Article
Creed
Economics
Seven Deadly Sins
Sin
6 min read

Greed: “No, I’ll never have enough”

In the third of a series on the Seven Deadly Sins, Jane Williams highlights how Greed destroys both individuals and societies.

Jane Williams is the McDonald Professor in Christian Theology at St Mellitus College.

Piles of money

In the old Humphrey Bogart film, Key Largo, the villain, played with a vicious childishness by Edward G. Robinson, is asked by Bogie what he wants. Rocco, Robinson’s character, thinks for a bit and then says that what Rocco wants is MORE!  ‘Will you ever have enough?’, Bogie asks, and Robinson thinks about it for a moment before replying, ‘I never have so far. No, I’ll never have enough’. 

That is Greed, in a vivid nutshell. Rocco doesn’t want anything particular, and he doesn’t value anything in itself; he just has a vast, unspecific, insatiable desire for anything and everything, particularly if it belongs to someone else. 

Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has. 

Greed, like all the Seven Deadly Sins, is a ‘capital’ or ‘cardinal’ sin, meaning it is a disposition from which destructive, abusive actions flow. Having this over-mastering tendency to Greed makes us act in a whole variety of ways that are damaging and abusive to others and to ourselves. Greed leads to a variety of ‘sins’. Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has, because while there is ‘more’ out there somewhere, greed must have it. It does not care what or whom it attacks or destroys: anything that stands in its way must be obliterated. It does not want to admire or use what it seeks, it merely needs to possess it, and the moment the sought after thing is achieved, all-consuming greed moves onto the next thing, always seeking ‘more’, always despising what it has, as not enough. 

Greed is destructive both on the personal front and also as it shapes societies. Individuals ruled by greed cannot maintain love or friendship or loyalty: their eyes are always on the next thing, always hungry for what they have not got. They leave behind them, without a backward glance, hurt and broken friends, family, colleagues, jobs. And if the fallout is clear for all the people around someone driven by greed, it is also obvious that it destroys the greedy, too.  

Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything. 

Nothing can ever satisfy someone consumed by greed; there is no rest, no peace, no pleasure, because the world is full of things still to be grabbed at.  Jesus is quoted as having said, ‘Where your treasure is, that’s where your heart will be’. It’s a warning to beware of what you long for, because we are so powerfully shaped by our desires. But if all Greed longs for is ‘more’, then, in the end, the greedy person or society has no heart at all. It is shaped only by a drive for possession, opening up a vast and echoing emptiness where an actual longed-for being or thing should live. Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.  

It is obvious how Greed is deadly for individuals, but it is also deadly when it becomes a motivating force for society at large. The media have recently been talking again about ‘greedflation’. The theory behind the term is much debated, but the word itself is instantly memorable. Institutions that are governed primarily by the need for ‘more’ drive an insatiable economy, always needing more consumers, more profit, more rewards. Dissatisfaction and envy are the necessary tools of a society, an economy, of Greed. Individuals and groups that try to opt out of this out-of-control consumerism are viewed as a threat, and must be diminished, dismissed, cast out. It is dangerous in such a society ever to ask, ‘Do we really need more?’ That is the Emperor’s New Clothes question, which must be avoided at all costs. Surveys that ask people at different income levels whether they feel that they have enough nearly always find that everyone would like just a little bit more. Everyone would like to be at the next level up of income and possessions; but if they achieve that next level, then, strangely, they find that it is actually the level above that that really want.  

Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it.

The World Happiness Report, which has been regularly updated for the last 10 years, works with a complex set of definitions of what makes for happiness, for individuals and for societies. Finland regularly tops the chart of Happiest Countries in the world, which Finns find a bit puzzling, apparently. They don’t see themselves as cheerful, jolly people, but they do speak of a national characteristic that might be described as contentment. Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it, rather than despising it because there are things we do not have. 

