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5 min read

Letter from Burnley: the shifting sands of the cost of living crisis

With a worsening crisis affecting his community, Alex Frost reflects on the growing struggle and the impact on its people.

Alex Frost is a vicar in Burnley, Lancashire, and an advocate for the local community.

Two older men lean agains the wall of a football club's entrance, next to thin open doorways.
Burnley football club turnstiles.

Have you ever watched one of those retrospective television programmes, that takes us back to the 1980's or 1990's? They usually include clips of Wham or Oasis or Yuppies with massive mobile phones. 

 I don't know about you but the label 'The cost-of-living' is one that I suspect might take its own place in one of those shows twenty or so years from now. And I do wonder if things will be better or worse than they are presently. 

You might that hope which ever political government of the day is in power in 2044, the cost of living crisis and poverty will have significantly shifted from where they presently are. 

In my own town, Burnley in Lancashire, the shifting sands of such matters are starkly evident, and things seem to be getting worse rather than better. The evidence of a cost of living crisis has shifted matters from financial insecurity to many other areas. For example, within the cost of living crisis sits another crisis that appears to be getting more concerning as the months go by and we drop into the harshest months of the year. 

He cites places of refuge as dangerous, violent, volatile places that are not in keeping with his desire to live a quiet and normal life that befits a gentleman in his late fifties.

That crisis is one of extremely worrying mental health issues with adults and some very young children in our community. On a personal level, there is nothing more painful than taking a funeral service for a young person who has taken their own life, which happened to me in recent months. Alongside such sadnesses, there are almost daily examples of individuals, many of whom are young mothers pouring their hearts out on social media with woes of poor mental health with seemingly nowhere to turn. In my own borough the mental support provision within the NHS is at breaking point with long delays for mental health counselling and support. Thank goodness then for the voluntary sector who help me to help others on a regular basis. After the pandemic of COVID in Burnley, where a recent Joseph Rowntree Foundation poverty report suggested 38 oer cent of children in Burnley live in poverty, we are in a battle to keep our most vulnerable people mentally well and with an optimistic outlook for a brighter future. 

And then there is the matter of homelessness. Who'd have thought we'd be living in a time when people are now being evicted from a tent? And what about those who lived outside for many years - what are we to do for them? There is a chap in Burnley, who by choice is living rough behind our corporation cemetery because the accommodation offered to him would place him in a hostel where addiction and violence is commonplace. The only blessing to be taken from it is that he has found a warm spot and he is relatively safe against the winter elements that are coming our way during the winter. But the saddest thing about this gentleman is that it is a preferable option to what is offered were he to use the provision available. He cites places of refuge as dangerous, violent, volatile places that are not in keeping with his desire to live a quiet and normal life that befits a gentleman in his late fifties. 

Watching young mums literally gathering up the crumbs from our food provisions at church is a chastening and humiliating experience for them and those who serve them. 

And as the sands shift, what about our young people? In the school where I am a governor, 58 per cent of our children are on free school meals, and many come from broken homes and difficult circumstances. What encouragement can we give them to ensure their young lives are ones of opportunity, fun and learning? What can we do to ensure the struggles of the children's parents don't bring their own development to an uncertain and worrying future? Some parents in the grip of a cost-of-living crisis lose their filter on vocabulary and so every worry, concern, disappointment and crisis is shared. Shared with little boys and girls who shouldn't be constantly subjected to a world that is always churning out negative scenarios on their innocent and immature minds.  

And what about the national celebration of a food bank and community kitchens and all they do for the poor people of our parishes? Three cheers for the voluntary sector who take the strain of a failing social security system that gives food with one hand but potentially snatches self-worth with the other. Watching young mums literally gathering up the crumbs from our food provisions at church is a chastening and humiliating experience for them and those who serve them. I hate foodbanks, not because of the good they clearly do, but, because they normalise and hold up a failing social security system in our country today. 

As we approach Christmas and a new year, I wonder how the shifting sand of the cost-of-living crisis might influence, our cultural horizon? Is it idealistic, romantic or downright stupid to think we might change the great and mighty to think differently in their approach to poverty? I am keen football fan, and you might be familiar with the term 'He/She talks a good game' and after many years following Burnley Football Club I have witnessed on many occasions when Managers have talked a good game but sadly failed to deliver on the field of play. And I think that is true of the majority of our politicians of all parties. They can talk a good game but often fail to impress us because the substance doesn't match the sentences. 

I am convinced through many years of dealing with abject poverty, that people in difficulty respond better to compassion over criticism, understanding over instruction, reality over rhetoric. So many people in my context don't want to be in poverty. They would prefer not to struggle, and they would recognise they need help. The shifting sands of surviving should encourage society to prioritise people before pedestrianisations of town centres, and hope over HS2 railway lines. As the sands of our landscape continue to shift, it surely must be the priority of the church, the government, and for people to stop people from sinking in a swell of poverty and hardship. When it does that, perhaps the church can demonstrate to the society, its role and its mission still has much to offer in 2024 and beyond.  

