Article
Creed
Economics
Seven Deadly Sins
Sin
6 min read

Greed: “No, I’ll never have enough”

In the third of a series on the Seven Deadly Sins, Jane Williams highlights how Greed destroys both individuals and societies.

Jane Williams is the McDonald Professor in Christian Theology at St Mellitus College.

Piles of money

In the old Humphrey Bogart film, Key Largo, the villain, played with a vicious childishness by Edward G. Robinson, is asked by Bogie what he wants. Rocco, Robinson’s character, thinks for a bit and then says that what Rocco wants is MORE!  ‘Will you ever have enough?’, Bogie asks, and Robinson thinks about it for a moment before replying, ‘I never have so far. No, I’ll never have enough’. 

That is Greed, in a vivid nutshell. Rocco doesn’t want anything particular, and he doesn’t value anything in itself; he just has a vast, unspecific, insatiable desire for anything and everything, particularly if it belongs to someone else. 

Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has. 

Greed, like all the Seven Deadly Sins, is a ‘capital’ or ‘cardinal’ sin, meaning it is a disposition from which destructive, abusive actions flow. Having this over-mastering tendency to Greed makes us act in a whole variety of ways that are damaging and abusive to others and to ourselves. Greed leads to a variety of ‘sins’. Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has, because while there is ‘more’ out there somewhere, greed must have it. It does not care what or whom it attacks or destroys: anything that stands in its way must be obliterated. It does not want to admire or use what it seeks, it merely needs to possess it, and the moment the sought after thing is achieved, all-consuming greed moves onto the next thing, always seeking ‘more’, always despising what it has, as not enough. 

Greed is destructive both on the personal front and also as it shapes societies. Individuals ruled by greed cannot maintain love or friendship or loyalty: their eyes are always on the next thing, always hungry for what they have not got. They leave behind them, without a backward glance, hurt and broken friends, family, colleagues, jobs. And if the fallout is clear for all the people around someone driven by greed, it is also obvious that it destroys the greedy, too.  

Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything. 

Nothing can ever satisfy someone consumed by greed; there is no rest, no peace, no pleasure, because the world is full of things still to be grabbed at.  Jesus is quoted as having said, ‘Where your treasure is, that’s where your heart will be’. It’s a warning to beware of what you long for, because we are so powerfully shaped by our desires. But if all Greed longs for is ‘more’, then, in the end, the greedy person or society has no heart at all. It is shaped only by a drive for possession, opening up a vast and echoing emptiness where an actual longed-for being or thing should live. Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.  

It is obvious how Greed is deadly for individuals, but it is also deadly when it becomes a motivating force for society at large. The media have recently been talking again about ‘greedflation’. The theory behind the term is much debated, but the word itself is instantly memorable. Institutions that are governed primarily by the need for ‘more’ drive an insatiable economy, always needing more consumers, more profit, more rewards. Dissatisfaction and envy are the necessary tools of a society, an economy, of Greed. Individuals and groups that try to opt out of this out-of-control consumerism are viewed as a threat, and must be diminished, dismissed, cast out. It is dangerous in such a society ever to ask, ‘Do we really need more?’ That is the Emperor’s New Clothes question, which must be avoided at all costs. Surveys that ask people at different income levels whether they feel that they have enough nearly always find that everyone would like just a little bit more. Everyone would like to be at the next level up of income and possessions; but if they achieve that next level, then, strangely, they find that it is actually the level above that that really want.  

Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it.

The World Happiness Report, which has been regularly updated for the last 10 years, works with a complex set of definitions of what makes for happiness, for individuals and for societies. Finland regularly tops the chart of Happiest Countries in the world, which Finns find a bit puzzling, apparently. They don’t see themselves as cheerful, jolly people, but they do speak of a national characteristic that might be described as contentment. Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it, rather than despising it because there are things we do not have. 