One of the values that The World Happiness Report notes as making for greater happiness is altruism – doing good and receiving goodness from others makes both parties happier. The Christian tradition has known this for a long time. Cardinal Sins have their opposing Cardinal Virtues, dispositions that we can cultivate to help us to free ourselves from enslaving habits, like Greed. ‘Charity’ is the Cardinal Virtue that undermines the sin of Greed. When we give to others from our own resources, of time, money, attention, care, prayer, help of any kind, we begin to loosen the deadly grip of insatiable Greed upon ourselves and our world. Greed can’t live alongside Charity, or altruism; charity sees real people and situations in need, and supplies what it can from its own resources; Greed sees only more and more objects to be acquired, never able to see what it already has, never able to share or be content. 

Deadly Sins lead to behaviour that makes for misery, both for those driven by them, and for those on the receiving end of them. That is why they are called ‘deadly’. They are not just a bit naughty; they are actively destructive of human flourishing, both personal and communal. There is so much in our society that positively encourages Greed, the reckless desire for More, which can never be satisfied. But there are ways of combatting this most pernicious of habits.  

One is the practice of gratitude: instead of thinking about what we haven’t got, or would like to have, or what someone else has, we can think of what we have got, and think of it as gift, something to say thank you for. It’s a good habit to build into every day, perhaps as we go to bed, taking just a few minutes to think about the good things that have come to us that day: a child’s smile, a gleam of sunshine, a hug from a friend or partner, a delicious piece of bread; everyday things that we can take for granted, in which case they go unnoticed; or we can see that they are  gifts to be grateful for, which enlarge our spirit and our wellbeing. Gratitude is a virtuous circle: it is lovely to be on the receiving end of gratitude, as well as to practice being grateful. And gratitude often leads to another excellent practice for undermining Greed, which is charity, or altruism. If we are learning how to say thank you for what we have, we may also want to share what we now notice that we have. If we’ve given the gift of gratitude, and seen how it makes us and the receiver feel, we may want to extend that further and further. Worth a try? 

Article
Community
Creed
Faith
Spiritual formation
5 min read

The welcome surprise of church growth

Beyond the noise of scandal and politics, a low and steady hum resonates. It’s the sound of a quiet revival.

Lauren Westwood works in faith engagement communications for The Salvation Army.

A cover of a book show a cross and the title 'You are loved'.
Rod Long on Unsplash.

‘More young men turned up at church for the first time this morning.’

‘Suddenly our pews are filled with twenty-somethings.’

‘A new family is coming on Sundays. Their teenage daughter has been dragging them along.’

I can believe it.

If you’ve heard similar things about church congregations over the past few years, you’re likely to have heard the same caveat: anecdotally, of course. These conversations have long been coloured with an undertone of confusion and uncertainty.

The Bible Society has released a landmark piece of research that has uncovered the data to back up these anecdotes about growth in churchgoing in England and Wales. The Quiet Revival is based on findings of a survey of adults in England and Wales in 2018 and 2024, undertaken by YouGov.

This set of robust data supports that anecdotal swell around church engagement in recent years, particularly among young men. It evidences a growing Church, the increased positive impact of it in communities, and spiritual openness among the young. It paints a picture of an multi-ethnic and multi-generational Church that is transforming alongside an ever-evolving cultural landscape and a shifting national understanding. This is exciting stuff.

The report identifies a general increase of people who go to church at least once a month and call themselves a Christian from 8 to 12 per cent. It presents a radical shift among young adults between 18-24, all within the Generation Z cohort, as being more likely to fit this definition of churchgoers than any generation except for those over 65. In a further reversal of norms, the research sees men as more likely to attend church than women across most ages, but especially among under-35s. Critically the report outlines that this is ‘not a case of young men joining while young women are leaving’, but of mutual increase in church attendance.

It seems that, just maybe, Christianity is cool.

Gen Z are the most likely to believe in God and to pray regularly. Just under two-thirds would be happy for a Christian friend to pray for them, and 47 per cent of non-churchgoing Gen Z believe it is a good thing for Christians to talk about their faith with non-Christians. This signals a move from attributing growth to the sole influence of cultural commentators or media personalities, and towards confident local Christians sharing faith between friends. Rather than being spurred on by influencers and intellectuals, the greatest impact comes from relationships and in-person invitation.

