Article
Creed
Idolatry
Sport
5 min read

Idols or idiots? Why sporting stars cannot bear the weight we place on them

Why it’s wise to know their place, and ours, in the universe.

Graham is the Director of the Centre for Cultural Witness and a former Bishop of Kensington.

A professional footballer wearign a red top stands proudly beneath a white and black banner.
Marcus Rashford's Who I Really Am video.
The Players' Tribune.

I wouldn’t know, being a fairly average but enthusiastic player of many sports - but the life of a top footballer must be one of extremes. There are the physical sacrifices to be made in hours in the gym, honing skills in daily training, pushing your body towards fitness, maintaining the tuning of your body so it peaks just at the right time on match day. On the other hand, there is the boredom of afternoons after training with little to do but play FIFA 23 on the X Box, or finding ways to spend the vast amounts of money that comes to the average Premier League footballer. 

But perhaps even more, there is the way the public treats you. You swing between idol or idiot pretty quickly. Take Marcus Rashford. Last season, he could not stop scoring - 30 goals in 56 games for Manchester United & England, including three at the World Cup. Confidence was sky high, he was making the runs and finding the positions that enabled him to rack up the goals. This season, it has all changed. He seems listless, lacking in confidence. At the time of writing he has only scored five goals all season, (Erling Haaland has scored 17, Mo Salah 15). Every move or sign of body language is dissected by pundits or on social media, and he is no longer a sure starter for his club – an unheard of possibility last season.  And there was the famous bender that he went on in a night out in Belfast a few weeks ago - a sign that something somewhere is wrong. 

We have always tried to turn sports stars into idols. George Best was perhaps the first truly global, fully marketed star with a public image, idolised by both football fans and women (at the time, the two groups were much more distinct than they are today). Until, that is, his spectacular fall from grace. Soon after he reached the pinnacle of winning the European Cup with Manchester United in 1968, the descent began. He went out too much, lost his focus, made bad choices, left United and after various haphazard spells with a slew of clubs across the world including Fulham, Stockport County and the San Jose Earthquakes (yes, even them), he become a professional playboy, unable to control his alcoholism, appearing drunk on TV chat shows, being jailed for drunk driving until his tragic early death aged just 59 in 2005. 

None of us are capable of taking on the worship of others, because we will always disappoint in the end. 

The ability to do things we ordinary mortals cannot do inevitably leads us to idolise such people. Crowds perform the lowering of outstretched arms in semi-mock worship. Encomiums are written in the media on the extraordinary talent on display. Hopes are invested that this person will lead their club or country to sporting immortality.  

Yet at other times, they are vilified as idiots. The David Beckham Netflix documentary series is a salutary reminder of the astonishingly vindictive public treatment he received after getting sent off playing for England in the World Cup Quarter Final against Argentina in 1998. Perhaps now, with our increased awareness of mental health, the reaction would not be so vile, but the treatment of the England players who missed penalties in the Final of the Euros in 2020 warns us against too much complacency.  

If you’ve ever met a sports star in the flesh and spent any time talking to them (I’ve met a few) what strikes you is how ordinary they are. They may be shy, awkward, embarrassed - a bit like the rest of us, They may be able to perform physical feats that you can’t do, but I bet there are things you can do that they can’t, and that they wish they could do. Your talents may not be so much in demand and not attract as much financial reward, but just like you, they have their fears, anxieties, weaknesses and quirks. As we learnt from Netflix, David Beckham can’t go to bed without cleaning every surface in the kitchen and having his shirts lined up in colour co-ordinated rows. 

Sports stars are neither idols nor idiots. They are people. People who enjoy praise, so that it can go to their heads, but get hurt when they read vile things said about them. None of us are capable of taking on the worship of others, because we will always disappoint in the end. It is why Christian faith is so insistent on the danger of idolatry in all forms – taking something created by God and making it into a god. Theologian James KA Smith warns of the danger for a culture that has given up on God: "it is precisely when your ultimate conviction is that there is no eternal that you are most prone to absolutize the temporal." As St Augustine put it, paganised cultures tend to take created things and turn them into idols, and idols always disappoint, or even worse enslave.  

A vital part of Christian wisdom has always been to know our place within the universe – that we are called to the dignity of taking responsibility for, exercising a kind of benign dominion over the rest of creation, looking after it and caring for it on behalf of the Creator. Yet at the same time, we are ‘a little lower than the angels’ and certainly less than God. We are not self-created, free to rise as high as we can, aiming for the stars.  

On my regular journey into London some while ago, I used to pass a primary school that promised prospective parents that with the help of their teachers, there was ‘no limit to what your child can achieve’. It’s that kind of empty rhetoric that is so dangerous – it is bound to lead to a sense of disappointment when your beloved offspring doesn’t become a hot-shot lawyer, a brain surgeon, a wealthy banker or a sporting hero, but ends up serving behind a till in Tescos, or nursing the sick in a hospital, even though these jobs are just as valuable and essential for society as the better-paid ones. However gifted we are, there are things we cannot do, and will never do. All of us are frail vessels, with remarkable abilities, whether physical, social or intellectual, with the capacity for extraordinary acts of love and compassion, yet also liable to give into temptation to lie, cheat, or steal, as likely to let down our friends as much as to be loyal to them. 

Knowing our place in the world would stop us exalting our sporting heroes too high, or lambasting them as so low – raising them to heaven, or sending them to hell – that was never our job but God’s.  It would restore them as not idols or idiots but people – loved sinners if you like – with a high calling and remarkable abilities, yet with moral frailties and feebleness at the same time – just like us.  

Article
AI
Creed
Digital
4 min read

ChatGPT’s answers on human desire left something to be desired

So we had a little conversation

Rick writes and speaks on leadership, transformation, and culture.

A home screen for the ChatGPT app shows its logo.
OpenAI.

I recently posed a question to ChatGPT.

What do people truly desire? In this unique time in history, what does the soul of humanity yearn for? What are humanity's deepest longings?

The AI's initial response was not unusual or surprising. It was actually rather “meh.” It offered a familiar list of aspirations that could have been answered if I posed the question to a moderately intelligent crowded room: 

Love, connection, purpose, meaning, authenticity, freedom, peace, contentment, truth, understanding, hope, transcendence, joy, and wonder.

It continued saying, Ultimately, the human soul's profound quest is for a deep harmony among love, purpose, authenticity, peace, truth, hope, and joy—an integrated, meaningful existence that resonates with our intended nature. 

I pressed in,

That is good but it is a long list of many things. Of all of those things you listed above, can you narrow it down to ONE thing, ONE single thing people want from life? 

Interestingly and surprisingly it said,

Ultimately, the one thing that the human soul longs for most deeply is: To be fully known and truly loved. All other desires like purpose, authenticity, peace, truth, hope, joy all stem from or lead back to this core need. Being fully known and truly loved means someone sees every part of who we are, with all our imperfections, fears, and dreams, and yet embraces us completely. It's the deepest validation, belonging, and security we can ever experience, satisfying the profoundest longing of the human heart.

I had to step back as I realized what I just read and how I got there. It was a moment of irony. Could it be that AI - one of the most innovative discoveries of our lifetime - identified one of the greatest and most rudimentary dilemmas of humanity? A machine, it appeared, had articulated why we find ourselves at such a cultural moment of unparalleled innovation along with a growing sense of human despair.

We are at a unique point in history, a "cultural moment—a bizarre time of juxtaposition," as articulated by John Mark Comer on his podcast. It’s era defined by the convergence of seemingly disparate events and marked by a time of profound contrast. 

Historic levels of digital connectivity parallel a rise of disconnection, loneliness, and despair.

A new cultural fluidity of evolving gender identities and flexible social norms stir strong backlashes over historic claims of rights and norms.

I understand, for some, this "moment" is instead something much less dire. It is simply a moment where life unfolds and continues as it always has. However, what if this moment signifies more than just a fleeting series of advancing and contrasting events?

Why, despite all this progress and innovation, does humanity not seem to be in a better state? Why does it all still feel so woefully empty? 

What if this reality presents us with a responsibility to delve into these contrasting events, prompting us to ask a new and perhaps deeper question? 

Victor Frankl in his bestselling book Man’s Search For Meaning cited two revealing studies that - not surprisingly - align with ChatGPT. One was a public poll in France that showed 89 percent of the people polled admitted that man needs something to live for, a purpose greater than themselves. A second study he cited of 7,948 students at 48 colleges by John Hopkins University revealed nearly the same. They were asked what they considered “very important”, 16 percent checked “making a lot of money”; 78 percent said their goal was “finding a purpose and meaning to my life.”

What if our constant pursuit of innovation and progress, rather than inspiring wonder and creating soulful connection, is actually separating us from an unknown longing to be truly known and truly loved? 

For many, this swift, intense interplay of progress and regress is seen as an inevitable result of our human evolution. In practice, it is the only way true discovery and radical breakthroughs can happen. However, it's clear that our current cultural challenges won’t be answered by this ongoing experiment. More progress isn’t the answer. 

What if, in our super modern world where hope often feels out of reach and despair is common, an ancient book and a profound idea can shed light on what ChatGPT and Victor Frankl are getting at? The Bible consistently talks about God's desire for a relationship with us, a longing to be known and loved so that he can in turn know and love us. 

Our relentless pursuit of constant change and true innovation may well reflect a profound, yet undiscovered inner yearning: a mirror of the intended two-way connection between God and people. Perhaps the intensity with which we chase external goals of development and discovery stems from our inability to resolve an inherent, unspoken dilemma within humanity.

Could the Bible, in a world shaped by AI, force us to confront and even understand the complexities of the world and our place in it? Could God use AI - a hyper advanced technological tool - to draw our attention to Him and reveal to us the ancient truth of what we truly yearn for? Is it, as ChatGPT quickly summarized, really that simple? 

Ultimately, the one thing that the human soul longs for most deeply is: To be fully known and truly loved. 

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