Review
Books
Culture
Digital
4 min read

Filterworld: algorithmic anxiety is flattening our culture

The rule of vanilla lets our unfeeling gadgets decide what’s best for us.

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

A podcast guest speaks in front of a mic.
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Sebastian Pandelache on Unsplash.

Here’s another diagnosis to add to modern malaise: algorithmic anxiety.  It’s described by Kyle Chayka in his excellent book Filterworld (Heligo Books, 2024) as the: 

 …awareness that we must constantly contend with automated technological processes beyond our understanding and control, whether in our Facebook feeds, Google Maps driving directions, or Amazon product promotions. 

We don’t understand algorithms.  Even if we did, we wouldn’t know how they actually work on us as every tech company keeps it a secret, lest competitors learn from them.  This has led to the algorithm becoming the century’s newest bogeyman, a phantom we can reference in conversation to make us sound tech savvy and culturally knowing even while we remain in the dark. 

‘Algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

Kyle Chayka

One of the oddest outcomes of the ascendency of the algorithm is the seemingly diametric effects on politics and culture.  In politics it has polarised people, sorting us into opposing camps and then ensuring we hear only good things about our ‘side’ and only maddening things about the ‘opposing’ side.  Instead of calmly listening to a different view, we hurl insults, as performative as Prime Minister’s Question Time and about as enlightening. 

Something different is happening with culture.  Here, the algorithm makes culture more homogenous; in the words of Kyle Chayka, it is ‘flattened’.  The basic rule of what he calls Filterworld is that ‘the popular becomes more popular, and the obscure becomes even less visible’.  It is a strange re-mix of Jesus for the digital age: ‘to all those who have, more will be given…but from those who have nothing, even what they have will be taken away. 

The life of an Instagram post is said to be determined in the first five minutes.  If it has engagement, it can be sure of more; if it gets none, it will sink.  Visibility on social media is vital for artists of all kinds, because this is where all publicity begins.  Artists try and game the system, figuring out what kind of content the algorithm will promote.  In the process, their creative expression is subtly compromised.  People begin to write in a style that gets attention, and what gets attention is decided by the algorithm.  Those who tweet will know how the short, pared back medium starts to influence their life away from X. Musicians know that art which is safe and mainstream – the public’s crowded middle where performers like Ed Sheeran have thrived – is likely to succeed.   

‘Much of culture now has the hollow, vacant feeling of having been made by algorithm’ according to the cultural commentator Dean Kissick.  Chayka observes that: ‘algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

There is a valid counter to this development.  Previously, what we read, heard and saw as cultural consumers was determined by a small set of experts who filtered content for us.  These experts were often drawn from a narrow section of society who inevitably brought their own biases to bear.  While this may be true, it is hardly a triumph for the public to have an unfeeling gadget decide what’s best for them, based on what we have liked before and what seems to appeal to most people.  At the ice cream vendor, this is like reaching for vanilla every time.   

The truth is, in necessarily surrendering to the algorithm (for what alternative is there online?) we miss huge volumes of culture that might appeal to us.  It is about as effective as deciding what sea life we like based only on what pops up to the surface of the water. 

The best art is not always the most popular and there is a risk that the divine spark of invention that the creator God has placed within each of us – the unlimited potential of being made in the image of God – will not be fanned into existence as often as it could be.  Chasing likes is no substitute for patient inspiration.  It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

‘Behold, I am making all things new’ says the one who sits on the throne in Revelation.  That algorithms are making all things similar is the reality we are learning to live with. 

Column
Culture
Nationalism
Politics
4 min read

What Tom Paine really said about globalism and religion

We can’t live without homelands, but we need to be generous with them.

George is a visiting fellow at the London School of Economics and an Anglican priest.

A statue of a 18th century man holding a pen and a book.
Richard Croft, CC BY-SA 2.0, via Wikimedia Commons.

We live near Lewes in East Sussex, a town surrounded by genteel Conservatism but which inherits a certain edgy radicalism from Thomas Paine, whose utopian politics emerged there in the eighteenth century to inform both the French and American revolutions. 

