Explainer
Change
Development
Film & TV
6 min read

Finding an answer to poverty

A new TV ad challenges stereotypes around how to help the poor. Tarryn Pegna unpacks the impact of one of the most effective ways to eradicate poverty.

Tarryn Pegna is a writer for aid and development charity, Tearfund. She helps to communicate where, why and how the organisation works. 

A woman carries a plastic bucket on her head and held by raised arms and hands.

We’ve all seen them – haunting images of starving children, flies on their faces, begging for help – powerless to change the cruel lot they’ve landed in life… There’s more to the story, though. More to the people in the pictures. 

Extreme poverty is a very real problem. The living conditions faced by many around the world are, indeed, truly devastating, and in hoping to urge a response and to help, we can fall into a clichéd portrayal (and understanding) of need that strips people of a sense of dignity and agency.  

But, the answer to poverty can be uplifting, sustainable, restorative and empowering: the answer can be the Church. 

You may have seen Tearfund’s new TV ad. If not, you can watch it now. With some humour it challenges some of the stereotypes about how those in the developed world go about trying to eradicate poverty elsewhere.  

The ad shows a number of excellent things that a community in Burundi has achieved which have transformed the lives of the people living there. It features them talking about the training that made it possible – but what is this training? And what does it have to do with Tearfund or the church? 

Well, here’s how it works: 

It all starts with Bible studies. These are designed to help people identify the skills and resources that already exist within their community, and to see new ways they can use them to respond to their needs. 

Local church members (or leaders) receive training to facilitate these Bible studies and share the message within their community. 

Each Bible study ends with a call to action. This may be something small to start with – like a change in a harmful way of thinking – but can quickly grow in scale to things like improving or building schools, health centres and roads. 

Tearfund and our local partner organisations help to provide the practical knowledge and skills training needed to make it possible to carry out these plans. 

In this way, churches and communities can find themselves working together to lift themselves out of poverty for good and to realise their God-given potential and thrive. 

I played my part in the construction, even if I was not strong, I worked with others in digging the road and moving rocks.

The ad features Cecile, a young married mum with one daughter. She tells us her experience: 

‘We understood the power of coming together as a church and working together for our own development. A changed church changes the community for the better. Our congregation was able to build a health centre, a road and bring up water. 

‘I am happy to be part of this church as I come to know God and see his hand. I now have a church family, we love and support one another. I played my part in the construction, even if I was not strong, I worked with others in digging the road and moving rocks, and we also contributed some money. 

‘It is like an awakening. People are more engaged, we have been inspired to change and to change our community and we are now active.  

‘Apart from building the health centre, more people are working hard to change their situation. Some have started small businesses, I’ve also been selling vegetables and I hope that once I get enough capital, I’ll be able to start a small business at the market and earn more money to help [me and my husband] improve our lives and build a house.’ 

Every day, thousands of people around the world suffer and die because of poverty. Christians don’t believe that this is God’s plan. At Tearfund we believe that the church is part of his plan to respond – and that we all have a part to play in ending extreme poverty. 

Is the church even still relevant though? 

Here in the UK, it might seem strange to be so focused on faith and the church. The most recent census showed that, as a nation, we have a steadily declining affiliation with Christianity, and the news last year made much of the fact that only around ten per cent of the population regularly attend a church service. It might be worth wondering whether the church has lost some of its ability to influence change.

Almost three million UK adults sought help from churches or faith organisations because of the cost-of-living crisis. 

In England, Anglican bishops are still members of the House of Lords, so they have some voice, but for the rest of us…why the faith? Where does God fit into things and is the church even practical or relevant in society these days? 

It actually works 

In spite of the declining number of worshippers, in 2022 almost 3 million UK adults sought help from churches or faith organisations because of the cost-of-living crisis.  

During the worst of Covid, churches across the country provided a hub for making sure the most vulnerable in their communities were fed and provided for. Many church buildings became food preparation and distribution centres and local church members became temporary delivery drivers. 

The local church around the world 

In the same way, around the world, the church is often first on scene in times of need.  

From its unique position right within a community, the local church knows intimately the needs of the people it serves.  

And in many places where Tearfund works, the church has a significant and trusted influence, giving it a voice for change and for justice in society. 

The church, as a vehicle for transformation, has the capability to work powerfully and effectively in a way that lasts. 

