Filterworld: algorithmic anxiety is flattening our culture

The rule of vanilla lets our unfeeling gadgets decide what’s best for us.

Simon Burton-Jones

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

A podcast guest speaks in front of a mic.

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Sebastian Pandelache on Unsplash.

Here’s another diagnosis to add to modern malaise: algorithmic anxiety. It’s described by Kyle Chayka in his excellent book Filterworld (Heligo Books, 2024) as the:

…awareness that we must constantly contend with automated technological processes beyond our understanding and control, whether in our Facebook feeds, Google Maps driving directions, or Amazon product promotions.

We don’t understand algorithms. Even if we did, we wouldn’t know how they actually work on us as every tech company keeps it a secret, lest competitors learn from them. This has led to the algorithm becoming the century’s newest bogeyman, a phantom we can reference in conversation to make us sound tech savvy and culturally knowing even while we remain in the dark.

‘Algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.

Kyle Chayka

One of the oddest outcomes of the ascendency of the algorithm is the seemingly diametric effects on politics and culture. In politics it has polarised people, sorting us into opposing camps and then ensuring we hear only good things about our ‘side’ and only maddening things about the ‘opposing’ side. Instead of calmly listening to a different view, we hurl insults, as performative as Prime Minister’s Question Time and about as enlightening.

Something different is happening with culture. Here, the algorithm makes culture more homogenous; in the words of Kyle Chayka, it is ‘flattened’. The basic rule of what he calls Filterworld is that ‘the popular becomes more popular, and the obscure becomes even less visible’. It is a strange re-mix of Jesus for the digital age: ‘to all those who have, more will be given…but from those who have nothing, even what they have will be taken away.

The life of an Instagram post is said to be determined in the first five minutes. If it has engagement, it can be sure of more; if it gets none, it will sink. Visibility on social media is vital for artists of all kinds, because this is where all publicity begins. Artists try and game the system, figuring out what kind of content the algorithm will promote. In the process, their creative expression is subtly compromised. People begin to write in a style that gets attention, and what gets attention is decided by the algorithm. Those who tweet will know how the short, pared back medium starts to influence their life away from X. Musicians know that art which is safe and mainstream – the public’s crowded middle where performers like Ed Sheeran have thrived – is likely to succeed.

‘Much of culture now has the hollow, vacant feeling of having been made by algorithm’ according to the cultural commentator Dean Kissick. Chayka observes that: ‘algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.

It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.

There is a valid counter to this development. Previously, what we read, heard and saw as cultural consumers was determined by a small set of experts who filtered content for us. These experts were often drawn from a narrow section of society who inevitably brought their own biases to bear. While this may be true, it is hardly a triumph for the public to have an unfeeling gadget decide what’s best for them, based on what we have liked before and what seems to appeal to most people. At the ice cream vendor, this is like reaching for vanilla every time.

The truth is, in necessarily surrendering to the algorithm (for what alternative is there online?) we miss huge volumes of culture that might appeal to us. It is about as effective as deciding what sea life we like based only on what pops up to the surface of the water.

The best art is not always the most popular and there is a risk that the divine spark of invention that the creator God has placed within each of us – the unlimited potential of being made in the image of God – will not be fanned into existence as often as it could be. Chasing likes is no substitute for patient inspiration. It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.

‘Behold, I am making all things new’ says the one who sits on the throne in Revelation. That algorithms are making all things similar is the reality we are learning to live with.

Column

Culture

Politics

18 April 2024

4 min read

The bullies invoking Jesus as their best buddy

Trump and Putin's desire to be loved, admired and followed.

George Pitcher

George is a visiting fellow at the London School of Economics and an Anglican priest.

A fierce looking man walks at the head of a phalanx of suited men.

Trump strides from the White House to St John's Church, 2020.

The White House, Public domain, via Wikimedia Commons.

I’m not at all sure that the parents of a teenager driven to despair, or even suicide, by online trolls, or a woman in a coercive relationship, are likely to see their tormentors as victims, making a cry for help by making the lives of others intolerable.

Bullies, it is said, have invariably been bullied themselves. A popular proverb has it that bullies never prosper, a comforting canard knocked down by some comprehensive research recently from the British Cohort Study that, of 7,000 children born in 1970, it was the nastiest, most aggressive little pieces of work that did best in life by age 46.

Social insecurity may well have driven their cruel treatment of others, but financial security has been their reward. Said one of the study’s authors, there’s ‘a strong link between aggressive behaviour at school and higher earnings later in life’.

What exemplars of that might we find on the international stage? Step forward the erstwhile and very possibly future president of the United States and the great-returner president of Russia.

They’ve had all that and they want a harder drug. Like most bullies, they want to be loved by those whose attention they have won.

Bullying may be too light a term for what Donald Trump has done to countless women and business associates in his life, what Vladimir Putin has done to Ukraine and other old Soviet satellites, and what both men have done to their nations’ electoral systems.

But I want to make an armchair case for the psychological insecurity of both men. That insecurity presents itself in a rather pathetic (in the literal sense) desire to be loved, to be admired and to be followed by devoted disciples.

And what role model might they come up with for that? Why, of course, they have both invoked Jesus Christ as their best buddy, who is very much on their side politically and who is really a lot like them.

Trump has endorsed excruciating (again, literally) drawings of himself sitting in the dock at court with the Christ and has published his own $60 “Bible” (one remembers the delightful self-publicist Jonathan King launching his fictional memoir, entitled Bible Two).

Putin has claimed that he’s not a little like the Nazarene calling fishermen by the sea of Galilee, as he rallies Russian youth to resist the pernicious culture of the “Satanic” West. He casts himself, along with Jesus, as the defender of “traditional values”, though the conflation of the Christ with cultural tradition is a little awry, but never mind.

There’s pragmatic political ambition in both men for co-opting the Christ to their cause. Trump wants and needs the US Christian Right on his side for re-election. Putin is promoting a rapprochement with Russian religions and already has the Russian Orthodox Church onside for his Ukrainian escapade.

But there’s something else going on here. The armchair psychologist can identify motives at work. Both Putin and Trump want not only attention. They’ve had all that and they want a harder drug. Like most bullies, they want to be loved by those whose attention they have won.

Their problem, naturally, is that they can never make it, which can only compound their insecurity

What better figure to associate themselves with than love incarnate? A demi-god aspires to be loved as God loves and is loved. It may replace a familial love that has been missing, or it may more simply be the toxic desire to be loved by those you oppress and by one’s peers – again, the instinct of the bully.

That’s closer to admiration and has vanity at its root. Witness Putin’s faintly ridiculous bared torso astride a horse as a younger man, or Trump’s vainglorious comb-over and orange-tanned skin.

Such a shame that we have no idea how the most famous figure who ever lived, whose legacy is the largest religion on earth, actually looked. Or they might try to look like that. Because, to their minds, emulation would win similar admiration.

Finally, Trump and Putin need to be followed, like bullies need their gang. Never mind that even the most devoted disciples of Christ abandoned him to his fate in his mortal life. There’s something like 2.5 billion declared followers of him today, some two millennia later. That’s some legacy and the kind that would shore up even for deepest of their insecurities.

Their problem, naturally, is that they can never make it, which can only compound their insecurity. The nature of Christian leadership, at its source, is unreachable. He said himself that we could not follow where he was going, because it’s a form of leadership beyond human scope – self-sacrificial, infinitely humble while also divine.

That leadership was among us and we didn’t recognise it. The leaderships of Trump and Putin, even as they claim Christ-like affinity, carve recognition and to be above us. These are not men who would lay down their power, far less their lives, for their friends.

These are bullies in the playground of politics. We must pray for their souls as we condemn their actions.