Article
Creed
Economics
Seven Deadly Sins
Sin
6 min read

Greed: “No, I’ll never have enough”

In the third of a series on the Seven Deadly Sins, Jane Williams highlights how Greed destroys both individuals and societies.

Jane Williams is the McDonald Professor in Christian Theology at St Mellitus College.

Piles of money

In the old Humphrey Bogart film, Key Largo, the villain, played with a vicious childishness by Edward G. Robinson, is asked by Bogie what he wants. Rocco, Robinson’s character, thinks for a bit and then says that what Rocco wants is MORE!  ‘Will you ever have enough?’, Bogie asks, and Robinson thinks about it for a moment before replying, ‘I never have so far. No, I’ll never have enough’. 

That is Greed, in a vivid nutshell. Rocco doesn’t want anything particular, and he doesn’t value anything in itself; he just has a vast, unspecific, insatiable desire for anything and everything, particularly if it belongs to someone else. 

Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has. 

Greed, like all the Seven Deadly Sins, is a ‘capital’ or ‘cardinal’ sin, meaning it is a disposition from which destructive, abusive actions flow. Having this over-mastering tendency to Greed makes us act in a whole variety of ways that are damaging and abusive to others and to ourselves. Greed leads to a variety of ‘sins’. Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has, because while there is ‘more’ out there somewhere, greed must have it. It does not care what or whom it attacks or destroys: anything that stands in its way must be obliterated. It does not want to admire or use what it seeks, it merely needs to possess it, and the moment the sought after thing is achieved, all-consuming greed moves onto the next thing, always seeking ‘more’, always despising what it has, as not enough. 

Greed is destructive both on the personal front and also as it shapes societies. Individuals ruled by greed cannot maintain love or friendship or loyalty: their eyes are always on the next thing, always hungry for what they have not got. They leave behind them, without a backward glance, hurt and broken friends, family, colleagues, jobs. And if the fallout is clear for all the people around someone driven by greed, it is also obvious that it destroys the greedy, too.  

Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything. 

Nothing can ever satisfy someone consumed by greed; there is no rest, no peace, no pleasure, because the world is full of things still to be grabbed at.  Jesus is quoted as having said, ‘Where your treasure is, that’s where your heart will be’. It’s a warning to beware of what you long for, because we are so powerfully shaped by our desires. But if all Greed longs for is ‘more’, then, in the end, the greedy person or society has no heart at all. It is shaped only by a drive for possession, opening up a vast and echoing emptiness where an actual longed-for being or thing should live. Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.  

It is obvious how Greed is deadly for individuals, but it is also deadly when it becomes a motivating force for society at large. The media have recently been talking again about ‘greedflation’. The theory behind the term is much debated, but the word itself is instantly memorable. Institutions that are governed primarily by the need for ‘more’ drive an insatiable economy, always needing more consumers, more profit, more rewards. Dissatisfaction and envy are the necessary tools of a society, an economy, of Greed. Individuals and groups that try to opt out of this out-of-control consumerism are viewed as a threat, and must be diminished, dismissed, cast out. It is dangerous in such a society ever to ask, ‘Do we really need more?’ That is the Emperor’s New Clothes question, which must be avoided at all costs. Surveys that ask people at different income levels whether they feel that they have enough nearly always find that everyone would like just a little bit more. Everyone would like to be at the next level up of income and possessions; but if they achieve that next level, then, strangely, they find that it is actually the level above that that really want.  

Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it.

The World Happiness Report, which has been regularly updated for the last 10 years, works with a complex set of definitions of what makes for happiness, for individuals and for societies. Finland regularly tops the chart of Happiest Countries in the world, which Finns find a bit puzzling, apparently. They don’t see themselves as cheerful, jolly people, but they do speak of a national characteristic that might be described as contentment. Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it, rather than despising it because there are things we do not have. 

One of the values that The World Happiness Report notes as making for greater happiness is altruism – doing good and receiving goodness from others makes both parties happier. The Christian tradition has known this for a long time. Cardinal Sins have their opposing Cardinal Virtues, dispositions that we can cultivate to help us to free ourselves from enslaving habits, like Greed. ‘Charity’ is the Cardinal Virtue that undermines the sin of Greed. When we give to others from our own resources, of time, money, attention, care, prayer, help of any kind, we begin to loosen the deadly grip of insatiable Greed upon ourselves and our world. Greed can’t live alongside Charity, or altruism; charity sees real people and situations in need, and supplies what it can from its own resources; Greed sees only more and more objects to be acquired, never able to see what it already has, never able to share or be content. 

