Article
Change
Community
Justice
Sustainability
5 min read

Everything is a movement – and that’s as it should be

They’re powerful when they are marked by love, dignity and justice.

Juila is a writer and social justice advocate. 

A digital billboard on top of a London building reads: Make Earth Day Everyday.
An Earth Day billboard, London, 2025.
Le Good Society.

I keep accidentally joining movements. In one instance, I had a go at submitting an essay for a competition; when it was (happily) selected to be part of the published book, the blurb told me that I was part of a movement of people embracing messy motherhood stories. At the same time, I am not parenting – and this apparently pulls me into a ‘sisterhood’ of women without children. These could seem contradictory, but I recognise that they are calls to togetherness. And yet, as I go about my life – trying to pay my bills, navigate community, play my part as a citizen of this world that is partly marked by climate crisis and conflict – I have to confess that my gut reaction at being called part of them is to feel tired. I don’t know if I have the energy for another movement in me.  

Movements seem to be having a moment. Open the news or social media, and there will be stories of communities of people speaking up together. And yet movements are not new. History reminds us that they have long been one of the best ways to counteract unchecked or disproportionate power. The anti-slavery campaigners of the eighteenth and nineteenth centuries, the US civil rights movement, the influence of anti-apartheid and land rights activists… when we participate in a movement for justice, this is the heritage we are locating ourselves in.  

What makes a movement? It’s a group of ordinary individuals, and it’s so much more than that. It’s marked by people trying to live the change they seek, but it doesn’t end there. There is something about a movement that is emergent, more than the sum of its parts. Groups of people taking collective action to see change happen. Crucially, the movements that bend the arc of justice are those that are centred on the voices and priorities of those most affected by their cause. In this, they reflect God’s heart; an invitation to us all to participate, with a particular emphasis for those on the margins.  

The other week saw Earth Day, an annual event which celebrates the environmental movement. While for some, it can be co-opted to suggest green credentials that don’t bear out the rest of the year, but for many it is an entry point, a chance to meaningfully participate. What began in the US on 22 April 1970 is now marked by around one billion people – one in eight of us – around the world. It’s a particular moment to highlight action for this world that we share. This world with boundaries that are being tested and breached. Just a week earlier, communities in India and Pakistan were experiencing heat that tested the limits of human survival. Our bodies were not made for this kind of weather.  

The theme of this year’s Earth Day was ‘Our power, our planet’, with a particular emphasis on scaling up renewable energy. But I have found myself thinking about other kinds of power: the influence of people when they come together. Do we greet moments like this with cynicism, self-interested opportunism, or genuine expectation for change? In the face of horrifying headlines and lived injustice, what motivates people to keep going again for change? There are many likely reasons, often personal. To understand a few of the common ones, we need to go back to the beginning.  

“Much of my life goes irrelevantly on, in spite of larger events.” 

Nora Ephron 

In the opening passages of the Bible, the world was called ‘good',and the rest of the story is one of restoration; what has been broken being made whole and new. This articulates for us what we often intuit: the world was made to be better than this. Where cynicism offers a casual invitation to give up on change, when we look at our daily lives, we see the myriad ways that we demonstrate a quiet hope for tomorrow. Sowing seeds in spring is an act of faith that the summer will bloom. 

This conviction might manifest differently for each of us. For some of us, it means carrying a persistent hope in spite of the hurt we see and feel. For others, it might feel grittier. Like the irritation of a grain of sand in your shoe; you can’t walk on until you do something about it. Either way, it is a longing for something that is brighter and fairer and kinder than what we have right now. Something more resonant with the deep cries of our souls.   

Underlying these instincts is our God-given purpose. He made humans to draw even more goodness out of that which was baked into this world from the beginning. We were shaped to partner with God to see order brought out of chaos, freedom from captivity, a seed of renewal out of the grave. Allowing this to take root in our hearts can save us from a sense of nihilism, that nothing matters. 

Like many women of my generation, I am a fan of Nora Ephron’s writing. She famously wrote about taking part in movements and yet “Much of my life goes irrelevantly on, in spite of larger events.” There is welcome honesty in acknowledging how privilege can insulate against the impacts of injustice. But there is also a provocation in these words. When we respond to God’s invitation to participate in his restoration work, we find our relevancy in the work we were always made for. In other words, our choices can be meaningful.  

I may have stumbled into some movements, but I can see that these are invitations to move closer to each other. Acting for justice can require sacrifice of lifestyle, time, comfort. But outworking this together can also bring growth, empathy, joy. When we are weary, there is life to be found with others. God is inherently relational: three persons – Father, Son and Holy Spirit – co-existing as one. In this relationship is unity, service of each other, appreciation of each other’s gifts. With God’s likeness in each of us, we too made for this kind of community. Our movements are powerful when they are marked by such love, dignity and justice. Glimpsing this induces us to look beyond ourselves, to step towards people and circumstances. Being part of a movement is to choose to be in closer proximity with each other and the world we dwell in together.  

I remind myself that in such community, there is room to acknowledge weariness. At the same time, there is also an encouragement to move beyond disenchantment about days like Earth Day, about gloomy headlines, about discouragement or setbacks. It can be tempting to let our lives go irrelevantly on, but being part of a movement reminds us that we don’t have to settle for that.  

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Snippet
AI
Culture
Digital
Sustainability
3 min read

AI Barbie: does anyone think about destruction?

We choose waste and consumption over stewardship.

Jean is a consultant working with financial and Christian organisations. She also writes and broadcasts.

An AI generated image of a Barbie-like Toy
AIn a Barbie world.

If you spend any time on any social media platform you would have probably seen the ChatGPT Barbie trend. Resembling packaged toys, the AI depicts you like a doll or action figure. At first, I thought I was only seeing it because of the LinkedIn algorithm. But then I started to see articles in my feed from mainstream media outlets teaching people how to do it.  

Generally, speaking, I am not a trend follower. I am one of those annoying people who doesn’t get involved with what everyone is doing just because everyone is doing it. Thankfully, I don’t suffer from FOMO (the Fear Of Missing Out) and I don’t think I am swayed much by peer pressure. But I like to stay informed about what is going on. So I can have something to talk about when I meet people in new settings and to remain relevant. So, when this started popping up in my feeds, I investigated it, and I was pleasantly surprised. 

I am not anti-AI. I have embraced and seen the benefits of AI in my own life (this sounds a bit weird, but I think you get my point). I understand and accept that it will, can and has improved productivity and creativity. I use ChatGPT all the time for social media content and captions, brainstorming, titles for articles, coding problems, research and language translations.  

But like many, I have long been sceptical about the growth of AI use and the viability of its long-term sustainability. I wouldn’t describe myself as a climate warrior, but I do believe that we have a responsibility to ourselves and the generations after us to use the finite resources of the planet frugally. The AI-powered Barbie trend throws that out of the window.  

The current Trump administration has facilitated a shift away from ESG (environmental, social and governance) targets in the world of business. For the most part, the criticism of this in the media (social and mainstream) has been focused on DEI targets. But perhaps, in the face of slow economic growth and because this began before the Trump administration took office, the move away from environmental targets or what I would call environmental stewardship, or frugality has received limited coverage.   

I have never understood why proponents of the climate emergency, have made themselves bedfellows and in some cases, wholehearted supporters of the AI revolution. A typical data centre uses between 11-19 million litres per day water just to cool its servers, that’s the equivalent of a small town of 30,000-50,000 people. The International Energy Agency (IEA) predicts by 2030 that there will be a doubling of electricity demand from data centres globally equating to slightly more than the entire electricity consumption of Japan. This growth will be driven by the use of AI in the US, China, and Europe. That’s why vocal support of the climate emergency and advocating escalated transition to AI, as is the position of the UK government, currently seems paradoxical to me.  

This isn’t hyperbole, Sam Altman, CEO of Open AI recently tweeted asking folks to reduce their use of the ChatGPT’s image generator because Open AI’s servers were overheating.  

That is why I have been pleasantly surprised, by some of coverage on the Barbie trend. Arguments are now being made more loudly about the true cost of unlimited AI expansion.  

I am not against progress or AI expansion entirely, and I have some support for the argument that governments have pursued net zero policies at a rate that is impractical, expensive and unviable for the average consumer in Western democracies. However, the Barbie trend reveals our tendency to choose waste and consumption for fleeting pleasure. For many of us, we have probably just thought, ‘It’s just a bit of harmless fun’. But the truth is it isn’t, it’s just that we can’t see the damage we are doing to the environment. That’s without going into the financial and privacy costs associated with the AI revolution. It really is a case of that age old adage, ‘Out of sight, out of mind’.  

The challenge is now that we know, what do we do? Do we continue to be part of wasteful AI trends? Or do we use AI to add value, increase productivity and solve problems?  

Celebrate our 2nd birthday!

Since Spring 2023, our readers have enjoyed over 1,000 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?

Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
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