Editor's pick
Culture
Music
7 min read

Hip hop’s pantheon rumbles

J. Cole's changing role in the battle for pre-eminence with Drake and Lamar.

Nyasha graduated from Cardiff University where he studied media, journalism and culture. He makes both hip hop and spoken word content.

A composite image of three rappers, Cole, Lamar and Drake against a mushrooming cloud.
Cole, Lamar and Drake.

Spirituality and religion are inseparable from American hip hop culture. Recent studies have shown that African Americans, the pioneers of hip hop culture, are more likely to be religious than any other ethnic group in America. As such, hip hop lyrics are often littered with allusions to both organised religion and more abstract spirituality. Consider Kanye West’s infamous 2004 record Jesus Walks, a song in which the Chicago native overtly professes faith in Jesus of Nazareth and pleads for his protection as he traverses through the adverse socio-economic terrain that is Black America.  

Or take two of hip hop's most successful and influential artists today, friends turned enemies: J. Cole and Kendrick Lamar. As recently as his second last project, The Off Season, Cole reveals an ongoing journey he finds himself on, stating: 

I dibble-dabble in a few religions  

My homie constantly telling me ’bout Quran, puttin’ me on  

I read a few pages and recognize the wisdom in it  

But I ain’t got the discipline for stickin’ with it 

Cole’s belief in some form of a deity is well-documented throughout his music. Religion, though often critiqued, serves as a continual trope in his discography. Consider his pseudo-messianic perspective on the track Want You To Fly, where he claims that: 

God is real and he usin’ me for a bigger purpose…  

Sometimes I think that these verses can help a person  

Way more than the ones they readin’ in churches on days of worship  

No disrespect to the Lord and Savior, that ain’t just ego  

I just observe that them words no longer relate to people  

‘Cause modern times be flooded with dollar signs  

And social media stuntin’, my n****s just wanna shine  

They frame of mind so far removed from the days and times  

Of Nazareth   

His counterpart, Lamar, is not far behind in terms of religious motifs and themes. His spiritual journey, like Cole’s, is complex and multi-layered. Early in his career, one could assume that Lamar was an all-out Christian due to lyrics on songs such as His Pain, within which the Compton artist questions why God keeps on blessing him amid his mistakes and transgressions. Furthermore, his debut album good kid, m.A.A.d city was flooded with religious overtones, the culmination being the 12-minute track Sing About Me, I’m Dying of Thirst where Kendrick and his affiliates confess their need for a Saviour, namely Jesus of Nazareth. However, as alluded to earlier, Kendrick’s spiritual journey is not as straightforward as that song would make it seem. 

Though Christian virtues such as humility, altruism and charity still run through  songs such as How Much A Dollar Cost, Kendrick has often been drawn to other religions, including  Black Hebrew Israelism.  Kendrick’s current position is uncertain, he seems to have landed on a form of religious syncretism. In his most recent album, Mr Morale and The Big Steppers, he confesses to still being a Christian “but just not today” and openly confesses to “praying to the trees”.  

Both artists, surveying their immense influence across the hip hop community, both locally and globally, have developed something of a Saviour complex as they seek to promote peace and unity. Despite Cole and Lamar’s prominent themes of emotional healing and social consciousness, the two still possess a competitive edge. Cole, on the hit single First Person Shooter on Drake’s For All The Dogs album stated 

Love when they argue the hardest MC  

Is it K-Dot? Is it Aubrey? Or me? We the big three like we started a league 

This seemed to be a profound moment of acknowledgement and respect for the three rappers on contemporary hip hop’s pantheon (J Cole, Kendrick Lamar and Drake). However, the collaboration between J. Cole and Drake clearly didn’t sit well with the Compton Cowboy, Kendrick Lamar. This seemingly uncontroversial statement triggered a response Lamar, who declared: 

“Motherf**k the ‘Big 3’, *n***a it’s just Big Me”  

Lamar’s verse instantly became the talk of the town as Lamar had returned from his hiatus in order to take aim at his competition. And thus, Cole’s observation from his 2019 release Middle Child that “They act like two legends cannot coexist” has proved to be true.  

However, Cole, perhaps unknowingly, has showcased the character of the Christian God in choosing to forego his offence and make peace with his brother. 

So, what was Cole to do in this scenario?  

For the Fayetteville Emcee, it seemed like a catch-22 of sorts; on the one hand, if he chose to retaliate that could cost him a friendship (with Lamar) that spanned over a decade. However, if Cole, choosing to maintain the peace, chose to turn the other cheek, his reputation as a preeminent emcee would be brought into question.  

Cole, competitive as they come, refused to be outdone and replied to his friend-turned-foe, Kendrick Lamar, on a since deleted track called 7 Minute Drill. Cole scrutinised Lamar’s most recent album Mr Morale And The Big Steppers as well as his critically acclaimed 2015 release To Pimp A Butterfly. However, within a few days of the retaliation, J.Cole made a public apology to Lamar and his fans.  

Cue the trolling, the confusion and the memes.  

After years of working to cement his position as an elite hip hop artist, Cole’s status as a top emcee was now being questioned. The discourse surrounding Cole quickly turned sour, for the many hip hop fans who rejoiced over the return of parity and competition to the genre, this seemed to be a cop-out by Cole. However, Cole, perhaps unknowingly, has showcased the character of the Christian God in choosing to forego his offence and make peace with his brother.  

But when he began to display forgiveness and humility? That became too much for the hip hop audience to stomach. 

When Kendrick Lamar subsequently began to battle the third member of hip hop's Big Three, Drake, many fans applauded Cole for staying out of the conflict. 

When Cole made his public apology to Lamar, his actions more resembled those of a Gandhi, Martin Luther King or, dare I say, Jesus, than a hip hop megastar. When the opportunity for lyrical bloodshed presented itself, Cole admittedly indulged, yet quickly retracted and repented. His actions strikingly resemble the teachings of Jesus, who advocated for radical reconciliation with one’s enemies.  

It seems as though hip hop was content, and even supportive, of Cole’s afore-mentioned saviour complex... but only to a certain point. Giving to the poor? Fine. Spreading positivity and uplifting the oppressed? Fine. But when he began to display forgiveness and humility? That became too much for the hip hop audience to stomach.  

In Jesus’ day, it was widely hoped that a Jewish messiah arrive in the form of a military warrior, who would destroy the oppressive Roman Empire. Therefore, when Jesus of Nazareth spoke of forgiveness, love for enemies and humility, this was difficult for his audience to accept. Instead, he taught and demonstrated a different path: one where the merciful will be shown mercy.  

And so, perhaps there are similarities between Jesus’ story and the scenario Cole finds himself in.  

Both audiences desired kings who sought bloodshed, vengeance and dominance. But, instead, both displayed love, peace and humility. It’s easy to choose the former but it’s pricey to choose the latter. 

 Some ponder the existence of God and His activity in the world today and with valid and noble reasons. However, what if God’s actions and character are sometimes mediated through unsuspecting people. What if God is condescending? Not in the sense that He belittles us or speaks patronisingly to us but rather gently descends to our level and communicates in ways that we can comprehend through people that we can relate to? What if God is more human than we sometimes think? Again, not in the sense that He’s susceptible to mistakes and error like us but more so in the sense that He knows what it’s like to experience pain and injustice, joy and relief and everything that comprises the human experience? Maybe through the medium of hip hop, a culture birthed out of poverty, vocational insecurity and social instability God has spoken to us? After all, it would be much like the God of the Christian Bible who chose not to enter the world as an infant in a royal family but rather choose the ghetto of Nazareth as His humble abode. Maybe, just maybe, this hip hop feud and Jermaine Cole’s withdrawal from it was a microphone through which God chose to speak and communicate His character to an onlooking world. 

Article
Culture
Digital
Economics
Psychology
6 min read

Do you believe in a coin called hope?

From fiat to faith: the rise of crypto evangelism
 An image show a braclet that has a bitcoin symbol beside a cross, a crescent and a Star of David.

“The bridge from chaos to hope.” This was the rather grandiose language used on social media platform X last summer by one prolific tweeter boasting 4.4 million followers. What they were describing, however, was not a religion or philosophy, nor a social movement or political party, nor a breakthrough in medical technology or a self-help technique. Rather, financier Michael Saylor was talking about the world's biggest cryptocurrency, bitcoin. 

Saylor’s profile on X declares that “#Bitcoin is hope.com”. That website contains, among other things, video clips of Saylor talking about how “bitcoin is the manifest destiny for the United States of America”, “bitcoin is economic immortality”, “bitcoin is forever money” and so forth. 

Saylor is in fact just one - albeit a particularly successful one (his net wealth stands at around $10 billion, according to Forbes) - of a number of vocal crypto advocates, trying to explain the huge, transformational impact on society that the cryptocurrency will supposedly have. Their precise arguments can vary, but are often along the following lines: the fiat money system is broken due to manipulation by governments and central banks - for instance through money printing - leaving control of the money supply in the hands of a small group of the rich, while the purchasing power of the general public is eroded; in contrast, bitcoin is incorruptible, not controlled by the government, available to everyone and finite in supply. 

A common thread running through some of the writings and talks of a number of these bitcoin enthusiasts is a quasi-religious language, used to convey bitcoin’s importance. 

Hope.com, for instance, includes a research paper on “The bitcoin reformation”. Its author writes: “It wasn’t until I studied the era around the Protestant Reformation that I felt I’d found a potential blueprint of sufficient scope” to describe what is happening with bitcoin. 

Particularly vocal crypto proponents are known as bitcoin evangelists, while some crypto investors will talk of fellow “bitcoin believers”. They can even drink their coffee from a ‘bitcoin salvation’ mug) (which depicts two winged cherubs holding the cryptocurrency). Non-believing sceptics are termed “no-coiners”. 

Early bitcoin adopter Roger Ver - who has been indicted on fraud and tax charges, which he says are false - is known by the nickname “bitcoin Jesus”. One non-profit decentralised community is named Bitcoin God. 

The precise mix of irony and sincerity being used in such examples is of course debatable and will vary. Nevertheless, among the most fervent crypto investors there appears to be an earnest belief in the transforming power of bitcoin. 

But there may be additional reasons why some of the most fervent proponents instinctively reach for such language. 

“There’s a link with forms of transhumanism - the idea that we’re in the middle of an upgrade of humanity.” 

Dr Roger Bretherton, a clinical psychologist and Seen & Unseen contributor, argues there are elements of tribalism and “the psychology of identity” in some of the most cultic aspects of the crypto world. He sees some similarities there with “old 60s cults of people believing UFOs were going to land in their backyard”, talking about crypto as a cult rather than crypto as a currency.

“People overlap their identity [with a particular movement]. They're saying ‘that's me, that's who I am,’” he said. 

“In periods of uncertainty we seek to find certainty in our groups. We're in an individualistic society.” 

Use of religious language also points to a belief that bitcoin/crypto/blockchain will bring about some form of a radical global change less on the scale of an incremental technological development, and more akin to a transformational religious experience. 

“There's an element of faith and an eschatology attached to crypto: 'this is the new thing that will change the world,'” said Bretherton. 

“There’s a link with forms of transhumanism - the idea that we’re in the middle of an upgrade of humanity - the kingdom of tech is coming. It feels like crypto becomes part of the same narrative. The key question is whether our future lies in technology and power, or in love.” 

For such fervent bitcoin proponents, attempts to rubbish their beliefs are often futile. Indeed, trying to do so may only serve to strengthen the believer’s resolve that they are right. 

“There's a cognitive dissonance,” said Bretherton. “The more ridicule you've had to go through, the more you've given up, the more social difficulty you've gone through - particularly if you've given up a career to pursue crypto - then the stronger your belief. It's the sunk cost fallacy.” 

So far, bitcoin believers have proved the doubters wrong. The price of the coin has gone from less than $20,000 in the wake of the collapse of crypto exchange FTX in late 2022 to around $118,000 at the time of writing. Saylor has turned MicroStrategy (now known as Strategy) - the company of which he was CEO in 2020 when he decided to use it to buy and hoard bitcoin - into a $110bn market cap firm that has spawned many copycats.  

But what importance bitcoin eventually assumes in society is still very much an open question. It has not yet become a form of payment for our morning coffee or for buying a house, and maybe it never will. Whether it can really function as “digital gold”, a hedge against inflation or “a bank in cyberspace” (as Saylor calls it) is debatable. But it has already made huge strides, soaring to a market price well above what most people would ever have imagined. In July, US Congress passed a landmark bill regulating stablecoins - a type of cryptocurrency pegged typically to the dollar - in what is being seen as a huge step forward for the industry. 

Nevertheless, it seems likely that some of the wilder claims made about bitcoin may not come to pass. What happens if true believers are left disappointed? 

Bretherton says such belief systems have to subtly change their “metanarrative” as and when they do not deliver on initial promises. 

“It can't make predictions that can be shown to be false,” he said. “If crypto doesn't deliver its promises in the future, it has to find another way that's softer but which lasts. So it either collapses or it finds a way to become more nuanced."  

Whatever importance bitcoin eventually assumes in society, our desire to put our faith in it - or in anything else - reveals something deeper about our human nature. 

In the Bible, the book of Ecclesiastes explores humankind’s attempts to find meaning in human lives without God. The main character tries career, pleasure and wealth. But ultimately, they find that these things are just “meaningless”, “vapour” or “chasing after the wind”. 

That search for meaning, for the eternal, is inbuilt in our character. As the book’s author puts it: God has “set eternity in the human heart”.  

We are not designed merely to be born, to live and then to die. Instead, each one of us has been created with an inherent desire to know if there is something eternal out there, and to find out whether we can be part of that story. Crypto cannot offer us that salvation. The only thing or person who can, the author of Ecclesiastes would argue, is the One who put that desire in us in the first place.  

Support Seen & Unseen

Since Spring 2023, our readers have enjoyed over 1,500 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief