Filterworld: algorithmic anxiety is flattening our culture

The rule of vanilla lets our unfeeling gadgets decide what’s best for us.

Simon Burton-Jones

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

A podcast guest speaks in front of a mic.

What's next on the playlist?

Sebastian Pandelache on Unsplash.

Here’s another diagnosis to add to modern malaise: algorithmic anxiety. It’s described by Kyle Chayka in his excellent book Filterworld (Heligo Books, 2024) as the:

…awareness that we must constantly contend with automated technological processes beyond our understanding and control, whether in our Facebook feeds, Google Maps driving directions, or Amazon product promotions.

We don’t understand algorithms. Even if we did, we wouldn’t know how they actually work on us as every tech company keeps it a secret, lest competitors learn from them. This has led to the algorithm becoming the century’s newest bogeyman, a phantom we can reference in conversation to make us sound tech savvy and culturally knowing even while we remain in the dark.

‘Algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.

Kyle Chayka

One of the oddest outcomes of the ascendency of the algorithm is the seemingly diametric effects on politics and culture. In politics it has polarised people, sorting us into opposing camps and then ensuring we hear only good things about our ‘side’ and only maddening things about the ‘opposing’ side. Instead of calmly listening to a different view, we hurl insults, as performative as Prime Minister’s Question Time and about as enlightening.

Something different is happening with culture. Here, the algorithm makes culture more homogenous; in the words of Kyle Chayka, it is ‘flattened’. The basic rule of what he calls Filterworld is that ‘the popular becomes more popular, and the obscure becomes even less visible’. It is a strange re-mix of Jesus for the digital age: ‘to all those who have, more will be given…but from those who have nothing, even what they have will be taken away.

The life of an Instagram post is said to be determined in the first five minutes. If it has engagement, it can be sure of more; if it gets none, it will sink. Visibility on social media is vital for artists of all kinds, because this is where all publicity begins. Artists try and game the system, figuring out what kind of content the algorithm will promote. In the process, their creative expression is subtly compromised. People begin to write in a style that gets attention, and what gets attention is decided by the algorithm. Those who tweet will know how the short, pared back medium starts to influence their life away from X. Musicians know that art which is safe and mainstream – the public’s crowded middle where performers like Ed Sheeran have thrived – is likely to succeed.

‘Much of culture now has the hollow, vacant feeling of having been made by algorithm’ according to the cultural commentator Dean Kissick. Chayka observes that: ‘algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.

It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.

There is a valid counter to this development. Previously, what we read, heard and saw as cultural consumers was determined by a small set of experts who filtered content for us. These experts were often drawn from a narrow section of society who inevitably brought their own biases to bear. While this may be true, it is hardly a triumph for the public to have an unfeeling gadget decide what’s best for them, based on what we have liked before and what seems to appeal to most people. At the ice cream vendor, this is like reaching for vanilla every time.

The truth is, in necessarily surrendering to the algorithm (for what alternative is there online?) we miss huge volumes of culture that might appeal to us. It is about as effective as deciding what sea life we like based only on what pops up to the surface of the water.

The best art is not always the most popular and there is a risk that the divine spark of invention that the creator God has placed within each of us – the unlimited potential of being made in the image of God – will not be fanned into existence as often as it could be. Chasing likes is no substitute for patient inspiration. It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.

‘Behold, I am making all things new’ says the one who sits on the throne in Revelation. That algorithms are making all things similar is the reality we are learning to live with.

Article

Culture

War & peace

21 March 2024

4 min read

Letter from the Balkans

An audience with a crown prince tells the story of troubled lands and resilient inhabitants.

George Pitcher

George is a visiting fellow at the London School of Economics and an Anglican priest.

An orthodox cathedral, with prominent roof domes.

St Sava Cathedral, Belgrade.

Ben Asyö on Unsplash.

It’s only halfway through our supper by Stone Gate, the most ancient entrance to the old citadel of Zagreb, Croatia’s capital, that we realise votive candles are burning in the archway outside. Closer inspection reveals three or four simple pews before a niche shrine to Our Lady and the stone walls covered with inscriptions to the local deceased.

Families, young and old but mostly young, gather in the gloaming for their dear departed. This is a profoundly Catholic site and the little restaurant, brightly lit and jolly, nevertheless feels reverential and on holy ground. Some 80 per cent of the population of Croatia is Roman Catholic, while just 3.3 per cent are Serbian Orthodox.

A five-and-a-half-hour bus ride east and we’re in Belgrade, capital of Serbia. Here, the proportions of the faithful are almost exactly reversed – 81 per cent are Orthodox and a little under four per cent Catholic.

These statistics serve as a grim reminder of the phrase that entered our political lexicon in the first half of the 1990s: Ethnic cleansing. In that civil war, as the former Yugoslavia broke up into its constituent republics, Croatian Serbs and Serbian Catholics – those who survived, that is – were displaced.

So we’re less likely to see the kind of Marian devotion that we witnessed in Zagreb being honoured in Belgrade. This is essentially a technical, creedal difference between Catholicism and Eastern Orthodoxy, in how the incarnation of the Son proceeds from the Holy Spirit. It’s no big deal theologically and shouldn’t detain us. But it quietly points to the fragility of peace, not to say democracy, in the Balkans.

A fresco of the Christ in its dome has a bullet hole through the forehead, not so much crucified as assassinated.

A mural depicts an icon of Christ with a bullet hole in his forehead.

HRH Crown Prince Alexander, head of the Royal family Karadjorjdevic, which ruled the kingdoms of Serbia and (later) Yugoslavia until the Second World War, carefully refers to it as “democracy at midnight” over coffee in the Blue Room of Belgrade’s Royal Palace. He returned to his ancestral home when Slobodan Milosevic was deposed at the millennium.

The Crown Prince helped his country return to democracy by uniting the opposition which defeated Milosevic in the elections of 2000. Even today, he calmly states that western democratic leaders often fail to understand how the mindset of eastern autocracy works and agrees that it is “work in progress”. Eternal vigilance is key.

In this context, the Serbian Orthodox Church is doing well, but it’s also still work in progress. Under communism, a substantial number of Serbian bishops were appointed by the Soviet regime, for purposes of control and information gathering. That culture wasn’t cleansed overnight, nor has the communist legacy been entirely expunged from the Church.

“You’ll see what I mean when you visit our family chapel in a moment,” the Crown Prince tells me. Sure enough, a fresco of the Christ in its dome has a bullet hole through the forehead, not so much crucified as assassinated. Prince Alexander will not restore it, so its serves as a constant reminder of what can be. His guiding principle is that “only dictators alter history.”

Elsewhere, our guide points to desecrated icons and the ghostly shadows of Soviet insignia on marble pillars. Alexander is an unassuming and modest man, referring to the 18 Serbian parties he convened at a conference in 2000 as “the democracy by email”.

When we’re joined by his wife, Crown Princess Katherine, she corrects this, proudly stating that her husband returned democracy to the region. There is probably some truth in both their versions of events. The consequence of that could be a restoration of a constitutional parliamentary monarchy in Serbia – we’ll see, or perhaps our successors will.

From the Palace, we visit St Sava, called a temple but really the Serbian Orthodox cathedral consecrated to the memory of the founder of the national Church. This, again, is work in progress. Started in 1935 and only now approaching completion, it’s a paradigm of the troubled contemporary history of Serbia. Communists have razed it and Nazis have parked their trucks and tanks in it.

It is unashamedly modern, though it honours ancient Byzantine mural and fresco methodologies. Its biblical stories in gold leaf use the traditional crafts, linking Belgrade to its ancient past, whatever despots may have done to interrupt its devotional history. We’re linked to the palace we’ve just left by enormous doors, inscribed with multi-lingual prayers of welcome, donated by the royal family.

Perhaps the allegory it offers is best illustrated by the image of Christ – no bullet hole now – in the dome, which was built and raised, centimetre by centimetre, from the ground. All 4,000 tonnes of it. The metaphor of rising from the ashes of war writes itself.

And that’s the takeaway from Belgrade. Serbia – and the wider Balkans – suffered a 20th-century of unfathomable bleakness. Its people have endured and their spirit isn’t broken, a moral exemplar for western Europe. Belgrade resonates to its folk music and young laughter over broken bread and wine outpoured (gosh, do they eat and drink – for who knows what tomorrow holds?).

The phoenix, which naturally shares Greek roots with Serbian royalty, would be the go-to cliché for the cyclical regeneration of Belgrade. But as this city approaches Easter, there is of course something else more fundamental going on.

Belgrade has faith in itself, as well as the God who has delivered it. It’s a resurrection story really.