Article
Creed
Economics
Seven Deadly Sins
Sin
6 min read

Greed: “No, I’ll never have enough”

In the third of a series on the Seven Deadly Sins, Jane Williams highlights how Greed destroys both individuals and societies.

Jane Williams is the McDonald Professor in Christian Theology at St Mellitus College.

Piles of money

In the old Humphrey Bogart film, Key Largo, the villain, played with a vicious childishness by Edward G. Robinson, is asked by Bogie what he wants. Rocco, Robinson’s character, thinks for a bit and then says that what Rocco wants is MORE!  ‘Will you ever have enough?’, Bogie asks, and Robinson thinks about it for a moment before replying, ‘I never have so far. No, I’ll never have enough’. 

That is Greed, in a vivid nutshell. Rocco doesn’t want anything particular, and he doesn’t value anything in itself; he just has a vast, unspecific, insatiable desire for anything and everything, particularly if it belongs to someone else. 

Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has. 

Greed, like all the Seven Deadly Sins, is a ‘capital’ or ‘cardinal’ sin, meaning it is a disposition from which destructive, abusive actions flow. Having this over-mastering tendency to Greed makes us act in a whole variety of ways that are damaging and abusive to others and to ourselves. Greed leads to a variety of ‘sins’. Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has, because while there is ‘more’ out there somewhere, greed must have it. It does not care what or whom it attacks or destroys: anything that stands in its way must be obliterated. It does not want to admire or use what it seeks, it merely needs to possess it, and the moment the sought after thing is achieved, all-consuming greed moves onto the next thing, always seeking ‘more’, always despising what it has, as not enough. 

Greed is destructive both on the personal front and also as it shapes societies. Individuals ruled by greed cannot maintain love or friendship or loyalty: their eyes are always on the next thing, always hungry for what they have not got. They leave behind them, without a backward glance, hurt and broken friends, family, colleagues, jobs. And if the fallout is clear for all the people around someone driven by greed, it is also obvious that it destroys the greedy, too.  

Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything. 

Nothing can ever satisfy someone consumed by greed; there is no rest, no peace, no pleasure, because the world is full of things still to be grabbed at.  Jesus is quoted as having said, ‘Where your treasure is, that’s where your heart will be’. It’s a warning to beware of what you long for, because we are so powerfully shaped by our desires. But if all Greed longs for is ‘more’, then, in the end, the greedy person or society has no heart at all. It is shaped only by a drive for possession, opening up a vast and echoing emptiness where an actual longed-for being or thing should live. Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.  

It is obvious how Greed is deadly for individuals, but it is also deadly when it becomes a motivating force for society at large. The media have recently been talking again about ‘greedflation’. The theory behind the term is much debated, but the word itself is instantly memorable. Institutions that are governed primarily by the need for ‘more’ drive an insatiable economy, always needing more consumers, more profit, more rewards. Dissatisfaction and envy are the necessary tools of a society, an economy, of Greed. Individuals and groups that try to opt out of this out-of-control consumerism are viewed as a threat, and must be diminished, dismissed, cast out. It is dangerous in such a society ever to ask, ‘Do we really need more?’ That is the Emperor’s New Clothes question, which must be avoided at all costs. Surveys that ask people at different income levels whether they feel that they have enough nearly always find that everyone would like just a little bit more. Everyone would like to be at the next level up of income and possessions; but if they achieve that next level, then, strangely, they find that it is actually the level above that that really want.  

Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it.

The World Happiness Report, which has been regularly updated for the last 10 years, works with a complex set of definitions of what makes for happiness, for individuals and for societies. Finland regularly tops the chart of Happiest Countries in the world, which Finns find a bit puzzling, apparently. They don’t see themselves as cheerful, jolly people, but they do speak of a national characteristic that might be described as contentment. Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it, rather than despising it because there are things we do not have. 

One of the values that The World Happiness Report notes as making for greater happiness is altruism – doing good and receiving goodness from others makes both parties happier. The Christian tradition has known this for a long time. Cardinal Sins have their opposing Cardinal Virtues, dispositions that we can cultivate to help us to free ourselves from enslaving habits, like Greed. ‘Charity’ is the Cardinal Virtue that undermines the sin of Greed. When we give to others from our own resources, of time, money, attention, care, prayer, help of any kind, we begin to loosen the deadly grip of insatiable Greed upon ourselves and our world. Greed can’t live alongside Charity, or altruism; charity sees real people and situations in need, and supplies what it can from its own resources; Greed sees only more and more objects to be acquired, never able to see what it already has, never able to share or be content. 

