Article
Creed
Economics
Seven Deadly Sins
Sin
6 min read

Greed: “No, I’ll never have enough”

In the third of a series on the Seven Deadly Sins, Jane Williams highlights how Greed destroys both individuals and societies.

Jane Williams is the McDonald Professor in Christian Theology at St Mellitus College.

Piles of money

In the old Humphrey Bogart film, Key Largo, the villain, played with a vicious childishness by Edward G. Robinson, is asked by Bogie what he wants. Rocco, Robinson’s character, thinks for a bit and then says that what Rocco wants is MORE!  ‘Will you ever have enough?’, Bogie asks, and Robinson thinks about it for a moment before replying, ‘I never have so far. No, I’ll never have enough’. 

That is Greed, in a vivid nutshell. Rocco doesn’t want anything particular, and he doesn’t value anything in itself; he just has a vast, unspecific, insatiable desire for anything and everything, particularly if it belongs to someone else. 

Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has. 

Greed, like all the Seven Deadly Sins, is a ‘capital’ or ‘cardinal’ sin, meaning it is a disposition from which destructive, abusive actions flow. Having this over-mastering tendency to Greed makes us act in a whole variety of ways that are damaging and abusive to others and to ourselves. Greed leads to a variety of ‘sins’. Rapacious greed does not love what it desires; it is driven to possess; it does not value what it has, because while there is ‘more’ out there somewhere, greed must have it. It does not care what or whom it attacks or destroys: anything that stands in its way must be obliterated. It does not want to admire or use what it seeks, it merely needs to possess it, and the moment the sought after thing is achieved, all-consuming greed moves onto the next thing, always seeking ‘more’, always despising what it has, as not enough. 

Greed is destructive both on the personal front and also as it shapes societies. Individuals ruled by greed cannot maintain love or friendship or loyalty: their eyes are always on the next thing, always hungry for what they have not got. They leave behind them, without a backward glance, hurt and broken friends, family, colleagues, jobs. And if the fallout is clear for all the people around someone driven by greed, it is also obvious that it destroys the greedy, too.  

Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything. 

Nothing can ever satisfy someone consumed by greed; there is no rest, no peace, no pleasure, because the world is full of things still to be grabbed at.  Jesus is quoted as having said, ‘Where your treasure is, that’s where your heart will be’. It’s a warning to beware of what you long for, because we are so powerfully shaped by our desires. But if all Greed longs for is ‘more’, then, in the end, the greedy person or society has no heart at all. It is shaped only by a drive for possession, opening up a vast and echoing emptiness where an actual longed-for being or thing should live. Overpowering greed empties even the greedy of worth; they can never be successful, because they do not have what they want – everything.  

It is obvious how Greed is deadly for individuals, but it is also deadly when it becomes a motivating force for society at large. The media have recently been talking again about ‘greedflation’. The theory behind the term is much debated, but the word itself is instantly memorable. Institutions that are governed primarily by the need for ‘more’ drive an insatiable economy, always needing more consumers, more profit, more rewards. Dissatisfaction and envy are the necessary tools of a society, an economy, of Greed. Individuals and groups that try to opt out of this out-of-control consumerism are viewed as a threat, and must be diminished, dismissed, cast out. It is dangerous in such a society ever to ask, ‘Do we really need more?’ That is the Emperor’s New Clothes question, which must be avoided at all costs. Surveys that ask people at different income levels whether they feel that they have enough nearly always find that everyone would like just a little bit more. Everyone would like to be at the next level up of income and possessions; but if they achieve that next level, then, strangely, they find that it is actually the level above that that really want.  

Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it.

The World Happiness Report, which has been regularly updated for the last 10 years, works with a complex set of definitions of what makes for happiness, for individuals and for societies. Finland regularly tops the chart of Happiest Countries in the world, which Finns find a bit puzzling, apparently. They don’t see themselves as cheerful, jolly people, but they do speak of a national characteristic that might be described as contentment. Contentment lays an axe to the roots of Greed. It allows us to see what we have and value it, rather than despising it because there are things we do not have. 

One of the values that The World Happiness Report notes as making for greater happiness is altruism – doing good and receiving goodness from others makes both parties happier. The Christian tradition has known this for a long time. Cardinal Sins have their opposing Cardinal Virtues, dispositions that we can cultivate to help us to free ourselves from enslaving habits, like Greed. ‘Charity’ is the Cardinal Virtue that undermines the sin of Greed. When we give to others from our own resources, of time, money, attention, care, prayer, help of any kind, we begin to loosen the deadly grip of insatiable Greed upon ourselves and our world. Greed can’t live alongside Charity, or altruism; charity sees real people and situations in need, and supplies what it can from its own resources; Greed sees only more and more objects to be acquired, never able to see what it already has, never able to share or be content. 

Deadly Sins lead to behaviour that makes for misery, both for those driven by them, and for those on the receiving end of them. That is why they are called ‘deadly’. They are not just a bit naughty; they are actively destructive of human flourishing, both personal and communal. There is so much in our society that positively encourages Greed, the reckless desire for More, which can never be satisfied. But there are ways of combatting this most pernicious of habits.  

One is the practice of gratitude: instead of thinking about what we haven’t got, or would like to have, or what someone else has, we can think of what we have got, and think of it as gift, something to say thank you for. It’s a good habit to build into every day, perhaps as we go to bed, taking just a few minutes to think about the good things that have come to us that day: a child’s smile, a gleam of sunshine, a hug from a friend or partner, a delicious piece of bread; everyday things that we can take for granted, in which case they go unnoticed; or we can see that they are  gifts to be grateful for, which enlarge our spirit and our wellbeing. Gratitude is a virtuous circle: it is lovely to be on the receiving end of gratitude, as well as to practice being grateful. And gratitude often leads to another excellent practice for undermining Greed, which is charity, or altruism. If we are learning how to say thank you for what we have, we may also want to share what we now notice that we have. If we’ve given the gift of gratitude, and seen how it makes us and the receiver feel, we may want to extend that further and further. Worth a try? 

Article
Belief
Creed
6 min read

2024 - the year Christianity bounced back?

From the opinion sites to the churchyard, we’re seeking a better way to live.

Graham is the Director of the Centre for Cultural Witness and a former Bishop of Kensington.

A man sits in a church pew below a colourful stained glass window, looking pensive.
Karl Fredrickson on Unsplash.

Was 2024 the year Christianity turned a corner? Throughout the year, on substacks, websites, YouTube videos, and Instagram posts, the signs kept cropping up of what Re-Enchanting co-host Justin Brierley has called the Surprising Rebirth of Faith in God.  

Over recent years, and throughout 2024, we have seen a stream of public figures declaring various degrees of interest in Christianity, or even full-on faith. Rowan Williams described the usual suspects well, imagining a scene in an English Churchyard: “Some… have been professed believers (Francis Spufford, Nick Cave, Paul Kingsnorth), some have lingered in the church porch (Tom Holland, Philip Goff), some are still on a bench in the grounds (Alain de Botton).” And there is Ayaan Hirsi Ali (singing along from the pews), Russell Brand (posting Instagram reels from the font?), Louise Perry (on the bench, next to de Botton?), Jordan Peterson (sometimes in the pulpit, sometimes in the porch), and even Richard Dawkins (smiling at the choir’s rendition of Silent Night as he wanders past). 

In the USA, it’s similar. Yet more complicated. The alliance of Evangelicalism with Donald Trump is problematic, to say the least. J.D. Vance is a serious Christian, having made the journey from an evangelical church upbringing, through student atheism into Roman Catholicism. Shia LeBoeuf and Candace Owens are among other US celebrities finding faith recently, while academic Rod Dreher’s public journey into Eastern Orthodoxy has been watched by many. On our Re-Enchanting podcast, Molly Worthen is a good example of why, despite everything, sceptics like her can still find faith in the USA. 

In the UK’s Assisted Dying debate, the place of religion was a hot topic. The case made against the bill by Christians gained a strong hearing, so much so that secular voices started crying foul, arguing that religious voices should not be heard, or at least, such people should declare their hand (though the number of people starting their case with ‘I’m a secular person, and that may colour my beliefs on this, but…” were hard to find). 

In public life, explicitly Christian writers such as Rowan Williams, Elizabeth Oldfield, Nicholas Spencer, Madeline Davies, Giles Fraser and Marcus Walker command an audience, and maybe this website - Seen & Unseen - in its own small way is helping to provide a stronger, more intelligent Christian voice in culture.  

Nonetheless, let’s not get carried away. The Assisted Dying bill passed. Despite the celebrity names, numbers going to church continue to fall, and the public assumptions of the culture remain firmly secular.  

Recent articles in the Spectator express the dilemma well. A. N. Wilson pens a gloomy assessment of the prospects of Christianity in the west, entitled Is the End of Christendom Nigh?, looking out from his pew on a dwindling local congregation of elderly people, watching the lights go out on Christian culture in the west. Yet at the same time Ayaan Hirsi Ali writes a piece about her second Christmas as a Christian, called A Christian Revival is Under Way. Which is it? Maybe to adjudicate, an editorial, presumably written by its new editor, Michael Gove, entitled In Defence of Faith makes a strong case for Christian faith and its place in national life. 

Anecdotally, at the local level, stories abound of people stepping into churches, seeking some kind of meaning in life and re-engaging with faith. Sometimes it’s the powerful emotion of charismatic or Pentecostal worship, sometimes the majesty of cathedrals or the mystery of Orthodox liturgy. Our local church in Oxford has a regular stream of stories of students exploring and finding faith and I keep hearing the same story in churches across the country.  

“People need meaning, and the secular world didn’t come up with the goods.” 

Nick Cave

My take on this, for what it’s worth, is that western culture has run out of steam, either temporarily or for good. In the twentieth century, both Fascism and Communism rose and fell. Francis Fukuyama declared the ‘end of history’ in the triumph of secular, liberal, consumer capitalism. Yet this too has run out of steam, increasingly felt to be spiritually hollow and politically suspect. ‘Woke culture’ was an attempt to restore a set of moral values to restrain the unpleasant and unjust effects of the unbridled market, yet its stridency and aggressiveness, its Canute-like attempt to resist aspects of natural order, not to mention its adoption of a destructive fixation on a reductive identity politics has generated a backlash of its own.  

The elections of 2024 were instructive. Keir Starmer won not because he offered a compelling vision but because he said so little. There was no ‘Yes We Can’ Obama slogan, no Blairite ‘New Labour, New Britain’ moment. No-one knew what he stood for, but we were so fed up with the Conservatives that we just wanted them out. Even with Trump in the USA, unlike last time, people knew what they were getting, yet they voted for him anyway, mainly because they felt he would fix the economy and immigration better than the Democrats who had failed on both. 

Nick Cave put it well in a recent interview in the Times: “people need meaning, and the secular world didn’t come up with the goods.” The perennial human search for purpose and significance hasn’t gone away, and there is not much on offer in secular culture. So, people are suddenly open to exploring more ancient stores of wisdom. 

Perhaps the greatest irony of all is that just at the time when we might be seeing the stirring of an openness to the spiritual, the numinous and the religious, the Church (at least in the UK - other places may be doing better) seems in no state to capitalise. The Church of England has been absorbed in a lengthy and acrimonious debate over human sexuality and same-sex marriage over the past five years, the Archbishop of Canterbury has had to resign over the Church’s failure to enact a properly functioning safeguarding culture, and the free churches are in free fall.  

So, what are the prospects for 2025? Maybe the Church of England can find a settlement in its civil war on sexuality, finding a way for the warring parties to live together, even if it has to be at some distance within the same church for a while. Then we might see which side (or perhaps both in their different ways?) might be better placed to appeal to jaded, secular people who are waking up to the lack of meaning in their lives and the potential of Christian faith to offer a satisfying vision of reality and a new way of living. 

Perhaps a new Archbishop of Canterbury might come in, untainted by past safeguarding failures, and, despite the impossibilities of the job, able to steadily steer the church towards its spiritual heart. At the end of his monumental and increasingly influential The Master and his Emissary, neuroscientist Iain McGilchrist (not a Christian himself) makes a telling point: “The Western Church has in my view been active in undermining itself. It no longer has the confidence to stick to its values but instead joins the chorus of voices attributing material answers to spiritual problems.” 

Back in 1930, an Anglican lay mystic from Notting Hill, Evelyn Underhill wrote to the Archbishop of Canterbury at the time, Cosmo Lang with words that put their finger on what the Church might need now: 

“God”, she wrote “is the interesting thing about religion, and people are hungry for God.” She went on: “We look to the Church to give us an experience of God, mystery, holiness and prayer which, though it may not solve the antinomies of the natural world, shall lift us to contact with the supernatural world and minister eternal life.”  

A church that is seen as ‘a dull echo of the liberal consensus’ as the former Bishop of London, Richard Chartres used to say, is hardly worth the candle. If the message of the church is a vaguely religious version of what you can already find in the Guardian (or the Telegraph for that matter) then why bother with it? 

As Rod Dreher put it recently: “only the return of strong religion - one that makes demands, offers compelling explanations to the problems of death and suffering, and gives worshippers a visceral sense of connecting to the living God - has any hope of competing in the post Christian marketplace.” 

In 2024, religion in general and Christianity in particular has never been far from the front pages, for better or worse. God has not gone away. Dreher may well be right. And the Church, if it is to make the most of a season where troubled people are beginning to look its way again may need to take notice.