Review
Books
Culture
Music
5 min read

The Creative Act by Rick Rubin – no prisoners taken

A biography lacking in personal anecdotes, makes up for it with a profound understanding of the creative process. Imogen Stokes recommends an essential read on art’s transformative power.

Imogen Stokes is a musician and member of Voka Gentle. She is also part of P.S. a missional community of multidisciplinary artists supporting and encouraging each other to cultivate a biblical culture of worship and fellowship in the heart of industry.

Rick Rubin | The Creative Act: A Way of Being

From Johnny Cash to Kanye West, Rick Rubin has worked with some of the biggest names in music. Notably titled ‘the most important producer of the last 20 years’ by MTV, the famously bearded founder of Def Jam records has nine Grammy awards under his belt and is one of the most sought-after producers working today. 

Written over the course of four years, a period that saw Rubin work with bands such as The Strokes and The Red Hot Chilli Peppers, The Creative Act: A Way of Being might promise a memoir yet assumes the form of something more like a self-help guide. Rubin distils what he has learned throughout his illustrious 40-year career into a series of short chapters that read somewhat like meditations, contemplating the meaning of art in general; how to make it well and why it matters to keep trying. While its dearth of personal anecdotes may be disappointing to fans hoping to gain insight into some of the producer’s many exploits, this book requires little to no contextual knowledge of Rubin’s life and work to enjoy. 

“There was a version of the book three years ago,” Rubin told The Bookseller magazine last October. “The content was similar but the feeling of it... it did not feel like a call to action. It was beautiful, but it wasn’t inspirational.” If inspiring artists to create meaningful art is Rubin’s primary aim, suffice to say The Creative Act: A Way of Being largely succeeds.  

Happily, this book is not just for musicians; for any working artist in search of practical guidance, Rubin offers encouragements and hands-on suggestions for how to cultivate discipline, maintain creative perspective and successfully finish work. His tips are, in many cases, refreshingly rudimentary. Set up a daily schedule of practice and stick to it. Level up your taste in the medium you are working in. Allow yourself to be distracted sometimes. Such instructions immediately reminded me of Oblique Strategies, Brian Eno and Peter Schmidt’s tarot-like deck of pithy creative prompts, conceived in 1975 as a work of art and designed to stimulate creativity. And the advice is sage. As an artist myself, I had barely gotten halfway through when my highlighter began to run out of ink.  

Rubin’s thesis on art-making is full of self-aware contradiction. It is a serious matter, he says, but it’s also reliant on play. One should employ a rigorous schedule yet embrace rest and spontaneity. Practise your craft but be aware of the value in naivety;  

‘often the most innovative ideas come from those who master the rules to such a degree that they can see past them or from those who never learned them at all’,  

and remember that both years of artistic toil and a five-minute flash of inspiration can both produce a valuable result.  

[It] does an excellent job of meeting the creative in their tiredness while celebrating their bravery.  

It is this ability to understand and speak to the tensions faced by an overwhelming majority of artists that is a real strength of this book and a testament to Rubin’s experience as a producer. The creative process is rarely straightforward; success can be difficult to define and inspiration elusive. However, he admits, in the pursuit of great art ‘there are no shortcuts.’ The Creative Act: A Way of Being does an excellent job of meeting the creative in their tiredness while celebrating their bravery. It exists, at the end of the day, to remind them why it’s important to make art at all. I can corroborate this with my own experience: as a reader I brought all the baggage of any working artist. I felt understood and reassured, both by Rubin’s reverence for art-making and by his admission that art is rarely straightforward, and that artists can be hard to understand. This, for Rubin, is by no means an indictment. It’s part of the journey, and an important one at that.   

Rubin’s reverence for the power of art and the significance of the artist is without question. This can sometimes, though, verge on the eulogising of unhealthy behaviour— an issue, I can’t help but feel, is endemic to the music industry at large.  

'The great artists in history… are protective of their art in a way that is not always co-operative. Their needs as a creator come first. Often at the expense of their personal lives and relationships',  

writes Rubin, excusing selfishness as a ‘childlike spirit’ to be aspired to. Surely, while singular focus is key, this doesn’t need to override a generosity of spirit, does it? Van Gogh certainly didn’t think so, famously writing: 

 ‘there is nothing more truly artistic than to love people.’ 

There’s an evident undercurrent of divine inspiration woven throughout the book, too. Rubin acknowledges and explores the cosmic thread that runs through all things, the energy of which the artist both observes and channels through their work. The artist without this spiritual viewpoint, he posits, is at a crucial disadvantage. For Rubin, the spiritual world provides a crucial sense of wonder and a degree of open-mindedness rarely found within the confines of science. A dedication towards a deeper connection with and understanding of the ‘Source’ (the creative force of the universe) will inevitably merit a greater artistic encounter. Rubin therefore encourages artists to be disciplined in their spiritual practice in order to ‘build up the musculature of the psyche to more acutely tune in and receive from the divine’.  

Rick Rubin with Neil Diamond, 2006. Photo by MusicLoverDiamond. 

Rick Rubin with Neil Diamond

As a believer, of course I perceived Rubin’s ‘Source’ to be a metonym for the God of the Bible, and while occasionally Rubin’s universalism strays into abstraction— perhaps even cliché— there is genuine substance here; many of his spiritual encouragements overlap significantly with Christian teachings, for instance his appeal to artists to be ‘in’ currents of culture, not ‘of’ them, and the assertion that ‘it is better to follow the universe than those around you’. He admires the biblical attitudes of patience, discipline and child-likeness, and even quotes directly from the Bible’s book of Ecclesiastes, ‘for everything there is a season... ’,  when illustrating the rhythms of nature. 

Although it might be viewed as a simple guide to creative rules and rhythms, at the heart of this book the challenge is set.  

You are either living as an artist, or you’re not. You are either adopting this way of being, or you aren’t.  

Rubin takes no prisoners. The Creative Act: A Way of Being is an essential read for anyone looking to explore the importance of art or to remind themselves why they shouldn’t give up. For Rubin, a facilitator and a collaborator, the transformational powers of art are undeniable and artists themselves are almost magical creatures who need understanding and care. This book is both about, and for them.  

Article
AI
Culture
Digital
Education
6 min read

Could thinking and feeling become futile pastimes in the future?

AI, and more, is eroding our agency, we need to act now

Jamie is Vicar of St Michael's Chester Square, London.

A seated teenager stretches back bored, a phone is on the table in front of them
Nick Jones/Midjourney.ai.

Jane Austen is an author universally acknowledged. So much so that she was acknowledged on the £10 note in 2017. The quote the note bore is not the immortal opening sentence from Pride & Prejudice, but something less obvious:  

'I declare after all there is no enjoyment like reading.' 

So concise, so inspiring. However, the quote belongs to her character Caroline Bingley. She isn't reading for pleasure, she's just trying to impress the dashing Mr Darcy. Jane Austen, well before 2017, has always been on the money. Her parable of disparity shows that despite the odds, Lizzie Bennett has agency as she comes face-to-face with Darcy to thrash out their differences. 

Such human agency is now being lost in many ways, as the art of empathy, reality itself, and even thinking are under attack. 

 Firstly, there's what Simon Burton-Jones startlingly outlined Seen & Unseen recently. Our empathy for our fellow creatures, which is taking a nosedive, has a direct correlation to our lack of seeing each other face-to-face.  

Secondly, he noted that reality, or reality as we've known it up until now, might only be really experienced by the wealthy. The fullness of life that is available to each of us is diluted and diminished because we don't suck the marrow out of life, we simply observe it from afar through digital lenses. 

The next, equally startling way agency is being lost is detailed in Mary Harrington's guest essay in the New York Times about how 'thinking is becoming a luxury good'. Only the Caroline Bingleys, and not the Bennetts of today would be reading and expanding their minds for pleasure: 

'In a culture saturated with more accessible and engrossing forms of entertainment, long-form literacy may soon become the domain of elite subcultures… as new generations reach adulthood having never lived in a world without smartphones, we can expect the culture to stratify ever more starkly.'

In other words, there's an ever-widening gap. As our digital and real worlds blend, we need to narrow the gap not just between women and men of different classes, but also where our agency truly resides: our appreciation for our own thinking and feeling. 

This is a tall order, given our devaluing of thinking. We shortcut our brains with AI and cut short the careers of those who've been taught to compute and analyse. The edifice on which many have constructed their careers is crumbling. So, there's the equal danger that thinking becomes both elitist and also perceived as futile. 

It might not be a silver bullet, but education can still lead the way. Parents can't delegate responsibility to schools and must surely be part of the solution. And neither is confining thinking and feeling to those who appreciate Shakespeare. As veteran educationalist Sir Ken Robinson noted, there is an inherent creativity, not necessarily academic, in children that is often flattened beyond all recognition by the education system itself. Any parent of small children will know, as I do, that there is an intriguing inquisitiveness and playfulness in our early years. As a father, I want that to come alive in my children. 

Education can close the gap between pleasure and thinking. The teachers I remember well took the kindling of dry subjects and ignited them. Philip Womack recently said, in The Spectator, that children's literature is increasingly becoming 'easily translated, and easily disseminated, but will it sing in a child's mind, or set it alight?'. 'With a massive decline in children reading for pleasure, this trend will become worse, as publishers attempt to lure children away from screens with increasingly desperate pandering.'  

So let's remove the competition: we must implement Jonathan Haidt's pleadings around banning smartphones for the young. They steal away resilience. 

The division between head and heart is the sort of false dichotomy that works well on an Instagram reel but fails to account that thinking and feeling are not in opposition.

But in a reactive world, what else can we adopt to ensure each child grows up with agency over their thoughts and feelings? Where might deeper resources come from that we can build upon? The Christian tradition offers us a solid foundation. This might not seem instinctive, as Christians can take a dualistic approach to thinking and feeling. I've often heard talk about 'head knowledge' and 'heart knowledge', among some of the Christians I hear. The former is dry and irrelevant at best, and something more sinister at worst. Blaise Pascal wouldn't have recognised this. Sadly, sometimes the more exuberant expressions of Christianity have championed anti-intellectualism. The division between head and heart is the sort of false dichotomy that works well on an Instagram reel but fails to account that thinking and feeling are not in opposition. Advertisers have long understood this.  

Looking back historically, there was an understanding that one's heart comprised both the emotions and thinking. Tennyson encouraged us to 'keep your head about you', and someone losing their temper might phrase it as 'I'm losing my mind.' If our heads are online, it's not just our heads that are on the line. 

Further back, St Paul writes about the Gentiles' 'futile' thinking. There's that F word again. He writes that: 

'They are darkened in their understanding and separated from the life of God because of the ignorance that is in them due to the hardening of their hearts. Having lost all sensitivity, they have given themselves over to sensuality so as to indulge in every kind of impurity, and they are full of greed.' 

To be desensitised to an incarnate life is to numb our thinking and feeling. And the numbing that Paul writes of here is to be separated from the life of God. Paul wants his fellow believers to have 'the eyes of their hearts' enlightened. And the enlightening here is the revelation of who God is. 

This was the gift of the printing press at the time of the Reformation - that power resides not in the pulpit, but in the people's hands. We are now at danger of delegating our thinking and feeling not to a priest but to AI. The Bible is not a straightforward life manual that will tell you which school to send your children to or which car to buy. You have to think deeply, to connect the dots of the grand narrative, to engage your head and your heart. This takes us not only deeper into ourselves, but out of ourselves to one another. Paul's letter to the Ephesians emphasised the closing of the gap between types of people made possible by the cross. For this same Bible warns against being too wise in our own eyes. Ultimately, God’s thoughts are higher than ours. In him we ultimately find the place to process and develop our thoughts and feelings. 

As we convulse through another great revolution, we need to take courage that we each have agency to feel and think, if only we give them enough airtime in our crammed headspace. It's enough to make us think. And to rethink. But we can fling open the gate to an enchanting and enriching hinterland we can never fully traverse. 

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