Article
Comment
Development
5 min read

Don't patronise: what the R20 means for development

The R20 meeting at the G20 global summit sheds light on development. Christopher Wadibia makes the case for a change in perception.

Chris Wadibia is an academic advising on faith-based challenges. His research includes political Pentecostalism, global Christianity, and development. 

Swami Govinda Dev Giri Maharaj, Dr. Valeria Martano, and Archbishop Henry Ndukuba, are greeted by R20 founder Yahya Cholil Staquf.
G20religion.org

God is dead,' wrote Friedrich Nietzsche in 1882, in an effort to argue that every European imagination, community, and enterprise developed by faith in the Christian God would inevitably degenerate relative to Europe's dwindling commitment to belief in the former. Nietzsche's argument preceded the once popular secularisation thesis. The view that societies would increasingly adopt non-religious values and institutions as they modernise influenced global development discourse in the 20th century following World War II.   

However, in 2023, a year that marks more than 140 years since Nietzsche first popularised the atheistical three-word phrase ‘God is dead’, anyone familiar with the mechanics and forces driving the modern global development project would point out that faith-aligned actors play a pivotal, and even in some cases, unrivalled role. These actors promote growth, progress, and development globally, especially in the Global South.  

Albeit, Nietzsche once argued that Europe's declining belief in the Christian God signaled God's death, the fact that at least 85% of the world's over eight billion people claim some form of faith. Couple that with the reality that faith actors deliver the majority of local development services in many regions across the globe, and the suggestions is that God has risen from the grave and traded European burial clothes for globalised vocational attire. Far from being dead, God is alive and more engaged in developing the earth than ever before.  

Aside from state and private-sector investment, since the second half of the 20th century, the faith sector, comprised of thousands of actors, has become increasingly responsible for developing the modern world. A recent study on faith-aligned impact investment, completed by researchers at Oxford University's Said Business School, showed that four of the world's most influential religious groups (Christianity, Islam, Dharmic, and Judaism) collectively hold at least $5 trillion in net assets. The study linked this $5 trillion in assets to faith-aligned investment in addressing social and climate-oriented challenges globally.  

The study, which analysed over 360 distinctive organisations, attributed over $260 billion to Christian-aligned capital. Given the difficulty of securing accurate data on the total assets and capital held by the world's many thousands of churches and Christian  organisations, it should be acknowledged that this estimate sits far below the real net assets in Christendom that have been invested into global development. However, a key takeaway from this study is that Christian-aligned capital remains a game-changing force in the global development sector. After all, those organisations serve the approximately 2.4bn Christians alive today.  

  

'The R20's mission was grand but straightforward: fill the gap in world leadership that stresses politics and economics rather than faith and spirituality.'

In November 2022, two weeks before the G20 summit in Bali which brought together the leaders of the 20 countries with the world's biggest economies, another gathering took place in Indonesia that attracted less publicity. For the first time ever, the R20 (the G20 Religious Forum) united leaders from the major religions of the G20 countries whose heads of state would flock to Bali a few weeks later. The R20's mission was grand but straightforward: fill the gap in world leadership that stresses politics and economics rather than faith and spirituality as resources to provide solutions to pressing global challenges.  

One of the R20's more high profile speakers was Archbishop Henry Ndukuba, who currently serves as Anglican Primate for the Church of Nigeria. In his speech, Ndukuba cited the violent persecution of Christians and liberal Muslims in the majority Muslim region of Northern Nigeria. The R20's goal of elevating faith and spirituality in the hierarchy of resources that can be enlisted to engage with global issues should be viewed as noble. However, in practice, the concept of the world's major faith communities petitioning global peace and development stakeholders to be recognised as legitimate contributors to the sacred project of redeeming the brokenness of the world reeks of obsequious servility.  

Moreover, this unequal power relation fatefully overlooks the substantial contributions to peace and development made every day across the world by faith actors. Many of the world's major faith traditions share the vision of developing the world into a place devoid of disease, poverty, and suffering. The global faith and spirituality sector is truly not without its imperfections, but for centuries this multi-faith comity has invested immense resources into making earth look more like heaven. It does so by leveraging faith as a conduit to gather assets that aid in the deeply holy process of chiseling away at the degenerative evils and satanic forces plaguing the world until all that remains is the latter's Edenic base.  

The time has come for the world's faith actors to stop begging secular state actors to recognise them as stakeholders committed to promoting global peace and development. Getting on with the heavenly work of building God's cosmos, in anticipation of the New Creation, requires faith that God will provide the right people, ideas, and resources and that secular state actors should be viewed as partners instead of patrons in this divine enterprise.  

'The work we do in the present, then, gains its full significance from the eventual design in which it is meant to belong.'

N.T. Wright

Secular state actors should better understand what is driving those faith actors and the desire to balance the partnership. In his influential book Surprised by Hope, NT Wright argues that continuities will exist between Christian work completed in service to God in the present age and the eternal life that God's people will enjoy in the New Creation. Wright reasons,

'The work we do in the present, then, gains its full significance from the eventual design in which it is meant to belong. Applied to the mission of the church, this means that we must work in the present for the advance signs of that eventual state of affairs when God is ‘all in all’, when his kingdom has come and his will is done ‘on earth as in heaven’.' 

Every day a faith actor funds a school, hospital, or social development project somewhere in the world. They see these projects function in God's ongoing programme of redeeming the world by means of the intellects and imaginations of themselves and those who benefit. In their eyes, all are made in God's own image. In a world where they see sin's footprints manifest by way of suffering, violence, and destruction, every actor inspired by the faith in their heart to challenge the existence of the former should recognise that the impulse to build a better world is a nudge from heaven foreshadowing the New Eden to come. 

Article
Comment
Identity
6 min read

Identity is more than mere branding, ask WH Smith

It's not just nostalgia that's being generated by the retailer's demise

Roger is a Baptist minister, author and Senior Research Fellow at Spurgeon’s College in London. 

Cyclists and pedestrians pass in front of a WH Smith store front.

So, alas, no more WH Smith on the British High Street. Then, to add insult to injury, the chain of shops will be rebranded by the private equity firm, Modella Capital, as TG Jones. A move to ensure the stores retain “the same sense of family”. 

Really? 

I was surprised. Not by the news. We’ve seen so many once famous names disappear, another one is hardly noteworthy. But no, I was surprised by my reaction when I heard. 

I’m not quite sure what the emotion was. It nestled somewhere between 

“NO!” 

and, 

“They can’t be serious!” 

Somewhere between warm-hearted nostalgia and gob-smacked incredulity. 

I have loved Smith’s since forever. As a boy, in a small market town in Norfolk, the kiosk at our railway station was where I went to buy my Commando war story comics. As a teenager it was the music and video department I frequented. Then, newly married it was photo albums followed by all the school supplies of pencil cases and folders our growing family needed every August. Our memories exert a powerful influence on us. 

But the nostalgia goes deeper than that. It is a British institution. WH Smith and Sons, as I originally knew it, began life in 1792 in a news vending shop established by Henry and Anna Smith in Little Grosvenor Street in London’s Mayfair. 

Their grandson, William Henry (of the WH) joined the firm as a partner in 1846 and was responsible for their expansion through railway stations. Taking advantage of the boom in rail travel their first news stand was opened at Euston Station in 1848 by securing exclusive rights to operate with North Western Railways. This was swiftly followed with a similar deal with Midland Railways. 

Across the years innovative entrepreneurship has been part of who they are. They pioneered wholesale warehouse distribution through their sites in Birmingham, Manchester, Liverpool and Dublin. 

Then, along the way, in 1966 they introduced a 9-digit code to improve their book reference system. Eight years later their Standard Book Numbering (SBN) system had been universally adopted as the internationally recognised ISBN classification on the back cover of every published book. 

Their company history also includes novel initiatives like a circulating library, a travel agency, the DIY chain Do It All, a 10-year ownership of Waterstones, satellite TV with their own sports channel in the mid-1980s, and more recently, in-store post offices and the online personalised greeting card brand, Funky Pigeon. 

Smiths is a company that is deeply embedded in the life of our country. It’s deeply embedded in my life story too. Of course I’m going to feel nostalgic about it. But, do you know what, I can’t remember the last time I went into one of their iconic shops and actually bought something! 

And that’s probably it, at least in retail. Any nostalgia on my part is, at most, only of the wistful variety. 

As important as our personal history and heritage are in helping us understand ourselves, life is provisional, and our identity can change. 

While the High Street shops do remain a going concern, it is their travel hub network in airports across the world that make the serious money and will retain the WH Smith branding. Hence, the change of name to TG Jones and the source of my “gob-smacked incredulity”. 

Now it is easy to understand how a move from WH Smith to TG Jones makes a lot of sense. Modella Capital were swift to affirm that it is “business as usual”. All the stores will remain open, doing what they do now, with all the staff retained. Two initials and one of the most common surnames is replaced by two initials and one of the most common surnames. 

Now the juxtaposition of Smith and Jones is very tempting in its offer to reference specific 1970s or 1980s TV shows. From a marketing perspective it is so cheesy, at least to anyone over 60. But to put that aside: what is in a name? 

WH Smith is a 233-year-old company and remained in the hands of the family until 1972. It has a heritage that has real substance behind it. It is the genuine fruit of all that has gone before. TG Jones is a fiction. A necessary invention to fill the gap, to provide a new name in place of an original that has migrated elsewhere. As Charlotte Black, chief strategy officer at Saffron Brand Consultants observed: 

“It feels incredibly close, a poor mirror of WH Smith and not necessarily very well thought through … I would say it feels hasty – an ‘insert here’ strategy – and a bit of a missed opportunity.” 

Ultimately, it’s about identity. Superficially it appears that a genuine history is being supplanted by pure fabrication. Any “sense of family” in TG Jones is vacuous because TG Jones never existed. There is no back story. 

WH Smith, on the other hand, does have a back story. Yet, having been a company run by shareholders since shortly after the second world war, how real is the “sense of family” there either? This is not the proverbial ‘mom and pop’ store. It is actually a corporate leviathan. There might be a sense of rootedness in the name, but a “sense of family” disappeared a long while ago. 

Now, with the name gone, the High Street shops have even lost that sense of rootedness, however tentative it had become. Where does that leave their identity? I’m sure the branding consultants and marketing departments have been all over this. However, identity is not established just by saying that something is so. 

Thinking about Smith becoming Jones then sent me down a rabbit hole of thoughts. So, bear with me here. 

We all know about identity because we all have one. 

At any given moment in time we are the product of a complex interplay of things. From our families and where we grew up, to the choices we’ve made and those that are foist upon us. The experiences we’ve had shape us. They make us into the people we are and help define our identity. 

Yet nothing is set in stone. There is something intrinsic to life that is dynamic, ever-changing and open to all kinds of possibilities. It is dynamic and multi-dimensional and alive to endless possibilities. 

In this sense, life is not deterministic, and our identity is not fixed. How we see ourselves and how others see us can change. As important as our personal history and heritage are in helping us understand ourselves, life is provisional, and our identity can change. 

That change can be evolutionary or revolutionary, it can come from inside ourselves, or result from our responses to what comes at us from outside. Life is a constant process of becoming who we are. Our choices matter. They have consequences. Nothing stands still. 

The possibility of turning life around, the opportunity of making fresh starts and hopeful visions for a better future have proven to be the bedrock of human resilience. The essential ingredients to ‘pick yourself up, dust yourself off, and start all over again’, to quote the famous 1930s standard. They’re also foundational insights that underpinned what Jesus stood for and taught. Proven across the range of human life, activity and ingenuity 

But back to TG Jones, I think I’m with Charlotte Black, the renaming is hasty, ill-thought through and a missed opportunity. Maybe the name will go the same way as Royal Mail’s abortive makeover as ‘Consignia’ in 2002. Identity is more than branding; we will know it by its fruit. 

In the meantime, when the new regime has established itself, I may swing by to see what they’ve done with the old place. 

Celebrate our 2nd birthday!

Since March 2023, our readers have enjoyed over 1,000 articles. All for free. This is made possible through the generosity of our amazing community of supporters.
If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.
Graham Tomlin
Editor-in-Chief