Greed: “No, I’ll never have enough”

In the third of a series on the Seven Deadly Sins, Jane Williams highlights how Greed destroys both individuals and societies.

Jane Williams

Jane Williams is the McDonald Professor in Christian Theology at St Mellitus College.

In the old Humphrey Bogart film, Key Largo, the villain, played with a vicious childishness by Edward G. Robinson, is asked by Bogie what he wants. Rocco, Robinson’s character, thinks for a bit and then says that what Rocco wants is MORE! ‘Will you ever have enough?’, Bogie asks, and Robinson thinks about it for a moment before replying, ‘I never have so far. No, I’ll never have enough’.

That is Greed, in a vivid nutshell. Rocco doesn’t want anything particular, and he doesn’t value anything in itself; he just has a vast, unspecific, insatiable desire for anything and everything, particularly if it belongs to someone else.

Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has.

Greed, like all the Seven Deadly Sins, is a ‘capital’ or ‘cardinal’ sin, meaning it is a disposition from which destructive, abusive actions flow. Having this over-mastering tendency to Greed makes us act in a whole variety of ways that are damaging and abusive to others and to ourselves. Greed leads to a variety of ‘sins’. Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has, because while there is ‘more’ out there somewhere, greed must have it. It does not care what or whom it attacks or destroys: anything that stands in its way must be obliterated. It does not want to admire or use what it seeks, it merely needs to possess it, and the moment the sought after thing is achieved, all-consuming greed moves onto the next thing, always seeking ‘more’, always despising what it has, as not enough.

Greed is destructive both on the personal front and also as it shapes societies. Individuals ruled by greed cannot maintain love or friendship or loyalty: their eyes are always on the next thing, always hungry for what they have not got. They leave behind them, without a backward glance, hurt and broken friends, family, colleagues, jobs. And if the fallout is clear for all the people around someone driven by greed, it is also obvious that it destroys the greedy, too.

Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.

Nothing can ever satisfy someone consumed by greed; there is no rest, no peace, no pleasure, because the world is full of things still to be grabbed at. Jesus is quoted as having said, ‘Where your treasure is, that’s where your heart will be’. It’s a warning to beware of what you long for, because we are so powerfully shaped by our desires. But if all Greed longs for is ‘more’, then, in the end, the greedy person or society has no heart at all. It is shaped only by a drive for possession, opening up a vast and echoing emptiness where an actual longed-for being or thing should live. Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.

It is obvious how Greed is deadly for individuals, but it is also deadly when it becomes a motivating force for society at large. The media have recently been talking again about ‘greedflation’. The theory behind the term is much debated, but the word itself is instantly memorable. Institutions that are governed primarily by the need for ‘more’ drive an insatiable economy, always needing more consumers, more profit, more rewards. Dissatisfaction and envy are the necessary tools of a society, an economy, of Greed. Individuals and groups that try to opt out of this out-of-control consumerism are viewed as a threat, and must be diminished, dismissed, cast out. It is dangerous in such a society ever to ask, ‘Do we really need more?’ That is the Emperor’s New Clothes question, which must be avoided at all costs. Surveys that ask people at different income levels whether they feel that they have enough nearly always find that everyone would like just a little bit more. Everyone would like to be at the next level up of income and possessions; but if they achieve that next level, then, strangely, they find that it is actually the level above that that really want.

Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it.

The World Happiness Report, which has been regularly updated for the last 10 years, works with a complex set of definitions of what makes for happiness, for individuals and for societies. Finland regularly tops the chart of Happiest Countries in the world, which Finns find a bit puzzling, apparently. They don’t see themselves as cheerful, jolly people, but they do speak of a national characteristic that might be described as contentment. Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it, rather than despising it because there are things we do not have.

One of the values that The World Happiness Report notes as making for greater happiness is altruism – doing good and receiving goodness from others makes both parties happier. The Christian tradition has known this for a long time. Cardinal Sins have their opposing Cardinal Virtues, dispositions that we can cultivate to help us to free ourselves from enslaving habits, like Greed. ‘Charity’ is the Cardinal Virtue that undermines the sin of Greed. When we give to others from our own resources, of time, money, attention, care, prayer, help of any kind, we begin to loosen the deadly grip of insatiable Greed upon ourselves and our world. Greed can’t live alongside Charity, or altruism; charity sees real people and situations in need, and supplies what it can from its own resources; Greed sees only more and more objects to be acquired, never able to see what it already has, never able to share or be content.

Deadly Sins lead to behaviour that makes for misery, both for those driven by them, and for those on the receiving end of them. That is why they are called ‘deadly’. They are not just a bit naughty; they are actively destructive of human flourishing, both personal and communal. There is so much in our society that positively encourages Greed, the reckless desire for More, which can never be satisfied. But there are ways of combatting this most pernicious of habits.

