Review
Addiction
Culture
Feminism
Music
5 min read

The idolatry of Beyoncé: her tour hits town with eight golden calves in tow

We all desire to be perceived as more talented, confident and beautiful.

Lauren Windle is an author, journalist, presenter and public speaker.

Beyonce marches along a stage catwalk as photographers stare from below.
Taking to the stage.
Beyoncé.com.

I suspect if you asked British millennial women to name their queen, more would say Beyoncé than Camilla Parker Bowles. Such is the allure and popularity of the woman who commands legions of fans, ‘the BeyHive’, and has been dubbed ‘Queen B’. Now this pop monarch is on the move and she’s brought her royal tour to London.  

Last night the Cowboy Carter tour lit up Tottenham Hotspur Stadium in an ostentatious display of stars, stripes and glitter. I joined the throngs of fans who packed out the arena to hear the hits from Beyoncé’s first country album, protected from the rain by only their sequin-lined cowboy hats. 

A massive screen provided video entertainment during costume changes. It depicted her two settings; siren and saviour. In some of the imagery Beyoncé was veiled or illuminated by bright white lights, in modern iconography that would previously have been reserved for the Blessed Virgin Mary. During her song Daughter, with lyrics: ‘Cleanse me, Holy Trinity’, she was backdropped by stained-glass church windows. 

Beyoncé is hardly the first to draw from the style of religion in her work (see: Madonna). But, when I came back from the bathroom, the performer was midway through her song Tyrant, riding a gold mechanical bull while surrounded by eight double-headed golden calves. That’s when I realised, we’re not even pretending this isn’t idolatry anymore. 

As a recovering addict (arguably the most extreme expression of idolatry), I am interested in the processes behind idol worship. I have spent weeks studying Aaron’s ill-fated decision to melt down gold jewellery into a calf at the request of the Israelites who thought Moses, and God, were taking too long up Mount Sinai, followed by the disastrous repetition of history under King Jeroboam I.

We take these cautionary tales and usually apply them to the metaphorical calves in our own lives, but still the golden calf endures as the ultimate symbol of idol worship. Would Beyoncé have known this? Almost certainly, given the other Christian imagery sprinkled throughout the show. 

The Queen 

For those only vaguely aware of Beyoncé, I’ll explain how the global obsession came about. She was raised by parents who were committed to her success. Her mum made all her costumes while her dad formed and managed the girl band Destiny’s Child, of which Beyoncé was the lead singer. She famously grew up honing her singing talent while on a treadmill to ensure that she would maintain her voice during energetic dances on stage.  

Destiny’s Child enjoyed a huge amount of success, even if their message of female empowerment was confused. They started with the expectation that a partner would pay their ‘bills, bills, bills’, then sung of their desire to ‘cater’ to their men, before a violent U-turn declaring themselves to be ‘independent women’. The mixed messaging didn’t put off their fans, but it was when Beyoncé teamed up with her now husband, Jay-Z, that she experienced a meteoric rise to fame and became the breakout solo artist from the band. 

She has experienced some scandal over her career, most notably in 2014 when CCTV footage was leaked of her sister Solange attacking her husband Jay-Z in a lift. It was rumoured that this was in response to his infidelity but no formal statement was made. Beyoncé, like our former Queen, lives by the mantra ‘never complain, never explain’. 

Over the years, as the record sales have grown, so has her cult-like status. ‘You have the same number of hours in the day as Beyoncé’ is used as a motivational tool (although I can’t say it’s ever worked on me). Some have even hi-jacked and modified the French national motto to: Liberté, Égalité, Beyoncé. Her allure is increasingly less about her music and more about what she embodies; the ability to seemingly have everything – motherhood, a stratospheric career and the dream face and body. 

The problem 

To be clear; I don’t think admiring Beyoncé or enjoying her music is a bad thing. I am the one who paid more than £200 to go and do just that. But, with a few notable exceptions, almost everything we idolise fundamentally has the capacity to be a force for good in our lives, if it’s kept in its right place. It’s the classic Christian cliché; don’t let a good thing become a God thing. Take food, exercise and your phone, these can all do immeasurable good in enhancing your quality of life, but when they become an idol, they can also do immeasurable harm. 

It is often said that we become what we worship. Well in the context of idolising Beyoncé many people would say that’s a fate they would happily welcome. But the reality is darker than that. 

What are we really saying when we idolise Beyoncé and bow down to her golden calves? I would suggest on the surface it’s a desire to be perceived as more talented, confident and beautiful. It’s the panic that we should be perfect, especially given that Beyoncé achieves that perfection in the same twenty-four daily hours that we have. It’s a deep longing to be desired as she is, to be popular as she is, to be regularly affirmed as she is. 

Let’s go deeper. Does God say that we need to have visible talent in order to be valuable? No. He says we are all a part of a body with our own unique skills that contribute to the entire organism. Some of those skills will be discrete and often overlooked by people, but that makes them no less valuable to God. Does God say we should be beautiful? No. Jesus wasn’t exceptionally physically attractive, as far as we know. If anything the Bible warns against putting stock in such a fleeting resource. Are we called to be confident in ourselves? No. But we are told that flourishing comes from a confidence in God. 

My fear is that if we chase visible talent, we will always feel that we are lacking and unrecognised. If we chase beauty, we will always feel ugly and if we chase Beyoncé-level confidence, we will always feel small. The idol that should theoretically inspire us to greater things, ends up leaving us feeling boxed in by unhelpful and unachievable goals. It leaves us caged by the comparison and always a step behind. 