One of the values that The World Happiness Report notes as making for greater happiness is altruism – doing good and receiving goodness from others makes both parties happier. The Christian tradition has known this for a long time. Cardinal Sins have their opposing Cardinal Virtues, dispositions that we can cultivate to help us to free ourselves from enslaving habits, like Greed. ‘Charity’ is the Cardinal Virtue that undermines the sin of Greed. When we give to others from our own resources, of time, money, attention, care, prayer, help of any kind, we begin to loosen the deadly grip of insatiable Greed upon ourselves and our world. Greed can’t live alongside Charity, or altruism; charity sees real people and situations in need, and supplies what it can from its own resources; Greed sees only more and more objects to be acquired, never able to see what it already has, never able to share or be content. 

Deadly Sins lead to behaviour that makes for misery, both for those driven by them, and for those on the receiving end of them. That is why they are called ‘deadly’. They are not just a bit naughty; they are actively destructive of human flourishing, both personal and communal. There is so much in our society that positively encourages Greed, the reckless desire for More, which can never be satisfied. But there are ways of combatting this most pernicious of habits.  

One is the practice of gratitude: instead of thinking about what we haven’t got, or would like to have, or what someone else has, we can think of what we have got, and think of it as gift, something to say thank you for. It’s a good habit to build into every day, perhaps as we go to bed, taking just a few minutes to think about the good things that have come to us that day: a child’s smile, a gleam of sunshine, a hug from a friend or partner, a delicious piece of bread; everyday things that we can take for granted, in which case they go unnoticed; or we can see that they are  gifts to be grateful for, which enlarge our spirit and our wellbeing. Gratitude is a virtuous circle: it is lovely to be on the receiving end of gratitude, as well as to practice being grateful. And gratitude often leads to another excellent practice for undermining Greed, which is charity, or altruism. If we are learning how to say thank you for what we have, we may also want to share what we now notice that we have. If we’ve given the gift of gratitude, and seen how it makes us and the receiver feel, we may want to extend that further and further. Worth a try? 

Essay
Christmas culture
Creed
6 min read

The deep changes Christmas drives

From Longfellow’s deep peals of the bells, to Dickens’ Scrooge, to the miracle of No Man’s Land becoming common ground, conversions begins with Christmas.

Jared holds a Theological Ethics PhD from the University of Aberdeen. His research focuses conspiracy theory, politics, and evangelicalism.

A abstract image of red people-like shapes against a red background
Jr Korpa on Unsplash.

It was 1914, Christmas on the Western Front. Here, from trenches scarring the Belgian countryside, echoed not the sound of war, but carols—the song of soldiers, bold, vibrant, and clear.  

Not every sector heard the sound. But Ernie Williams, of the 6th Battalion Cheshire Regiment, did. Across his sector, he heard a chorus of German carols converge with English. Even more miraculous: both sides emerged into No Man’s Land, shaking hands, taking pictures, exchanging gifts—enemies who, just hours earlier, were trading hot lead, now kicking a football back and forth.  

The miraculous ceasefire was, at the time, both a media spectacle and a propaganda nightmare. The Daily Mirror published private letters from the front with details for a captivated public. The military high commands from both Christian nations worked to censor the story. The images of enemies together contradicted propaganda carefully crafted to demonise one other.  

The men prosecuting the war from desks believed this epidemic of goodwill could extinguish fighting spirit. But they could never deny that at the front, one sector of No Man’s Land had been converted into common ground. Enemies met as converted men, if only for a moment—converted to a wider way of seeing and being, alive with possibilities for peace.  

For a moment, enemies became what they really were, brothers—in defiance of their own Christian nations. This is, for us, a clear line of sight into the marked difference between the Spirit of Christ and the semblance that is Christendom. A Christmas conversion if there ever was one.  

Scrooge has always pointed modern people towards Christmas conversion and its deeper economy, away from the business of bottom line towards brotherhood. 

But this conversion on No Man’s Land makes the “Believe!” sign hung atop Macy’s Department Store in New York City seem shallow. The M&S Christmas advert, trite. Yet these are the conversions we know, the ones we experience year and year, season after season, without much consent or choice. It’s a manufactured conversion, not towards the brotherhood of humanity, but to the bottom line. Our coffee cups, converted from drab white to ruby red. Commercial jingles add sleigh bells. In all kinds of ways, daily life converts us towards a season of consumption called Christmas.  

But who denies this? I’m stating the obvious: capitalism, materialism, consumerism. Every -ism a shoddy container of Christmas Spirit. We know this truth. We make it the moral of our stories. We’re moderns after all.  

