Article

Creed

Digital

14 August 2025

4 min read

ChatGPT’s answers on human desire left something to be desired

So we had a little conversation

Rick Hansen

Rick writes and speaks on leadership, transformation, and culture.

OpenAI.

I recently posed a question to ChatGPT.

What do people truly desire? In this unique time in history, what does the soul of humanity yearn for? What are humanity's deepest longings?

The AI's initial response was not unusual or surprising. It was actually rather “meh.” It offered a familiar list of aspirations that could have been answered if I posed the question to a moderately intelligent crowded room:

Love, connection, purpose, meaning, authenticity, freedom, peace, contentment, truth, understanding, hope, transcendence, joy, and wonder.

It continued saying, Ultimately, the human soul's profound quest is for a deep harmony among love, purpose, authenticity, peace, truth, hope, and joy—an integrated, meaningful existence that resonates with our intended nature.

I pressed in,

That is good but it is a long list of many things. Of all of those things you listed above, can you narrow it down to ONE thing, ONE single thing people want from life?

Interestingly and surprisingly it said,

Ultimately, the one thing that the human soul longs for most deeply is: To be fully known and truly loved. All other desires like purpose, authenticity, peace, truth, hope, joy all stem from or lead back to this core need. Being fully known and truly loved means someone sees every part of who we are, with all our imperfections, fears, and dreams, and yet embraces us completely. It's the deepest validation, belonging, and security we can ever experience, satisfying the profoundest longing of the human heart.

I had to step back as I realized what I just read and how I got there. It was a moment of irony. Could it be that AI - one of the most innovative discoveries of our lifetime - identified one of the greatest and most rudimentary dilemmas of humanity? A machine, it appeared, had articulated why we find ourselves at such a cultural moment of unparalleled innovation along with a growing sense of human despair.

We are at a unique point in history, a "cultural moment—a bizarre time of juxtaposition," as articulated by John Mark Comer on his podcast. It’s era defined by the convergence of seemingly disparate events and marked by a time of profound contrast.

Historic levels of digital connectivity parallel a rise of disconnection, loneliness, and despair.

A new cultural fluidity of evolving gender identities and flexible social norms stir strong backlashes over historic claims of rights and norms.

I understand, for some, this "moment" is instead something much less dire. It is simply a moment where life unfolds and continues as it always has. However, what if this moment signifies more than just a fleeting series of advancing and contrasting events?

Why, despite all this progress and innovation, does humanity not seem to be in a better state? Why does it all still feel so woefully empty?

What if this reality presents us with a responsibility to delve into these contrasting events, prompting us to ask a new and perhaps deeper question?

Victor Frankl in his bestselling book Man’s Search For Meaning cited two revealing studies that - not surprisingly - align with ChatGPT. One was a public poll in France that showed 89 percent of the people polled admitted that man needs something to live for, a purpose greater than themselves. A second study he cited of 7,948 students at 48 colleges by John Hopkins University revealed nearly the same. They were asked what they considered “very important”, 16 percent checked “making a lot of money”; 78 percent said their goal was “finding a purpose and meaning to my life.”

What if our constant pursuit of innovation and progress, rather than inspiring wonder and creating soulful connection, is actually separating us from an unknown longing to be truly known and truly loved?

For many, this swift, intense interplay of progress and regress is seen as an inevitable result of our human evolution. In practice, it is the only way true discovery and radical breakthroughs can happen. However, it's clear that our current cultural challenges won’t be answered by this ongoing experiment. More progress isn’t the answer.

What if, in our super modern world where hope often feels out of reach and despair is common, an ancient book and a profound idea can shed light on what ChatGPT and Victor Frankl are getting at? The Bible consistently talks about God's desire for a relationship with us, a longing to be known and loved so that he can in turn know and love us.

Our relentless pursuit of constant change and true innovation may well reflect a profound, yet undiscovered inner yearning: a mirror of the intended two-way connection between God and people. Perhaps the intensity with which we chase external goals of development and discovery stems from our inability to resolve an inherent, unspoken dilemma within humanity.

Could the Bible, in a world shaped by AI, force us to confront and even understand the complexities of the world and our place in it? Could God use AI - a hyper advanced technological tool - to draw our attention to Him and reveal to us the ancient truth of what we truly yearn for? Is it, as ChatGPT quickly summarized, really that simple?

Ultimately, the one thing that the human soul longs for most deeply is: To be fully known and truly loved.