Paine haunts Lewes and his paraphernalia are everywhere. Walk the streets and it won’t be long before you spot posters quoting his most famous lines, among them “My country is the world and my religion is to do good”, from his seminal work Rights of Man

He was a vicious critic of all organised religion, leading to the widespread assumption that he was an atheist. More accurately, he was a deist, a believer in a God who could and would deliver a global redemption of humankind, if we could and would only work towards that. The bit that’s most often left out of that famous quote is the phrase: “… all mankind are my brethren.” 

Sometimes it takes a prophetic voice from outside mainstream religion to point us towards a world peace and a concord that seems beyond our faithful grasp. As ultra-nationalism is the go-to political ideology of our age, it’s such a voice that demonstrates that these populist creeds are the very antithesis of Paine’s globalist utopia. 

There are tinpot nationalists throughout the world – Erdogan of Hungary, Meloni of Italy, Bolsonaro of Brazil, the list goes on – but it’s the superpowers that demonstrate most starkly the contrast between the narrow, inward and dark heart of ultra-nationalism and the generous, outward and illuminated vision of the globalist revolutionary.  

It’s not just the contrast between what we currently have on the world stage and what we could have that’s remarkable, it’s the similarities between the psyches and prejudices of the ultra-nationalist super-powers, all of which sacrifice any worldview they might hold on the altar of their homeland self-interest. Take Russia, Israel and the United States. Don’t even start me on China. 

Vladimir Putin’s Russia is embarked on an imperial expansionism that is positively tsarist. The attempted annexation of Ukraine is only the start, before reclaiming what are purported to be “Russian” state assets in the Baltics and beyond. Putin channels Peter the Great. This isn’t just demented desire for historical legacy, it speaks at home to the restoration of the motherland.   

It’s the same incentive for Benjamin Netanyahu in Israel. Only continuing to oppress and purge the Palestinian state from its lands can the homeland of Israel be protected. It is precisely to satisfy the ultra-nationalists behind him that pushes him forward. 

President Donald Trump in the US isn’t the peacemaker he fantasises about. To “make America great again” he has to put “America first”. This is about satisfying the baying boot boys that form the sump of Trump’s power base. Americans must live high on the hog at the expense of the rest of the world. Hence tariff wars, watch-the-lady trade deals and pan-arctic territorial aspirations. 

This is not to say that peoples are to live without homelands. But it is precisely to tell us to be generous with them, to be good neighbours and to govern self-sacrificially.

What these three world leaders absolutely have in common is a worldview that predicates itself on satisfaction of nationalism at home that has to be paid for with suffering elsewhere. What they tell us is the exact opposite of Paine: “My borders are my country and my religion is to do harm.” They might add the sub-phrase: “… only my people are my brethren.” 

The difference between patriotism and nationalism spawns many aphorisms. One such is that patriotism prioritises love of one’s own people and nationalism prioritises hate for other people other than one’s own. That’s not quite right, because both still hold the primacy of one’s own people over others, while Paine inferred the primacy of all people. 

That’s what ultimately gives religious fervour to his voice. His declared detestation of religion seemingly ignores the tenets of the three Abrahamic faiths of the world, which have in common the welcome of the stranger, a duty to the poor and equality of all before God.  

These commandments extend patriotism to love of all people. And, rigorously, they leave no room for nationalism at all. As for ultra-nationalism, we’re in the territory of abomination and sacrilege. 

This is not to say that peoples are to live without homelands. But it is precisely to tell us to be generous with them, to be good neighbours and to govern self-sacrificially. That’s admittedly a tall order, but these are qualities that can either be identified in or imported into national identities as diverse as the American Constitution and Zionism.  

The methodology for that is, admittedly, demanding. But it requires the ability to look outwards to the world, rather than inwards towards nation. And that becomes a religious vocation.  

Our instincts, as nations, are inwards, but our callings our outwards. Sometimes it takes an outsider, like Paine, to point us in the right direction, outwards.  

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