Deadly Sins lead to behaviour that makes for misery, both for those driven by them, and for those on the receiving end of them. That is why they are called ‘deadly’. They are not just a bit naughty; they are actively destructive of human flourishing, both personal and communal. There is so much in our society that positively encourages Greed, the reckless desire for More, which can never be satisfied. But there are ways of combatting this most pernicious of habits.  

One is the practice of gratitude: instead of thinking about what we haven’t got, or would like to have, or what someone else has, we can think of what we have got, and think of it as gift, something to say thank you for. It’s a good habit to build into every day, perhaps as we go to bed, taking just a few minutes to think about the good things that have come to us that day: a child’s smile, a gleam of sunshine, a hug from a friend or partner, a delicious piece of bread; everyday things that we can take for granted, in which case they go unnoticed; or we can see that they are  gifts to be grateful for, which enlarge our spirit and our wellbeing. Gratitude is a virtuous circle: it is lovely to be on the receiving end of gratitude, as well as to practice being grateful. And gratitude often leads to another excellent practice for undermining Greed, which is charity, or altruism. If we are learning how to say thank you for what we have, we may also want to share what we now notice that we have. If we’ve given the gift of gratitude, and seen how it makes us and the receiver feel, we may want to extend that further and further. Worth a try? 

Snippet
Creed
Easter
Time
3 min read

Don’t rush the creme eggs

As Lent approaches, mark each season for what it is.

Iona is a PhD candidate at the University of Aberdeen, studying how we can understand truth. 

A giant creme egg lies smashed on the ground beside a tilted market barrow.
Creme Egg publicity stunt, 2012.
The Grocer.

Christmas before last, we ran out of milk on Boxing Day. An emergency of epic proportions that had to be remedied immediately with a trip to ASDA. Stepping out of the howling wind into the sanctuary of the entrance of ASDA, shaking my hood out of my face, I saw them. My stomach sank, dread rose, I heard my blood rushing in my ears… the Creme Eggs were back.  

This may be a slightly exaggerated account. But there really were cream eggs at that ASDA. On Boxing Day. Now, I don’t want to launch into ‘back in the day…’ wailing or a bemoaning of the ignorant capitalist machine (that’s an article for another day…). But that moment really did give me pause.  

Why does it matter? Well, I suppose in the grand scheme of things, it doesn’t. It mattered only because of what it represented to me: a rushing onwards, an inability to properly acknowledge and celebrate the seasons, a restlessness.  

I have long found this (ever increasing) tendency to rush from one season to the next unhelpful and difficult to deal with. Every year, I am labelled the token grinch for refusing to join in the ‘Christmas cheer’ before December. I have, at times, leaned into that moniker. But it’s not actually true. I do like Christmas. All 12 days of it. None of which are in November, let alone October! (we’re getting dangerously close to rant-territory now.)  

I love the anticipation of Advent. I find the slow blossoming of Spring every year one of the most joyful experiences we in temperate climes are lucky enough to witness. I enjoy the slowing down, the preparation of Autumn. I take comfort in the opportunity Winter gives for taking a break, for taking stock, re-evaluating, laying old things to rest. I find days like Ash Wednesday and All Saint’s Day so helpful and important. I don’t want to rush past Lent to Easter and chocolate.  

I did not grow up in a liturgical tradition. So, when I joined a Church of Scotland a few years ago that marked these days and seasons, I felt like I had finally found a frame for my wandering. 

Marking each season for what it is, appreciating its gifts, being present in the moment, not rushing ahead (or lagging behind) is so valuable. It gives me a ground, a certain foundation when everything else feels like it’s spinning, faster and faster. The news never stops, social media races past me and before I know it it’s time for pumpkin spice lattes, hot cross buns, Wham!ageddon, and Halloween, all at once. But Christmas is always on the 25th of December. Easter is always preceded by Lent and followed by Pentecost. Going through the year with these way-markers helps me to keep both feet on the ground and my gaze on the path ahead.  

I’m not particularly invested in how exactly each season is marked. Whether it is cream eggs, or pumpkin spice, the first crocus, or the celebration of a saint’s feast, we all find different things helpful and attractive. What I do think is important is to recognise and mark the seasons.  

I read a lot of headlines and posts at the start of the year that talked about how to beat the ‘overwhelm’ of modern daily life. I don’t pretend to know the answer or have a cure-all. I do think that one thing that can help is to step out of the consumerism-driven, ever-rushing, ever-increasing race through the seasons that never lets us stop for a minute to rest and reflect on the moment we are in right now.  

So whether you want to mark Lent in a more traditional way, by giving something up, maybe attending an Ash Wednesday service, reflecting on life and death, or by perhaps buying yourself a bouquet of daffodils. I encourage you to mark this season in some way. Before rushing on to the Creme Eggs. 

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