Adding to the heartbreak, the thing that we’re emulating and idolising, is never as satiating as we believe it to be. Had I stormed the stage, I would have found those calves to be moulded from plastic and sprayed gold. Just as I would find the performer to be a bit tired and flawed like the rest of us. The reality is, even Beyoncé won’t live up to the idol of Beyoncé. While in contrast, the correct focus for our worship, Jesus, will only ever get better with closer inspection. 

Support Seen & Unseen

Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief

Article
Attention
Culture
Fashion
5 min read

Here’s to the Met Gala, and to those who weren’t there

We’re teaching ourselves that if we’re void of attention, we’re void of significance.

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

A celebrity wears a highly stylised cuboid suit to the Met Gala.
Janelle Monáe directs her attention.
Instagram.com/janellemonae/

The Met Gala happened on Monday; a menu of celebrities was offered up to us, each one posing on the steps of the Metropolitan Museum of Art in the heart of New York City, decorated from head-to-toe, like an army of art exhibitions that had come to life. 

What happens as soon as these finely clad celebrities make their way into the museum? Nobody outside of the room knows. And, Anna Wintour, the brains behind the entire operation, goes to infamous lengths to keep it that way. But everything that happens in the moments before they walk through those iconic doors is a carefully curated display, designed for our eyes to feast on. They’re counting on us to look their way, to stare, to soak it all in.  

It poses the question: if a Met Gala happens and nobody is around to see it, does it really take place? I think I can hazard a guess at what Anna Wintour’s answer would be.  

Our attention is the currency of the entire event; every celebrity is vying for it. And it’s not enough to have a little share of it, the prize is to have the most. At the very least, you need to earn enough attention to ensure that your presence at the event is memorialised. It’s interesting, it’s like an incredibly opulent version of teenagers writing that ‘so and so was here’ on all their school desks. The craving seems to be the same, we want our presence in a specific time and place to be noted and remembered. The school pupil’s tool of choice is a marker pen; the celebrities deploy their outfits.  

Can’t walk in the outfit? Doesn’t matter.  

Can’t sit? Doesn’t matter.  

Can’t breathe? Doesn’t matter.  

The clothes aren’t made to be in, they’re made to be seen in - there’s a difference. 

I sort of like the Met Gala, you know. I’m drawn in by how otherworldly it feels, how its opulence is not quite off-putting enough for us to ignore it. Publicly, we’ll roll our eyes. Privately, though, we’ll flick through who Vogue thinks looked the best (and – more importantly - the worst). The whole event knows it’s ridiculous and, in return, we seem to be pretty forgiving of it. It’s silly – they know it, we know it. The dynamic works. 

Success is being seen. It’s being documented, being observed, being celebrated. 

This year, I noticed a slight slant to the reporting of the event. My social media feeds seemed to be brimming with two lists they wanted me to pour over: those who were there and, more notably, those who were not there.  

I’ve been so struck with how odd this is. Again and again, I was being offered names of celebrities who were not in attendance. Publications and influencers were lamenting the absence of Emma Stone, sneering at the Blake Lively shaped gap in the attendee-list, and insisting that poor old Meghan Markle must have been barred from the proceedings.  

In truth, we have no idea why any given person was or was not at this year’s Gala. The speculation is a waste of time – but it does act as a doorway into understanding our perception of success. 

I think it can be boiled down to this: success is being seen. 

It’s being documented, being observed, being celebrated. 

Success is being there. And so, it’s unfathomable to us that anyone would want to be anywhere other than where the eyes of the world are directed. Our value diminishes the longer we dwell in obscurity, anonymity is nothing short of self-sabotage. That’s what we’re subliminally telling each other.  

I know that this is what we think because it’s what I think. I find the evidence of my hypothesis within myself.  

A need to be seen is written into the rock of my being. In 2021, I felt as though I had been snapped in half – my fear of obscurity exposed - by Michaela Coel’s Emmys acceptance speech. She had just won a prize for I May Destroy You, a limited series that she both wrote and starred in. Clinging shakily to her piece of paper, Michaela implores anyone listening to ‘disappear’.  

She says,  

‘In a world that entices us to browse through the lives of others to help us better determine how we feel about ourselves, and to in turn feel the need to be constantly visible, for visibility these days seems to somehow equate to success—do not be afraid to disappear. From it. From us. For a while. And see what comes to you in the silence.’ 

This droplet of wisdom stopped me in my tracks. 

Maybe our metrics of success are a little wonky, our understanding of significance is malfunctioning. I think Michaela’s right, we know too much and see too much. Furthermore, we’re much too known and much too seen. We’re on display. Endlessly. And it’s not good for our souls. We’re teaching ourselves that if we’re void of attention, we’re void of significance.  

And that’s a problem. 

I’ve actually taken Michaela’s advice. I’ve taken to disappearing every now and again – I hate it, I fear it, I fight it with all my might - but I know that it’s a medicine I need to take. It reminds my soul that if I fell in the woods and nobody was around to hear it, I would still have made a sound.  

An unperceived existence still counts. We need to remind ourselves of that, and sharp-ish. Only then will we stop deifying attention and vilifying anonymity.  

And so, with all of that in mind, here’s to the Met Gala – the most prestigious event in fashion. And here’s to the people who weren’t at it. Wherever the appreciative eyes of the world are, may we all find the courage to be elsewhere.   

Celebrate our 2nd birthday!

Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief