Snippet

Ambition

Change

Digital

Economics

Work

27 January 2025

4 min read

Don’t just hustle or quietly quit. Work hard at rest

Here’s what BrewDog's CEO doesn't get about work-life balance.

Callum Elwood

Callum is a pastor, based on a barge, in London's Docklands.

A man lies asleep on a closed lap top on a desk.

Vitaly Gariev on Unsplash.

Is work-life balance just an excuse for people who hate their jobs? James Watt, the CEO of BrewDog, seems to think so. But is his vision of work-life integration the solution - or a recipe for burnout? Recently, Watt faced criticism for claiming that work-life balance was "invented by people who don’t like their job." Instead, he advocated for work-life integration, arguing that if you enjoy your work and want to achieve, it won’t feel burdensome to be constantly "switched on."

Watt is correct in some respects: extraordinary achievements often require extraordinary focus. Hard work can be immensely satisfying, providing purpose, goals, and rewards. However, Watt’s perspective lacks nuance and risks promoting a culture of overwork.

Work-life integration, as portrayed by Watt and his fiancée, Georgia Toffolo, revolves around relentless focus on achieving goals, coupled with a willingness to make significant sacrifices. It means finding a partner who champions your ambitions while relentlessly pursuing their own. For Watt and Toffolo, this appears to work—they seem to thrive as part of the privileged minority who genuinely enjoy every aspect of their work. But when viewed realistically, their vision of work-life integration paints a bleak picture. It involves checking emails during family meals, taking calls while driving, scheduling loved ones around work, and sacrificing whatever doesn’t fit. As Watt illustrated in his social media post, referencing figures like Sir Tom Hunter visiting sports stores with his children or Sam Walton working in his warehouse on Saturdays, this isn’t about integrating work into life - it’s about subordinating life to work.

In many ways, the hustle culture that Watt embodies mirrors modern unrealistic beauty standards. Just as social media often promotes unattainable images of physical perfection, Watt’s idealised version of work-life integration advocates a way of life that leaves little room for other forms of hard work - relationships, parenting, creativity, or rest.

The backlash against Watt was swift, and Gen Z’s ‘quiet quitting’ movement has been lauded as a counterpoint to this culture of overwork. By prioritising mental well-being and relationships, quiet quitters resist the idea that their entire identity should be tied to their job. However, they too risk missing the point. A reactionary disengagement from work, while understandable, does not offer a holistic vision of life where every area - work, rest, relationships - receives the effort and attention it deserves.

Work - life balance isn’t about doing the bare minimum at your job or resenting periods of intense work. It’s about recognising that work is one part of life, and other areas - relationships, hobbies, rest - demand hard work too. The challenge, then, is not to reject work but to embrace the harder, more deliberate work of rest.

A radical alternative: working hard at rest

What could a meaningful alternative look like? It might involve working hard at work, yes, but also working hard at rest.

As a vicar in Canary Wharf, one of London’s financial hubs, I regularly see young professionals wrestling with the tension between ambition and rest. They understand the demands of their careers and the effort required to achieve extraordinary goals. But they also grapple with the reality of burnout and the importance of mental health. Watt’s vision of work, without clear boundaries, poses a danger: the mental load of being "always on" accelerates burnout and diminishes the joy of achievement.

The biblical concept of Sabbath offers an ancient yet powerful antidote to the demands of both overwork and disengagement. It reminds us that work is good, but so is rest. By intentionally organising and prioritising rest, we resist the cultural pull of constant hustle and grind. Taking one day each week to step away from work entirely—no emails, no calls, no productivity—becomes an act of resistance.

Sabbath rest allows us to engage deeply with other areas of life. It provides the space to focus on relationships, creativity, and renewal without the constant demands of work encroaching on every moment. This doesn’t mean filling the day with endless activities—brunches, housewarmings, and run clubs are good, but Sabbath also requires intentional space for rest and reflection. In ancient farming societies, Sabbath for the land meant leaving fields unplanted, allowing them to regenerate naturally. The same principle applies to us: regular rhythms of rest make us healthier, more focused, and more productive when we return to work.

Seeking balance while recognising that work is part of life isn’t a sign of weakness—it’s wisdom. Sabbath rest isn’t a retreat from ambition but a way to ensure our goals don’t overshadow the rest of life. Success isn’t just about professional achievements; it’s about thriving in every area - work, relationships, creativity, and rest.

What if rest wasn’t a sign of weakness but a declaration of what truly matters? What if success meant working hard, not just at our jobs, but also at rest, relationships, and the things that bring us joy?

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Article

Attention

Culture

Digital

Easter

5 March 2025

4 min read

Let your mind wander if you want to make the most of Lent

How to escape the cold and bitter tunnels of digital distraction.

Simon Burton-Jones

Simon is Bishop of Tonbridge in the Diocese of Rochester. He writes regularly round social, cultural and political issues.

A montage image places a woman, with eyes shut and hands on hip, at the centre of blurred circle of ground and tree branches.

Jr Korpa on Unsplash.

According to Blaise Pascal, the seventeenth century French polymath: all of humanity’s problems stem from man’s inability to sit quietly in a room alone.

And now, four hundred years later, we have proof of how hard we find this.

Researchers carried out an experiment, putting several people in a room on their own with nothing else to do but sit there for fifteen minutes. A majority admitted feeling uncomfortable with little but their thoughts to console them. The experiment was repeated, only this time an instrument was placed in the room that could administer an unpleasant electric shock. In the fifteen-minute period, one in four women self-administered the shock to relieve the boredom. Two in three men did.

There is a chance we draw the wrong conclusions from social experiments because it is hard to get into the minds of others, but we can make a good guess here. Our lives are over-stimulated. To be alone in a room with our thoughts for any length of time is unusual to the point of weird. We don’t need to live like this. Our smartphones are the ‘rod and staff which comfort us’. Any spare moment can be spent using TikTok, Instagram or Spotify.

As people age, they tend to think the world is losing its attention span without realising that focus declines as we grow older. But something seems to have changed in the last two decades. A whole new digital architecture has been designed that wasn’t there. It creates the buzz of the city but has gone up around us like skyscrapers, creating cold shadows and bitter wind tunnels of anger and distraction that block out the warmth.

This new online city is intentionally designed to keep our attention; to prevent us from doing anything offline. And it is working. Between 2010 and 2020, globally, we consumed twenty times more information. This is a colossal increase for our brains to cope with in the blink of an evolutionary eye. Our minds have become less like the cool, white minimalist interior design people aspire to in life and more like the junk garage where broken and pointless stuff is tipped.

According to Johann Hari in Stolen Focus, we tend to blame ourselves for this state of affairs. After all, if we tell others our smartphone is distracting us, the answer we get back is to turn it off. While we can take steps like this, Hari says it lets tech companies off the hook. As with shopaholics, there is individual responsibility, but there is also the edifice of consumer capitalism designed to make us buy more stuff or absorb more information.

Mind wandering is, paradoxically, a form of attention. It is the space where we solve the puzzles of our lives, joining dots we had missed, colouring in a picture to bring it alive.

When we consider what it means to follow Jesus today, we often do not appreciate what tech is doing to us. The gains are obvious – having the world at our fingertips, being able to talk to family and friends in an instant – but the losses remain obscure. How does digital distraction affect reading of the Bible and a commitment to prayer? There is little research on this, but we may be giving God less devoted attention than before. In flitting from one source to another, like a fly on a hot summer’s day, we do not stay long enough in one place to discover if God is waiting for us there.

Prompts from God frequently emerge outside the thinking of the Church. A cohort of Silicon Valley tech wizards has come up with the idea of the digital Sabbath, where people spend one day a week unplugged. Though describing themselves as not especially religious, their manifesto practically drowns in religious tradition. They advise people to:

Avoid technology
Connect with loved ones
Nurture your health
Get outside
Avoid commerce
Light candles
Drink wine
Eat bread
Find silence
Give back

It is sabbath re-imagined for the digital era.

Johann Hari also lists some practical actions that can be taken, like staying on task and limiting exposure to social media in particular as it is shown to be bad for mental health in large doses. We should also allow our minds to wander. This does not contradict the argument about not losing focus. Mind wandering is, paradoxically, a form of attention. It is the space where we solve the puzzles of our lives, joining dots we had missed, colouring in a picture to bring it alive.

When the prophet Elijah meets with God at Mount Horeb, there is first a strong wind, then a powerful earthquake and lastly a raging fire. But God does not reveal himself in these gripping phenomena. He is to be found in the sheer silence which follows; in the whisper of a voice.