Review
Books
Culture
Digital
4 min read

Filterworld: algorithmic anxiety is flattening our culture

The rule of vanilla lets our unfeeling gadgets decide what’s best for us.

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

A podcast guest speaks in front of a mic.
What's next on the playlist?
Sebastian Pandelache on Unsplash.

Here’s another diagnosis to add to modern malaise: algorithmic anxiety.  It’s described by Kyle Chayka in his excellent book Filterworld (Heligo Books, 2024) as the: 

 …awareness that we must constantly contend with automated technological processes beyond our understanding and control, whether in our Facebook feeds, Google Maps driving directions, or Amazon product promotions. 

We don’t understand algorithms.  Even if we did, we wouldn’t know how they actually work on us as every tech company keeps it a secret, lest competitors learn from them.  This has led to the algorithm becoming the century’s newest bogeyman, a phantom we can reference in conversation to make us sound tech savvy and culturally knowing even while we remain in the dark. 

‘Algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

Kyle Chayka

One of the oddest outcomes of the ascendency of the algorithm is the seemingly diametric effects on politics and culture.  In politics it has polarised people, sorting us into opposing camps and then ensuring we hear only good things about our ‘side’ and only maddening things about the ‘opposing’ side.  Instead of calmly listening to a different view, we hurl insults, as performative as Prime Minister’s Question Time and about as enlightening. 

Something different is happening with culture.  Here, the algorithm makes culture more homogenous; in the words of Kyle Chayka, it is ‘flattened’.  The basic rule of what he calls Filterworld is that ‘the popular becomes more popular, and the obscure becomes even less visible’.  It is a strange re-mix of Jesus for the digital age: ‘to all those who have, more will be given…but from those who have nothing, even what they have will be taken away. 

The life of an Instagram post is said to be determined in the first five minutes.  If it has engagement, it can be sure of more; if it gets none, it will sink.  Visibility on social media is vital for artists of all kinds, because this is where all publicity begins.  Artists try and game the system, figuring out what kind of content the algorithm will promote.  In the process, their creative expression is subtly compromised.  People begin to write in a style that gets attention, and what gets attention is decided by the algorithm.  Those who tweet will know how the short, pared back medium starts to influence their life away from X. Musicians know that art which is safe and mainstream – the public’s crowded middle where performers like Ed Sheeran have thrived – is likely to succeed.   

‘Much of culture now has the hollow, vacant feeling of having been made by algorithm’ according to the cultural commentator Dean Kissick.  Chayka observes that: ‘algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

There is a valid counter to this development.  Previously, what we read, heard and saw as cultural consumers was determined by a small set of experts who filtered content for us.  These experts were often drawn from a narrow section of society who inevitably brought their own biases to bear.  While this may be true, it is hardly a triumph for the public to have an unfeeling gadget decide what’s best for them, based on what we have liked before and what seems to appeal to most people.  At the ice cream vendor, this is like reaching for vanilla every time.   

The truth is, in necessarily surrendering to the algorithm (for what alternative is there online?) we miss huge volumes of culture that might appeal to us.  It is about as effective as deciding what sea life we like based only on what pops up to the surface of the water. 

The best art is not always the most popular and there is a risk that the divine spark of invention that the creator God has placed within each of us – the unlimited potential of being made in the image of God – will not be fanned into existence as often as it could be.  Chasing likes is no substitute for patient inspiration.  It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

‘Behold, I am making all things new’ says the one who sits on the throne in Revelation.  That algorithms are making all things similar is the reality we are learning to live with. 

Review
Culture
Film & TV
Holidays/vacations
5 min read

Race across the world: you can go fast and go far

Forget the tight travel connections; it’s the human ones that enthral us.

Lauren writes on faith, community, and anything else that compels her to open the Notes app. 

Contestants in Race Across the world stand in front of neon-lit Chinese street scene
Ready to race.
BBC.

After years of peer pressure, my husband and I have joined the bandwagon and become Race Across the World evangelists. The BBC series, currently in its fifth season, follows five competing duos on an expedition between far-flung locations with limited resources and no forward planning.  

Viewers love the show wherever they are in the world. In America, The Amazing Race, which has a similar format, is now on its 38th series. 

‘No flights, no phones,’ boast the rules – but Race Across the World is a far cry from retreating to simpler times before smart devices and online banking, nor does it shy away from the complexities of modern life. Though there is a cash prize, the format of Race Across the World prioritises connection over competition. Each episode is a picture of messy, frantic humanity and examines how we cope in an environment where all we really have is each other.  

The challenge is real. In the current series, the couples trek across China, Nepal and India, the start and end checkpoints spanning more than 14,000km. This cohort is an eclectic mix: two sets of slightly estranged siblings, teenage sweethearts from Wales, former spouses and a mother and son. Their vulnerabilities, as well as their triumphs, take prominence. In their conversation and in confessional, each person demonstrates a remarkable willingness to face the hard stuff of life with resilience, tenacity and enough convivial spirit to please the production team. 

This emotional depth maps the physical and logistical demands of the race, as the viewer follows the pairs’ fast-paced journeys, stopping occasionally to enjoy some wonderful view amid countless train stations and overnight busses. 

My sympathy derives from a belief that I would fare horrendously as a contestant – I think my excellently organised, exceedingly patient husband would flat-out refuse to compete with me. But the wider response to Race Across the World is one of empathy. Unlike similar shows, we are not called to blindly favour for the frontrunner, but to enjoy spending time with and bearing the burdens of all. We feel every frustration of the missed shuttle that just departed. When the ferry disembarks late due to poor weather, our response is not to scoff, but to share, in some small way, their lament. As their successes and failures are magnified, so is our compassion, willing them not to get lost in comparison’s snare but to keep moving forward. 

Race Across the World exhibits the reality of community, speaks to the ache of life’s unpredictable nature, and extends grace for struggling humanity. We learn, alongside those racing, that the point is not always to fix our frustrations, but in being able to sit with them, to acknowledge disappointment rather than dismiss it, and to allow setbacks to spur us onto the next step. Sometimes, things get hard and we acutely feel that a situation is beyond our control. What have we then? Still, each other. Still, communion. Still, God. 

Most of the time, the competitors’ issue does not disappear; they arrive at the checkpoint 24 hours late, they board the wrong train, the persistent typhoon ruins their chance of first place. But this hardship renews their strength and determination, promoting the notion that while suffering is never easy, it somehow shapes us. We endure and, in that endurance, we are refined and strengthened in ways we never thought possible. In the testing of our own endurance (or lack of), it turns out that some things actually are immovable. 

This resilience permeates to the heart of who we are, forming us into people who can carry disappointment and hope simultaneously. It is an unwavering, defiant hope that finds us and never leaves us stranded. From this new position, fresh possibilities arise out of a deeper satisfaction, a greater victory, than found in being first place. This hope is rooted in something deeper, and it cries from the other side of difficulty: ‘Here I am, not lost.’ 

In his poem, Vow, Roger McGough reminds us that when, 

Things seem to go from bad to worse,  

They also go from bad to better …  

Trains run on time,   

Hurricanes run out of breath, floods subside,   

And toast lands jam-side-up.’ 

It speaks to how the relatively small disappointments help us cope with the bigger stuff of life, the stuff we feel we will not emerge from. In the gritty, heavy, unfair stuff of life, we appreciate the weight of the enduring hope we possess, manifested in the belief that things not only can, but will go from bad to better. This is not a fragile optimism, but a fortitude and faith that sees the world as it is yet maintains that good and better is possible. 

In the same way, Race Across the World urges us to consider what we can handle – not in our own strength, but in community, in reliance on another. Though our complex, strained humanity may attempt to deter us, life’s hardships are eased when shared, whether on a televised journey or from our sofas. We are strengthened in, by and through devoted community. In keeping pace with another – slowing down or rushing to keep up – we are mutually inconvenienced, and that is a source of beautiful fellowship. In letting go of the things that enslave us to self – ambition, insecurity, pride – we encounter the gift of each other, and give life to love that serves. We commit to community; we choose connection over competition. 

The saying goes, ‘If you want to go fast, go alone. If you want to go far, go together.’  In Race Across the World, significant effort is understandably made by competitors to go fast and to go far, to place first and take home the cash prize. But the viewer’s delight is not so much in seeing the winning duo cross the finish line, as in witnessing the journey of two muddling through, sharing the load, bearing burdens and multiplying joys. 

In our lives, too, the road can be unpredictable, full of detours, missed buses and, yes, a few painfully overpriced cabs. Yet it is in the community of fellow travellers we learn the worth of endurance, the refining possibility of suffering, and the hope that is cultivated in its place. 

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