No matter where it is, the Christ-following church has always been about the transformation of lives and about community: called by Jesus to first love God (allowing him to transform Christians’ own lives), and then to love our neighbours as ourselves (bringing transformation to our communities).  

More than could, the church should be the answer to poverty.  

The church is a sustainable, efficient, empowering and highly cost-effective way of helping whole communities lift themselves out of poverty. 

The church (in all its various forms and denominations) is the largest non-governmental, non-profit organisation on the planet. Tearfund itself was born out of the church, and recently an independent study that we commissioned confirmed in numbers what our own experience, stretching back over 50 years, had already shown us: the church is a sustainable, efficient, empowering and highly cost-effective way of helping whole communities lift themselves out of poverty.  

By equipping the local church within a community facing poverty to find solutions to their needs, the people being supported can become agents in their own rescue.  

Like many charities, there are questions about the impact they have. Just how effective is working through the church really? 

In fact, researchers discovered that a social value of £28 was released for every pound invested in community transformation work through the church.  

Practically, that means that when compared to people in communities that had not received training and equipping through the church, those that do are: 

  • 27% more satisfied with their lives in general 
  • 113% more likely to work with others on shared projects 
  • 51% more likely to have maintained or increased their income in the last year 
  • 46% more likely to speak up and raise issues with decision-makers 
  • 62% more likely to have invested in assets, such as property or livestock in the last year 
  • and 26% more likely to feel confident they could cope with unexpected events in the future. 

Working through the local church has the power to bring positive, whole-life transformation which spreads throughout a community – so that even those who aren’t directly involved in the activities still experience some benefits. 

You can read more about the study and its findings here. 

Article
Character
Culture
Film & TV
Purpose
6 min read

Tom Cruise’s Ethan Hunt offers a blueprint for life

The latest in the Mission:Impossible franchise dares to ask some surprisingly existential questions

Krish is a social entrepreneur partnering across civil society, faith communities, government and philanthropy. He founded The Sanctuary Foundation.

Tom Cruise runs.
What happens we he stops running?

When it comes to action movies, most of us aren’t looking for philosophical musings as much as a dose of adrenaline-fuelled escapist entertainment. Few franchises understand this better than  Mission: Impossible, which has consistently delivered on that front—train wrecks, car chases, gun battles, bomb blasts, submarine fights, knife fights, fist fights, dog fights, and, of course, running. Lots of running. 

The latest blockbuster in the franchise, Mission: Impossible – The Final Reckoning — which Tom Cruise has suggested may be his last outing as Ethan Hunt — is no exception. But alongside its brilliantly choreographed action scenes, the film also dares to ask some surprisingly existential questions. 

Who wants to live forever? 

Tom Cruise has achieved legendary status not just for his acting, but for his relentless dedication to performing the most technically demanding stunts in cinema history. Over the years, he’s scaled the Burj Khalifa, clung to the side of a plane during take-off, parachuted from 25,000 feet, flown helicopters through perilous terrain, and held his breath underwater for more than six minutes—without a stunt double in sight. 

Now 62, Cruise would be forgiven for taking it easier. Instead, after performing in what one director has called the most ambitious stunt in cinematic history: launching a motorcycle off a cliff, a mid-air dismount, followed by a parachute drop in the previous movie, Cruise has upped the ante again by engaging in an aerial battle atop a biplane flying at 10,000 feet. This involved climbing onto the wing of a moving aircraft travelling at 145 mph enduring hurricane-force winds, while the pilot performed manoeuvres designed to dislodge him. 

Cruise has become something of a cultural symbol of immortality. His character, Ethan Hunt, continually evades death, rarely stopping to mourn the losses of others—even those closest to him. But this film feels different. It asks how long someone—real or fictional—can continue to outrun death. 

Watching Hunt - and Cruise - cheat death time and again may be entertaining, but it also taps into something deeper. A recent COMRES survey revealed that the top four human fears are all death-related: dying in pain (83 per cent), dying alone (67 per cent), being told they’re dying (62 per cent), and dying in hospital (59 per cent). Final Reckoning doesn't just distract us from these fears—it subtly forces us to confront them. No matter how fast, fit, or famous we are, none of us gets out alive. 

What is life really about? 

