Review
Books
Culture
Digital
4 min read

Filterworld: algorithmic anxiety is flattening our culture

The rule of vanilla lets our unfeeling gadgets decide what’s best for us.

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

A podcast guest speaks in front of a mic.
What's next on the playlist?
Sebastian Pandelache on Unsplash.

Here’s another diagnosis to add to modern malaise: algorithmic anxiety.  It’s described by Kyle Chayka in his excellent book Filterworld (Heligo Books, 2024) as the: 

 …awareness that we must constantly contend with automated technological processes beyond our understanding and control, whether in our Facebook feeds, Google Maps driving directions, or Amazon product promotions. 

We don’t understand algorithms.  Even if we did, we wouldn’t know how they actually work on us as every tech company keeps it a secret, lest competitors learn from them.  This has led to the algorithm becoming the century’s newest bogeyman, a phantom we can reference in conversation to make us sound tech savvy and culturally knowing even while we remain in the dark. 

‘Algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

Kyle Chayka

One of the oddest outcomes of the ascendency of the algorithm is the seemingly diametric effects on politics and culture.  In politics it has polarised people, sorting us into opposing camps and then ensuring we hear only good things about our ‘side’ and only maddening things about the ‘opposing’ side.  Instead of calmly listening to a different view, we hurl insults, as performative as Prime Minister’s Question Time and about as enlightening. 

Something different is happening with culture.  Here, the algorithm makes culture more homogenous; in the words of Kyle Chayka, it is ‘flattened’.  The basic rule of what he calls Filterworld is that ‘the popular becomes more popular, and the obscure becomes even less visible’.  It is a strange re-mix of Jesus for the digital age: ‘to all those who have, more will be given…but from those who have nothing, even what they have will be taken away. 

The life of an Instagram post is said to be determined in the first five minutes.  If it has engagement, it can be sure of more; if it gets none, it will sink.  Visibility on social media is vital for artists of all kinds, because this is where all publicity begins.  Artists try and game the system, figuring out what kind of content the algorithm will promote.  In the process, their creative expression is subtly compromised.  People begin to write in a style that gets attention, and what gets attention is decided by the algorithm.  Those who tweet will know how the short, pared back medium starts to influence their life away from X. Musicians know that art which is safe and mainstream – the public’s crowded middle where performers like Ed Sheeran have thrived – is likely to succeed.   

‘Much of culture now has the hollow, vacant feeling of having been made by algorithm’ according to the cultural commentator Dean Kissick.  Chayka observes that: ‘algorithmic has become a byword for anything that feels too slick, too reductive, or too optimised for attracting attention’.   

It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

There is a valid counter to this development.  Previously, what we read, heard and saw as cultural consumers was determined by a small set of experts who filtered content for us.  These experts were often drawn from a narrow section of society who inevitably brought their own biases to bear.  While this may be true, it is hardly a triumph for the public to have an unfeeling gadget decide what’s best for them, based on what we have liked before and what seems to appeal to most people.  At the ice cream vendor, this is like reaching for vanilla every time.   

The truth is, in necessarily surrendering to the algorithm (for what alternative is there online?) we miss huge volumes of culture that might appeal to us.  It is about as effective as deciding what sea life we like based only on what pops up to the surface of the water. 

The best art is not always the most popular and there is a risk that the divine spark of invention that the creator God has placed within each of us – the unlimited potential of being made in the image of God – will not be fanned into existence as often as it could be.  Chasing likes is no substitute for patient inspiration.  It is often at the margins that breakthroughs emerge; art that makes us see this world in a new and divine light.   

‘Behold, I am making all things new’ says the one who sits on the throne in Revelation.  That algorithms are making all things similar is the reality we are learning to live with. 

Article
Community
Culture
Football
Friendship
4 min read

As the season starts, here's why fans go mad for football

The game is part of life, but not all of life

Henry Corbett, a vicar in Liverpool and chaplain to Everton Football Club.  

