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Can KPIs really measure what matters?

Distilling down worth risks losing something sacred

Rick writes and speaks on leadership, transformation, and culture.

A person leans on a balcony rail.
Which box this year?
Yogi Atmo on Unsplash

I remember recently when I was reduced to a data point. I became an inconvenient name on a spreadsheet. 

"Your services are no longer needed. We have to let you go," he stated with feigned empathy. Just like that, years of my work and contributions - hours, days, weeks, months - ceased to matter. I didn't matter. "HR will contact you shortly to explain the final details. Again, I am truly sorry." 

The Zoom meeting ended, the camera went blank. I sat in my home office, staring at the blank screen of the company-issued laptop. The only sounds were the disheveled thoughts scrambling in my head and the gentle hum of the fan circulating cool air from the ceiling above. All went quiet. Just like that I was reduced to a KPI - a key performance indicator.

Having spent years in the business world, I'm well-acquainted with its dynamics, including hiring and firing. I recognize ambition and its relentless pursuit of progress. Still, it felt like a personal blow, like a scene on Instagram or YouTube you replay endlessly on loop, trying to comprehend, trying to make sense of it all.

As your value is quantified and found wanting, a sacred inner part of you perishes. In that moment, it’s hard to feel the wonder and mystery of your creation. You don’t feel what for centuries has been called the imago Dei - that we humans are made in God’s image. Instead, you think about how you were just told “we don’t need you.” You think about paying your bills? How will this impact your career? Where will you find your next job? 

As a leader, I understand metrics are crucial for business. However, this pervasive culture of metrics has warped our perception of worth. Instead of marveling at the wonder of being made in the image of God, we have become trained to value only what can be counted. We’ve become both deaf and blind to the unquantifiable beauty of human existence.  

We’ve prioritized metrics over people. We’ve created a world where efficiency presides over meaning and productivity overshadows purpose. Ironically, this has crippled entire organizations, not optimized them. Critical components like morale, engagement, and productivity are at an all time low. Just check the numbers. (See what I did there) 

We have built a ruthless culture defined by a dehumanizing machinery of metrics. People have become problems to be optimized rather than mysteries to be revered. 

If we let our job define us and if as leaders we let it define our mystery and those we lead, we succumb to a cancerous, spiritual violence. To treat a person as a set of outputs is to willinging deny our capacity to reflect a divine truth.   

Does it have to be this way?

William Blake's poem, "The Divine Image," eloquently conveys a core theological principle: humanity mirrors the divine, embodying God's very image. We are an irreducible, immeasurable value. 

For Mercy, Pity, Peace and Love

Is God, our father dear

And Mercy, Pity, Peace and Love

Is Man, his child and his care.

Are we imago Dei? Are we the very image of God the first chapter in Genesis speaks of?

Is this true? Are we always irreducible, immeasurable? Or is this just a conversation to have in a broader discussion when contemplating humanity’s place in the cosmos? 

What about the workplace? What about when human worth is distilled into key performance indicators that then become the only thing measured, the only things that defines a person’s worth? What happens when our irreducible human value, this imago Dei is distilled to mere data points on business dashboards? To KPIs.

On one hand, nothing happens; we are still a complex mystery of God’s creation. We are still immeasurable, irreducible. We are imago Dei. On the other hand, something does happen to the person. Something sacred is expunged. Our infinite complexity like emotions, dreams, quirks, ideas, feelings, and virtues are reduced and transcribed into metrics and evaluated against random data sets. Perhaps this is where the shallow quip originates? “It’s not personal. It’s just business.” 

I mean I get it. In the business world, we are a metrics driven culture, quantifiable data points are seemingly the only identifier of worth. It drives the business, right? 

We read in our company handbooks that, “our people make the difference.” In reality, we all know that data is the true currency. It is here, I argue, that the soul gets buried beneath spreadsheets and the image of the divine is lost within a myriad of data sets. 

We must raise a quiet but profound rebellion. 

Our spirit of God’s very image that thrives in a mutual wonder and shared humanity cannot be replaced by a zero-sum race for higher scores. 

Ask someone at work “How are you doing?”, actually listen to them and engage, and only then ask, “How are you doing with your targets?” Metrics are important, but the person behind them is essential.  

When we become our job or when we think those we work with are defined only by how well they do their job, we are all vulnerable to this sacred loss. Our goal is not our job. Our purpose is not how and if we hit our metrics.  Instead, our sole aim should be to seek how to better understand this mystery of this life - this imago Dei - that we have been given and how to share it with others.  

This reminds me of the saying, "Not everything worthwhile can be measured, and not everything that can be measured is worthwhile."

