Article
Creed
Economics
Seven Deadly Sins
Sin
6 min read

Greed: “No, I’ll never have enough”

In the third of a series on the Seven Deadly Sins, Jane Williams highlights how Greed destroys both individuals and societies.

Jane Williams is the McDonald Professor in Christian Theology at St Mellitus College.

Piles of money

In the old Humphrey Bogart film, Key Largo, the villain, played with a vicious childishness by Edward G. Robinson, is asked by Bogie what he wants. Rocco, Robinson’s character, thinks for a bit and then says that what Rocco wants is MORE!  ‘Will you ever have enough?’, Bogie asks, and Robinson thinks about it for a moment before replying, ‘I never have so far. No, I’ll never have enough’. 

That is Greed, in a vivid nutshell. Rocco doesn’t want anything particular, and he doesn’t value anything in itself; he just has a vast, unspecific, insatiable desire for anything and everything, particularly if it belongs to someone else. 

Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has. 

Greed, like all the Seven Deadly Sins, is a ‘capital’ or ‘cardinal’ sin, meaning it is a disposition from which destructive, abusive actions flow. Having this over-mastering tendency to Greed makes us act in a whole variety of ways that are damaging and abusive to others and to ourselves. Greed leads to a variety of ‘sins’. Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has, because while there is ‘more’ out there somewhere, greed must have it. It does not care what or whom it attacks or destroys: anything that stands in its way must be obliterated. It does not want to admire or use what it seeks, it merely needs to possess it, and the moment the sought after thing is achieved, all-consuming greed moves onto the next thing, always seeking ‘more’, always despising what it has, as not enough. 

Greed is destructive both on the personal front and also as it shapes societies. Individuals ruled by greed cannot maintain love or friendship or loyalty: their eyes are always on the next thing, always hungry for what they have not got. They leave behind them, without a backward glance, hurt and broken friends, family, colleagues, jobs. And if the fallout is clear for all the people around someone driven by greed, it is also obvious that it destroys the greedy, too.  

Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything. 

Nothing can ever satisfy someone consumed by greed; there is no rest, no peace, no pleasure, because the world is full of things still to be grabbed at.  Jesus is quoted as having said, ‘Where your treasure is, that’s where your heart will be’. It’s a warning to beware of what you long for, because we are so powerfully shaped by our desires. But if all Greed longs for is ‘more’, then, in the end, the greedy person or society has no heart at all. It is shaped only by a drive for possession, opening up a vast and echoing emptiness where an actual longed-for being or thing should live. Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.  

It is obvious how Greed is deadly for individuals, but it is also deadly when it becomes a motivating force for society at large. The media have recently been talking again about ‘greedflation’. The theory behind the term is much debated, but the word itself is instantly memorable. Institutions that are governed primarily by the need for ‘more’ drive an insatiable economy, always needing more consumers, more profit, more rewards. Dissatisfaction and envy are the necessary tools of a society, an economy, of Greed. Individuals and groups that try to opt out of this out-of-control consumerism are viewed as a threat, and must be diminished, dismissed, cast out. It is dangerous in such a society ever to ask, ‘Do we really need more?’ That is the Emperor’s New Clothes question, which must be avoided at all costs. Surveys that ask people at different income levels whether they feel that they have enough nearly always find that everyone would like just a little bit more. Everyone would like to be at the next level up of income and possessions; but if they achieve that next level, then, strangely, they find that it is actually the level above that that really want.  

Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it.

The World Happiness Report, which has been regularly updated for the last 10 years, works with a complex set of definitions of what makes for happiness, for individuals and for societies. Finland regularly tops the chart of Happiest Countries in the world, which Finns find a bit puzzling, apparently. They don’t see themselves as cheerful, jolly people, but they do speak of a national characteristic that might be described as contentment. Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it, rather than despising it because there are things we do not have. 

One of the values that The World Happiness Report notes as making for greater happiness is altruism – doing good and receiving goodness from others makes both parties happier. The Christian tradition has known this for a long time. Cardinal Sins have their opposing Cardinal Virtues, dispositions that we can cultivate to help us to free ourselves from enslaving habits, like Greed. ‘Charity’ is the Cardinal Virtue that undermines the sin of Greed. When we give to others from our own resources, of time, money, attention, care, prayer, help of any kind, we begin to loosen the deadly grip of insatiable Greed upon ourselves and our world. Greed can’t live alongside Charity, or altruism; charity sees real people and situations in need, and supplies what it can from its own resources; Greed sees only more and more objects to be acquired, never able to see what it already has, never able to share or be content. 

Deadly Sins lead to behaviour that makes for misery, both for those driven by them, and for those on the receiving end of them. That is why they are called ‘deadly’. They are not just a bit naughty; they are actively destructive of human flourishing, both personal and communal. There is so much in our society that positively encourages Greed, the reckless desire for More, which can never be satisfied. But there are ways of combatting this most pernicious of habits.  