Deadly Sins lead to behaviour that makes for misery, both for those driven by them, and for those on the receiving end of them. That is why they are called ‘deadly’. They are not just a bit naughty; they are actively destructive of human flourishing, both personal and communal. There is so much in our society that positively encourages Greed, the reckless desire for More, which can never be satisfied. But there are ways of combatting this most pernicious of habits.  

One is the practice of gratitude: instead of thinking about what we haven’t got, or would like to have, or what someone else has, we can think of what we have got, and think of it as gift, something to say thank you for. It’s a good habit to build into every day, perhaps as we go to bed, taking just a few minutes to think about the good things that have come to us that day: a child’s smile, a gleam of sunshine, a hug from a friend or partner, a delicious piece of bread; everyday things that we can take for granted, in which case they go unnoticed; or we can see that they are  gifts to be grateful for, which enlarge our spirit and our wellbeing. Gratitude is a virtuous circle: it is lovely to be on the receiving end of gratitude, as well as to practice being grateful. And gratitude often leads to another excellent practice for undermining Greed, which is charity, or altruism. If we are learning how to say thank you for what we have, we may also want to share what we now notice that we have. If we’ve given the gift of gratitude, and seen how it makes us and the receiver feel, we may want to extend that further and further. Worth a try? 

Article
Creed
Sport
6 min read

Sweating the soul

A mantra-laden spin class generated more than sweat for Alianore Smith, it raised philosophical questions too.

Alianore  is a theologian, communicator and author. She works for a global charity based in London.

A spin class rider smiles and gives the thumbs up sign in front of other riders.
SoulCycle.

Last year, I learnt an important lesson: cycling and spin classes are not the same thing. 

Of course, they both take place on bikes – one moving, one stationary. And they are both exercise. But the similarities stop there. 

Let me explain. 

I’m a cyclist – and a smug one at that. My cycle commute to work, three times a week, comes to a round trip total of about 15 miles.  

So, when I was invited last summer to take part in a SoulCycle class in aid of a charity I care deeply about, I jumped at the chance. How hard could it be? I can ride a bike. My cardio-vascular fitness is above average. It’ll be an easy way to raise awareness of the charity, and maybe have some fun in the process. 

How wrong I was. 

My first clue that a SoulCycle class wouldn’t be like my normal commute was found on my visit to its website. The About Us page informed me that at a SoulCycle class – a ‘sanctuary’ – ‘tears will be shed’ and ‘breakthroughs happen’. The only time I ever cried whilst commuting was when I got my second puncture in a week, three miles from home, in the January rain. And, quite frankly, when you’re dodging taxis and swerving around pedestrians, breakthrough feels a long way off. 

And so, I headed off to my SoulCycle class, equipped with my padded shorts and my charity-branded cycling jersey. I arrived, hired my shoes, and headed into the changing rooms. And it was there that I was greeted by the SOUL Etiquette sign: 

SOUL Etiquette ‘To preserve soul sanctuary, we have a few simple requests’ 

  1. No text & chat 
    No cell phones or communication devices in the studio. If you are a doctor or your child is sick, kindly leave your phone with the front desk and we will get you if there is an emergency 

  1. Skip the cross talk 
    Talking during class is a major distraction for the spiritual folks around you 

  1. Laundry 
    We ride close together so we can feel each others’ energy. That being said, your neighbour does not want to feed off your odor. 

  1. Kindness is cool 
    Respect the rider on your left and your right. Treat the front desk the way you would like them to treat you. 

  1. The pack 
    There is a direct correlation between your energy and your neighbour’s ride. If you want to do your own thing, please don’t ride in the front row. 

I was fascinated. What lay ahead of me? 

Well, let me tell you: nothing could have prepared me for the class I took. 

A dark room, filled with mirrors, motivational quotes and – for some reason – grapefruit scented candles. About 30 stationary bikes, lined up in three rows. An instructor whose enthusiasm knew no bounds.  

I took a bike at the back.  

