Article

Culture

Music

18 October 2024

5 min read

Jack White’s breaking the biggest rule in rock 'n' roll

What if the greatest cultural moments were the ones barely anyone saw?

Belle Tindall

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A close-up of the black label of a blue vinyl record

If one of the most famous rockstars on the planet is playing the best shows of his life, and no one is there to witness it – is he really playing them?

I ask because Jack White, one of the most celebrated and iconic musicians of the 21st century, is playing the best shows of his career. The thing is, barely anyone knows that they’re happening. Not because they don’t care, but because he’s made it that way.

This is White’s ‘No Name’ tour: a critically celebrated string of shows that almost nobody is going to.

And therein lies the magic.

In the summer of this year, he released his ‘No Name’ album with no press, no marketing, and no apparent plans for a tour. Instead, Jack released this body of work into the world and simply told his fans to tell their friends about it – ah, word of mouth, the marketing strategy of old.

It must have worked, because the nameless album was incredibly well received by critics and fans alike. Apparently, the ever-enigmatic Jack White has still got it. And now finally – finally - some live shows are being announced.

Kind of.

Each show is being announced only days in advance, the marketing is non-existent, the venues are tiny, and the tickets are… affordable.

What is this? Some kind of cruel trick?

It’s all so odd, so seemingly illogical, that Jack has had to confirm that this is it. This is no trick, no gimmick. This is, in fact, the tour. Reassuring his fans via social media, he wrote

‘Lotta folk asking about when we are going to announce ‘tour dates’, well, we don’t know what to tell you but the tour already started at the Legion a couple of weeks ago… People keep saying that these are ‘Pop up shows’ we’ve been playing, well, you can call them whatever you want, but we are on tour right now.’

He added,

‘These are the ‘shows.’ We won’t really be announcing dates in advance so much, we will mostly be playing at small clubs, back yard fetes, and a few festivals here and there to help pay for expenses.’

And that’s exactly what he’s been doing. One such show recently took place in Islington Assembly Hall in London – and it’s been hailed as some kind of ‘off-the-cuff wizadry’. That’s quite the review, isn’t it? What’s more impressive: it’s pretty much the only kind of review he’s been getting. I’ve dug deep, and I’m yet to find someone who was in that hall who didn’t leave it completely bewildered by how dazzling of an experience it was. Jack is disobeying all the rules, and it seems to be working in his favour. While on stage in Islington, he told the crowd,

‘This is the kind of rock’n’roll you’re not gonna get at Wembley stadium for £400’

This is an obvious swipe at Oasis’ reunion tour, which will take place next year in stadiums across the country. The tickets to these shows caused somewhat of a storm, as fans were simply priced out of what will no-doubt be a momentous string of events. And this isn’t the reality for Oasis fans alone, ticket prices across the board rose 23 per cent in 2023, which sits on top of the 19 per cent rise in prices since the pandemic. And we in the UK and Europe still have it far cheaper than those in the US. While I was at Taylor Swift’s (not at all cheap) Era’s tour earlier this year, I met a girl who had flown from New York to Cardiff, she explained that doing so was cheaper than trying to watch the same show in New York.

It’s utter madness.

Live music shows are becoming bright and shiny sensory extravaganzas, and the amount it costs to witness them is reflecting that. And listen, I’m not bashing these mega-sized shows. I go to my fair share of them. I look forward to one day telling my grandchildren about that time I nearly got Oasis tickets.

But I can’t help but feel that the real magic is happening elsewhere. It’s happening in the tiny venues, witnessed by tiny audiences, who have paid (comparatively) tiny prices. And I think Jack White’s intimate ‘No Name’ tour might be proving me right.

In 1975, Bob Dylan similarly defied all the ‘rock-star’ rules and embarked upon the now-mythic ‘Rolling Thunder Revue’ tour. For eight months, Dylan drove a tour bus (yes, he actually drove his own tour bus) full of his friends into small towns with small venues. The marketing for each show consisted of paper flyers that were handed out mere days before the event, as if a travelling carnival was about to rock up. It was unusual, to say the least. These shows were notoriously messy, and long, and changeable, and odd.

In short, they were great. Truly great.

The modesty and mystique of it all meant that these shows have passed into legend – the live recordings of these performances are regarded as some of Dylan’s very best work. And so, surely, both Dylan’s and White’s defiant tours teach us something - they teach us that there’s a good kind of small. Indeed, there is a great kind of small. They suggest that ‘big’ doesn’t necessarily (and certainly doesn’t exclusively) equate to ‘success’.

What if rumours, reviews, and recordings of a show played to 2,000 people could have more impact than a show played to 100,000? What if the intimacy and connection formed in town halls and tiny clubs rippled into the decades to come? It’s an upside-down way to think of things, but what if the greatest cultural moments were the ones barely anyone saw? What if (and stay with me here, especially you swifties. I’m one of you) these mega-tours are actually quenching creative mastery? What if the smartest thing an artist could do was defy all the rules? What if humility is the source of all greatness?

We seem to have got to a place where we’re surprised that Islington Assembly Hall could be the backdrop to Jack White doing something truly special. And so, I wonder - it’s proper counter-cultural stuff, but do we need to learn to not despise the small things?

Are Jack and Bob the odd ones, for kidding themselves into thinking that small can still be successful? Or are we the odd ones, for ever assuming otherwise?