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Snippet

Ambition

Change

Digital

Economics

Work

27 January 2025

4 min read

Don’t just hustle or quietly quit. Work hard at rest

Here’s what BrewDog's CEO doesn't get about work-life balance.

Callum Elwood

Callum is a pastor, based on a barge, in London's Docklands.

A man lies asleep on a closed lap top on a desk.

Vitaly Gariev on Unsplash.

Is work-life balance just an excuse for people who hate their jobs? James Watt, the CEO of BrewDog, seems to think so. But is his vision of work-life integration the solution - or a recipe for burnout? Recently, Watt faced criticism for claiming that work-life balance was "invented by people who don’t like their job." Instead, he advocated for work-life integration, arguing that if you enjoy your work and want to achieve, it won’t feel burdensome to be constantly "switched on."

Watt is correct in some respects: extraordinary achievements often require extraordinary focus. Hard work can be immensely satisfying, providing purpose, goals, and rewards. However, Watt’s perspective lacks nuance and risks promoting a culture of overwork.

Work-life integration, as portrayed by Watt and his fiancée, Georgia Toffolo, revolves around relentless focus on achieving goals, coupled with a willingness to make significant sacrifices. It means finding a partner who champions your ambitions while relentlessly pursuing their own. For Watt and Toffolo, this appears to work—they seem to thrive as part of the privileged minority who genuinely enjoy every aspect of their work. But when viewed realistically, their vision of work-life integration paints a bleak picture. It involves checking emails during family meals, taking calls while driving, scheduling loved ones around work, and sacrificing whatever doesn’t fit. As Watt illustrated in his social media post, referencing figures like Sir Tom Hunter visiting sports stores with his children or Sam Walton working in his warehouse on Saturdays, this isn’t about integrating work into life - it’s about subordinating life to work.

In many ways, the hustle culture that Watt embodies mirrors modern unrealistic beauty standards. Just as social media often promotes unattainable images of physical perfection, Watt’s idealised version of work-life integration advocates a way of life that leaves little room for other forms of hard work - relationships, parenting, creativity, or rest.

The backlash against Watt was swift, and Gen Z’s ‘quiet quitting’ movement has been lauded as a counterpoint to this culture of overwork. By prioritising mental well-being and relationships, quiet quitters resist the idea that their entire identity should be tied to their job. However, they too risk missing the point. A reactionary disengagement from work, while understandable, does not offer a holistic vision of life where every area - work, rest, relationships - receives the effort and attention it deserves.

Work - life balance isn’t about doing the bare minimum at your job or resenting periods of intense work. It’s about recognising that work is one part of life, and other areas - relationships, hobbies, rest - demand hard work too. The challenge, then, is not to reject work but to embrace the harder, more deliberate work of rest.

A radical alternative: working hard at rest

What could a meaningful alternative look like? It might involve working hard at work, yes, but also working hard at rest.

As a vicar in Canary Wharf, one of London’s financial hubs, I regularly see young professionals wrestling with the tension between ambition and rest. They understand the demands of their careers and the effort required to achieve extraordinary goals. But they also grapple with the reality of burnout and the importance of mental health. Watt’s vision of work, without clear boundaries, poses a danger: the mental load of being "always on" accelerates burnout and diminishes the joy of achievement.

The biblical concept of Sabbath offers an ancient yet powerful antidote to the demands of both overwork and disengagement. It reminds us that work is good, but so is rest. By intentionally organising and prioritising rest, we resist the cultural pull of constant hustle and grind. Taking one day each week to step away from work entirely—no emails, no calls, no productivity—becomes an act of resistance.

Sabbath rest allows us to engage deeply with other areas of life. It provides the space to focus on relationships, creativity, and renewal without the constant demands of work encroaching on every moment. This doesn’t mean filling the day with endless activities—brunches, housewarmings, and run clubs are good, but Sabbath also requires intentional space for rest and reflection. In ancient farming societies, Sabbath for the land meant leaving fields unplanted, allowing them to regenerate naturally. The same principle applies to us: regular rhythms of rest make us healthier, more focused, and more productive when we return to work.

Seeking balance while recognising that work is part of life isn’t a sign of weakness—it’s wisdom. Sabbath rest isn’t a retreat from ambition but a way to ensure our goals don’t overshadow the rest of life. Success isn’t just about professional achievements; it’s about thriving in every area - work, relationships, creativity, and rest.

What if rest wasn’t a sign of weakness but a declaration of what truly matters? What if success meant working hard, not just at our jobs, but also at rest, relationships, and the things that bring us joy?

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