Article

Culture

Music

18 October 2024

5 min read

Jack White’s breaking the biggest rule in rock 'n' roll

What if the greatest cultural moments were the ones barely anyone saw?

Belle Tindall

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A close-up of the black label of a blue vinyl record

If one of the most famous rockstars on the planet is playing the best shows of his life, and no one is there to witness it – is he really playing them?

I ask because Jack White, one of the most celebrated and iconic musicians of the 21st century, is playing the best shows of his career. The thing is, barely anyone knows that they’re happening. Not because they don’t care, but because he’s made it that way.

This is White’s ‘No Name’ tour: a critically celebrated string of shows that almost nobody is going to.

And therein lies the magic.

In the summer of this year, he released his ‘No Name’ album with no press, no marketing, and no apparent plans for a tour. Instead, Jack released this body of work into the world and simply told his fans to tell their friends about it – ah, word of mouth, the marketing strategy of old.

It must have worked, because the nameless album was incredibly well received by critics and fans alike. Apparently, the ever-enigmatic Jack White has still got it. And now finally – finally - some live shows are being announced.

Kind of.

Each show is being announced only days in advance, the marketing is non-existent, the venues are tiny, and the tickets are… affordable.

What is this? Some kind of cruel trick?

It’s all so odd, so seemingly illogical, that Jack has had to confirm that this is it. This is no trick, no gimmick. This is, in fact, the tour. Reassuring his fans via social media, he wrote

‘Lotta folk asking about when we are going to announce ‘tour dates’, well, we don’t know what to tell you but the tour already started at the Legion a couple of weeks ago… People keep saying that these are ‘Pop up shows’ we’ve been playing, well, you can call them whatever you want, but we are on tour right now.’

He added,

‘These are the ‘shows.’ We won’t really be announcing dates in advance so much, we will mostly be playing at small clubs, back yard fetes, and a few festivals here and there to help pay for expenses.’

And that’s exactly what he’s been doing. One such show recently took place in Islington Assembly Hall in London – and it’s been hailed as some kind of ‘off-the-cuff wizadry’. That’s quite the review, isn’t it? What’s more impressive: it’s pretty much the only kind of review he’s been getting. I’ve dug deep, and I’m yet to find someone who was in that hall who didn’t leave it completely bewildered by how dazzling of an experience it was. Jack is disobeying all the rules, and it seems to be working in his favour. While on stage in Islington, he told the crowd,

‘This is the kind of rock’n’roll you’re not gonna get at Wembley stadium for £400’

This is an obvious swipe at Oasis’ reunion tour, which will take place next year in stadiums across the country. The tickets to these shows caused somewhat of a storm, as fans were simply priced out of what will no-doubt be a momentous string of events. And this isn’t the reality for Oasis fans alone, ticket prices across the board rose 23 per cent in 2023, which sits on top of the 19 per cent rise in prices since the pandemic. And we in the UK and Europe still have it far cheaper than those in the US. While I was at Taylor Swift’s (not at all cheap) Era’s tour earlier this year, I met a girl who had flown from New York to Cardiff, she explained that doing so was cheaper than trying to watch the same show in New York.

It’s utter madness.

Live music shows are becoming bright and shiny sensory extravaganzas, and the amount it costs to witness them is reflecting that. And listen, I’m not bashing these mega-sized shows. I go to my fair share of them. I look forward to one day telling my grandchildren about that time I nearly got Oasis tickets.

But I can’t help but feel that the real magic is happening elsewhere. It’s happening in the tiny venues, witnessed by tiny audiences, who have paid (comparatively) tiny prices. And I think Jack White’s intimate ‘No Name’ tour might be proving me right.

In 1975, Bob Dylan similarly defied all the ‘rock-star’ rules and embarked upon the now-mythic ‘Rolling Thunder Revue’ tour. For eight months, Dylan drove a tour bus (yes, he actually drove his own tour bus) full of his friends into small towns with small venues. The marketing for each show consisted of paper flyers that were handed out mere days before the event, as if a travelling carnival was about to rock up. It was unusual, to say the least. These shows were notoriously messy, and long, and changeable, and odd.

In short, they were great. Truly great.

The modesty and mystique of it all meant that these shows have passed into legend – the live recordings of these performances are regarded as some of Dylan’s very best work. And so, surely, both Dylan’s and White’s defiant tours teach us something - they teach us that there’s a good kind of small. Indeed, there is a great kind of small. They suggest that ‘big’ doesn’t necessarily (and certainly doesn’t exclusively) equate to ‘success’.

What if rumours, reviews, and recordings of a show played to 2,000 people could have more impact than a show played to 100,000? What if the intimacy and connection formed in town halls and tiny clubs rippled into the decades to come? It’s an upside-down way to think of things, but what if the greatest cultural moments were the ones barely anyone saw? What if (and stay with me here, especially you swifties. I’m one of you) these mega-tours are actually quenching creative mastery? What if the smartest thing an artist could do was defy all the rules? What if humility is the source of all greatness?

We seem to have got to a place where we’re surprised that Islington Assembly Hall could be the backdrop to Jack White doing something truly special. And so, I wonder - it’s proper counter-cultural stuff, but do we need to learn to not despise the small things?

Are Jack and Bob the odd ones, for kidding themselves into thinking that small can still be successful? Or are we the odd ones, for ever assuming otherwise?

Article

Art

Culture

Film & TV

21 January 2025

5 min read

The constant pull of David Lynch’s direction

What made the director’s films so universally resonant?

