Article
Addiction
Comment
Football
Sport
6 min read

An irresponsible gamble

Out-of-date law and human nature mean sports betting is more than harmless fun – it ruins lives, argues Sam Tomlin.

Sam Tomlin is a Salvation Army officer, leading a local church in Liverpool where he lives with his wife and children.

The edge of a football pitch showing an advertising hoarding with a betting brand name on it.
Lars Schmidt, via Wikimedia Commons.

On 21st April 2021 husband and father of two young children Luke Ashton took his own life. Suicide is the biggest cause of death for men under 50 in the UK, but this suicide had a particular source. As recounted by his widow and now anti-gambling campaigner Annie, Luke developed a gambling disorder linked to his support of Leicester City and football gambling more generally. Getting furloughed in the pandemic exacerbated the problem and he succumbed to aggressive advertising on his smart phone, losing more and more money to the point of despair and no return. 

I am not surprised to hear of stories like Luke’s. That’s because I am a Salvation Army officer. Some may view the pledge to give up all forms of gambling when you join its ranks as archaic and over-the-top, but this insistence by the Salvation Army, which was founded in the 1800’s, was a response to the devastation to lives addiction can cause. Far from being a thing of the past, gambling continues to wreak havoc, especially in poor communities like the one I live and serve in today. I have had personal items stolen and pawned to fund gambling addictions and have heard of people losing thousands of pounds in a few hours.  

Recently our church was part of a local campaign to stop an iconic building from being turned into a cashino, something which we and others in our community knew could have a devastating impact. Thankfully the company withdrew the application, probably because of local opposition, but areas of high socio-economic deprivation like ours are always under such threat. 

If you force young people to endorse addictive products, don’t be surprised if they use them.

I have friends who gamble on sport and tell me it is just harmless fun. It makes the experience more exciting when you have money on it, they say, something sports betting companies focus on in their advertising. While not every gambler is a problem gambler (Public Health England estimates there are 2.2 million who either are problem gamblers or are at risk of addiction), I am not convinced that it is harmless fun for two main reasons. 

Firstly, the risk of ‘harmless’ gambling turning into problem gambling is not adequately managed by UK legislation. The 2005 Gambling Act refers more to gambling by post than online gambling and was passed at a time before smart phones. This legislation, intended to boost the economy through liberalising gambling laws, has allowed sports gambling to spiral out of control; 40% of Premier League clubs are sponsored by a betting company with many more in lower divisions. Concerns have been raised about transparency on behalf of these betting companies and it seems clear that these companies exploit the Premier League’s global profile to reach potential customers in countries like China where gambling advertising is banned. Aston Villa recently responded to a supporter backlash against a new sponsorship deal but made it clear that money talks: for clubs outside the top six (who can attract significantly greater deals), betting firms offer ‘twice as much financially as non-gambling companies.’ 

My team, Bristol City, had a gambling sponsor for many years until this season – although ironically children’s shirts had the sponsor changed in a tacit acknowledgement of potential harm. Hypocrisy in football betting runs much deeper though. Ivan Toney the Brentford striker currently faces a lengthy ban for a breach of the FA’s betting rules, but as The Big Step campaign (led by people harmed by gambling) pointed out – with various pictures of Toney receiving awards and shirts with gambling sponsors on them - ‘If you force young people to endorse addictive products, don’t be surprised if they use them.’ 

It is almost impossible to watch a match on TV without being bombarded with free bet offers and the latest deals with former players enticing fans to gamble their money with a few simple clicks on their phones. One recent study questions whether it is possible to gamble responsibly in an age of smart phones, and outlines significant potential harm even for ‘low and moderate risk gamblers — including relationship problems, being distracted, lost opportunities across work and personal life, secretive behaviours, and a compulsion to open and continually re-engage with the app.’ 

A review of the Gambling Act is currently being carried out, but frustration is growing as publication is delayed. While a blanket prohibition on gambling would neither be practical or desirable, campaigners hope that steps will be taken to restrict gambling advertising in much the same way that advertising for smoking has been banned. The gambling industry cite the contribution gambling brings to the economy, but a report by the Social Market Foundation suggested that tighter regulation could actually boost the economy and in 2016 it was estimated that gambling addiction cost the economy £1.2bn a year. For a society built on an understanding of ‘freedom,’ however, as defined by challenging anything that might hinder our individual wills, gambling may constitute the example par excellence of the confluence of social and economic liberalism. Any significant change to legislation will be hard-won. 

The second reason is that gambling promises more than it can ever actually deliver. This is why it so often ends in harmful addiction – it can never truly satisfy what are ultimately spiritual needs, so it continues to draw you further and further in until you are no longer in control but it controls you. 

There are perhaps three main reasons people gamble: the desire to win money, the social aspect and the thrill or excitement. There is no doubt that gambling offers the possibility of fulfilment, to some degree, for all these things: occasionally people win large sums of money, it can make sport more exciting and help make the social experience more fun. 

We are indeed made for community and the communal enjoyment of sport.

As Christians see it, however, gambling offers an unreliable and ultimately unsatisfying route to fulfilling these desires. The Bible warns us about the love of money and encourages honest work as opposed to chance for earning what we need to live It also points to the importance of charity and justice for those who do not have enough. We are made for community and the communal enjoyment of sport is a gift from God (as I have written about in the past). It is perfectly possible, however, to enjoy sport without gambling – really supporting and following a team or player comes with enough ups and downs to produce a wide range of emotions; I have cried, bitten my nails, hidden my head in my hands and hugged random strangers often during one single game. It could be argued that even non-problem gambling contributes to fund an industry that demonstrably preys on vulnerable people, failing the command to love our neighbour. 

We are also created to experience thrill and excitement beyond the mundane aspects of everyday life, but the greatest drama according to the Christian faith is found in being caught up in God’s redemption of the world, ‘reconciling all things to himself’ as we read in the New Testament. As many Christians will testify – even the most exciting Hollywood film is a pale imitation of the excitement and drama of giving up your life to follow the way of Jesus, and this is certainly true of the fleeting and temporary thrills experienced through gambling. 

Unlike some religions which want to supress desire, the Christian faith affirms desire as a good thing. The question is, what our desire is aimed at. Augustine once said that our hearts are restless until they find rest in God. Created things or activities like sex, possessions, money or experiences are good when enjoyed in the right context, but when – like with gambling - they promise more than they can deliver, more often than not it ends in dissatisfaction and potentially even disaster as Luke Ashton’s story tragically demonstrates.  

Article
Comment
Ethics
Fashion
Race
5 min read

Anna Wintour is not a moral compass

The Vogue editor’s championing of diversity is all very well, but it’s based on what sells
Anna  Wintour stands holding a small mic.
Anna Wintour.
UKinUSA, CC BY-SA 2.0, via Wikimedia Commons.

Last month, the Costume Institute at the Metropolitan Museum of Art in New York launched a new exhibition. “Superfine: Tailoring Black Style” highlights the history of Black people resisting white supremacy through their sartorial choices. A few weeks after it opened, the 2025 Met Gala, which serves to raise funds for the Costume Institute, was chaired by Black voices across the creative industries, including A$AP Rocky, Pharrell Williams, Lewis Hamilton, Coleman Domingo and Lebron James. The exhibition has already received rave reviews from Black writers and academics, likely in part due to its co-curation by Monica Miller, who literally wrote the book on the subject Slaves to Fashion: Black Dandyism and the Styling of Black Diasporic Identity

Concurrently, a few hours south of New York City’s Metropolitan Museum of Art in Washington DC, Donald Trump was calling Diversity and Inclusion initiatives “dangerous, demeaning and immoral.” A series of policies rolled out across the US federal government has led to the shutdown of not only diversity programmes, but a quiet disappearance of wording and other initiatives that might be interpreted as promoting similar themes. 

But the Costume Institute, which does not receive any federal funding, is uniquely free to follow Anna Wintour’s steer. And Wintour, Conde Nast’s Chief Content Officer and Editor in Chief of Vogue, is fighting back. “I feel we need to be courageous”, she told the Washington Post last month. Now, she added, is “a challenging time”.

Until now, Wintour has been an unlikely activist. Vogue has long been criticised for a range of ethical issues that include,  including lack of diversity, promotion of unhealthy body standards, and the sexualisation of young women. But are the magazine and Wintour now our bastion for future hopes of racial justice and equality?

In 2020, many of my friends and family ordered books and listened frantically to podcasts about race in America because of the events surrounding George Floyd’s death. In May 2020, a video circulated of officer Derek Chauvin suffocating George Floyd as he called out for his mother, leading to a flurry of protests and debates about the racial bias present in institutions. 

In those days, learning about the systematic injustice faced by Black Americans and calling for change felt popular. Everyone was doing it. Books like The New Jim Crow by Michelle Alexander, Why I’m No Longer Talking to White People About Race by Reni Eddo-Lodge, The Color of Law by Richard Rothstein, and How to be an Anti-Racist by Ibram X. Kendi filled our Amazon carts and library holds. 

These days, many of those books have quietly disappeared from the shelves. For sure, there are those who continue to fight for racial equality. But the winds have changed, with some companies - like Conde Nast - landing on one side, while Google, Meta and Amazon disappear from the horizon. 

It’s easier to flip through beautiful images and call it a day, than to be a part of real, diverse communities.

It might seem obvious that brands are not the best source for our moral formation. But the fact is that many of them see themselves as culture-forming and mission-driven. If you don’t have something else to help form your idea of what the world should look like, why not Vogue, with its picture-perfect editorials, or Google, with its future-facing innovations? 

For me, my beliefs in diversity and racial justice come from something stronger: my Christian faith and the many Black men and women globally who share this faith with me. It was my reading of Black Liberation theologian James Cone that first showed me the depths of beauty I could gain by understanding my faith through someone else’s perspective. Cone was famous for his book which drew parallels between Jesus’s death on the cross by Roman crucifixion, and the deaths of many Black men by lynching in the American South. Cone stopped me in my tracks, making me rethink a key symbol of my faith. He said this: 

“The cross has been transformed into a harmless, non-offensive ornament that Christians wear around their necks. Rather than reminding us of the “cost of discipleship,” it has become a form of “cheap grace,” an easy way to salvation that doesn’t force us to confront the power of Christ’s message and mission. Until we can see the cross and the lynching tree together, until we can identify Christ with a “recrucified” black body hanging from a lynching tree, there can be no genuine understanding of Christian identity in America, and no deliverance from the brutal legacy of slavery and white supremacy.”

It won’t make it into a Vogue editorial anytime soon– but maybe that’s the point. 

A faith-based belief in justice comes with challenges. It can feel tiring to face a troubled history of racism in a religious institution. Existing in diverse, faith-based communities brings everything from awkward cultural differences to true and genuine disagreements. The global Anglican communion faces tension between white, liberal progressives in the UK who want to celebrate gay marriage in the Church of England, and an assemblage of Christians of colour in the Global South who maintain strong convictions about traditional views of marriage and gender. Our faith in Christ is the anchor that holds us together. But these are real disagreements; they’re not trivial, and there’s no easy way forward. 

It’s easier to flip through beautiful images and call it a day, than to be a part of real, diverse communities. And this is why we can’t rely on people like Anna Wintour to form our vision for the future. As nice and important as it is to promote diversity in models, photographers, and designers, ultimately Vogue will be shaped by what its editors and publishers think will sell on the newsstand.  

This is my plea for us all. Let’s not let the shifting tides of any company– Meta or Vogue– decide our ethical convictions towards justice. Let’s rely on something stronger.

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Graham Tomlin
Editor-in-Chief