewers with the idea that there is more and better to life. Its redemptive quality goes beyond the classic strangers-to-lovers storyline. Depictions of strong community and belief in greater things have captured an audience who crave something more than surface-level fluff, even from their rom-coms. 

Perhaps, their allure does not lie in authority, sacred position, or even in appearance, but in the fact that they, too, are real, vulnerable and multi-dimensional people. 

 We meet Joanne who, like many of us, is clumsily curious and searching. Initially, she is on a one-woman mission to prove that her work as a podcaster contributes to ‘something bigger’, then she wants to discover whether she is a ‘good’ person or not. These moments of self-exploration are only side quests in her constant longing for a love more lasting than her previous relationships. The character of Joanne is based on series creator, Erin Foster, who converted to Judaism after meeting her partner and, although the series’ highly criticised portrayal of Jewish women leaves much to be desired throughout the show, the season finale leaves us with a clear emphasis that Joanne is now searching for true belief amid conversion questions. 

In the role of Rabbi Noah, as in Fleabag’s Priest, we glimpse behind the proscenium into the life of someone who has committed to serving God. In their struggles, hopes and complicated relationships, we discover a humanness beyond the lectern, titles and ceremonial clothing. In Noah, we see a man who does not always get it right – who often misses the mark – but who owns up, makes amends and learns from his mistakes. During one particularly moving scene, Noah unashamedly brings the sacred into the mundane by introducing Joanne to her first Shabbat meal over a restaurant date. We see a person of faith who doesn’t allow personal holiness to segregate them from the grit of everyday life and who, above all, prioritises relationship over regimented religion. 

There is an obvious physical attraction to men such as Adam Brody and Andrew Scott playing men of the cloth, which I find equal parts weird and worrying for those unfamiliar with real-life clergy, as they’ve possibly had their expectations set a little high. But I wonder if it is their character’s humility, gentleness and authenticity that compels the audience, drawing us to trust them. Perhaps, their allure does not lie in authority, sacred position, or even in appearance, but in the fact that they, too, are real, vulnerable and multi-dimensional people. In these depictions, the life of faith and self-sacrificial vocation does not seem far-off or removed from our society. Not everyone who comes to faith is going to become a rabbi or a priest, but these men go a long way in dismantling the perception that religion and relationship with God is only for a certain, superhuman people. Far from the fire-and-brimstone stereotype, they are responsive, relatable and – crucially, for a romantic lead – emotionally available. 

Sure, sex and sexual attraction eventually plays a large role in the plot, but how many romantic comedies save their most tender scene for a powerful moment of humble prayer... ?

On another level, the overwhelming response to Nobody Wants This reveals a desire to be part of healthy relationships is characterised by respect, patience, honesty and kindness. One online comment stating that, ‘Hot Rabbi is a walking green flag,’ speaks for thousands who simply want to be treated well by those they trust. Another claims, ‘This show healed something in me.’ Noah and Joanne’s story not only defies convention around community and social expectations, but it bucks the trend with its non-toxic approach to dating and religion. In the face of a sabotaging ex-girlfriend, an unconvinced sister, and the giant conversion-shaped question-mark over their future, the two persist by continually choosing and honouring one another. 

The ultimate strength of Nobody Wants This is that it is founded in a story that seeks its worth in more than just sex. Sure, sex and sexual attraction eventually plays a large role in the plot, but how many romantic comedies save their most tender scene for a powerful moment of humble prayer, instead of a passionate kiss? Nobody Wants This presents the viewer with a better possibility, both of life as it is now and life as it could be. Through Joanne, the person who wants something more meaningful is afforded a front-row seat in exploring religion. Even to the total newbie, there is no judgment or embarrassment – and you’d be hard-pressed to find a person who’d get it as wrong as her, making the sign of the cross in a synagogue. Through Noah, our faith in mankind and religion institution is restored as we witness his honesty, patience and kindness. Surely, this cannot be bad press for any place of worship.