Grateful as ever to the Dickens, our benefactor of Christmas. Scrooge has always pointed modern people towards Christmas conversion and its deeper economy, away from the business of bottom line towards brotherhood. This deeper economy of concrete choice and the reality of conversion came straight from the mouth of Marley’s ghost, framed by an epiphany of regret: 

“Mankind was my business. The common welfare was my business; charity, mercy, forbearance, and benevolence, were, all, my business. The dealings of my trade were but a drop of water in the comprehensive ocean of my business!” 

The gap between knowledge and wisdom, theory and experience, is widest at this point. We thrill ourselves to watch Scrooge find that “everything could yield him pleasure”—like the Christmas morning churches with bells “ringing out the lustiest peals he had ever heard. Clash, clang, hammer; ding, dong, bell. Bell, dong, ding; hammer, clang, clash! Oh, glorious, glorious!” But is this our conversion? 

From the deep peals of the bells, to the new man Scrooge, to the miracle of No Man’s Land becoming common ground, these are a fragmentary glimpse into the conversion that begins with Christmas but also outlasts it.

If we’re honest, perhaps the bells of churches don’t always resound in our ears with hope, glad tidings, and peace. Our eyes and ears are on Ukraine, Israel, Gaza, Myanmar, on a world teetering, careening, towards another Christmas of contradiction—songs of peace on earth in a world at war with itself. In this chaos, church bells—if they’re heard at all— can be heard as a mockery of suffering, a maligning of the oppressed, a fanciful hope in a violent world. 

It’s what Longfellow heard, an American contemporary of Dickens, during the American Civil War. Longfellow wrote the poem that would become a classic carol, 'I Heard The Bells on Christmas Day' in 1863, at the fever pitch of the war. At the time, a war that was only magnifying personal tragedy and crisis. He was both grieving the death of his wife while trapped in an excruciating period of waiting, to learn whether his wounded son, an officer in the Union, would live or die.  

As he wrote, Longfellow found in himself the reality that disillusionment had given way to despair, 

And in despair I bowed my head; 
"There is no peace on earth," I said;  
"For hate is strong, 
And mocks the song 
Of peace on earth, good-will to men!" 

We talk of Scrooge being damned at Christmas, less so of disillusionment and despair. But even so, despair rises like a tide in us. A cynicism confused with honesty, drawn out by the gravity of seemingly unrestrained cycles of violence, chaos, and evil. 

Whether we be damned or despairing, we need conversion. And it’s here where we meet that truly decisive question: converted to what exactly? What draws us up out of damnation or despair? What sort of conversion turns No Man’s Land into common ground, enemies into a carolling chorus of converted men? 

We see a glimmer as Longfellow goes on, 

Then pealed the bells more loud and deep: 
"God is not dead, nor doth He sleep; 
The Wrong shall fail, 
The Right prevail, 
With peace on earth, good-will to men.” 

From the deep peals of the bells, to the new man Scrooge, to the miracle of No Man’s Land becoming common ground, these are a fragmentary glimpse into the conversion that begins with Christmas but also outlasts it. It is the mystery and meaning and majesty at the heart of everything, incarnation: God With Us.  

God’s solidarity with the weak is revealed in his becoming weak. His identifying with us as the demonstration of his love for us. His rejection by us never canceling out his love and its endless desire for reconciliation with us. These endless dimensions of incarnation, of an intrusion that startles the status quo, elicits nothing short of conversion. 

Conversion is the only way to see and savour Christmas. A change marked by an expansive opening of wider vistas, a new way of seeing and living, the ushering in of new possibilities, of shattering the fatalities and necessities that claim to define and determine our lives, that keep us from changing since “that’s just the way things are.”  

All this from a Jewish baby—not a precept, proposition, or program, but a person—born under the rule of Herod and Augustus, a person in whom our hopes and fears in our waitings and longings collides. He forever tells the truth that it is not the high command of Christian nations or the glitz of luxury that builds common ground, but the weakness of God, a God in a cradle in the world that is no man’s land. This person is the mystery and meaning and majesty that creates the common ground where enemies are made brothers, the person in whom God and man commune with peace on earth, good will to men.