However, this remarkable openness to religion and experiential spirituality among Gen Z is not straightforward: a third agree that the Bible is a source of harm in the world. This is no longer an anecdotal curiosity; this is real, documented growth exhibited in an emerging spiritual generation, received by a cultural atmosphere that is warming to faith.

Going to church is good for you. In an age of self-help phenomena, The Quiet Revival positions the Church as an antidote to fragmented social lives and mental health crises. Churchgoers of all ages are more likely than non-churchgoers to be happy, to possess hope for the future and to believe that their life is meaningful, as well as being less likely to say they’re feeling anxious or depressed. Critically, these findings are true for young churchgoers, giving further reason behind their flocking to churches. Quite simply, it makes them happier.

It’s a balm to a generation – particularly young men – who are digitally surrounded but socially isolated. Going to church leads to better connection to people in the wider community, with nearly two-thirds of 18–34-year-old churchgoers feeling close to people in their local area, compared to just a quarter of their non-churchgoer peers. Looking specifically at young men in church, this increases to 68 per cent, presenting an incredible opportunity for churches to cut through the loneliness epidemic.

‘The difference is staggering,’ remarks Dr Rob Barward-Symmons, one of the reports authors. ‘It paints a picture of young adults who have found a deep sense of meaning and life satisfaction through attending church regularly, who feel connected to their communities and – in the data we have gathered on their social action – are keen to give back to their local communities as well. This is not the image we typically see of young adults in the media, but it is a powerful one.’

Going to church isn’t just good for you, it’s also good for your community. Perhaps The Quiet Revival’s deepest encouragement lies in its glimpse of a faith-in-action Christianity. The research shows a picture of churchgoers who are not just concerned for their own wellbeing, but who want to improve the lives of others - 78 per cent of all churchgoers agreeing that making a difference in the world is important.

In particular, the churches' younger generations desire social change, possess confidence and investment in effecting positive change, and a responsibility to contribute to their communities. Acts such as regularly donating to charity, supporting a local food bank, and participating in environmental improvement activities are seen as the outworkings of Christian faith in action. It indicates the consequences of churchgoing through a deep embodying of God’s love and the passing of this love to others.

‘These are the markers of whether you’re a true believer or not,’ adds Dr Krish Kandiah, sharing his own encouragement in the findings. ‘It’s not whether you turn up at church, have signed a confession or sing the songs. Jesus expounds on how to tell whether you’re in the Kingdom or not: “I was hungry and you gave me something to eat, I was thirsty and you gave me something to drink.”’

Now we’ve got the numbers, we’re left with questions. How can we respond? Where will this lead us? Are we witnessing the death of nominal Christianity? To say the findings have caught the Church off-guard may be an understatement. The 2024 survey happened to go to field on the day that news broke of Archbishop of Canterbury Justin Welby’s resignation. We are living in times of political unrest. Religion and just about everything else is weaponised. The poverty gap is increasing, and not just in material poverty.

The reality is that we all have a part to play. The report is inclusive in its approach and recommendations. The first call is for an increased recognition of the scale and impact of churchgoers, something that can be adopted by social influencers and decision-makers. The following recommendations are more directed to those within the Church, to prioritise discipleship and Bible teaching, to cultivate intentional intergenerational spaces where each churchgoer is empowered to tell their story, and to put emphasis on building interpersonal relationships.

Beyond the noise of scandal and political Christianity, a soft, low and steady hum resonates. It doesn’t dictate; it shares. It doesn’t drown others out; it listens. It doesn’t withhold; it invites. It prizes action over words. This is the sound of quiet revival.

 

Celebrate our 2nd birthday!

Since March 2023, our readers have enjoyed over 1,000 articles. All for free. This is made possible through the generosity of our amazing community of supporters.
If you enjoy Seen & Unseen, would you consider making a gift towards our work?
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.
Graham Tomlin
Editor-in-Chief