Don’t just hustle or quietly quit. Work hard at rest

Here’s what BrewDog's CEO doesn't get about work-life balance.

Callum Elwood

Callum is a pastor, based on a barge, in London's Docklands.

A man lies asleep on a closed lap top on a desk.

Vitaly Gariev on Unsplash.

Is work-life balance just an excuse for people who hate their jobs? James Watt, the CEO of BrewDog, seems to think so. But is his vision of work-life integration the solution - or a recipe for burnout? Recently, Watt faced criticism for claiming that work-life balance was "invented by people who don’t like their job." Instead, he advocated for work-life integration, arguing that if you enjoy your work and want to achieve, it won’t feel burdensome to be constantly "switched on."

Watt is correct in some respects: extraordinary achievements often require extraordinary focus. Hard work can be immensely satisfying, providing purpose, goals, and rewards. However, Watt’s perspective lacks nuance and risks promoting a culture of overwork.

Work-life integration, as portrayed by Watt and his fiancée, Georgia Toffolo, revolves around relentless focus on achieving goals, coupled with a willingness to make significant sacrifices. It means finding a partner who champions your ambitions while relentlessly pursuing their own. For Watt and Toffolo, this appears to work—they seem to thrive as part of the privileged minority who genuinely enjoy every aspect of their work. But when viewed realistically, their vision of work-life integration paints a bleak picture. It involves checking emails during family meals, taking calls while driving, scheduling loved ones around work, and sacrificing whatever doesn’t fit. As Watt illustrated in his social media post, referencing figures like Sir Tom Hunter visiting sports stores with his children or Sam Walton working in his warehouse on Saturdays, this isn’t about integrating work into life - it’s about subordinating life to work.

In many ways, the hustle culture that Watt embodies mirrors modern unrealistic beauty standards. Just as social media often promotes unattainable images of physical perfection, Watt’s idealised version of work-life integration advocates a way of life that leaves little room for other forms of hard work - relationships, parenting, creativity, or rest.

The backlash against Watt was swift, and Gen Z’s ‘quiet quitting’ movement has been lauded as a counterpoint to this culture of overwork. By prioritising mental well-being and relationships, quiet quitters resist the idea that their entire identity should be tied to their job. However, they too risk missing the point. A reactionary disengagement from work, while understandable, does not offer a holistic vision of life where every area - work, rest, relationships - receives the effort and attention it deserves.

Work - life balance isn’t about doing the bare minimum at your job or resenting periods of intense work. It’s about recognising that work is one part of life, and other areas - relationships, hobbies, rest - demand hard work too. The challenge, then, is not to reject work but to embrace the harder, more deliberate work of rest.

A radical alternative: working hard at rest

What could a meaningful alternative look like? It might involve working hard at work, yes, but also working hard at rest.

As a vicar in Canary Wharf, one of London’s financial hubs, I regularly see young professionals wrestling with the tension between ambition and rest. They understand the demands of their careers and the effort required to achieve extraordinary goals. But they also grapple with the reality of burnout and the importance of mental health. Watt’s vision of work, without clear boundaries, poses a danger: the mental load of being "always on" accelerates burnout and diminishes the joy of achievement.

The biblical concept of Sabbath offers an ancient yet powerful antidote to the demands of both overwork and disengagement. It reminds us that work is good, but so is rest. By intentionally organising and prioritising rest, we resist the cultural pull of constant hustle and grind. Taking one day each week to step away from work entirely—no emails, no calls, no productivity—becomes an act of resistance.

Sabbath rest allows us to engage deeply with other areas of life. It provides the space to focus on relationships, creativity, and renewal without the constant demands of work encroaching on every moment. This doesn’t mean filling the day with endless activities—brunches, housewarmings, and run clubs are good, but Sabbath also requires intentional space for rest and reflection. In ancient farming societies, Sabbath for the land meant leaving fields unplanted, allowing them to regenerate naturally. The same principle applies to us: regular rhythms of rest make us healthier, more focused, and more productive when we return to work.

Seeking balance while recognising that work is part of life isn’t a sign of weakness—it’s wisdom. Sabbath rest isn’t a retreat from ambition but a way to ensure our goals don’t overshadow the rest of life. Success isn’t just about professional achievements; it’s about thriving in every area - work, relationships, creativity, and rest.

What if rest wasn’t a sign of weakness but a declaration of what truly matters? What if success meant working hard, not just at our jobs, but also at rest, relationships, and the things that bring us joy?

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Article

Change

Community

13 September 2023

3 min read

The common sense driving local charity

Catherine Jupp and her friends give furniture to those who need it at no cost. Ryan Gilfeather explores what motivates them.

Ryan Gilfeather

Ryan Gilfeather explores social issues through the lens of philosophy, theology, and history. He is a Research Associate at the Joseph Centre for Dignified Work.

A group of people stand in front of the side of a van marked 'Furniture Friends.

Catherine Jupp and her Furniture Friends.

It will come as little surprise to the UK public to hear that Christians are involved in charity. In times of great need, several high-profile Christian charities offer help. For example, after the devastating earthquake in Turkey and Syria last year, the UK’s Disaster Emergency Committee pooled the resources of 15 leading aid charities to provide relief. Of those charities, four explicitly identify as Christian: Tearfund, Christian Aid, CAFOD, and World Vision. Anyone following these efforts would easily grasp that Christians are involved in large-scale charitable activity that helps those in need.

Outside of the public gaze, however, are ordinary Christians serving the marginalised in their local communities. Around the country, they are running warm banks, food banks, and other enterprises helping those unable to provide for themselves or their families. Despite how hidden these efforts are, they make an enormous difference to their local communities. The collective impact of all these different groups is vast.

My colleague, Catherine Jupp is one of these faithful people. Catherine and I both serve our parish church in rural Hertfordshire, I as a priest and she as a lay minister. In her previous life, she taught in a secondary school in a challenging area. Now, alongside her ministry, she and her husband run a local charity called Furniture Friends.

Their mission is simple: to give furniture to those who need it at no cost. Day to day, this involves volunteers who work with them driving around in a van, collecting beds, sofas and other items from people who have no more use for them. They take calls from a network of social workers around Hertfordshire, asking for particular things for certain people. And, they go and deliver furniture to these individuals and families in need.

Catherine speaks of the challenging circumstances their clients live in: families living without any furniture. Furniture Friends makes a massive difference to these children who can now sleep on beds and families who can sit on a sofa. One recipient said to them,

“Yesterday all I had was a mattress and a camping stove, today I have a bed and a beautiful chair. I feel like a queen, thank you so much.”

A social worker praised their work with these words:

“I just wanted to let you know what a difference you have made to our families. I visited my client today and for the first time in four years the children were dressed and clean, the house was tidy and organized. Your help and donations have given this family a new direction and a sense of pride in their home which has had a huge impact on the children and their wellbeing.”

Over the past year, she has shared her concern about the huge increase in referrals as the cost of living crisis sunk its teeth in. From the outside, I see how they have responded to this increasing need. Working as hard as they can, they deliver a significant amount of furniture around the local area. Although they are one small charity, they have a significant impact.

She also often talks about what drives her to this work. Catherine is theologically trained and taught ethics for years, so she could offer a theologically complex account of her motivation if she wished. However, she has no need to. She simply says that it is the most obvious thing in the world that she ought to do this work. “It’s just what you do,” she says. By this, she means, that it is the clear outworking of her Christian faith.

I often hear this expression when speaking with Christians leading social justice enterprises and movements. When I dig a little deeper, they tend to say that growing up in Church, they regularly heard in sermons that serving those most in need comes hand in hand with loving God. Christians believe this because the Bible repeatedly expresses that God has a special concern for the poor and that we must too. When one hears this message week after week, year after year, it becomes common sense to us. Hence, when Catherine says she delivers furniture to those who most need it, because “It’s just what you do,” she means that for her, love for God and love for neighbour must always come together. It is for this reason that Catherine does this work, outside of the public gaze, which makes all the difference in the world to the many people she serves.