One is the practice of gratitude: instead of thinking about what we haven’t got, or would like to have, or what someone else has, we can think of what we have got, and think of it as gift, something to say thank you for. It’s a good habit to build into every day, perhaps as we go to bed, taking just a few minutes to think about the good things that have come to us that day: a child’s smile, a gleam of sunshine, a hug from a friend or partner, a delicious piece of bread; everyday things that we can take for granted, in which case they go unnoticed; or we can see that they are  gifts to be grateful for, which enlarge our spirit and our wellbeing. Gratitude is a virtuous circle: it is lovely to be on the receiving end of gratitude, as well as to practice being grateful. And gratitude often leads to another excellent practice for undermining Greed, which is charity, or altruism. If we are learning how to say thank you for what we have, we may also want to share what we now notice that we have. If we’ve given the gift of gratitude, and seen how it makes us and the receiver feel, we may want to extend that further and further. Worth a try? 

Article
Advent
Awe and wonder
Creed
Wildness
4 min read

Why does snowfall still awe us?

We long for snow this time of year because longing is all there is to do.

Josh is a curate in London, and is completing a PhD in theology.

Snow falling pixilates the view from a hill towards Durham Cathedral.
Durham Cathedral.
Jeffrey Zhang on Unsplash.

Why are we so drawn to snow? And what does it say about us that we are? The German theorist Hartmut Rosa begins his wonderfully titled book The Uncontrollability of the World with these words:  

"Do you still remember the first snowfall on a late autumn or winter day, when you were a child? It was like the intrusion of a new reality. Something shy and strange that had come to visit us, falling down upon and transforming the world around us, without our having to do anything. An unexpected gift. Falling snow is perhaps the purest manifestation of uncontrollability. We cannot manufacture it, force it, or even confidently predict it." 

Rosa argues that we find greatest meaning in that which remains uncontrollable, beyond our grasp. We long for snow this time of year because longing is all there is to do. Artificial snow will always disappoint. We cannot manufacture our own awe. 

Rosa warns that modernity is built around "the idea, the hope and desire that we can make the world controllable." At a certain point more influence over something results in that thing being reduced to a mere instrument capable only of frustrating our desires.  

I sit down to watch a film that's finally streaming. It gets a bit slow 20 minutes in. I start watching something else. I wonder if I should have seen the film in the cinema.  

I catch up with the podcast of the event I decided not to go to. I speed it up as I put the washing in. I couldn't tell you what they discussed.  

I turn to social media as one might turn to a snow globe. In its careful curation, all I feel is the ache for the real thing.  

In each of these cases, technology has, at least on one level, given me greater control and allowed me to shape my environment in greater accordance with my desires. Rosa identifies that all desire is “driven by a longing to bring something as yet unreachable within our reach.” And yet, in each case, that which I desired—the experience of watching a great film, participation in a stimulating conversation, meaningful human connection—is jeopardised by this supposed improvement.   

So, it makes sense that we are on the lookout for snow at this time of year. Something in each of us is still looking to be caught up in something beyond us.

What we think of as a drive to increase choice is often really about control. Putting it in these terms does not invalidate the drive but it should make us more alert to the cost. Greater choice for me means greater control over something or someone. 

At the same time, greater control over the environment can also mean less self-control. I am a bundle of contradictory desires, and the more I am empowered and encouraged to pursue all of them, the more I am empowered to pursue none of them consistently. (I still haven't finished Inside Out 2) 

The self-frustrating desire that Rosa identifies sits at the heart of so many of the most important debates from artificial intelligence to assisted dying. Control can be conflated with dignity or fulfilment. As uncontrollability is marginalised so too do we risk marginalising that which makes life worth living. 

In the season of Advent, Christians remember the birth of Jesus, but its primary purpose was and is to direct our gaze to the end of the world. We might be able to sentimentalise and sanitise the Christmas story, but Advent's apocalyptic summons will always resist our desire for control. It proclaims that we are going to die, that the world will end, and that we will all be judged. You are not in control.  

No matter how exhaustive and efficient we believe our control to be, Advent reveals it to be a pretence. There will always be things beyond our grip, and we spend a great deal of time distracting ourselves from them, pretending that it is otherwise.  

Advent assures us that we can face this reality because we do not so alone. The God who came as a baby and was executed, experiencing the extremes of human vulnerability, is with us now. It is that God who comes at the end. It is that God whose love gives us comfort and courage.  

So, it makes sense that we are on the lookout for snow at this time of year. Something in each of us is still looking to be caught up in something beyond us, something that no technology or system can organise or tame. Snow then acts as an echo of that more profound sense of vulnerability that we are each tempted to avoid. It stirs up our longing to be confronted with something genuinely awe-inspiring.  

In the wildness of Advent, we find the promise of what we have longed for: a God who will come and restore all things, an uncontrollable God who comes like snow. Advent calls us to put down the manmade slush and prepare for the coming blizzard. Doing so might help us see where this new reality already intrudes.