Article
Creed
Economics
Seven Deadly Sins
Sin
6 min read

Greed: “No, I’ll never have enough”

In the third of a series on the Seven Deadly Sins, Jane Williams highlights how Greed destroys both individuals and societies.

Jane Williams is the McDonald Professor in Christian Theology at St Mellitus College.

Piles of money

In the old Humphrey Bogart film, Key Largo, the villain, played with a vicious childishness by Edward G. Robinson, is asked by Bogie what he wants. Rocco, Robinson’s character, thinks for a bit and then says that what Rocco wants is MORE!  ‘Will you ever have enough?’, Bogie asks, and Robinson thinks about it for a moment before replying, ‘I never have so far. No, I’ll never have enough’. 

That is Greed, in a vivid nutshell. Rocco doesn’t want anything particular, and he doesn’t value anything in itself; he just has a vast, unspecific, insatiable desire for anything and everything, particularly if it belongs to someone else. 

Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has. 

Greed, like all the Seven Deadly Sins, is a ‘capital’ or ‘cardinal’ sin, meaning it is a disposition from which destructive, abusive actions flow. Having this over-mastering tendency to Greed makes us act in a whole variety of ways that are damaging and abusive to others and to ourselves. Greed leads to a variety of ‘sins’. Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has, because while there is ‘more’ out there somewhere, greed must have it. It does not care what or whom it attacks or destroys: anything that stands in its way must be obliterated. It does not want to admire or use what it seeks, it merely needs to possess it, and the moment the sought after thing is achieved, all-consuming greed moves onto the next thing, always seeking ‘more’, always despising what it has, as not enough. 

Greed is destructive both on the personal front and also as it shapes societies. Individuals ruled by greed cannot maintain love or friendship or loyalty: their eyes are always on the next thing, always hungry for what they have not got. They leave behind them, without a backward glance, hurt and broken friends, family, colleagues, jobs. And if the fallout is clear for all the people around someone driven by greed, it is also obvious that it destroys the greedy, too.  

Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything. 

Nothing can ever satisfy someone consumed by greed; there is no rest, no peace, no pleasure, because the world is full of things still to be grabbed at.  Jesus is quoted as having said, ‘Where your treasure is, that’s where your heart will be’. It’s a warning to beware of what you long for, because we are so powerfully shaped by our desires. But if all Greed longs for is ‘more’, then, in the end, the greedy person or society has no heart at all. It is shaped only by a drive for possession, opening up a vast and echoing emptiness where an actual longed-for being or thing should live. Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.  

It is obvious how Greed is deadly for individuals, but it is also deadly when it becomes a motivating force for society at large. The media have recently been talking again about ‘greedflation’. The theory behind the term is much debated, but the word itself is instantly memorable. Institutions that are governed primarily by the need for ‘more’ drive an insatiable economy, always needing more consumers, more profit, more rewards. Dissatisfaction and envy are the necessary tools of a society, an economy, of Greed. Individuals and groups that try to opt out of this out-of-control consumerism are viewed as a threat, and must be diminished, dismissed, cast out. It is dangerous in such a society ever to ask, ‘Do we really need more?’ That is the Emperor’s New Clothes question, which must be avoided at all costs. Surveys that ask people at different income levels whether they feel that they have enough nearly always find that everyone would like just a little bit more. Everyone would like to be at the next level up of income and possessions; but if they achieve that next level, then, strangely, they find that it is actually the level above that that really want.  

Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it.

The World Happiness Report, which has been regularly updated for the last 10 years, works with a complex set of definitions of what makes for happiness, for individuals and for societies. Finland regularly tops the chart of Happiest Countries in the world, which Finns find a bit puzzling, apparently. They don’t see themselves as cheerful, jolly people, but they do speak of a national characteristic that might be described as contentment. Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it, rather than despising it because there are things we do not have. 

One of the values that The World Happiness Report notes as making for greater happiness is altruism – doing good and receiving goodness from others makes both parties happier. The Christian tradition has known this for a long time. Cardinal Sins have their opposing Cardinal Virtues, dispositions that we can cultivate to help us to free ourselves from enslaving habits, like Greed. ‘Charity’ is the Cardinal Virtue that undermines the sin of Greed. When we give to others from our own resources, of time, money, attention, care, prayer, help of any kind, we begin to loosen the deadly grip of insatiable Greed upon ourselves and our world. Greed can’t live alongside Charity, or altruism; charity sees real people and situations in need, and supplies what it can from its own resources; Greed sees only more and more objects to be acquired, never able to see what it already has, never able to share or be content. 

Deadly Sins lead to behaviour that makes for misery, both for those driven by them, and for those on the receiving end of them. That is why they are called ‘deadly’. They are not just a bit naughty; they are actively destructive of human flourishing, both personal and communal. There is so much in our society that positively encourages Greed, the reckless desire for More, which can never be satisfied. But there are ways of combatting this most pernicious of habits.  

One is the practice of gratitude: instead of thinking about what we haven’t got, or would like to have, or what someone else has, we can think of what we have got, and think of it as gift, something to say thank you for. It’s a good habit to build into every day, perhaps as we go to bed, taking just a few minutes to think about the good things that have come to us that day: a child’s smile, a gleam of sunshine, a hug from a friend or partner, a delicious piece of bread; everyday things that we can take for granted, in which case they go unnoticed; or we can see that they are  gifts to be grateful for, which enlarge our spirit and our wellbeing. Gratitude is a virtuous circle: it is lovely to be on the receiving end of gratitude, as well as to practice being grateful. And gratitude often leads to another excellent practice for undermining Greed, which is charity, or altruism. If we are learning how to say thank you for what we have, we may also want to share what we now notice that we have. If we’ve given the gift of gratitude, and seen how it makes us and the receiver feel, we may want to extend that further and further. Worth a try? 

Column
Creed
Monsters
5 min read

The short road from normality to evil

The Liverpool’s parade ramming reveals society’s watermark
Aerial view of a yellow-jacketed police forming a cordon within a crowd.
Aftermath of the Liverpool parade incident.
ITN.

Sometimes football is interrupted by real life, and you remember how trivial it ultimately is.  

On 26 May, the city of Liverpool was gearing up to do what it does best: celebrating. Specifically, celebrating the parade for Liverpool’s lifting of the Premier League trophy the day before. I’ve written before about the day it was confirmed that Liverpool would win the league. The joy, the relief, the tears; the community of it all. Cody Gakpo with his top off.  

Here the whole city would be involved, and many more besides who had travelled just to be there. Not even torrential rain can dampen scouse joie de vivre. The city alive in red, joined in adulation of its team as the Premier League Champions’ bus paraded across the city. What a day. 

And then, an interruption. Reports begin to emerge that someone had driven a car into people on the parade route. You fear the worst. And then it’s confirmed, and you fear even more.  

Suddenly the parade feels trivial; football feels trivial. You’re just waiting for news that everyone is okay. 109 people are injured and it’s a miracle that no-one is killed, although you imagine many more will live with the trauma of the day for years to come. 

The immediate and (quite literally) uninformed commentary and misinformation spread by many on the far right was as predictable as it was racist. The same people seemed genuinely disappointed when the perpetrator turned out to be, not an immigrant or an asylum seeker driven by ‘non-British’ values, but a 53-year-old white British man from the city. As ever, the far right demonstrating once again that the first reaction is very rarely the right reaction. 

We still don’t know the full details of what happened and why, but the man’s neighbours described him as “normal” and expressed their surprise at him being caught up in something like this.  

I was surprised by how surprised everyone was at this. 

The Christian Bible is full – full – of ‘normal’ people committing abnormally evil acts. David, Israel’s most beloved and highly praised king, rapes a woman called Bathsheba resulting in her getting pregnant. He then tries to convince the woman’s husband to sleep with her so people will think the baby is his. He doesn’t, so David has him killed. Israel’s most beloved and highly praised king. 

David may be one of the starkest examples from the Christian Bible, but he’s certainly not the only instance of a normal, or even seemingly ‘good’ person performing unspeakable acts of violence and evil. Time would fail me if I tried to recount them all here.  

People are fundamentally good. I will die on this hill. People are fundamentally good. But the road from normality to evil is shorter than we often care to admit. 

The Slovenian philosopher and professional eccentric Slavoj Žižek tells a joke in his helpful little book Violence. Workers are suspected of stealing from a factory and so have their wheelbarrows checked every day at their shift’s end. Only when it’s too late do the factory owners realise they’re stealing wheelbarrows.  

We have so many frameworks and watermarks for identifying what constitutes ‘violence’ in society. And yet Žižek’s point is that these frameworks and watermarks are themselves upheld by violence. There’s violence inherent in the system.  

This is one of the central points in Christopher Nolan’s The Dark Knight, too. In one memorable scene, the Joker is talking to Harvey Dent while strapped to a hospital bed. He says:  

“Nobody panics when things go ‘according to plan’, even if the plan is horrifying. If tomorrow I tell the press that a gangbanger will get shot or a truckload of soldiers will be blown up, no one panics, because it’s all ‘part of the plan.’ But when I say that one little old Mayor will die? Well then everyone loses their minds!” 

But the Joker’s point is that none of this is normal. Not really. 

This is the true crime of the world we live in today, that it has convinced us of the normality of evil while undermining the normality of loving one another. 

But they are all symptoms of the same sickness. The repulsion we feel towards the ‘normalcy’ of the driver at the Liverpool parade is the repulsion we ought to feel towards any act of violence, be it the violent persecution of immigrants and asylum seekers, the enforced annexation of sovereign territories, or the attempted genocide of unwanted people groups (to conjure up some obviously hypothetical situations …). 

To be surprised at the violence seen in Liverpool on 26 May at the hands of a ‘normal’ man is to miss the fact that society’s very norms and standards are, themselves, deeply violent. Fashion business built on modern slavery and child labour; banking corporations paying their bosses obscene bonus wrung from the pockets of people barely able to make ends meet; at least 354,000 people homeless in England alone by the end of 2024.  

All these things are acts of violence. All these things are normal. They are the norms and standards against which we look for violence in our world today. But they themselves are deeply violent evils. They are the violence inherent in the system. They are the workers’ wheelbarrows. They are the Joker’s truckload of soldiers.  

We live in a society that functions precisely because of deeply unjust and violent systems and structures. The violence is necessary for the functioning of the system. 

But while Liverpool’s Champions League parade demonstrates this, it also shows us the correct response to the normality of evil: love. 

In the aftermath of the incident, people took to social media to offer beds for the night, lifts home, food, drink. Anything and everything that anyone might need. And do you know what the most remarkable thing about this was? It was all so … normal.  

Of course this is what you do in situations like this. You love, and you care, and then you love, and then you care. What else is there to do? It’s the most normal things in the world. People are fundamentally good. I will die on this hill.  

And this is the true crime of the world we live in today, that it has convinced us of the normality of evil while undermining the normality of loving one another. In such a world, to love one another, to care deeply and meaningfully for those around, is nothing short of an act of resistance to the violent established order.  

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