Sonny Tindall

Sonny works creatively with videography, graphic design, fashion, and photography.

Lynch painting.

At the age of 16, initially wanting to experience the infamous performances of actors, John Hurt and Anthony Hopkins, I decided to watch The Elephant Man (1980). This was the film that opened up the weird and wonderful world of director, David Lynch, a world I immediately wanted to dive headfirst into.

I did so by watching the film that became the catalyst for world-renowned director and producer, Mel Brooks, offering Lynch the chance to direct The Elephant Man. The film in question? His very first, Eraserhead (1977).

It was, and remains to this day, the most singular cinematic experience of my life.

I’m of the opinion that almost all filmmakers fall in to one of two categories; those who become artists through the medium of filmmaking, and those who are already artists who choose the vehicle of filmmaking to create their art. David Lynch is, for me at least, the ultimate embodiment of the latter. Proof of such can be found in his status as a renaissance man.

Originally a painter, a practice he continued throughout his life, his desire to transition to making films was borne out of wanting to see his paintings move. He was also an actor, a musician, and sound designer. Not to mention, a furniture designer who regularly built props for his films, author of several books and designer of his very own comic book.

The television show, Twin Peaks, is perhaps the best example of just how impossible it was to bind Lynch to a single artistic form. The seminal TV show revolutionised what television could be, as it was the first show to stray from the episodic storytelling format, instead choosing to follow one continual storyline through an entire series.

David Lynch exists within an exclusive category of artists, those whose names have become an adjective. Lynchian, similar to Kafkaesque, Brechtian or Daliesque, is recognised as an official word in the Oxford dictionary. An eponymous adjective is an honour reserved for only the most unique and distinct of artists.

Although it could be argued that the term – Lynchian - is now too loosely applied to anything deemed to be somewhat counter-cultural within mainstream cinema, its true meaning relates to the often indefinable style and voice of the man himself.

He invoked the spiritual depths of us, the existential longings and cravings, the questions that seem intrinsic to the human condition, the wonderings that feel as though they originate from somewhere deep within us, our souls, perhaps.

I’ve come to think that it’s the ultimately the spiritual essence of Lynch’s films that make them truly unique, and him a worthy recipient of an eponymous adjective. Lynch’s films exist within their own world, frequently reminiscent of a dream.

Sometimes euphoric, often a nightmare.

He was an avid practitioner and advocate of transcendental meditation, so it’s perhaps not too surprising that when speaking on his creative process, Lynch attributed many of his creative ideas as emerging from his own subconscious through the practices of meditation and daydreaming. He’s often compared ideas to the act of fishing, they aren’t created, they already exist, you’ve just got to have the right bait to catch them.

I wonder if this process is what makes the worlds housed within Lynch’s films unlike any others. He invites us into his own subconscious, by allowing it to bleed out onto the screen.

Despite his allusivity in style and format, what I’ve always found most confounding about David Lynch’s work is its universality.

I feel as though the term ‘fringe artist’ has scarcely been better applied to anyone other than Lynch.

How has a man who’s created some of the boldest, most avant-garde and, at times, downright disturbing art of the last century picked up four Oscar nominations (and an honorary win), a Masterclass and a Disney movie (The Straight Story)?

Surely translating your own subconscious, something we view as idiomatic to each individual person, onto the screen is a guaranteed recipe for alienating your audience?

So why does Lynch’s work, instead of pushing us away, so consistently pull us in?

I could pontificate on the different potential techniques Lynch employed to keep his work just grounded enough to allow us to relate to it. His films being rooted in instantly recognisable symbols of Americana, for example. Or perhaps his deployment of easily digestible genres and conventions, Twin Peaks is a melodramatic murder mystery TV show, Blue Velvet (1986) and Mulholland Drive (2001) are, at their core, noir films and even Wild at Heart (1990) is a textbook road movie.

But Lynch’s work has taught me to dig far deeper than that.

He invoked spiritual depths of us, the existential longings and cravings, the questions that seem intrinsic to the human condition, the wonderings that feel as though they originate from somewhere deep within us, our souls, perhaps.

That, for me at least, is the answer to his universality.

But how did he do it?

As has already been mentioned, it’s by mining his own subconscious and the spiritual within himself, and allowing it to flow into the worlds he created. But, most importantly, he never definitively characterised these things, he simply let them exist, depicted them. His work doesn’t come to us with the answers, it comes to us with questions. David Lynch’s questions: questions about the world. Questions about himself.

The very same questions we all ask ourselves on a daily basis: is evil within us or is it the product of what is around us? How can we allow light to prevail over darkness?

His work allows us to sit, ruminate, and respond to those questions.

I didn’t anticipate how profound of an effect David Lynch’s passing would have on me. It’s undoubtedly the strongest feeling of loss and grief I’ve felt from the passing of someone in the public sphere.

So deep were my feelings that I felt I needed to process it through the writing of this piece.

And despite the myriad of feelings and thoughts that have been swirling around my head since originally reading the news headline, I find myself continually returning to the very first thought I had. It was a quote from American comedian, Theo Von. When mourning the death of fellow comedian, Norm Macdonald, Theo said,

‘It feels like you’re losing a book that nobody has copies of.’

I feel despair that I’ll never be able to see the world through David Lynch’s eyes again. But I find great comfort that he, through his art, has passed his vision onto us, ensuring that we’ll always be able to see the Lynchian in our world.