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4 min read

Don’t just hustle or quietly quit. Work hard at rest

Here’s what BrewDog's CEO doesn't get about work-life balance.

Callum is a pastor, based on a barge, in London's Docklands.

A man lies asleep on a closed lap top on a desk.
Vitaly Gariev on Unsplash.

 

Is work-life balance just an excuse for people who hate their jobs? James Watt, the CEO of BrewDog, seems to think so. But is his vision of work-life integration the solution - or a recipe for burnout? Recently, Watt faced criticism for claiming that work-life balance was "invented by people who don’t like their job." Instead, he advocated for work-life integration, arguing that if you enjoy your work and want to achieve, it won’t feel burdensome to be constantly "switched on."

Watt is correct in some respects: extraordinary achievements often require extraordinary focus. Hard work can be immensely satisfying, providing purpose, goals, and rewards. However, Watt’s perspective lacks nuance and risks promoting a culture of overwork.

Work-life integration, as portrayed by Watt and his fiancée, Georgia Toffolo, revolves around relentless focus on achieving goals, coupled with a willingness to make significant sacrifices. It means finding a partner who champions your ambitions while relentlessly pursuing their own. For Watt and Toffolo, this appears to work—they seem to thrive as part of the privileged minority who genuinely enjoy every aspect of their work. But when viewed realistically, their vision of work-life integration paints a bleak picture. It involves checking emails during family meals, taking calls while driving, scheduling loved ones around work, and sacrificing whatever doesn’t fit. As Watt illustrated in his social media post, referencing figures like Sir Tom Hunter visiting sports stores with his children or Sam Walton working in his warehouse on Saturdays, this isn’t about integrating work into life - it’s about subordinating life to work.

In many ways, the hustle culture that Watt embodies mirrors modern unrealistic beauty standards. Just as social media often promotes unattainable images of physical perfection, Watt’s idealised version of work-life integration advocates a way of life that leaves little room for other forms of hard work - relationships, parenting, creativity, or rest.

The backlash against Watt was swift, and Gen Z’s ‘quiet quitting’ movement has been lauded as a counterpoint to this culture of overwork. By prioritising mental well-being and relationships, quiet quitters resist the idea that their entire identity should be tied to their job. However, they too risk missing the point. A reactionary disengagement from work, while understandable, does not offer a holistic vision of life where every area - work, rest, relationships - receives the effort and attention it deserves.

Work - life balance isn’t about doing the bare minimum at your job or resenting periods of intense work. It’s about recognising that work is one part of life, and other areas - relationships, hobbies, rest - demand hard work too. The challenge, then, is not to reject work but to embrace the harder, more deliberate work of rest.

A radical alternative: working hard at rest

What could a meaningful alternative look like? It might involve working hard at work, yes, but also working hard at rest.

As a vicar in Canary Wharf, one of London’s financial hubs, I regularly see young professionals wrestling with the tension between ambition and rest. They understand the demands of their careers and the effort required to achieve extraordinary goals. But they also grapple with the reality of burnout and the importance of mental health. Watt’s vision of work, without clear boundaries, poses a danger: the mental load of being "always on" accelerates burnout and diminishes the joy of achievement.

The biblical concept of Sabbath offers an ancient yet powerful antidote to the demands of both overwork and disengagement. It reminds us that work is good, but so is rest. By intentionally organising and prioritising rest, we resist the cultural pull of constant hustle and grind. Taking one day each week to step away from work entirely—no emails, no calls, no productivity—becomes an act of resistance.

Sabbath rest allows us to engage deeply with other areas of life. It provides the space to focus on relationships, creativity, and renewal without the constant demands of work encroaching on every moment. This doesn’t mean filling the day with endless activities—brunches, housewarmings, and run clubs are good, but Sabbath also requires intentional space for rest and reflection. In ancient farming societies, Sabbath for the land meant leaving fields unplanted, allowing them to regenerate naturally. The same principle applies to us: regular rhythms of rest make us healthier, more focused, and more productive when we return to work.

Seeking balance while recognising that work is part of life isn’t a sign of weakness—it’s wisdom. Sabbath rest isn’t a retreat from ambition but a way to ensure our goals don’t overshadow the rest of life. Success isn’t just about professional achievements; it’s about thriving in every area - work, relationships, creativity, and rest.

What if rest wasn’t a sign of weakness but a declaration of what truly matters? What if success meant working hard, not just at our jobs, but also at rest, relationships, and the things that bring us joy?

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