Because the line between Ethan Hunt and Tom Cruise is now so thin, Dead Reckoning plays almost like a eulogy to both. The film opens with a message of thanks from the President of the United States: 

“Good evening, Ethan. This is your President. Since you won't reply to anyone else, I thought I'd reach out directly. First, I want to thank you for a lifetime of devoted and unrelenting service… Every risk you've taken, every comrade you've lost, every personal sacrifice you’ve made, has brought this world another sunrise.” 

The sentiment feels a little self-indulgent. The camera rarely leaves Cruise, and nearly everything and everyone else feels like a garnish to his character. He gets the best lines, the best cars, the best love interests, the best scenes. At times, Dead Reckoning feels a little like Mamma Mia! — a loose thread of a plot connecting a series of spectacular set-pieces rather than musical numbers. 

Still, as the franchise nears its end, it’s bittersweet to say goodbye to a character who’s become part of global popular culture. And it prompts a deeper question: If we can’t look back on our lives and say we gave the world another sunrise, what does make a life well-lived—for those of us who don’t defuse nuclear bombs before breakfast? What have we personally sacrificed for the greater good?  

Who Is expendable? 

With a body count hovering around 500, the Mission:Impossible series has never shied away from collateral damage. Ethan Hunt has always been portrayed as someone willing to expense the few to save the many. 

But The Final Reckoning confronts that idea. It reintroduces William Donloe, a minor character from the original 1996 film, who was the CIA analyst that got reassigned to a remote outpost in the Bering Sea after Hunt famously infiltrated his high-security vault - in that iconic scene where Cruise is suspended from the ceiling, inches above a pressure-sensitive floor, and drops his commando knife, point-first, into the desk. Now, decades later, Hunt seeks him out to apologise. 

Surprisingly, Donloe responds with grace. He says the reassignment was the best thing that ever happened to him: it led him to meet the love of his life. Though he had lost everything in a house fire caused by Hunt’s team, he had managed to salvage the commando knife from the original vault heist and gives it back to Hunt as a token of his appreciation. 

This could have been a moment of genuine reflection for Hunt—a chance to reckon with the unintended consequences of his actions. Instead, it serves to reinforce the idea that even Hunt’s mistakes are somehow for the best. Hunt is presented as almost messianic—an infallible saviour whose instincts are always right. 

But this portrayal contrasts sharply with the biblical Messiah, who taught that no one is expendable. In Jesus’ teaching, every life matters, enemies are to be loved, and compassion is both the means and the end. The ends never justify the means. Love is the mission. 

Who Is my neighbour? 

One of the deeper themes of the film is the tension between loyalty to those closest to us and responsibility to the wider world. Hunt’s enemies consistently try to exploit his love for friends and family, exposing it as a vulnerability. On a number of occasions, the villains kidnap or threaten someone close to Hunt in order to manipulate him. He is faced with the dilemma - to save the one he loves, or to save everyone else? 

At one point, a character offers this reflection: 

“We all share the same fate—the same future. The sum of our infinite choices. One such future is built on kindness, trust, and mutual understanding, should we choose to accept it. Driving without question toward a light we cannot see. Not just for those we hold close, but for those we’ll never meet.” 

It’s a powerful line—one that challenges narrow tribalism in favour of a universal compassion. In recent years, some have tried to co-opt Christian ethics in support of nationalism, prioritising loyalty to family, faith, and country above all else. But this film’s ethos cuts across that narrative. 

In an age of toxic patriotism and growing division, it’s striking that an international superspy like Ethan Hunt seems to offer a profoundly global vision: act not only for those we love, but for the good of the whole world—even at great personal cost. 

Hunt’s worldview echoes a deeply biblical theology: every person has worth, and we’re called to love our neighbour—including those who don’t speak our language or share our culture. The franchise promotes a genuine Christian ethic of sacrificial love. And why not? At the heart of Christianity is the story of a God who sent His Son on a seemingly impossible mission to save the world. 

It’s hard to miss the moral and theological framework that underpins Final Reckoning. It is, perhaps, this foundation that makes Ethan Hunt’s character not only thrilling but deeply human. Amid the explosions, stunts, and spectacle, Mission: Impossible makes us think, and subtly reminds us that the greatest mission of all might be love. 

Support Seen & Unseen

Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief