Article
Change
Community
Generosity
4 min read

The day everything felt different

A tiny congregation in a forgotten town tried something fragile
A man presents a heart shaped paper token towards the camera
A donor presents their token at the fundraiser.
Derek Hughes.

In a time when trust in institutions is low and communities feel overlooked, something unusual happened in the forgotten town of Eccles.

One Saturday eight community groups set up stalls. No big strategy or powerful organisations. Just ordinary grassroots projects sharing their stories. One provides meals for families who would otherwise go without. Others put on skills workshops for those who doubt themselves or provide social connections for the lonely

Each table was led by someone who cared. The hall buzzed with interest. People from across the community turned up.  By the end of the day, over £16,500 had been raised. Enough to keep doors open. Enough to keep the lights on. Enough to keep hope alive in places most people forget.

But here’s the twist. It wasn’t led by the council. It wasn’t a government initiative. It wasn’t corporate sponsorship. It was sparked by a tiny church, with no money to spare and no plan beyond helping others flourish.

What really brings hope?

Every community like Eccles carries the same ache. How do you bring lasting hope to a place that feels forgotten? What does transformation look like not just for a few, but for everyone? Systems try. Charities try. Councils try. But projects stall. Promises fade. Good intentions don’t always touch the people who need them most.

It’s easy for struggling communities to look to others for rescue. But maybe change grows from small acts that spark something bigger. From a tiny church with quiet faith that every person matters, and that love is worth the risk. When faith is generous rather than self-serving it can become a catalyst for a whole community. 

That’s what me and my friends from LifeChurch Eccles hoped for when we organised the day..

This wasn’t about raffles or clever fundraising tricks. Those might raise money — but they rarely move the heart. They turn giving into a transaction: “What do I get in return?” We were aiming for something deeper. A movement of generosity that wasn’t transactional, but transformational.

When giving is free of strings, something surprising happens. People don’t pull back. They lean in. Maybe because that kind of giving speaks to something deeply designed into us all. God’s already placed in all of us.

How it happened

There was no blueprint. No professional fundraiser. No slick tech. Just a small group with a willingness to try.

We put out a simple call for ideas. No red tape, just a Google form. Any local group with a plan to make a difference could apply. Eleven grassroots projects came forward, from youth sports teams to befriending schemes for older adults. We set ourselves a bold goal: raise £1,000 for each one.

We invited businesses to sponsor a project. £250 each. Many said yes. Not because of a pitch, but because they saw something real.

We hosted a showcase. Invited local people to attend. One Saturday, eleven tables. People wandered, listened, gave, and stayed longer than expected.

We set one rule. Give to whatever moves you. No pressure. No gimmicks. Just connection and choice

The council doubled it. Salford Council were so struck they matched every pound raised. Overnight, the impact doubled.

What followed was bigger than money. New relationships. New volunteers. New collaborations. One group received its first-ever funding. No single moment changed everything. But together, they created a ripple. And that ripple hasn’t stopped.

What we learned

We didn’t set out to write a playbook, but a few lessons stayed with us:

Small groups can spark big impact. Our lack of resources made space for others to step in. Saying “we need help” drew people closer.

Weakness builds trust. By lifting others up instead of ourselves, credibility grew. Councillors and businesses said they’d never seen a project like this with no agenda.

Generosity spreads. Once giving started, it caught fire. People gave more than planned. People who’d never normally get involved wanted in. Because real generosity is contagious.

The overlooked need champions. Groups like Mature Movers — helping older people stay active — had never received funding. That day, they walked away resourced and celebrated. Every town has hidden heroes like that.

Impact multiplies when you give it away. None of the money came back to the church. But what we gained was trust, connection, and joy. You don’t lose by lifting others. You gain something money can’t buy.

The power to trigger change

This isn’t about Eccles being special. It’s about Eccles being ordinary.

Every town has hidden heroes. Every postcode has needs. Every community has people who want to make a difference but don’t always know how. You don’t need a big platform. You don’t need a perfect plan. Sometimes, it just takes a fragile step and the courage to trust that others will join you.

Because generosity really is infectious. You don’t need status or size to spark it. A handful of people, energised by faith can ignite something far bigger than themselves.

All you need is a little courage to go first.

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Article
Change
Community
Hospitality
6 min read

In an age of disconnection, I want to belong

Old rituals offer reasons to stay linked together even when the world is trying to pull us apart

Elizabeth Wainwright is a writer, coach and walking guide. She's a former district councillor and has a background in international development.

Wassailers emerge from a shed beside a wood
Wassailing at Bourne Woods, Lincolnshire.
Bob Harvey, CCL, Geograph.

Once, I went to a ‘wassail’ on the edge of the city I lived in. A Wassail, from the Old English phrase meaning "be in good health", is a ceremony that involves toasting apple trees and scaring away evil spirits to ensure a good harvest, and it dates back to Anglo Saxon times. A man dressed in green and brown layers and leaves led the ceremony, passing around cups and cider for us to offer to the trees. We listened to stories, shared food. The event was ticketed. I was curious. But I felt out of place; a fraud stepping into this old ritual with no prior connection to these particular apple trees or this bit of land they were on, or to the people who surrounded them – trying to convince myself and others that I belonged. To what? To who? At the end, we all went back to our separate homes across the city, no more responsibility for those trees, nothing to link us to each other anymore.  

I’ve been advertised many events like this. Places to be celebrated through feasting, music and dance, entering into “ancient traditions connecting us to nature” – beating the bounds, toasting the land, enjoying seasonal feasts, listening to old stories. Photos advertising these events are like something styled for Country Living magazine, placing heritage rituals in high-end consumer settings; signalling intentionally or not that they are curated lifestyle experiences available to those who can afford them. They are part of the growing ‘return to the land’ movement that I often come across online, mediated through brands and influencers, curated retreats, Instagrammable countryside.  

I look outside the window towards our rural Devon village. It is grey and drizzly, and it will probably be grey and drizzly at harvest time. There will be no Instagrammable moments, but there will be deep roots that have grown slowly and are tended all year round.  

Perhaps these events signify an ache for a particular kind of rootedness. I have this ache. I am envious of friends who farm in landscapes their ancestors have inhabited for hundreds of years, of people who feel a clear sense of home and belonging. In the past, these feelings were often linked to community and to the faith and work traditions that bind community together: harvest home, Lammas, Rogation, saints’ days, midsummer. They weren’t boutique experiences open to anyone who could pay for them; they were communal and local, woven into survival, farming, faith, community. I am trying to carve out these feelings too. 

I have been wondering what we lose when old celebrations and rituals are curated, commodified, or disconnected from the deeper soil of faith and tradition that once sustained them. How do we celebrate the longing for rootedness without flattening it into a lifestyle accessory, stripping it of faith, memory, obligation, and mystery? How might old rituals help us to feel deeply hopeful and rooted in an environmentally and socially fragmented age?  

I think it can help to place these rituals in the context of place; of community; of faith. These contexts offer reasons to stay linked together even when the world is trying to pull us apart, even when I’d rather walk away. Without some kind of infrastructure of belonging, I think old rituals can become about consumption and lifestyle rather than connection to people and place. They become weekend events, or expressions of self, or a nice vibe – not a life’s ordering. Real ritual, I am coming to realise, requires weight; a tie to story, belief, and responsibility — not just aesthetic revival. A harvest festival in a rural, overlooked parish like mine may be small, strange and inefficient. It will not be photogenic, but it will connect me and others to a stream of 2,000 years of worship here, and before that to millennia of agricultural rhythm-marking. It introduces me to people and farms, to old stories that have lain dormant like relics in the soil, to possibilities for my own faith and belonging.  

I have been reading Paul Kingsnorth’s new book, Against the Machine. By ‘machine’ he means the nexus of power, wealth, ideology and technology that has emerged; a project of modernity “that is to replace nature with technology, and to rebuild the world in purely human shape, the better to fulfil the most ancient human dream: to become gods.” I suspect Kingsnorth would see the commercialisation of ancient rituals as a consequence of machine culture. Disconnecting the rituals from their origins and landscapes and relational ecosystems is to render them floating experiences, available to be purchased and claimed and bent to anyone’s will. A machine-friendly spirituality that strips mystery and, importantly, the cost of that spirituality – commitment, belonging, sacrifice, inconvenience.  

Kingsnorth shows that the razing of old stories, communities, and traditions created a blank canvas that allowed for the success of the industrial revolution, and so today’s materialistic and economically-driven culture. And so I see hope in the interest and resurgence of old traditions, in our hunger for roots, in the reclaiming of stories that were once trampled and forgotten. But I think it matters whether they are resurrected as machine-friendly buyable experiences, or as ways of being that seek continuity with something older and truer, something outside of today’s dominant paradigms.  

Anthropologist Victor Turner explored the ideas of liminality and communitas. Liminality refers to an ambiguous ‘between’ state where individuals are stripped of their usual social roles and statuses. Communitas is the unstructured social bond that emerges among people in this liminal state, creating a sense of equality, directness, and shared humanity that challenges formal social structures. Perhaps – in this time of climate change and AI and an increasingly unknowable future – we are all in a liminal space. Perhaps the revival of old rituals allows for direct human connection. Perhaps the wassail event, and others like it, encourages human connection in a fractured time. Perhaps they make the countryside into a sanctuary in unknowable times, and perhaps that is enough.  

The Christian story does these things too, but I think it goes deeper still – it sanctifies time itself, embedding the rituals and seasons in liturgy, creating a steady rhythm that can hold community together without being dependent on trends or tickets. It is a story grown from a sacred supper, shared feasts, prayer, fasting, seeds, and rituals of death and new life. It is a story that binds together its hearers into relation and rhythm-making.  

Christianity is not a neat ‘answer’ to the rootlessness and unbelonging of our time. But it offers old and tested examples of depth, continuity, and gratitude in ritual. It has of course long absorbed and re-shaped older rituals, born of older communities – like the Celts, who knew that place and time and land and people, animated by something beyond, could combine to create particular patterns and poetry which, when taken seriously, could deepen identity and togetherness with each other and the Earth. Christianity recognised this and built on it (and squashed it in places, but that is another story). I think that picking and choosing and bending old traditions, detaching them from time and place and cultural significance, even if just to remove religious baggage, reduces that old poetry to prose. It is no longer sustained by its original social and spiritual infrastructure.  

Such an infrastructure, built over generations, connects us to a through-line of celebration, gratitude, lament, and renewal. Following this through line – which whether I’ve liked it or not has linked me to new and old expressions of the Christian faith – is what is helping me to find belonging and participation. The wassail I joined signified to me that I’m still on the search for belonging. I want to go to a Wassail event again, but I want to do it outside of the ‘machine’, in a place I am putting roots into, with trees that I help tend, lifting bread around a harvest table with others I am working to know. I still feel a tug to these old rituals, as if assessing their ability to provide orienting infrastructure to my life and to the life of community. But in this age of disconnection – of industrial food, global supply chains, loneliness – what I want is less curated experience and more real belonging. I hope to find a bit more of that at harvest time.  

Support Seen & Unseen

Since Spring 2023, our readers have enjoyed over 1,500 articles. All for free. 
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If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

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