  

A football stand displays a long banner with text on it.
Everton F.C.

“I hate football,” said the mother of two mad keen footballing children. The clue to the hatred is maybe in the ‘mad keen’. Why do children and adults care so much about football? 

“That Champions League music is so pompous…!” 

“It’s only a football match! They make it too important. If their team loses then they are miserable for the whole weekend.” 

“We can’t plan holidays until the fixtures come out.” 

The money spent, the jobs refused, lost or short-changed, all because of football. A giant banner at a recent Everton home game read “I simply love you more than I love life itself”. 

And there is football manager Bill Shankly wisdom: “Football is not a matter of life and death. It’s more important than that.” At least that was a typical Shankly quip, hyperbole for effect.  

Why do some of us love football so much? 

It often goes back to childhood. Playing with mates, scoring a goal, saving a goal, enjoying the togetherness, the shared aim, the friendships formed. Then there’s that first experience of going to a match. Up the stairs and there before you is a great huge rectangular expanse of green grass. Back in the day, it was maybe not so green, but still way more impressive than your back garden or the local park. Then comes the drama, unscripted, of the game. The sways of emotion, the joy, the frustration, and all experienced as part of a bigger community. When you kick a ball with your mates aged 50, or go to a game aged 80, you are doing something that connects you with your childhood enthusiasm, joy and wonder. 

Then there are the family connections. You may have gone to that first match with your Mum, Dad, Grandad, older brother or sister. When Everton supporters were asked about their feelings at the last Premier League game at Goodison Park, again and again they referenced family members who they had gone to the match with. Some passed away, some no longer able to go, even some whose ashes were buried behind the goal. 

There are the great memories of games seen or even played in. That win from 2-0 down, that last minute goal, the euphoria of a Cup win against the odds. And the memories are shared ones, with family, with friends. Football can write some miserable scripts, 0-0, 0-1, 0-6, but it can also write some wonderful memorable dramas.  

Love for family, for friends, for a team, for players is a deep emotion and when that love is linked to victory or defeat the stakes are raised. 

There is another reason which can touch us all, football-lovers or football-haters. Deep down we all want to be winners in life, not losers. The feeling of victory, not defeat, is such a treasured one. And the win, or loss, is a shared one: we are part of a group together, an identity together. Love for family, for friends, for a team, for players is a deep emotion and when that love is linked to victory or defeat the stakes are raised. In life we want goodness to win over evil, kindness to win over cruelty. The reason every Church shows the symbol of the Cross is because there was the ultimate demonstration of purposeful love, the sacrifice for the sins of the world, down the ages, across the world. When the apostle Paul writes to beleaguered, persecuted Christians facing death at the hands of Emperor Nero, he tells them “We are more than conquerors,” more than winners.  

Football, playing or watching, taps into that deep feeling of victory. “We’re on the march with (manager’s name here!) army…. And we’ll really shake them up when we win the FA Cup…” When my team faced the prospect of relegation I wondered why I was feeling butterflies, and more than butterflies, in my stomach. Why did I care so much about this game of football, and the result at the weekend? Yes, because it affected people’s lives, because it would mean loss of income and job losses at the club if relegation happened. But also, because the feeling of defeat, of failure, would hang over us, and that feeling goes deep, to the pit of the stomach.  

So why do some of us care so much? Because football taps into deep feelings; of family and friendship, joy and elation, togetherness and identity, and that wonderful feeling of victory… or the sorrow of defeat. Those feelings go deep. The problem is that football, unlike the Cross, sometime delivers, but definitely doesn’t always. That’s a reason why the mum of those those two mad-keen football-loving children should try and make sure that her two sons have other interests besides football, another faith beside faith in their team. Football is part of life, but not all of life. I also hope she stops hating what can be a beautiful, enchanting, community-fostering game, with many a helpful story to tell. 

Support Seen & Unseen

Since Spring 2023, our readers have enjoyed over 1,500 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief