Review
Books
Culture
Digital
4 min read

Filterworld: algorithmic anxiety is flattening our culture

The rule of vanilla lets our unfeeling gadgets decide what’s best for us.

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

A podcast guest speaks in front of a mic.
What's next on the playlist?
Sebastian Pandelache on Unsplash.

Here’s another diagnosis to add to modern malaise: algorithmic anxiety.  It’s described by Kyle Chayka in his excellent book Filterworld (Heligo Books, 2024) as the: 

 …awareness that we must constantly contend with automated technological processes beyond our understanding and control, whether in our Facebook feeds, Google Maps driving directions, or Amazon product promotions. 

We don’t understand algorithms.  Even if we did, we wouldn’t know how they actually work on us as every tech company keeps it a secret, lest competitors learn from them.  This has led to the algorithm becoming the century’s newest bogeyman, a phantom we can reference in conversation to make us sound tech savvy and culturally knowing even while we remain in the dark. 

‘Algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

Kyle Chayka

One of the oddest outcomes of the ascendency of the algorithm is the seemingly diametric effects on politics and culture.  In politics it has polarised people, sorting us into opposing camps and then ensuring we hear only good things about our ‘side’ and only maddening things about the ‘opposing’ side.  Instead of calmly listening to a different view, we hurl insults, as performative as Prime Minister’s Question Time and about as enlightening. 

Something different is happening with culture.  Here, the algorithm makes culture more homogenous; in the words of Kyle Chayka, it is ‘flattened’.  The basic rule of what he calls Filterworld is that ‘the popular becomes more popular, and the obscure becomes even less visible’.  It is a strange re-mix of Jesus for the digital age: ‘to all those who have, more will be given…but from those who have nothing, even what they have will be taken away. 

The life of an Instagram post is said to be determined in the first five minutes.  If it has engagement, it can be sure of more; if it gets none, it will sink.  Visibility on social media is vital for artists of all kinds, because this is where all publicity begins.  Artists try and game the system, figuring out what kind of content the algorithm will promote.  In the process, their creative expression is subtly compromised.  People begin to write in a style that gets attention, and what gets attention is decided by the algorithm.  Those who tweet will know how the short, pared back medium starts to influence their life away from X. Musicians know that art which is safe and mainstream – the public’s crowded middle where performers like Ed Sheeran have thrived – is likely to succeed.   

‘Much of culture now has the hollow, vacant feeling of having been made by algorithm’ according to the cultural commentator Dean Kissick.  Chayka observes that: ‘algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

There is a valid counter to this development.  Previously, what we read, heard and saw as cultural consumers was determined by a small set of experts who filtered content for us.  These experts were often drawn from a narrow section of society who inevitably brought their own biases to bear.  While this may be true, it is hardly a triumph for the public to have an unfeeling gadget decide what’s best for them, based on what we have liked before and what seems to appeal to most people.  At the ice cream vendor, this is like reaching for vanilla every time.   

The truth is, in necessarily surrendering to the algorithm (for what alternative is there online?) we miss huge volumes of culture that might appeal to us.  It is about as effective as deciding what sea life we like based only on what pops up to the surface of the water. 

The best art is not always the most popular and there is a risk that the divine spark of invention that the creator God has placed within each of us – the unlimited potential of being made in the image of God – will not be fanned into existence as often as it could be.  Chasing likes is no substitute for patient inspiration.  It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

‘Behold, I am making all things new’ says the one who sits on the throne in Revelation.  That algorithms are making all things similar is the reality we are learning to live with. 

Article
Awe and wonder
Culture
Film & TV
5 min read

Why you need more cathedrals in your life

A TV tour of the ancient landmarks showcases their relevance to today.

Pat is vicar of St Peter’s Notting Hill and author of A Pocketful of Hope

A vicar stands arms in front of himself, behind him is a cathedral
Channel 5.

There’s a moment I love every time I drive down to visit my mum. It comes on the A30 heading south towards Salisbury. You come over a brow and round a bend and then there she is, the 123m tall spire of Salisbury Cathedral. Regal, majestic, aloof, dominant. So many words to describe this glorious building. And I remember remarking to my brother one time, who doesn’t share my Christian faith, as he sat in the passenger seat, how amazing it is that without saying a word, the architecture itself bears witness to the reality of another world, another Kingdom. Proclaiming a message to that city. A lighthouse of sorts, continually pointing people to God as they sail on rough and secular seas. 

For me personally, it was a real joy to get to visit six of our most stunning Cathedrals for a two-part series I presented for Channel 5 called, Britain’s Great Cathedrals – To the Glory of God. It comes at a critical moment as cathedrals now face potential financial ruin due to the Government’s recent decisions concerning National Insurance and the Listed Places of Worship scheme. Thrilling I hear you say, but before you scroll on by, suffice it to say that these developments could see the closure of many of our nation’s most magnificent landmarks! This would be a disaster, not just for the soul of the church, but also for the soul of the country. I want to suggest three reasons for that being the case, which are their unrivalled ability to inspire (pardon the pun), inform and include. 

The truth is, whether you’re a person of faith or none whatsoever, you can’t help but be inspired when you see or enter one of these buildings. Whether it’s the glorious facade of Lincoln, the expansive nave of Canterbury, or the sheer strength and grandeur of Durham, these edifices were built to amaze and generate awe. Why else would I say ‘wow’ almost 900 times in just two episodes?! Take it from me, you run out of adjectives pretty quickly. But that’s precisely the point. They were built to lift the mind and soul from the drudgery of what was all too often a pretty grim existence and place their thoughts firmly on higher things. Whether they make it all the way to Heaven itself, or go no further than a vaulted ceiling, the primary mission to inspire is achieved. Would I rather someone is impacted more by the Spirit behind the stone, or the grace behind the glass, of course I would. But would I take the needle of someone’s thoughts and worldview being moved even a fraction, as they perhaps ponder, ‘what moved these people to build this? What did a society and culture believe to prioritise and shape such real estate?’, then yes, I’d take that in a heartbeat. There’s nothing in all of Britain to rival our cathedrals to inspire. 

But it’s not just that. It’s the simple truth that so much of our heritage and history is tied up in these monuments of stone and glass. Artistry developed, architectural techniques advanced, and our cathedrals were undeniably and unavoidably central to the life of the nation. As such, their ability and value to inform a people about who they are and where they come from is unmatched. People might not like it. They may even push against it. But for good or ill, it’s what made us who we are. And look a little closer, and you quickly discover that most of the values that we so embrace and espouse today herald directly from the faith proclaimed in and by these architectural marvels. Secularism has done its best to sever such values from their source, but as the historian Tom Holland has demonstrated, seeking to do so is about as logical as trying to claim that the apples on the branch of a tree have nothing to do with its roots. The facts simply don’t bear it out. And what greater facts can a city proclaim than its skyline, so often dominated by ecclesial geometry. Our cathedrals are filled with the history not just of people, but the ideas that moved them and shaped Western Civilisation. Long may they continue to inform. 

One of the biggest building projects we read of in the Old Testament is Noah’s building of the ark. A behemoth of a boat, big enough to house and include all. And it’s that final idea of inclusion that perhaps speaks most powerfully today. We hear it used a lot, but all too often it’s become a synonym for an approach that has no shape, no constitution or actual covenant of belonging. What draws me to the faith behind these edifices is precisely that even as the invitation goes out into all the earth, just as Noah’s did to all creation, we only enter on God’s terms. He’s the One who calls us in and gets to name and define us all. Whilst this may at first sound narrow, it is in fact the way to liberation. Joined by common bonds and values, held together by the One to whom these buildings point. The sheer vastness of cathedrals conveys there’s room indeed for all, just as the ark had space for its guests as it made its way to a new world. The invitation of our cathedrals, both in form and opening hours, goes out into all the world declaring, ‘Come! Whoever is thirsty, let them come; and whoever wishes, let them take the free gift of the water of life.’ For the message in stone for even hearts of stone is that in Christ, all can be included.  

 

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