Greed: “No, I’ll never have enough”

In the third of a series on the Seven Deadly Sins, Jane Williams highlights how Greed destroys both individuals and societies.

Jane Williams

Jane Williams is the McDonald Professor in Christian Theology at St Mellitus College.

In the old Humphrey Bogart film, Key Largo, the villain, played with a vicious childishness by Edward G. Robinson, is asked by Bogie what he wants. Rocco, Robinson’s character, thinks for a bit and then says that what Rocco wants is MORE! ‘Will you ever have enough?’, Bogie asks, and Robinson thinks about it for a moment before replying, ‘I never have so far. No, I’ll never have enough’.

That is Greed, in a vivid nutshell. Rocco doesn’t want anything particular, and he doesn’t value anything in itself; he just has a vast, unspecific, insatiable desire for anything and everything, particularly if it belongs to someone else.

Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has.

Greed, like all the Seven Deadly Sins, is a ‘capital’ or ‘cardinal’ sin, meaning it is a disposition from which destructive, abusive actions flow. Having this over-mastering tendency to Greed makes us act in a whole variety of ways that are damaging and abusive to others and to ourselves. Greed leads to a variety of ‘sins’. Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has, because while there is ‘more’ out there somewhere, greed must have it. It does not care what or whom it attacks or destroys: anything that stands in its way must be obliterated. It does not want to admire or use what it seeks, it merely needs to possess it, and the moment the sought after thing is achieved, all-consuming greed moves onto the next thing, always seeking ‘more’, always despising what it has, as not enough.

Greed is destructive both on the personal front and also as it shapes societies. Individuals ruled by greed cannot maintain love or friendship or loyalty: their eyes are always on the next thing, always hungry for what they have not got. They leave behind them, without a backward glance, hurt and broken friends, family, colleagues, jobs. And if the fallout is clear for all the people around someone driven by greed, it is also obvious that it destroys the greedy, too.

Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.

Nothing can ever satisfy someone consumed by greed; there is no rest, no peace, no pleasure, because the world is full of things still to be grabbed at. Jesus is quoted as having said, ‘Where your treasure is, that’s where your heart will be’. It’s a warning to beware of what you long for, because we are so powerfully shaped by our desires. But if all Greed longs for is ‘more’, then, in the end, the greedy person or society has no heart at all. It is shaped only by a drive for possession, opening up a vast and echoing emptiness where an actual longed-for being or thing should live. Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.

It is obvious how Greed is deadly for individuals, but it is also deadly when it becomes a motivating force for society at large. The media have recently been talking again about ‘greedflation’. The theory behind the term is much debated, but the word itself is instantly memorable. Institutions that are governed primarily by the need for ‘more’ drive an insatiable economy, always needing more consumers, more profit, more rewards. Dissatisfaction and envy are the necessary tools of a society, an economy, of Greed. Individuals and groups that try to opt out of this out-of-control consumerism are viewed as a threat, and must be diminished, dismissed, cast out. It is dangerous in such a society ever to ask, ‘Do we really need more?’ That is the Emperor’s New Clothes question, which must be avoided at all costs. Surveys that ask people at different income levels whether they feel that they have enough nearly always find that everyone would like just a little bit more. Everyone would like to be at the next level up of income and possessions; but if they achieve that next level, then, strangely, they find that it is actually the level above that that really want.

Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it.

The World Happiness Report, which has been regularly updated for the last 10 years, works with a complex set of definitions of what makes for happiness, for individuals and for societies. Finland regularly tops the chart of Happiest Countries in the world, which Finns find a bit puzzling, apparently. They don’t see themselves as cheerful, jolly people, but they do speak of a national characteristic that might be described as contentment. Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it, rather than despising it because there are things we do not have.

One of the values that The World Happiness Report notes as making for greater happiness is altruism – doing good and receiving goodness from others makes both parties happier. The Christian tradition has known this for a long time. Cardinal Sins have their opposing Cardinal Virtues, dispositions that we can cultivate to help us to free ourselves from enslaving habits, like Greed. ‘Charity’ is the Cardinal Virtue that undermines the sin of Greed. When we give to others from our own resources, of time, money, attention, care, prayer, help of any kind, we begin to loosen the deadly grip of insatiable Greed upon ourselves and our world. Greed can’t live alongside Charity, or altruism; charity sees real people and situations in need, and supplies what it can from its own resources; Greed sees only more and more objects to be acquired, never able to see what it already has, never able to share or be content.

Deadly Sins lead to behaviour that makes for misery, both for those driven by them, and for those on the receiving end of them. That is why they are called ‘deadly’. They are not just a bit naughty; they are actively destructive of human flourishing, both personal and communal. There is so much in our society that positively encourages Greed, the reckless desire for More, which can never be satisfied. But there are ways of combatting this most pernicious of habits.

One is the practice of gratitude: instead of thinking about what we haven’t got, or would like to have, or what someone else has, we can think of what we have got, and think of it as gift, something to say thank you for. It’s a good habit to build into every day, perhaps as we go to bed, taking just a few minutes to think about the good things that have come to us that day: a child’s smile, a gleam of sunshine, a hug from a friend or partner, a delicious piece of bread; everyday things that we can take for granted, in which case they go unnoticed; or we can see that they are gifts to be grateful for, which enlarge our spirit and our wellbeing. Gratitude is a virtuous circle: it is lovely to be on the receiving end of gratitude, as well as to practice being grateful. And gratitude often leads to another excellent practice for undermining Greed, which is charity, or altruism. If we are learning how to say thank you for what we have, we may also want to share what we now notice that we have. If we’ve given the gift of gratitude, and seen how it makes us and the receiver feel, we may want to extend that further and further. Worth a try?

Explainer

Creed

Virtues

15 March 2024

6 min read

Temperance: neurotic vice or self-control for future benefit?

We’re better at bravery than temperance, just when we need that self-control more than ever.

Barnabas Aspray

Barnabas Aspray is Assistant Professor of Systematic Theology at St Mary’s Seminary and University.

A casually dressed man perches on railing balancing, clasping his hands and looking around.

Jed Villejo on Unsplash.

The 21st century is witnessing a crisis of temperance, self-discipline, and self-control. Lent is one way to combat this.

According to the international Leader Character framework, there are eleven “character strengths” important for human wellbeing and good leadership. These include virtues like justice, accountability, courage, and good judgment. Researchers have used this framework to perform thousands of studies on teams and groups of people around the world. These studies show that, almost without exception, temperance is the weakest virtue in every team everywhere. (Not quite every person – each team has one or two members with strong temperance, but temperance is still weakest on average for a group).

The modern world is not only intemperate: it actively encourages the opposite: immediate gratification of desires. Every day we are bombarded with online ads, posters, and TV commercials that tell us to ‘Indulge yourself’; ‘treat yourself’, ‘look after yourself’, along with images of sensually pleasing people and objects. It is a rare advert that appeals to your calm rationality and long-term thinking. The advertising industry knows that it can make much more money from people who lack self-control. If it targets your basic animal impulses, then you are more likely to buy things you don’t need and wouldn’t have thought of without ad’s enticing promise.

Temperance is the power to choose what you won’t regret choosing later on.

Worse still, there are elements of Western thought that praise intemperance as a virtue and pathologize restraint as a psychological disorder. Elements of Freudian psychoanalysis, popularised in the media, suggest that you do damage to your mental health if you suppress your desires or try to hide them. It is far healthier to give free rein – to sexual desire first of all, but to all desires in the end. Temperance is no longer a virtue to be admired, but a neurotic vice that fills your subconscious with envy, bitterness, and psychological problems.

What is temperance anyway and why is it a problem if we lack it?

Temperance is self-control. It is acquired by self-discipline. Its purpose is to organise and order your many desires, giving priority to the ones that matter most to you. Let’s say you want to lose weight, and you also want to eat that doughnut you can see in the shop window. Or you want to save money to buy a house, but you also want that new and larger TV screen. Those are competing desires. Temperance is the power to choose what you won’t regret choosing later on. It doesn’t tell you what you ought to choose: it simply gives you control over your desires so you rule over them instead of them ruling you.

What does lack of temperance look like? Whenever you keep doing something you wish you didn’t keep doing, you are being intemperate. I don’t mean one-time actions that you later regret. I mean things you know you’ll regret even before you do them, yet you still do them. Things like: smoking (for most people), eating too much, browsing Instagram or TikTok instead of working, failing to show up for gym class. It can also mean any kind of procrastination: avoiding doing a task you know you have to do but don’t want to do ‘now’. In sum, it reveals a disorganisation in your priorities and goals, so a lesser priority subverts a higher priority because it’s more immediately available and enjoyable.

We need temperance if we’re going to be happy with where our lives are going

The problem with lacking temperance is that it undermines your own goals for your life and makes your future self a helpless victim of your present self. It leads to a downward spiral of the heart of intemperance is that some desire, some pleasure, some indulgence, has gained so much power over our life that we no longer have control over it. It is in the driving seat, not us. Intemperance is also a cause of self-hatred and low self-esteem. One of the best ways to feel better about yourself is to set long term goals and stick to them. It makes you feel like you’re heading somewhere good.

By contrast, the heart of temperance is to subordinate everything we think, feel, and enjoy to our will, our clear-headed decisions about the kind of person we want to be in the long-term. We need temperance if we’re going to be happy with where our lives are going. Temperance is even needed for worldly success. Warren Buffett once said, “Investing is not a game where the guy with the 160 IQ beats the guy with the 130 IQ. Once you have ordinary intelligence, what you need is the temperament to control the urges that get other people into trouble.”

Why is temperance so lacking in our own time? I can think of at least two reasons.

First, we are one of the wealthiest societies ever to exist. Wealth may have benefits, but it also enables us to get what we want, when we want it. Wealthy people are less used to having their desires unsatisfied than poor people. Unfulfilled longing is a less common occurrence for the rich, so there is little natural opportunity to exercise the muscle of self-denial.

Secondly, we are one of the least religious societies ever to have existed. In contrast to secularism, religion has always had practical tools to cultivate temperance. All major world religions have ritual practices of fasting and feasting designed to exercise and strengthen self-discipline. Every year Muslims endure the gruelling discipline of Ramadan. Orthodox Christians restrict themselves to a vegan diet during the forty days of lent, and many other Christians give up some indulgence. Both rich and poor share alike in this voluntary self-denial. Now that these practices are eroding away, they are being replaced not by other self-discipline practices, but by the worship of I-want-it-here-and-now. This is shown most poignantly in the 2000 movie Chocolat, which explicitly puts up sensual indulgence in competition to traditional religion and abstinence – and indulgence wins.

But the decline of religion has done more than this: it has also undermined the sense of transcendent purpose in many people’s lives – which was what motivated them to look beyond their physical desires. Without hope and without a larger sense of meaning to life, people have less reason to sacrifice short-term pleasures for the sake of longer-term goals.

Nor are sensual desires the only way we can be intemperate. An outburst of rage on social media is a sign of intemperance.

I don’t mean that short-term pleasures are always bad, or that sensual desire is evil in itself. The whole point of temperance is that it involves the right amount, and not too much, of something good. That is what makes it so tricky. If eating a doughnut was like stealing or violence, we would have a stronger voice telling us not to do it. But because it’s not bad in itself, we find it harder to resist. We need temperance to say no to something good when we’ve already taken enough of it, so we don’t take too much.

Nor are sensual desires the only way we can be intemperate. An outburst of rage on social media is a sign of intemperance. A father who spends too long in the office and not enough time with his children is being intemperate. He is sacrificing the long-term goal of healthy family relationships for the short-term goal of career success. We lack the self-control to express our anger in the right place at the right time.

Temperance is needed for so many of the other virtues to function. If you’re not temperate, then you will be late for meetings, fail to deliver work on time, or makes too many commitments that you can’t keep. You’ll be a liability to your friends and colleagues.

Temperance doesn’t tell you what you should aim for in life. But no matter what you aim for, you won’t get it without temperance. So, what are you giving up for lent?