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Truth and Trust
5 min read

Impartial journalism isn’t possible for the BBC – or anyone else

It’s time to give up the ghost and opt for transparency over impartiality

Lauren Windle is an author, journalist, presenter and public speaker.

A wide angle view of the BBC newsrooms show a starm layout of desks
The BBC newsroom.
BBC.

I wrote 3,000 words explaining the differences between a complementarian and egalitarian relationships – loosely these are the two categories that determine a couple’s position on male headship and female submission in a Christian marriage. I have my opinions, sure. But in this piece, I was neutral. I clearly laid out the arguments for and against each, explained the history, context and nuances, all to equip the reader to make their own mind up.  

I proudly handed the piece to my editor highlighting the careful tightrope of neutrality I had walked. She hesitated: ‘Well, I guess. But it’s clear what position you take.’ I was crushed, all the delicate phrasing and open-handed descriptions and I was still as transparent as the Shard on window clean day. 

No matter how hard we try to present balanced arguments, there is no such thing as unbiased reporting. Even when trying to be ‘fair’ in the way we present a story, we always bring our own perception of ‘fairness’ to the table. And without the wisdom of Solomon (in the cut-the-baby-in-half era), we’re not going to consistently get it right.  

I’ve been a journalist for some years but I’ve never worked in an organisation that claims to be impartial, bar a week’s internship at Science in Action on BBC World Service. I have, however, worked for publications that don’t share my political views. And even with the mandate to write in ‘house style’ there are many subtle decisions a journalist can make to skew reporting towards their personal opinion. 

Phrasing is everything. Am I saying they ‘protested’ or ‘rioted’? Is it ‘reform’ or a ‘crackdown’? Are they an ‘immigrant’, ‘asylum seeker’, ‘refugee’ or ‘expat’? Did she ‘splash around in her swimsuit’ or ‘flaunt her curves on the beach’? There is no neutral choice of words or phrasing. Every micro-decision a journalist makes is based, consciously or unconsciously, on the perspective that they have and are trying to impart on you.  

Then there’s choosing which topics to write about in the first place, selecting sources to quote from and statistics to reference and deciding how to frame the headlines. With the vast body of data available online, you can always find a person or stat to back up your belief. None of this can be done without a hint of your own background, culture, and worldview. 

It is through this lens – my belief in the fallacy of impartiality – that I’ve followed the latest fallout at the BBC. After an internal dossier was leaked, it came to light that a Panorama documentary called ‘Trump: A Second Chance?’ that was broadcast not long before 2024’s presidential election, had misleadingly edited a speech he made on January 6 2021. The speech was spliced in such a way as to suggest he had egged on the assault on the Capitol. Shamir Shah, the BBC chairman, acknowledged the fault and said that the editing ‘did give the impression of a direct call for violent action.’  

The BBC has always been plagued by allegations that it is not living up to its Royal Charter legally requiring it to be impartial. Interestingly, there are many examples of these complaints coming in from both the left and right sides of the political spectrum. The term ‘impartiality’ in this context doesn’t mean stripping all viewpoint from its reporting, as the organisation acknowledges the impossibility of that task, but it does say that it strives for balance, fairness and due weight. This is a standard they fell short of in their reporting of Trump’s address. 

In this, it is undeniably at fault. Even the most questionable of news outlets, that do publish quotes out of context, would acknowledge that knowingly editing or adapting quotes and footage to support their own agenda is totally unacceptable. Regardless of a reporter’s own opinion, readers and viewers want to hear a person speak in their own words.  

The wider question this raises for me is: why we are still claiming any news outlet is impartial in the first place? There’s a sense of safety with both right- and left-wing media, that openly acknowledges its own agenda. If you pick up the Guardian, you understand that you are reading about the world from a socially liberal political stance while tuning into GB News where they champion British values and challenge ‘woke culture’ will bring you something very different. 

I think the BBC as an institution is brilliant, important and necessary but not impartial. When people decry the reporting choices or phrasing of BBC reporting as biased, my response is always ‘what do you expect?’. There are important checks and balances, like rights of reply and offering opposing positions, that help round out a story, but they don’t strip it of opinion. I think it’s time to give up the ghost and opt for transparency over impartiality. 

The honest response is to acknowledge that, like every other person who relays a story, the BBC cannot resist the siren call of opinion. To claim it can, when audiences can plainly see the inconsistencies across its platforms, is both disingenuous and outdated. Instead, perhaps they could work to a mission statement along these lines: ‘We are committed to fairness, accuracy, and transparency. We value robust reporting and careful fact checking. We recognise that complete neutrality is impossible, but we strive to reflect the world as truthfully and inclusively as we can.’ This transparency would at least free up 90 per cent of people who write in to BBC’s Point of View to complain about its reporting.  

Years ago, I was in conversation with the deputy editor of one of the big tabloids when he said that, while he thought his paper was great, no one should use it as their sole source of news. I appreciate his transparency. I think if any of us only consume news from one outlet, even if that is the BBC, we are selling ourselves short. Our pursuit of and clamouring for ultimate truth is a God-given and spiritual desire, so the wise would vary their sources. 

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Character
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Leading
Trauma
3 min read

Could I strike a deal after a public humiliation?

How to come back from setback after setback.

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

President Zelensky speaks and a caption reads ' on the economic partnership with the United States.
The art of the deal.
x.com/ZelenskyyUa

‘USA and Ukraine sign a minerals deal.’  

Two months ago, this headline looked impossible. The world watched in horror as President Zelensky was mistreated in the Oval Office and then appeared to be booted out of the White House before scheduled negotiations for the deal could begin. Zelensky left Washington having been publicly humiliated by the most powerful leader in the world.  

Whether he was blindsided, underprepared, badly briefed, misguided, disrespected, the victim of bullying or some combination of all of the above, the stakes for both him and Ukraine were as high as it could possibly get.  

These sort of political bust-ups if they happen, happen behind the scenes. But this was in the open, on air, for all the world to see. Not only then but it is available to view online in perpetuality.   

Now for just one minute, put yourself in President Zelensky’s shoes, what would be your next move? Me, I am probably going to cry, check my socials, go to sleep and say I am going home. I am done for the day. So many thoughts would be going through my mind. In all honesty, I would probably be going through all the stages of grief!  

Denial – ‘I can’t believe that just happened. Did they really just throw us out?’  

Anger – ‘What was J.D. Vance doing? Why did they gang up on me? I thought we were allies. I am not coming back here ever again.’ 

Bargaining – ‘Let’s get them on the phone. Does anyone have a contact we can reach out to? Can someone try to call the Secretary of State, Marco Rubio on private number?’ 

Depression – ‘What have I done? I have made things infinitely worse for my people and our country. Will we ever win this war? Will I be responsible for the surrender and end of Ukraine? Maybe I should resign and we hold elections?’ 

Acceptance – ‘It has happened now. No use crying over spilt milk.’ 

At this point I would say, ‘I am going to bed. Let’s start again in the morning’ (I think you can see why I am not a political leader).  

When I put myself in President Zelensky’s shoes and I think back to that day in February, (putting the war itself aside) and contrast it with his recent meeting with President Trump at Pope Francis’ funeral alongside the minerals deal, I am reminded of old wisdom found in an old book - the Bible.  

'Even if good people fall seven times, they will get back up.' 

Public humiliation, shame, disappointment and failure are often times when we give up and disqualify ourselves. Rather than view it as a moment in time, we tend to claim our failure, mistake or mishap as part of our identity. This often causes us to walk away from good opportunities and hold ourselves to an unattainable standard. My Christian faith teaches me to place my identity not in anything I do but in what Jesus Christ did for me when he died on the cross for my mistakes. Jesus like Zelensky, faced public humiliation and shame. He is the ultimate example of how I ought to respond in the face of opposition. Jesus did not respond to his accusers and remained focus on his mission to save not just a one nation but an entirely broken world.   Every so often I need to be reminded of this.  

Very few of us, if any of us, will ever face the level of public humiliation or as high stakes as President Zelensky did on that day (even if it feels otherwise). Things will go wrong, we will make mistakes, people will cause us embarrassment, but it will only be for a moment in time. This new minerals deal is a reminder that things can and will get better. Our mistakes or bad circumstances do not define us, we can and will recover if we are able to get up and try again. 

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This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

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Graham Tomlin
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