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Ambition
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4 min read

Don’t just hustle or quietly quit. Work hard at rest

Here’s what BrewDog's CEO doesn't get about work-life balance.

Callum is a pastor, based on a barge, in London's Docklands.

A man lies asleep on a closed lap top on a desk.
Vitaly Gariev on Unsplash.

 

Is work-life balance just an excuse for people who hate their jobs? James Watt, the CEO of BrewDog, seems to think so. But is his vision of work-life integration the solution - or a recipe for burnout? Recently, Watt faced criticism for claiming that work-life balance was "invented by people who don’t like their job." Instead, he advocated for work-life integration, arguing that if you enjoy your work and want to achieve, it won’t feel burdensome to be constantly "switched on."

Watt is correct in some respects: extraordinary achievements often require extraordinary focus. Hard work can be immensely satisfying, providing purpose, goals, and rewards. However, Watt’s perspective lacks nuance and risks promoting a culture of overwork.

Work-life integration, as portrayed by Watt and his fiancée, Georgia Toffolo, revolves around relentless focus on achieving goals, coupled with a willingness to make significant sacrifices. It means finding a partner who champions your ambitions while relentlessly pursuing their own. For Watt and Toffolo, this appears to work—they seem to thrive as part of the privileged minority who genuinely enjoy every aspect of their work. But when viewed realistically, their vision of work-life integration paints a bleak picture. It involves checking emails during family meals, taking calls while driving, scheduling loved ones around work, and sacrificing whatever doesn’t fit. As Watt illustrated in his social media post, referencing figures like Sir Tom Hunter visiting sports stores with his children or Sam Walton working in his warehouse on Saturdays, this isn’t about integrating work into life - it’s about subordinating life to work.

In many ways, the hustle culture that Watt embodies mirrors modern unrealistic beauty standards. Just as social media often promotes unattainable images of physical perfection, Watt’s idealised version of work-life integration advocates a way of life that leaves little room for other forms of hard work - relationships, parenting, creativity, or rest.

The backlash against Watt was swift, and Gen Z’s ‘quiet quitting’ movement has been lauded as a counterpoint to this culture of overwork. By prioritising mental well-being and relationships, quiet quitters resist the idea that their entire identity should be tied to their job. However, they too risk missing the point. A reactionary disengagement from work, while understandable, does not offer a holistic vision of life where every area - work, rest, relationships - receives the effort and attention it deserves.

Work - life balance isn’t about doing the bare minimum at your job or resenting periods of intense work. It’s about recognising that work is one part of life, and other areas - relationships, hobbies, rest - demand hard work too. The challenge, then, is not to reject work but to embrace the harder, more deliberate work of rest.

A radical alternative: working hard at rest

What could a meaningful alternative look like? It might involve working hard at work, yes, but also working hard at rest.

As a vicar in Canary Wharf, one of London’s financial hubs, I regularly see young professionals wrestling with the tension between ambition and rest. They understand the demands of their careers and the effort required to achieve extraordinary goals. But they also grapple with the reality of burnout and the importance of mental health. Watt’s vision of work, without clear boundaries, poses a danger: the mental load of being "always on" accelerates burnout and diminishes the joy of achievement.

The biblical concept of Sabbath offers an ancient yet powerful antidote to the demands of both overwork and disengagement. It reminds us that work is good, but so is rest. By intentionally organising and prioritising rest, we resist the cultural pull of constant hustle and grind. Taking one day each week to step away from work entirely—no emails, no calls, no productivity—becomes an act of resistance.

Sabbath rest allows us to engage deeply with other areas of life. It provides the space to focus on relationships, creativity, and renewal without the constant demands of work encroaching on every moment. This doesn’t mean filling the day with endless activities—brunches, housewarmings, and run clubs are good, but Sabbath also requires intentional space for rest and reflection. In ancient farming societies, Sabbath for the land meant leaving fields unplanted, allowing them to regenerate naturally. The same principle applies to us: regular rhythms of rest make us healthier, more focused, and more productive when we return to work.

Seeking balance while recognising that work is part of life isn’t a sign of weakness—it’s wisdom. Sabbath rest isn’t a retreat from ambition but a way to ensure our goals don’t overshadow the rest of life. Success isn’t just about professional achievements; it’s about thriving in every area - work, relationships, creativity, and rest.

What if rest wasn’t a sign of weakness but a declaration of what truly matters? What if success meant working hard, not just at our jobs, but also at rest, relationships, and the things that bring us joy?

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Review
Change
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5 min read

Why is the The Repair Shop so cherished?

Memory lane and the makers work magic on tired treasures.

Sarah Basemera is a circular economy enthusiast and a founder of Canopi, a boutique for recrafted furniture.

A restorer rest on his elbows while painting a wooden rocking horse.
@therepairshoptv.

