Review
Books
Culture
Digital
4 min read

Filterworld: algorithmic anxiety is flattening our culture

The rule of vanilla lets our unfeeling gadgets decide what’s best for us.

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

A podcast guest speaks in front of a mic.
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Sebastian Pandelache on Unsplash.

Here’s another diagnosis to add to modern malaise: algorithmic anxiety.  It’s described by Kyle Chayka in his excellent book Filterworld (Heligo Books, 2024) as the: 

 …awareness that we must constantly contend with automated technological processes beyond our understanding and control, whether in our Facebook feeds, Google Maps driving directions, or Amazon product promotions. 

We don’t understand algorithms.  Even if we did, we wouldn’t know how they actually work on us as every tech company keeps it a secret, lest competitors learn from them.  This has led to the algorithm becoming the century’s newest bogeyman, a phantom we can reference in conversation to make us sound tech savvy and culturally knowing even while we remain in the dark. 

‘Algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

Kyle Chayka

One of the oddest outcomes of the ascendency of the algorithm is the seemingly diametric effects on politics and culture.  In politics it has polarised people, sorting us into opposing camps and then ensuring we hear only good things about our ‘side’ and only maddening things about the ‘opposing’ side.  Instead of calmly listening to a different view, we hurl insults, as performative as Prime Minister’s Question Time and about as enlightening. 

Something different is happening with culture.  Here, the algorithm makes culture more homogenous; in the words of Kyle Chayka, it is ‘flattened’.  The basic rule of what he calls Filterworld is that ‘the popular becomes more popular, and the obscure becomes even less visible’.  It is a strange re-mix of Jesus for the digital age: ‘to all those who have, more will be given…but from those who have nothing, even what they have will be taken away. 

The life of an Instagram post is said to be determined in the first five minutes.  If it has engagement, it can be sure of more; if it gets none, it will sink.  Visibility on social media is vital for artists of all kinds, because this is where all publicity begins.  Artists try and game the system, figuring out what kind of content the algorithm will promote.  In the process, their creative expression is subtly compromised.  People begin to write in a style that gets attention, and what gets attention is decided by the algorithm.  Those who tweet will know how the short, pared back medium starts to influence their life away from X. Musicians know that art which is safe and mainstream – the public’s crowded middle where performers like Ed Sheeran have thrived – is likely to succeed.   

‘Much of culture now has the hollow, vacant feeling of having been made by algorithm’ according to the cultural commentator Dean Kissick.  Chayka observes that: ‘algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

There is a valid counter to this development.  Previously, what we read, heard and saw as cultural consumers was determined by a small set of experts who filtered content for us.  These experts were often drawn from a narrow section of society who inevitably brought their own biases to bear.  While this may be true, it is hardly a triumph for the public to have an unfeeling gadget decide what’s best for them, based on what we have liked before and what seems to appeal to most people.  At the ice cream vendor, this is like reaching for vanilla every time.   

The truth is, in necessarily surrendering to the algorithm (for what alternative is there online?) we miss huge volumes of culture that might appeal to us.  It is about as effective as deciding what sea life we like based only on what pops up to the surface of the water. 

The best art is not always the most popular and there is a risk that the divine spark of invention that the creator God has placed within each of us – the unlimited potential of being made in the image of God – will not be fanned into existence as often as it could be.  Chasing likes is no substitute for patient inspiration.  It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

‘Behold, I am making all things new’ says the one who sits on the throne in Revelation.  That algorithms are making all things similar is the reality we are learning to live with. 

Interview
Community
Culture
Loneliness
S&U interviews
5 min read

Why we need friendship more than romance

Friendship Lab's founder opens up on opening up.

Jack is a graduate of Peterhouse, University of Cambridge and Blackfriars, University of Oxford. He writes, and also works in local government.

A speaker, standing in front of a screen, beckons with one hand, holding a mic with the other.
Voysey at the Lab launch.

Henri Nouwen, the Dutch Catholic priest, professor, writer, and theologian, wrote in Reaching Out of an encounter with one of his students who entered his room with the disarming remark:  

“I simply want to celebrate some time with you.” 

Recently, I had the great pleasure of celebrating some time with Sheridan Voysey, the founder of Friendship Lab, which is the first non-profit organisation dedicated to enabling adults to reach out and making friendship thrive.  

Sheridan, an Australian by birth, describes himself as a ‘writer, speaker, and broadcaster with ‘a keen interest in what makes life deeply worthwhile’. Beyond that, he goes on, “I am a husband to Merryn” and “big dog” to a cockapoo called Rupert, and he makes Oxford his home.  

He and I met in the Liddon Room of Pusey House, one of the chaplaincies to the University of Oxford, which is where I have made many of my adult friendships over the years. We had tea.  

We began our conversation by talking about solitude and silence. Sheridan told me that the Friendship Lab, which launched in London last month, had its genesis in a solo spiritual retreat he went on in 2019. He left thinking about friendlessness and wanting to write a book about adult friendship. The pandemic played into this, creating an opportunity for Sheridan to broadcast about this issue when he was made Creative Lead of BBC Radio 2’s four-day Friendship Season in 2020. People pondered, when they were apart from one another, why it is that friendship is so difficult in the modern world. Sheridan led the way.  

“You’re thinking too small” were the words he heard on his second retreat at St Katherine’s House, Parmoor in 2021. He told me he was scared. Rather than writing a book, Sheridan resolved to rectify our world’s obsession with romance at the expenses of what he calls “its less glamorous sibling”. Friendship Lab, which provides courses and resources to build friendships that make life deeply worthwhile, was the result.  

Sheridan told me that he did not have many friends growing up in Brisbane, Australia. In the 1970s, he remembers, Brisbane was “a bit coarse, a bit rough”, and “to be an Australian male in Brisbane then was to be into beer, barbecues, football”, he said with a laugh. As a child, Sheridan stuck out. He was tall. “I was the kid who would be walking around the playground at lunchtime, constantly moving around to cover up the fact that I had no friends to sit with.” I asked him how this might have contributed to his thinking about friends as a fifty-year-old man.  

The answer was rooted in his childhood experiences—and his faith. His parents were Jehovah Witnesses when Sheridan was growing up, which he told me meant that his family were “absolute outsiders”. Then, his mum had “a wonderful encounter with God” in the late 1990s, where she came to believe that Jesus is the Son of God. It was, he said, “profoundly transformative” for the whole family. He had been “trying to find [his] life” “among the flashing lights and throbbing beats of Brisbane’s nightclubs” but felt “completely empty inside” until he made a commitment to Christ himself, aged 19. He told me that fostering friendship in others, matters to him because of his faith. “I have always had a heart for those on the periphery, and I want to bring them in.” 

Reaching out is connected to comfy silence in the company of others. 

Another factor which has shaped Sheridan’s sure-fire purpose to recover the lost art of friendship has been his marriage to Merryn. His book Resurrection Year recounts the decision he and his wife made in 2011 to move from Australia to Oxford, to recover from the death of a dream to have a child together. Merryn started out as a medical researcher within the University, soon earning a PhD through the college in the building where we met for our time together. Sheridan tells me, he had a “real identity crisis”. His own came through leaving a successful career broadcasting and speaking in Australia, which on top of the childlessness, gave rise to questions about his legacy. He also told me, it was “a great stimulus to think very deeply” about his friends. “How intentional am I being?” 

I can tell you, having spent one hour and a half with Sheridan, that he oozes intentionality in how he engages with others. This is why I was reminded of Henri Nouwen. The ‘twentieth-century Kierkegaard’, Nouwen was able to announce the arrival of another way to relate to others in the world. Reaching out is connected to comfy silence in the company of others, which Sheridan knows well. After some time in silence with Nouwen, his student said, ‘“From now on, wherever you go, or wherever I go, all the ground between us will be holy ground.”’ I might have said likewise to Sheridan as our time together drew to a close.    

Sheridan said,  

“I hope that Friendship Lab in its tiny little embryonic state will one day grow to the point where we can actually have some kind of cultural influence, and we can turn the tide.”  

I hope so too.  

Friendship Lab aspires to a world in which every adult has at least three ‘2am friends’, people who will help ‘at 2am when everything has gone wrong’. Sheridan Voysey is no longer thinking small.  

Like the Lord Jesus Christ, whom he believes to be the Son of God, Sheridan is looking unrelentingly at what makes life deeply worthwhile: love, and not just the romantic kind. Reaching out, this man is making friends.  

 

Find out more about Friendship Lab

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