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Letter from Burnley: the shifting sands of the cost of living crisis

With a worsening crisis affecting his community, Alex Frost reflects on the growing struggle and the impact on its people.

Alex Frost is a vicar in Burnley, Lancashire, and an advocate for the local community.

Two older men lean agains the wall of a football club's entrance, next to thin open doorways.
Burnley football club turnstiles.

Have you ever watched one of those retrospective television programmes, that takes us back to the 1980's or 1990's? They usually include clips of Wham or Oasis or Yuppies with massive mobile phones. 

 I don't know about you but the label 'The cost-of-living' is one that I suspect might take its own place in one of those shows twenty or so years from now. And I do wonder if things will be better or worse than they are presently. 

You might that hope which ever political government of the day is in power in 2044, the cost of living crisis and poverty will have significantly shifted from where they presently are. 

In my own town, Burnley in Lancashire, the shifting sands of such matters are starkly evident, and things seem to be getting worse rather than better. The evidence of a cost of living crisis has shifted matters from financial insecurity to many other areas. For example, within the cost of living crisis sits another crisis that appears to be getting more concerning as the months go by and we drop into the harshest months of the year. 

He cites places of refuge as dangerous, violent, volatile places that are not in keeping with his desire to live a quiet and normal life that befits a gentleman in his late fifties.

That crisis is one of extremely worrying mental health issues with adults and some very young children in our community. On a personal level, there is nothing more painful than taking a funeral service for a young person who has taken their own life, which happened to me in recent months. Alongside such sadnesses, there are almost daily examples of individuals, many of whom are young mothers pouring their hearts out on social media with woes of poor mental health with seemingly nowhere to turn. In my own borough the mental support provision within the NHS is at breaking point with long delays for mental health counselling and support. Thank goodness then for the voluntary sector who help me to help others on a regular basis. After the pandemic of COVID in Burnley, where a recent Joseph Rowntree Foundation poverty report suggested 38 oer cent of children in Burnley live in poverty, we are in a battle to keep our most vulnerable people mentally well and with an optimistic outlook for a brighter future. 

And then there is the matter of homelessness. Who'd have thought we'd be living in a time when people are now being evicted from a tent? And what about those who lived outside for many years - what are we to do for them? There is a chap in Burnley, who by choice is living rough behind our corporation cemetery because the accommodation offered to him would place him in a hostel where addiction and violence is commonplace. The only blessing to be taken from it is that he has found a warm spot and he is relatively safe against the winter elements that are coming our way during the winter. But the saddest thing about this gentleman is that it is a preferable option to what is offered were he to use the provision available. He cites places of refuge as dangerous, violent, volatile places that are not in keeping with his desire to live a quiet and normal life that befits a gentleman in his late fifties. 

Watching young mums literally gathering up the crumbs from our food provisions at church is a chastening and humiliating experience for them and those who serve them. 

And as the sands shift, what about our young people? In the school where I am a governor, 58 per cent of our children are on free school meals, and many come from broken homes and difficult circumstances. What encouragement can we give them to ensure their young lives are ones of opportunity, fun and learning? What can we do to ensure the struggles of the children's parents don't bring their own development to an uncertain and worrying future? Some parents in the grip of a cost-of-living crisis lose their filter on vocabulary and so every worry, concern, disappointment and crisis is shared. Shared with little boys and girls who shouldn't be constantly subjected to a world that is always churning out negative scenarios on their innocent and immature minds.  

And what about the national celebration of a food bank and community kitchens and all they do for the poor people of our parishes? Three cheers for the voluntary sector who take the strain of a failing social security system that gives food with one hand but potentially snatches self-worth with the other. Watching young mums literally gathering up the crumbs from our food provisions at church is a chastening and humiliating experience for them and those who serve them. I hate foodbanks, not because of the good they clearly do, but, because they normalise and hold up a failing social security system in our country today. 

As we approach Christmas and a new year, I wonder how the shifting sand of the cost-of-living crisis might influence, our cultural horizon? Is it idealistic, romantic or downright stupid to think we might change the great and mighty to think differently in their approach to poverty? I am keen football fan, and you might be familiar with the term 'He/She talks a good game' and after many years following Burnley Football Club I have witnessed on many occasions when Managers have talked a good game but sadly failed to deliver on the field of play. And I think that is true of the majority of our politicians of all parties. They can talk a good game but often fail to impress us because the substance doesn't match the sentences. 

I am convinced through many years of dealing with abject poverty, that people in difficulty respond better to compassion over criticism, understanding over instruction, reality over rhetoric. So many people in my context don't want to be in poverty. They would prefer not to struggle, and they would recognise they need help. The shifting sands of surviving should encourage society to prioritise people before pedestrianisations of town centres, and hope over HS2 railway lines. As the sands of our landscape continue to shift, it surely must be the priority of the church, the government, and for people to stop people from sinking in a swell of poverty and hardship. When it does that, perhaps the church can demonstrate to the society, its role and its mission still has much to offer in 2024 and beyond.  

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Here’s why strangers unite on The Chase

Chasing the prize isn't everything on the TV quiz show.

Stuart is communications director for the Diocese of Liverpool.

Four quiz show contestants stand behind a table with the show host.

“I’ve had a great day Brad”. How quickly we fall into the staple clichés of daytime TV quiz shows. I tried to avoid hitting that trap, but my lips uttered that gem, as well as pushback phrases exhorting other contestants not to take a low offer, as I made my way through the lexicon of phrases to be uttered by a quiz show contestant. 

Yes, I was on The Chase. A longstanding mainstay of ITV’s teatime schedule this popular quiz combines individual rounds, a multiple-choice battle against the Chaser of the day, in my case the one known as The Beast (in reality a nice guy). It all culminates in a team effort to score as many points as possible to set a target the Chaser cannot possibly beat. (another show cliché). All this presided over by the ever-genial Bradley Walsh makes it a bankable show in the schedules. 

So why did I end up (nearly a year ago now) in Elstree studios with three people I had never met trying to win some cash? Well to be honest for me winning the cash was not the most important thing. My main aim was to not look a fool. My greatest fear was to get a low score in the first round inviting inevitable scorn and a trolling over my visibly clear lack of intellect or general knowledge. (To be clear as well, ITV prepare us for any potential abuse we might get, giving advice on protecting our social media and access to a helpline. I did feel protected).  

Actually, another fear was getting a bible or religion question wrong. I avoided that. 

If I met my first objective to not look stupid, my next aim was to get into the final round (otherwise my aunt would have done better than me and that would be disastrous for my poor little ego). But overall, it was the experience, it was the day out, it was chance to step outside of the daily routine that drew me to the long audition process and brought me on air. 

I would love to say that as a Christian minister I did it for God. I didn’t. I considered whether to wear my clerical shirt rejecting that for, as a self-supporting minister, I have developed my own rule for wearing it; to signal I am in active ministry. I was open about my faith and had a nice chat with Brad about churches and churchgoing. But this was never going to be about converting folk through knowing facts about history or music. 

And watchable television in the context of a daytime quiz is about telling a story. It’s almost a pantomime story we willingly enter involving heroes and villains.

But I learnt a great deal about life through this. First, the day was surreal. It started with the awkward meeting of us four contestants in a hotel lobby uncertain who was also a contestant until we were brought together by a show member. We were then welcomed into the Chase world, an experience well known to the team supporting us - they work on up to three shows a day, five days a week. With our electronic devices temporarily confiscated we were in a timeless environment effectively ceding control to the team who guided us carefully to the filming. This included preparing our minds and talking points so that we all have interesting stories to chat through with Brad. 

And we start to bond as a small group. Diverse though we were we found shared interests, common bonds, and we grew from a collection of individuals to be a team with a common purpose slowly moving through stages of wardrobe and makeup towards the big moment of entering the studio. That bond extended to the crew looking after us who for that time were friends, supporters and guides leading us through what was to us was the exotic mystery of filming, but I am sure to them was just another day. Through them we learnt the etiquette, the time to talk, the direction to look, how to move and when we can relax and sip water from personalised Chase water bottles 

We realised how each of us has different reasons for being there, different desires, different backgrounds and different approaches. But we are coming together with one purpose. To best the Chaser winning the panto styled quiz. 

That bonding is important if we are to work together, to give each other advice and support. And I believe the nature of the show has changed over time. My memory was that when it was first aired contestants would be more in it for themselves and almost scorn those taking lower offers and diminishing from the overall prize pot. Now it is about team, it is about the knowledge that only together do we stand a chance of winning, only through mutual support will the cash by ours. 

The filming is live but broken up so camera positions can be moved to get the shots needed. We were even interrupted by an incident that ended up in their blooper reel. Everyone, especially Bradley, is professional, kind, and friendly but it is clear they have a job to do and do well. So do it they must for their first duty is to produce watchable television. 

And watchable television in the context of a daytime quiz is about telling a story. It’s almost a pantomime story we willingly enter involving heroes and villains. We four were the little people fighting a good and wholesome battle against an almighty foe. That foe was the Chaser, The Beast, scornful, patronising, goading and tempting us to mistake. But on our side is the ringmaster, Mr Bradley Walsh, our guide and mentor shepherding us through the emotional ups and downs of our journey to the final. The viewer is hopefully identifying with us having heard our stories rooting for us to win the day. 

So, it’s not about quizzing, it’s a story of uniting, belonging, competing while being welcomed into a world that has its own rules and rituals that needs someone to guide the new person through. 

We had a great day, we finished our time and were back out onto the street parting company and leaving, as we began, as strangers. 

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