Don’t just hustle or quietly quit. Work hard at rest

Here’s what BrewDog's CEO doesn't get about work-life balance.

Callum Elwood

Callum is a pastor, based on a barge, in London's Docklands.

A man lies asleep on a closed lap top on a desk.

Vitaly Gariev on Unsplash.

Is work-life balance just an excuse for people who hate their jobs? James Watt, the CEO of BrewDog, seems to think so. But is his vision of work-life integration the solution - or a recipe for burnout? Recently, Watt faced criticism for claiming that work-life balance was "invented by people who don’t like their job." Instead, he advocated for work-life integration, arguing that if you enjoy your work and want to achieve, it won’t feel burdensome to be constantly "switched on."

Watt is correct in some respects: extraordinary achievements often require extraordinary focus. Hard work can be immensely satisfying, providing purpose, goals, and rewards. However, Watt’s perspective lacks nuance and risks promoting a culture of overwork.

Work-life integration, as portrayed by Watt and his fiancée, Georgia Toffolo, revolves around relentless focus on achieving goals, coupled with a willingness to make significant sacrifices. It means finding a partner who champions your ambitions while relentlessly pursuing their own. For Watt and Toffolo, this appears to work—they seem to thrive as part of the privileged minority who genuinely enjoy every aspect of their work. But when viewed realistically, their vision of work-life integration paints a bleak picture. It involves checking emails during family meals, taking calls while driving, scheduling loved ones around work, and sacrificing whatever doesn’t fit. As Watt illustrated in his social media post, referencing figures like Sir Tom Hunter visiting sports stores with his children or Sam Walton working in his warehouse on Saturdays, this isn’t about integrating work into life - it’s about subordinating life to work.

In many ways, the hustle culture that Watt embodies mirrors modern unrealistic beauty standards. Just as social media often promotes unattainable images of physical perfection, Watt’s idealised version of work-life integration advocates a way of life that leaves little room for other forms of hard work - relationships, parenting, creativity, or rest.

The backlash against Watt was swift, and Gen Z’s ‘quiet quitting’ movement has been lauded as a counterpoint to this culture of overwork. By prioritising mental well-being and relationships, quiet quitters resist the idea that their entire identity should be tied to their job. However, they too risk missing the point. A reactionary disengagement from work, while understandable, does not offer a holistic vision of life where every area - work, rest, relationships - receives the effort and attention it deserves.

Work - life balance isn’t about doing the bare minimum at your job or resenting periods of intense work. It’s about recognising that work is one part of life, and other areas - relationships, hobbies, rest - demand hard work too. The challenge, then, is not to reject work but to embrace the harder, more deliberate work of rest.

A radical alternative: working hard at rest

What could a meaningful alternative look like? It might involve working hard at work, yes, but also working hard at rest.

As a vicar in Canary Wharf, one of London’s financial hubs, I regularly see young professionals wrestling with the tension between ambition and rest. They understand the demands of their careers and the effort required to achieve extraordinary goals. But they also grapple with the reality of burnout and the importance of mental health. Watt’s vision of work, without clear boundaries, poses a danger: the mental load of being "always on" accelerates burnout and diminishes the joy of achievement.

The biblical concept of Sabbath offers an ancient yet powerful antidote to the demands of both overwork and disengagement. It reminds us that work is good, but so is rest. By intentionally organising and prioritising rest, we resist the cultural pull of constant hustle and grind. Taking one day each week to step away from work entirely—no emails, no calls, no productivity—becomes an act of resistance.

Sabbath rest allows us to engage deeply with other areas of life. It provides the space to focus on relationships, creativity, and renewal without the constant demands of work encroaching on every moment. This doesn’t mean filling the day with endless activities—brunches, housewarmings, and run clubs are good, but Sabbath also requires intentional space for rest and reflection. In ancient farming societies, Sabbath for the land meant leaving fields unplanted, allowing them to regenerate naturally. The same principle applies to us: regular rhythms of rest make us healthier, more focused, and more productive when we return to work.

Seeking balance while recognising that work is part of life isn’t a sign of weakness—it’s wisdom. Sabbath rest isn’t a retreat from ambition but a way to ensure our goals don’t overshadow the rest of life. Success isn’t just about professional achievements; it’s about thriving in every area - work, relationships, creativity, and rest.

What if rest wasn’t a sign of weakness but a declaration of what truly matters? What if success meant working hard, not just at our jobs, but also at rest, relationships, and the things that bring us joy?

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Article

Change

Community

Weirdness

13 May 2023

3 min read

When nuns held up a bank

A community fearing being left behind, takes novel action to help change its economic and social fortune. Ryan Gilfeather tells the tale.

Ryan Gilfeather

Ryan Gilfeather explores social issues through the lens of philosophy, theology, and history. He is a Research Associate at the Joseph Centre for Dignified Work.

A pile of coins in focus at the bottom of an out of focus glass tube.

Small value coins were at the heart of the nuns' actions.

Photo by Nick Fewings on Unsplash.

Days before Christmas 2001 a mob of nuns and priests held up a bank in Oxford Street. They were not stealing money but rather paying it in. The Nuns of St Antony’s Forest Gate, a 2000-person strong Catholic parish saved their collection money until they had a staggeringly vast quantity to deposit. On the day, they took the money in a van to an HSBC branch in Oxford Street, wheeled it in on trolleys, where they proceeded to deposit every single coin.

At the same time priests in their clerical collars, and worshippers from a range of congregations in East London queued up at the other desk to slowly and repeatedly enquire about opening savings accounts. All the while, other members of these institutions stood outside holding banners accusing HSBC of exploiting low paid workers, saying “Give HSBC a Living Wage for Christmas.” The entire branch was brought to a standstill. Anxious Christmas shoppers stood helpless and astonished as this spectacle frustrated their attempts to withdraw money.

They heard that wages were so bad that workers needed to take on multiple jobs, forcing them to choose between feeding their kids and seeing them.

These nuns, priests and other Christians planned this action to secure a liveable wage for all who work at HSBC, but they also had broader ambitions. The East London Communities Organisation (TELCO), a broad-based coalition of citizens from churches, mosques, and other faith and community groups began to organise for a pay rate which was enough to live on, the amount which is now known as the Real Living Wage (currently £11.95 in London; £10.90 everywhere else). Each of these citizens had been listening to the people in their institutions. They heard that wages were so bad that workers needed to take on multiple jobs, forcing them to choose between feeding their kids and seeing them, and preventing them from praying and worshipping. Motivated by the belief that all human beings are of equal value and dignity in the eyes of God, these Christian communities, alongside the other groups in TELCO began campaigning for a fair and just rate of pay.

The new neighbour

As these discussions were ongoing they could see the new HSBC tower slowly ascending above their East London skyline. Considerable amounts of government money had been spent on the infrastructure of Docklands, which would serve this tower. TELCO citizens discerned that if it was going to benefit those who lived in east London, there would need to be a living wage for everyone who would work in that building. Therefore, they decided to ask the bank to make contracts for cleaning and security at the new tower on the condition that workers be paid enough to live on, in East London (£6.30 at the time). A number of religious and civic leaders had written to the HSBC chairman, Sir John Bond, to request a meeting to discuss these poverty wages. However, they had heard nothing back.

At this point, the nuns at St Antony’s came up with their plan. Visitors and members of the 2000 strong congregation would leave coins in the collection when they light candles in church, and the nuns were accustomed to depositing them every Tuesday. However, they decided to keep hold of them for several months until they managed to fill that small van. Eventually, on 19 December they set out in it to Oxford Street, with priests and parishioners in tow, and brought this branch to its knees.

The action worked. Within an hour Sir John had agreed to meet with TELCO members at St Philip's Church, Plaistow, to discuss their demands that cleaning and security contracts pay a living wage. Negotiations continued until 2004, when HSBC agreed to the campaigner’s demands, ensuring that every contractor pays a living wage, sick pay, pension and free access to a trade union. This victory built great momentum for the movement for a Real Living Wage, which is now voluntarily paid by over 12,000 UK employers. Therefore, this life-giving campaign for economic justice finds its origins, in part, with a group of nuns saving up their small change, because their faith led them to believe in the inextinguishable dignity and value of all human lives.