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5 min read

Bear Grylls: Why I'm retelling the greatest story ever told

Why the tougher path often ends up being the most fulfilling

Bear is an adventurer, writer, and broadcaster.

A wet-looking Bear Grylls looks at the camera.
Bear Grylls.

As a young teenager, whenever I came across stories about Jesus, he seemed to be about peace, kindness, sacrifice, freedom and affirmation. Everybody he encountered – rich, poor, sick, healthy – seemed to walk away with their life changed. It made me want to learn more about him.  

It wasn’t religion I was after – as a teenager I wasn’t exactly hungry for more rules and restrictions – but I did like the sound of the freedom and empowerment that seemed to come from being around this guy. What I didn’t know was how it would truly change me from the inside out. 

Having a Christian faith can be difficult to articulate, but I know I have the light of the Almighty within me. At times I have ignored it and tried to live without it. But my heart is restless when I try to live on my strength alone. I am not too proud to admit that I need my Saviour within me. 

And it’s easy to be cynical about faith, but I have realised that doubts are ok. That’s part of it all. To seek truth and choose faith is courageous. Life and the wild have taught me that the tougher path often ends up being the most fulfilling one. 

I’ve witnessed the gift God gives us change so many lives over the years. None of us deserves it. I certainly don’t. If anything, I am more aware than ever how often I have failed, yet still I am forgiven. That’s why Christ turned everything on its head. His forgiveness is free because he has paid the price. He took our place on the cross. He died to set us free. No wonder they call it the greatest story ever told. 

The story I have written in my new book is His story, Jesus’ own story, told from the perspective of the first eyewit­nesses. I deliberately stuck closely to the accounts recorded in the four gospels, though some dialogue and other details have been added for context and flow. But not a single word of Jesus has been changed from the original accounts in the New Testament. I have used different English translations to capture his words depending on the context. 

In writing a book like this, I also wanted to be authentic to the original setting and to avoid anglicised names that are over-familiar to many of us. The region in which Yeshua (Jesus) lived was complicated and remains contested to this day. Greek and Latin were the dominant languages throughout the Roman Empire at that time. Yeshua himself was Jewish and would have read the Scriptures in Hebrew. However, as a Galilean, Yeshua’s everyday language would have been Aramaic. The Gospels beautifully preserve some of Jesus’ most intimate words in Aramaic.  

So I’ve used a mixture of Greek, Hebrew and Aramaic names for people and places to reflect the social context of Yeshua’s time.  

As we have just passed Easter, here is a small section from the book when a small selection of Yeshua’s followers saw him ascend into heaven, ahead of that great Pentecost Sunday.  

WHEN forty days had passed since he first appeared in the garden, Yeshua made his final appearance to us. One moment we were alone, then there he was among us, again. He said nothing about this being the last physical visitation that he would make. With hindsight, I should have known. 

He led us out of the house, down through the city gates and along the valley, up beyond Gad Smane and into the hills towards Beth ’Anya. The journey we had done so many times together. 

When we reached the top of this small hill, called Tura Zita, the Mount of Olives, Yeshua turned and stopped. He reached out his hands to us and held on tight to each of us in turn. Andreas asked him, ‘Master, are you going to restore your kingdom now? Is this the time?’ 

Yeshua told them that God’s own Spirit would come to them. ‘Dates and times. They are not for you to know. But the Holy Spirit will come upon you and give you power. You will be my witnesses. You will tell people everywhere about me – in Yerushalayim, in the rest of Yehuda, in Samaria, and in every part of the world.’ 

His arms were now raised above him, and his eyes closed. His head lifted up to the heavens. Suddenly, the light around him started to change. And a brightness began to shine out from him. A brightness that was almost impossible to look at. Then a cloud began to form around him. A cloud that circled him and slowly began to lift Yeshua off the ground. 

We all stood there, holding each other, and we watched our friend – the Master, the Lord, the Messiah – slowly disappear among the cloud until he was gone. There was no fanfare. No grand goodbye. Just that swirling cloud around him as he was raised higher and higher. 

And then, just like that, Yeshua was gone.  

We were left staring up into the clouds above. 

As we stood there, suddenly two angels appeared beside us.  

‘You Galileans! Why do you just stand here looking up at an empty sky?’ 

We all looked at each other in awed surprise. But with no paralysing fear anymore. 

How strange, I thought, that this is no longer strange. 

Then one of the angels spoke: ‘This very Yeshua who was taken up from among you to heaven will come as certainly – and mysteriously – as he left.’ 

 

Join Bear for an exclusive event in London on the evening of 18 June where he’ll share more about his faith and The Greatest Story Ever Told.

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Graham Tomlin
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