Article
Creed
Economics
Seven Deadly Sins
Sin
6 min read

Greed: “No, I’ll never have enough”

In the third of a series on the Seven Deadly Sins, Jane Williams highlights how Greed destroys both individuals and societies.

Jane Williams is the McDonald Professor in Christian Theology at St Mellitus College.

Piles of money

In the old Humphrey Bogart film, Key Largo, the villain, played with a vicious childishness by Edward G. Robinson, is asked by Bogie what he wants. Rocco, Robinson’s character, thinks for a bit and then says that what Rocco wants is MORE!  ‘Will you ever have enough?’, Bogie asks, and Robinson thinks about it for a moment before replying, ‘I never have so far. No, I’ll never have enough’. 

That is Greed, in a vivid nutshell. Rocco doesn’t want anything particular, and he doesn’t value anything in itself; he just has a vast, unspecific, insatiable desire for anything and everything, particularly if it belongs to someone else. 

Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has. 

Greed, like all the Seven Deadly Sins, is a ‘capital’ or ‘cardinal’ sin, meaning it is a disposition from which destructive, abusive actions flow. Having this over-mastering tendency to Greed makes us act in a whole variety of ways that are damaging and abusive to others and to ourselves. Greed leads to a variety of ‘sins’. Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has, because while there is ‘more’ out there somewhere, greed must have it. It does not care what or whom it attacks or destroys: anything that stands in its way must be obliterated. It does not want to admire or use what it seeks, it merely needs to possess it, and the moment the sought after thing is achieved, all-consuming greed moves onto the next thing, always seeking ‘more’, always despising what it has, as not enough. 

Greed is destructive both on the personal front and also as it shapes societies. Individuals ruled by greed cannot maintain love or friendship or loyalty: their eyes are always on the next thing, always hungry for what they have not got. They leave behind them, without a backward glance, hurt and broken friends, family, colleagues, jobs. And if the fallout is clear for all the people around someone driven by greed, it is also obvious that it destroys the greedy, too.  

Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything. 

Nothing can ever satisfy someone consumed by greed; there is no rest, no peace, no pleasure, because the world is full of things still to be grabbed at.  Jesus is quoted as having said, ‘Where your treasure is, that’s where your heart will be’. It’s a warning to beware of what you long for, because we are so powerfully shaped by our desires. But if all Greed longs for is ‘more’, then, in the end, the greedy person or society has no heart at all. It is shaped only by a drive for possession, opening up a vast and echoing emptiness where an actual longed-for being or thing should live. Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.  

It is obvious how Greed is deadly for individuals, but it is also deadly when it becomes a motivating force for society at large. The media have recently been talking again about ‘greedflation’. The theory behind the term is much debated, but the word itself is instantly memorable. Institutions that are governed primarily by the need for ‘more’ drive an insatiable economy, always needing more consumers, more profit, more rewards. Dissatisfaction and envy are the necessary tools of a society, an economy, of Greed. Individuals and groups that try to opt out of this out-of-control consumerism are viewed as a threat, and must be diminished, dismissed, cast out. It is dangerous in such a society ever to ask, ‘Do we really need more?’ That is the Emperor’s New Clothes question, which must be avoided at all costs. Surveys that ask people at different income levels whether they feel that they have enough nearly always find that everyone would like just a little bit more. Everyone would like to be at the next level up of income and possessions; but if they achieve that next level, then, strangely, they find that it is actually the level above that that really want.  

Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it.

The World Happiness Report, which has been regularly updated for the last 10 years, works with a complex set of definitions of what makes for happiness, for individuals and for societies. Finland regularly tops the chart of Happiest Countries in the world, which Finns find a bit puzzling, apparently. They don’t see themselves as cheerful, jolly people, but they do speak of a national characteristic that might be described as contentment. Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it, rather than despising it because there are things we do not have. 

One of the values that The World Happiness Report notes as making for greater happiness is altruism – doing good and receiving goodness from others makes both parties happier. The Christian tradition has known this for a long time. Cardinal Sins have their opposing Cardinal Virtues, dispositions that we can cultivate to help us to free ourselves from enslaving habits, like Greed. ‘Charity’ is the Cardinal Virtue that undermines the sin of Greed. When we give to others from our own resources, of time, money, attention, care, prayer, help of any kind, we begin to loosen the deadly grip of insatiable Greed upon ourselves and our world. Greed can’t live alongside Charity, or altruism; charity sees real people and situations in need, and supplies what it can from its own resources; Greed sees only more and more objects to be acquired, never able to see what it already has, never able to share or be content. 

Deadly Sins lead to behaviour that makes for misery, both for those driven by them, and for those on the receiving end of them. That is why they are called ‘deadly’. They are not just a bit naughty; they are actively destructive of human flourishing, both personal and communal. There is so much in our society that positively encourages Greed, the reckless desire for More, which can never be satisfied. But there are ways of combatting this most pernicious of habits.  

One is the practice of gratitude: instead of thinking about what we haven’t got, or would like to have, or what someone else has, we can think of what we have got, and think of it as gift, something to say thank you for. It’s a good habit to build into every day, perhaps as we go to bed, taking just a few minutes to think about the good things that have come to us that day: a child’s smile, a gleam of sunshine, a hug from a friend or partner, a delicious piece of bread; everyday things that we can take for granted, in which case they go unnoticed; or we can see that they are  gifts to be grateful for, which enlarge our spirit and our wellbeing. Gratitude is a virtuous circle: it is lovely to be on the receiving end of gratitude, as well as to practice being grateful. And gratitude often leads to another excellent practice for undermining Greed, which is charity, or altruism. If we are learning how to say thank you for what we have, we may also want to share what we now notice that we have. If we’ve given the gift of gratitude, and seen how it makes us and the receiver feel, we may want to extend that further and further. Worth a try? 

Explainer
Belief
Creed
4 min read

Seeing the world through different eyes

Can 'dull words' signpost to something beyond? Explore how creeds help imagine life.

Alister McGrath retired as Andreas Idreos Professor of Science and Religion at Oxford University in 2022.

A set of low concrere blocks in the shape of a map's viewpoint symbol sit beside a lake.
'Viewpoint': a sculpture near Needs Hill on the north side of Kielder Water.
Oliver Dixon, via Wikimedia Commons.

Why are the Creeds so dull?  To many, they have the intellectual depth and emotional appeal of hastily written shopping lists. Their leaden and impenetrable statements seemed to point to a cold, dead orthodoxy which has nothing to say to a fast-changing world. During my own phase as an atheist, I saw the creeds as top-down authoritarian attempts to trap people within a narrow and restrictive view of the world. I objected to being told what to think; I wanted to find things out for myself. 

My outlook on life changed while I was a student at Oxford University in the early 1970s, as I began to appreciate for the first time the intellectual and imaginative appeal of Christianity. The Creeds themselves had nothing to do with this transition, which came about through conversations with intelligent and reflective Christians. This helped me grasp the vision of what lay at the heart of Christianity – something that could not be reduced to words or slogans, but which gave birth to a new way of living and acting. This seemed to be a million miles away from the arcane declarations of the Creeds. But as time passed, I began to see the Creeds in a new way. Let me explain.

The way we imagine the world – whether socially, morally, politically or religiously – needs to be expressed.

Back in the 1980s, the Canadian philosopher Charles Taylor introduced his idea of “articulation”. Every attempt to live a good life or develop a viable moral system depends on a set of background assumptions which need to be identified and put into words. “Articulation” is about the “bringing to light of that which is unspoken but presupposed”. Taylor’s point is that we need to put into words the grander vision of reality which shapes the way we think and live, despite the obvious inability of words to do justice or fully express this vision. The way we imagine the world – whether socially, morally, politically or religiously – needs to be expressed; yet that very act of expression both diminishes and restricts that vision, precisely because it is a rich imaginative reality that cannot be reduced to words.

It is this vision of faith which engages, inspires and motivates believers, not its verbal articulation in the Creeds.

The Creeds are thus an articulation of the core vision of faith. (The Apostles’ Creed is thought to have emerged gradually within Christian communities, particularly in Rome, apparently in response to the need for brief personal articulations of faith at baptism.) It is this vision of faith which engages, inspires and motivates believers, not its verbal articulation in the Creeds. If this vision is to be effectively expressed in words, it will use the language of poetry, capable of engaging the imagination and emotions. Perhaps this helps us understand why some of the Church’s best-loved theologians were poets (think of John Donne, or George Herbert). We need verbal articulations of faith, yet too easily misunderstand these as defining the essence of faith when they are actually signposts to its core vision.

Thinking of Creeds in this way allows us to see them as expressing frameworks of exploration and discovery. Rather than presenting us with a set of verbal formulae as “givens”, the Creeds point to a rich landscape that we can explore, identifying its landmarks that deserve our attention. They are like guidebooks, telling us what to look out for – and thus countering our natural tendency to limit ourselves to the familiar by pointing out what we have yet to discover.

Yet the Creeds are not themselves the agents of discovery. If the Christian faith can be compared to a landscape, then its best guides are those who live there, having internalized its features and incorporated them into their lives. There is a necessary and proper synergy between the statements of the Creeds and the personal experiences of Christians. The Creeds map the landscape of faith; yet individual Christian believers are best placed to explain and unpack its features, and the difference that this makes to their lives. The primary witnesses to the vitality of faith are thus ordinary Christians, who can connect the landmarks of faith with their personal journeys of discovery and living out their faith.

At times, those personal narratives may express the excitement of a new way of seeing the world; at others, they may concern how faith enables individuals to cope with uncertainty, trauma, loneliness, and death. The Creeds cannot (and do not) make those connections; they can, however, provide a framework for exploring and understanding how faith changes lives and shapes personal worlds, in dialogue with those who have made those discoveries, and can express them in their own words and ways. The Creeds cannot tell anyone what it means – or feels like – to believe in God. Yet they make room for individual believers to tell their stories, amplifying and embodying the terse and otherwise opaque creedal statements.

The Creeds, at first sight, at least, may indeed be dull – but their significance lies in the landscape to which they point. Far from trying to limit us, they are seeking to expand our vision by pointing to a greater reality that lies behind and beneath them.