In the beginning, before the plethora of streaming platforms, was Antiques Roadshow, Cash in the Attic and Bargain Hunt. I recall rainy summer days as a tweenager, stuck indoors tuning into uplifting afternoon TV, forced by my older sister to watch these wholesome shows... all because there was only one TV screen in our home. I dreamt of finds across our green and pleasant land, all the while safely seated in a gritty Camberwell (long before our newsagent sold Vogue Italia and ID magazine). 

Fast forward to 2017 and along came The Repair Shop. It swooped onto our screens almost a decade ago and has since become a family TV gem. During lockdown, its audience boomed. It became a soothing staple for many homes to open their doors into The Repair Shop barn and see makers work their magic on tired treasures. After almost a decade, why are we still captivated with seeing tired treasures and hope restored despite its recent troubles? Now The Repair Shop crew is embarking on their first live show tour called ‘Secrets from the Barn’. Instead of the Barn, they'll be traveling by bus to share their favourite repair stories and tackle problems in a Q&A session. 

To the uninitiated, I perhaps lost you at Bargain Hunt. The Repair Shop is a gentle show about tired treasures restored back to life by a myriad of craftspeople set in a picturesque barn in West Sussex. The list of these restorers reads as a fitting extension to the butcher, the baker, and the candlestick maker. Depending on its core material, each object, is matched with one of them. There is a carpenter, a goldsmith, a hatter, an upholsterer, a horologist and a leathersmith. A cobbler, a luthier, a seamstress, a ceramicist and a metalsmith appear too. Then a vintage electrician, a book conservator, a silversmith, a percussionist restorer, an organ builder and a painting conservator.  Finally, in a league of their own – the teddy-bear repairers! 

Suspense is weaved into the show as we want to see the object ‘before’ and ‘after’. During the repair, we eavesdrop on the challenges faced by the restorer trying to fix the object. The reveal moment is the show’s climax - seeing the object restored to full glory and reunited with its custodians.  

When the object is associated with loss or hardship, the stories will quiver the stiffest upper lip. I never imagined I could be tearful about the restoration of a teddy bear, a toy plane or a tractor.  Clearly it is not the objects that are important, but the treasured memory of those whom they belonged to and the enduring love of the family members who brought the objects into the barn. 

Our fondness for The Repair Shop is a quiet longing for things to be fixed both within and without. 

One day in the future, reality TV shows, like The Repair Shop, will be relics themselves. Pored over by generations to come, eager to learn what we were like. But not all such shows are made equal. I hope The Repair Shop is treasured just like those teddy-bears. Why? Because it says so much about us today. 

We are tiring with our throwaway culture – click, scroll and repeat. Things built to pass, made of materials that we cannot pronounce, and that nature cannot digest. Unforgettable one season later. Crafted often in upsetting conditions for workers, without fair pay, lunchbreaks or daylight. Our fondness for The Repair Shop is a quiet longing for things to be fixed both within and without. It is affection for those who are not with us now, an appreciation for craftsmanship and the resourcefulness in the face of waste. We are charmed by the craft of repair but why? 

Suffice it to say the Millennial, Zillenial, Gen Z, Alpha, and Beta generations did not grow up in a ‘make do and mend culture’. I know my mother is sad I wear red and white snowflake Scandinavian handmade mittens with holes in them. I cannot line a curtain. We kind of all know that the repair culture that Boomers and beyond practiced has been lost. But we long for it to be revived again. 

‘Humpty dumpty sat on the wall . . . all the king’s horses and all the king’s men couldn’t put humpty together again’. As children we know instinctively this is tragedy, a broken toy or person that cannot be fixed. Our preference for mending as a virtue, is instilled in us from a young age.  

Mending things is satisfying and makes a positive contribution because the object can be used or admired in its full glory once again. It reduces waste by preventing us from buying new things and is therefore resourceful. Many of us ‘click and collect’ not just because of price but also convenience. There is deep satisfaction in salvaging something that you own or in having it restored with expert help when its beyond your ability. 

Many of the things we buy now couldn’t make it to The Repair Shop because they wouldn’t survive being passed down. Things manufactured by machine, out of synthetic materials are not strong contenders for heirlooms of tomorrow. Visitors to The Repair Shop own something precious but durable and worthy of being restored by an expert.   

Craftmanship is beautiful.  Revealing what it takes to repair gives us deeper appreciation for it and the hands that made it. When we see what it took to ‘remake’ we foster respect for the skilfulness of the craft.  

The intergenerational quality strikes a chord in a culture preoccupied with youthfulness and anti-aging. Often families come into the barn together and recall a fond memory of a loved one from another generation. The story behind the piece and the person it belonged to, is fascinating. Our affection and love for our grandparents and beyond is endearing and it is uplifting to see this fondness on screen. 

Then there is the big reveal, the dust sheet is lifted and the artisan reveals the repaired masterpiece. If you make it to the end of the story the reward is to see the dramatic change. It can be emotional, at the end when the custodian sees the object restored. Emotions run high; there is joy, gratitude and a sense of satisfaction that the broken object is revived and the memory of the loved one lives on.  

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