Article

Culture

Music

Sin

Suffering

2 December 2024

5 min read

The holy or the broken: Hallelujah at 40

What’s the magic sauce Leonard Cohen mixed into his masterpiece?

Belle Tindall

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A black and white photo shows, singer Leonard Cohen to the right hand side, eyes closed and head inclined slightly upwards.

Leonard Cohen, 2008

Rama, CC BY-SA 2.0 FR, via Wikimedia Commons

It’s summer 1984 – Richard Branson has just launched Virgin Airways, the Soviet Union have boycotted the Olympic games, the miner’s strike is still raging on, and Footloose is pretty much the only thing you can watch in the cinema.

Amidst it all, happening miles under the cultural radar, a songwriter of astronomical talent and middling success walks into a pokey studio in New York. He’s clutching a battered notebook which contains eighty verses of a song that he’s been writing and re-writing for multiple years. A song that has been driving him to utter madness, residing tormentedly in his mind. The metre is running in the recording studio, so the eighty verses are promptly whittled down to just four and the song is finally wrestled into existence.

A barely noticed existence, that is.

Those four chosen verses, the ones lucky enough to have escaped the confines of the notebook, continue to dwell in obscurity for a while yet. This seemingly cursed song is housed in an album that the record company have refused, claiming it to be of no real commercial value. Subsequently, it will enjoy a tiny release in Canada in December 1984, but nowhere else. It is, to sum up, profoundly ignored.

Now, let’s fast-forward exactly forty years.

That obscure, over-looked and under-estimated, little song has been covered by more than three-hundred artists, including Bob Dylan, Jeff Buckley, and Lou Reed. Its lyrics have been dissected and studied by the likes of Bono and Salman Rushdie. It’s a movie soundtrack favourite, a talent show staple, and a part of the furniture at weddings and funerals the world over. Books have been written about it, documentaries made about it. I don’t think it’s a major exaggeration to say that it’s in the cultural air we breathe.

A song that once had its maestro banging his head against the floor in frustration, now belongs to us all. Can you hazard a guess at which song this may be the origin story of? I can give you a hint, if you’d like? It goes like this, the fourth, the fifth, the minor falls and the major lifts…

You’ve got it.

This humble tale is the story of ‘the baffled king composing Hallelujah’.

Generation after generation finds itself notably and profoundly moved by this song. We treasure it, we value it, we let far too many people cover it (looking at you, Justin Timberlake).

So, I guess I’m wondering - why?

It’s one of those odd questions to which everyone, and no-one, has the answer. And it’s not that I don’t recognise the outright genius of Leonard Cohen and accredit the success to his mastery, I do. But, apparently, not even Cohen himself fully understood why this song has become such a phenomenon. Its success is an oddity, really. So, we have every right to ask ourselves - what’s the magic sauce that’s mixed into this song?

Cohen... makes a bee line for the deep stuff, the uncomfortable stuff, the stuff we keep hidden – and plants the word ‘hallelujah’ in there.

It opens with Cohen telling the biblical story of King David, who played the harp so beautifully it had a kind of mystical effect – it supernaturally calmed the spirit of the dangerously erratic Israelite king, Saul. David, who himself would go on to become the ruler of Israel, is the ‘baffled king’ about whom and to whom Cohen appears to sing. As Alan Bright notes,

‘He (Cohen) has placed us in a time of ancient legend, and peeled back the spiritual power of music and art to reveal the concrete components, reducing even literal musical royalty to the role of simple craftsman.’

The second verse mingles two further biblical stories together – that of (afore-mentioned) King David and Bathsheba, and Samson and Delilah. Both stories, both men, are brought to despair by abuses of power, moral failure, violence, and death. Their lives are truly toppled by their own brokenness and their own breaking-things-ness. To borrow a phrase from Francis Spufford, their stories act as a signpost for the ‘human propensity to f*** things up’.

These verses are so particular in their subject matter yet so universal in their resonance. Most people have a vague-at-best understanding of the biblical stories its lyrics are alluding to, but a precise-to-the-point-of-painful understanding of the way that old ‘human propensity’ can have its way.

And here is Leonard Cohen, using such despair and brokenness to house a sacred cry. Here’s Leonard Cohen, placing his finger on our vulnerability and telling us that it’s right there – right in the place of pain and shame – where we can engage with the divine. Here’s Leonard Cohen, telling us that if the God of the Bible exists, he can handle the very worst of us.

This song, whether we know it or not, steels past our defences. It makes a bee-line for the deep stuff, the uncomfortable stuff, the stuff we keep hidden – and it plants the word ‘hallelujah’ in there. It tells us that brokenness is inevitable, but it can be made holy. Isn’t that our deepest desire? To know that we’re not too far gone? To be told that we’ll fail, all the time, but never one time too many?

I think, if you were to put that message in any context less real and raw, we’d be suspicious of it. If this song was less gritty, it would have stayed ignored. But it’s just messy enough to have us trust it, Cohen just about honest enough for us to believe him when he tells us that he ‘didn’t come to fool’ us.

So, long may it continue. Long may it sneak past our emotional barricades and wreak havoc in our guarded hearts. Long may the four-minute-long weep-a-thon reign (just, not Justin Timberlake’s version, I beg).