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Comment
Eating
Fun & play
Resurrection
2 min read

How do you drink religiously?

A Dry January ad catches the eye.

Jonathan is a priest and theologian who researches theology and comedy.

A subway billboard ad show a nun cradling a beer.
Lucky Saint.

On a recent trip across London, I was slightly surprised to be exhorted multiple times to “Drink Religiously.” For those of you, like me, not from the capital, this is an ad campaign for Lucky Saint non-alcoholic beer.  It features an image of a nun in a classically pious pose, cradling in her hands a bottle of the apparently blessed brew. 

Further research (by which I mean a quick Google search), revealed the beer is a new arrival on the scene, and is the “official” beer of dry January. And the name? Well the website claims it is “a wry nod to the virtuousness of drinking alcohol-free.” 

Christian nerd that I am, this ad got me thinking. What should we make of the suggestion to “drink religiously”? 

Well firstly using the imagery of religion to advertise beer feels a little new. Doing things “religiously” has not tended to be seen as a positive, and so it hasn’t been a key part of the advertising strategy of brewers: an advert that tells you to drink sinfully sounds a lot more plausible. Maybe this is over-reading things, but the ad is emblematic of what we are increasingly observing – our culture feels more open to God, or at least to religion, than it was. Even if all we do with that openness is sell stuff. 

That said, the ad also works because it assumes we all know what religion is, so much so that we know what “drinking religiously” would involve. Religion, in the language of the ad, is concerned with moral uprightness. Obviously religious people, if they are going to drink, are going to drink alcohol free beer, because we all know that alcohol is morally bad, or so the implied argument goes. They even use that rather unfashionable word virtue. There’s more than a hint on the website that drinking this beer makes you just a little bit better than everyone else. 

But what might Christian religious drinking be? Well, I can only speak for myself, but the ad made me think about Communion – that strange moment in church services where Christians drink wine to remember, and somehow partake in, Jesus’ blood. 

Now, Communion is an incredibly rich topic and has layer upon layer of meaning. But one thing we remember as we eat bread and sip wine, is that we are precisely not better than other people. That to be “religious”, or better still to be Christian, is not to be more virtuous than others, if anything it is to be more aware of our need. 

When we come to take Communion, we come with empty hands, and are fed. We come acknowledging not our luck but our weakness, and are given drink. We come with our need and are met by the God who gives us more than we can imagine, because he gives himself. 

What might it mean to “drink religiously”?  

Call me a cynic, but I think it might be something other than just enjoying the taste of beer without risking a hangover. 

Perhaps it might mean to meet with Jesus Christ in a sip of wine on a Sunday morning. 

But then I haven’t actually tried Lucky Saint, so who knows, maybe drinking it really is a religious experience. 

Cheers. 

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Digital
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Sport
3 min read

Line judges replaced by robots? You cannot be serious!

Wimbledon is about more than efficiency, it’s about humanity.

Matt is a songwriter and musician, currently completing an MA in theology at Trinity College, Bristol.

Tennis line judges stand and lean forward with hands on knees
Line judges, Wimbledon, 2012.
Carine06, CC BY-SA 2.0, via Wikimedia Commons

It’s the most wonderful time of the year! No, I’m not talking about Christmas, but Wimbledon, of course. Two weeks of absolute delight. Tennis matches on the TV non-stop. Incredible displays of athleticism and skill. Wimbledon never fails to be an emotional rollercoaster for Brits as we watch our favourites reaching for glory (to various degrees of success). 

But it’s not just the tennis: it’s the entire aura around the Championships. The Pimm’s & Lemonade; the strawberries and cream. The big serves but bigger personalities. The familiar cadence of retired legends in the commentator box. The ball kids, impeccably disciplined as always, run like the clockwork we come to expect at the tournament. The outrageous Englishness of it all, from the refined fashion to ridiculous costumes, to the umpire’s chiding of the raucous crowd, popping champagne bottles at inappropriate moments. Wimbledon is like a faithful friend, who even after a year of being apart, makes a deep connection instantly. 

However, this year something - or rather someone - seems to be missing. I am of course speaking of our old friends, the line judges. 

Those stoic sentinels, guarding watch over the chalky borders of the court, have gone. In their place, a machine: efficient, faultless (apparently), and it doesn’t require a pension. But we still hear the ghost of the line judges haunting the court: their disembodied voices, recorded for posterity, call out from somewhere in the AI aether. 

Gone are the days of the drama of McEnroe’s ‘you cannot be serious’, and even the Hawkeye challenge - an apparently rude interruption to the gameplay - is no longer necessary. Perhaps this was inevitable: the next step on the path of progress, the realisation of a techno-optimist utopia. Fewer human errors, more tennis for us, even fewer shirts for the All England Club to iron. 

Technological advancement has made our old friends, the line judges, obsolete. 

But I’ve got to be honest, I miss them. It’s not that the technology seems to be glitchy at times, nor that I’m an old-fashioned technophobe. 

I recognise we don’t really need those line judges anymore, but I think, deep down, we do want them. 

Wimbledon is about more than efficiency, it’s about humanity. 

It’s about the on-court drama when a player disagrees with a line call. It’s about the risky moments where a line judge narrowly (and somehow quite elegantly) misses a 120mph serve. Computers eliminate risks, but they also diminish these human moments. 

I miss the line judges like I miss the conversations with people at the bus stop. Both made redundant by the people upstairs who benevolently(?) oversee our technological advancement. 

Our world teaches us to value efficiency, but at what cost? Just picture it, in years to come: the ball kids replaced by a super smart lawn mower with a sucker pipe to retrieve wayward balls, or God-forbid, Tim Henman recreated as an AI commentator avatar. 

Perhaps they may decide that’s a step too far. Perhaps our technocratic overlords may seek to consult a moral authority before destroying all human connection. 

Speaking of moral authorities, I believe in a God who created us, not because he needs us, but because he wants us. He could have made perfect robots with far less risk, far less drama, far less pain. But he chose to create human beings that fail, and frustrate our desire for efficiency. While the potential that AI offers is exciting, I am wary that we lose the potential latent in every human being: to connect. Let’s learn to see others not for their efficiency, but their humanity. 

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