Within 10 minutes, I was sweatier than I have ever been, and questioning all my life choices up until that moment. Within 15 minutes, I had removed my charity-branded cycling jersey and drunk half of my bottle of water. There was still 30 minutes to go. I wasn’t sure I was going to make it. 

And yet by the end, I was buzzing. Whether it was the endorphins, the sense of community, or the relentless cheerleading of the instructor, I wanted more. It was… remarkable. I very nearly signed up for another class there and then. 

From the signs in the changing rooms to the instructors’ soundbites, I was continually told what I could achieve if I tried. 

The instructor – a bouncy brunette whose name I can’t remember – led the class with an exuberance that I am yet to see anywhere else. At one point, she got off her bike and danced up and down the aisle in front of the class. Quietly rasping for air at the back, I had no idea how she had the energy to speak whilst pedaling, let alone dance. 

The thing that I found most fascinating about my SoulCycle class, though, was the ‘spiritual’ aspect. From the signs in the changing rooms to the instructors’ soundbites, I was continually told what I could achieve if I tried. That the ability to breakthrough my problems, to succeed, to achieve my dreams, was all held within me – I just needed to dig a little deeper, peddle a little harder, put my mind to it. 

At one point, the instructor made us repeat after her: ‘I can do all things…’ it was there that she paused. As someone who grew up in the church, learning memory verses of Scripture week after week, I immediately wanted to yell ‘through Christ who strengthens me!’, but instead was encouraged to complete the sentence with something (I can’t remember exactly what) about my own abilities and force of will. 

The whole class was deeply motivating. I left feeling like, quite frankly, I could achieve anything.  

Thing is, though, I’m an able-bodied, middle class, professional, white woman. I come from a two-parent family, and I’m happily married to a non-abusive partner. I have a stable income. Although some of these things are because of the work that I’ve done or choices that I’ve made, many of them are an accident of birth. The odds are – for the most part – stacked in my favour. The very fact that I would have been able to afford to attend this class if I’d wanted to (new riders pay £16 for their first class, and £26 per class from then on) shows a level of privilege that was seemingly completely overlooked.  

When things are working in your favour, it’s easy to assume that it’s because you’re the one doing something right. That was the philosophy that was shouted in catch phrases from the front – you can do it, just try a little harder.  

Breakthrough is on the other side of this spin class. Mind over matter. That’s the message of SoulCycle. 

But every life philosophy, every ‘spiritual experience’, has a flip side to it. 

But the problem with that philosophy, of course, is its flip side: if things go wrong – if you’re in an accident, if you get made redundant, if you lose your house or your health fails you – then, logic dictates, it must be that you’ve done something wrong.  

If you can no longer afford a SoulCycle class, it’s because you didn’t try hard enough, or you didn’t peddle fast enough, or you didn’t put your mind to it. 

Of course, this was never said during the class – it was far too positive for that. But every life philosophy, every ‘spiritual experience’, has a flip side to it. If everything happens for a reason, then sudden seemingly random acts of cruelty – cancer, the death of children, natural disasters – must be there to teach us something. If we can control the good things in our lives – the promotions, the achievements, the relationships – then if stuff goes wrong then it must be our fault as well. 

Is that really true? 

Human beings are relentlessly fickle. And we have a deep and overwhelming desire to think that we’re in control, that life is in our hands. And it’s comforting – when things are going well. But what when they aren’t? 

In her book Everything Happens for a Reason: And Other Lies I’ve Loved, professor of the history of Christianity and Stage 4 cancer patient Kate Bowler writes that ‘control is a drug, and we’re all hooked’.  

I can see how SoulCycle could get addictive. In fact, the day I was there, someone was celebrating their 750th ride at SoulCycle London. The endorphins, the encouragement, the relentless pursuit of ‘breakthrough’ and ‘growth’ and ‘progress’ – it’s intoxicating.  

When you grow up in the church, you learn a different way of existing. It’s not that you can do all things through yourself, but – as aforementioned – through Christ who strengthens you. The idea of relying on something outside of yourself, something all-powerful, all-loving, is one of the ideas at the heart of Christianity. It’s less of an emotional crutch, and more of a ‘catch-all’ reality for those of us who have realised that we’re not as in control as we once thought, or as we would like to be.