One is the practice of gratitude: instead of thinking about what we haven’t got, or would like to have, or what someone else has, we can think of what we have got, and think of it as gift, something to say thank you for. It’s a good habit to build into every day, perhaps as we go to bed, taking just a few minutes to think about the good things that have come to us that day: a child’s smile, a gleam of sunshine, a hug from a friend or partner, a delicious piece of bread; everyday things that we can take for granted, in which case they go unnoticed; or we can see that they are gifts to be grateful for, which enlarge our spirit and our wellbeing. Gratitude is a virtuous circle: it is lovely to be on the receiving end of gratitude, as well as to practice being grateful. And gratitude often leads to another excellent practice for undermining Greed, which is charity, or altruism. If we are learning how to say thank you for what we have, we may also want to share what we now notice that we have. If we’ve given the gift of gratitude, and seen how it makes us and the receiver feel, we may want to extend that further and further. Worth a try?

Explainer

Creed

Virtues

17 March 2023

4 min read

Where the good, the true, the human, and the real meet

In the second of his series on virtue, Andrew Davison explores the underrated virtue of prudence as the ability to live aligned with the grain of the universe.

Andrew Davison

Andrew works at the intersection of theology, science and philosophy. He is Canon and Regius Professor of Divinity at Christ Church, Oxford.

A carving tool is pressed into a groove in wood.

Photo: Dominik Scythe on Unsplash.

A full human life is a virtuous one, and vice versa. In the second of these eight discussions of virtue, starting in Lent and moving into Easter, we come to the first of the virtues, namely prudence. It’s not a common word today, but you simply can’t have virtue without it, at least according to such luminaries as Aristotle and Thomas Aquinas. Prudence, Aquinas recalls, is:

‘the mother, custodian, and moderator of the virtues.’

That’s because, for him, prudence is nothing less than the meeting point between the good, the true, the human, and the real.

'That to act well – to be virtuous – is to act rationally.'

Thomas Aquinas

Virtue, as we saw last time, is all about being fully and characterfully human. Human beings are ‘rational animals’, as Aristotle put it, so to be fully and characterfully oneself, someone has to act rationally, to the fullest extent that she is able. (This is also a tradition that has fiercely upheld the humanity and worth of people with disabilities, including mental disabilities.) There is something deeply counter-cultural about placing that sort of emphasis on reason. Isn’t fulfilment about following our desires, with rational interrogation just getting in the way? Moreover, we’ve lived through decades in universities where reason has been treated with suspicion (that’s the technical term), as ultimately an expression of power or some vested interest, such that ‘truth’ more about the speaker than what is spoken about. In contrast to that, Aquinas insists that to act well – to be virtuous – is to act rationally.

‘Reason is an openness to the reality of things’

Thomas Aquinas

That, however, is no cult of abstract or rarefied reason, nor the preserve of some intellectual elite. For one thing, while reason is important, it’s also secondary. Reason matters because of reality. To be virtuous is to live with the grain of how things are: with the grain of being human, of being in a human community, and with the grain of the universe more generally. The place of reason in virtue, according to Aquinas is not so much for its own sake, but because reason is an openness to the reality of things. Second, the rationality of prudence is a matter of keen-sightedness, especially in keeping two things in view, and coordinating between them: moral principles, and the contingencies of the situation to hand. Such clarity of vision is by no means limited to the highly educated, nor is primarily to be learned from books. It is picked up from good examples, and a well-honed common culture. Third, prudence is a virtue – a ‘second nature’, as we saw in the previous article – and that is as much about the honing of instinct, as anything else. It ends up as much a matter of the body as of the soul. It is about being a rational animal, so it shapes us as animals, and not only as minds.

To be virtuous is to be prudent – to be practically wise and rational – because of the need to attend to reality, and work with its grain, not against it. A good life is lived in a way that’s in-keeping with human nature, and with nature more widely, so as to flourish within it. That’s not simply a matter of living sensibly, although that’s also not a bad start, since living sensibly is also harder than we might think. We don’t naturally always make healthy use of the good things of life – food, sleep, sexual intimacy, responsibility, or authority – as good sense would suggest.

On fraught territory

The association of prudence with the reality of things, especially with the shape of human nature, is fraught territory. Human beings are prone to read all sorts of morally charged things into nature, some of them deeply flawed. Even the great Aristotle thought that some human races were ‘obviously’ and ‘naturally’ slaves. He also bequeathed the idea that human nature at its most authentic is male, such that women turn up when a foetus doesn’t develop along those, better, lines. All of that once seemed natural, which is a problem, but it doesn’t invalidate the place of prudence among the virtues, and the place of reason in a well-lived life. It makes careful use of prudence and reason all the more important.

On the good life

Reflecting on what a healthy, flourishing human nature is like, and a healthy, flourishing society, is a tricky business. That’s why it calls for life-long growth in the virtue of prudence: getting better at knowing what that looks like, knowing it more and more instinctually, and in being able to weigh up what it demands in any particular situation, rapidly in some cases. We won’t all agree on what a flourishing life looks like, individually or community, but there may be room for agreement in on the idea that a good life – a virtuous life – involves following that path, which is to say, the path of prudence.