Article
Comment
Work
4 min read

Can KPIs really measure what matters?

Distilling down worth risks losing something sacred

Rick writes and speaks on leadership, transformation, and culture.

A person leans on a balcony rail.
Which box this year?
Yogi Atmo on Unsplash

I remember recently when I was reduced to a data point. I became an inconvenient name on a spreadsheet. 

"Your services are no longer needed. We have to let you go," he stated with feigned empathy. Just like that, years of my work and contributions - hours, days, weeks, months - ceased to matter. I didn't matter. "HR will contact you shortly to explain the final details. Again, I am truly sorry." 

The Zoom meeting ended, the camera went blank. I sat in my home office, staring at the blank screen of the company-issued laptop. The only sounds were the disheveled thoughts scrambling in my head and the gentle hum of the fan circulating cool air from the ceiling above. All went quiet. Just like that I was reduced to a KPI - a key performance indicator.

Having spent years in the business world, I'm well-acquainted with its dynamics, including hiring and firing. I recognize ambition and its relentless pursuit of progress. Still, it felt like a personal blow, like a scene on Instagram or YouTube you replay endlessly on loop, trying to comprehend, trying to make sense of it all.

As your value is quantified and found wanting, a sacred inner part of you perishes. In that moment, it’s hard to feel the wonder and mystery of your creation. You don’t feel what for centuries has been called the imago Dei - that we humans are made in God’s image. Instead, you think about how you were just told “we don’t need you.” You think about paying your bills? How will this impact your career? Where will you find your next job? 

As a leader, I understand metrics are crucial for business. However, this pervasive culture of metrics has warped our perception of worth. Instead of marveling at the wonder of being made in the image of God, we have become trained to value only what can be counted. We’ve become both deaf and blind to the unquantifiable beauty of human existence.  

We’ve prioritized metrics over people. We’ve created a world where efficiency presides over meaning and productivity overshadows purpose. Ironically, this has crippled entire organizations, not optimized them. Critical components like morale, engagement, and productivity are at an all time low. Just check the numbers. (See what I did there) 

We have built a ruthless culture defined by a dehumanizing machinery of metrics. People have become problems to be optimized rather than mysteries to be revered. 

If we let our job define us and if as leaders we let it define our mystery and those we lead, we succumb to a cancerous, spiritual violence. To treat a person as a set of outputs is to willinging deny our capacity to reflect a divine truth.   

Does it have to be this way?

William Blake's poem, "The Divine Image," eloquently conveys a core theological principle: humanity mirrors the divine, embodying God's very image. We are an irreducible, immeasurable value. 

For Mercy, Pity, Peace and Love

Is God, our father dear

And Mercy, Pity, Peace and Love

Is Man, his child and his care.

Are we imago Dei? Are we the very image of God the first chapter in Genesis speaks of?

Is this true? Are we always irreducible, immeasurable? Or is this just a conversation to have in a broader discussion when contemplating humanity’s place in the cosmos? 

What about the workplace? What about when human worth is distilled into key performance indicators that then become the only thing measured, the only things that defines a person’s worth? What happens when our irreducible human value, this imago Dei is distilled to mere data points on business dashboards? To KPIs.

On one hand, nothing happens; we are still a complex mystery of God’s creation. We are still immeasurable, irreducible. We are imago Dei. On the other hand, something does happen to the person. Something sacred is expunged. Our infinite complexity like emotions, dreams, quirks, ideas, feelings, and virtues are reduced and transcribed into metrics and evaluated against random data sets. Perhaps this is where the shallow quip originates? “It’s not personal. It’s just business.” 

I mean I get it. In the business world, we are a metrics driven culture, quantifiable data points are seemingly the only identifier of worth. It drives the business, right? 

We read in our company handbooks that, “our people make the difference.” In reality, we all know that data is the true currency. It is here, I argue, that the soul gets buried beneath spreadsheets and the image of the divine is lost within a myriad of data sets. 

We must raise a quiet but profound rebellion. 

Our spirit of God’s very image that thrives in a mutual wonder and shared humanity cannot be replaced by a zero-sum race for higher scores. 

Ask someone at work “How are you doing?”, actually listen to them and engage, and only then ask, “How are you doing with your targets?” Metrics are important, but the person behind them is essential.  

When we become our job or when we think those we work with are defined only by how well they do their job, we are all vulnerable to this sacred loss. Our goal is not our job. Our purpose is not how and if we hit our metrics.  Instead, our sole aim should be to seek how to better understand this mystery of this life - this imago Dei - that we have been given and how to share it with others.  

This reminds me of the saying, "Not everything worthwhile can be measured, and not everything that can be measured is worthwhile."

Support Seen & Unseen

Since Spring 2023, our readers have enjoyed over 1,500 articles. All for free. 
This is made possible through the generosity of our amazing community of supporters.

If you enjoy Seen & Unseen, would you consider making a gift towards our work?
 
Do so by joining Behind The Seen. Alongside other benefits, you’ll receive an extra fortnightly email from me sharing my reading and reflections on the ideas that are shaping our times.

Graham Tomlin
Editor-in-Chief

Article
Attention
Change
Character
Digital
5 min read

“I’m just not good at staying in touch”

Rather than make excuses, be honest.

Iona is a PhD candidate at the University of Aberdeen, studying how we can understand truth. 

A woman holds her phone up in her hands and looks at it in a slightly vexed way.
David Suarez on Unsplash

This is an article about honesty… but we’ll get to that.  

I cannot count the number of times I have heard some variation of the phrase “I’m sorry, I’m just not very good at staying in touch” or “I’m just terrible at texting, sorry”. Usually, such apologies are accompanied by a shrug of the shoulders, a helpless smile, sometimes even a hint of smugness. Every time I experience such an interaction, I get a little closer to losing my patience. So, it’s probably safer for everyone if I voice my thoughts in this way, safely tucked away behind a screen.  

What’s going on here? I believe it’s quite simple: dishonesty. Now, I don’t wish to unjustly accuse anyone of lying, much less assume ill intent. I’m sure everyone who has ever said that to me has believed it to be true. But, as we will see, that’s part of the problem.  

Nobody is naturally ‘good at staying in touch’. Nobody is naturally ‘good’ at texting. These aren’t ‘natural’ forms of communication, or even ‘natural’ relationships. We have the opportunities now to meet and form connections with SO many more people than our forebears did. It is impossible to build, let alone maintain close friendships with everyone we meet. Relationships take work and effort, even with people we see regularly. So, what’s the problem with saying “I’m not very good at texting”? Isn’t it a normal, reasonable thing to say?  

The problem is that it is used as an excuse. Just because something is hard or does not come naturally does not mean we can’t do it. We do hard things all the time, if we feel they are important and worth our effort. Doing the dishes doesn’t come naturally to me and I hate doing it. Still, I don’t invite friends over for dinner and then tell them, “Sorry, I’ve made food, but you’ll have to eat it out of the pot because I’m just not very good at doing the dishes”. I value my friends (and my health) so I do the flipping dishes. I’m not as on top of it as other people but I have found ways of helping myself to do a task I ‘naturally’ struggle with.  

But back to the matter in hand: I believe that the aforementioned excuses are dishonest because finding texting hard is not actually the reason we don’t stay in touch with some people. What these phrases are hiding is “making the effort to stay in touch with you is not worth my time”. Now, obviously, most of us would never dream of saying anything quite so mean. But if we are honest with ourselves and look at our lives more closely, I do think that’s what it boils down to. Simply putting a nicer sounding lie in front of that does not make it any better.  

So how do we get out of this? The answer is simple but not easy: honesty. Be honest. With yourself, above all else. Ask yourself, truly, “Why am I bad at staying in touch?” Are you trying to stay in touch with too many people at once? Is it a time management problem? Is it an attention problem? Do you simply forget someone exists if you don’t see them? It’s ok if that is the case. Just be honest about it. Once you have correctly identified what is making it hard you can decide whether you want to find ways to make those hurdles smaller, or whether you are simply going to be more honest in future. You don’t have to directly tell someone “You aren’t worth my time” (in fact, I’d strongly recommend not doing that). You can say something like “I find that maintaining (close) friendships at distance is particularly hard for me, so I focus on friends who are geographically close to me”. Or something similar. Be honest about the reason you find staying in touch hard.  

If you are frustrated with how ‘bad you are at texting’, here are some ideas for how to make it easier on yourself. You might think about adding one or two of these to your routine at the beginning of this new year, perhaps.  

If the problem is busyness or object permanence, set reminders and/or have ‘reply-amnesties’ where you reply to the texts from the week/fortnight/month. Some apps allow you to pin chats that are important to the top of your page, so you always see them when you open the app. Or, alternatively, you can archive those you don’t need so there’s less clutter. If the problem is the medium, texting feels impersonal, you don’t like having to be constantly ‘online’, or you live in a cave on a desert island, you can find other ways. Could you arrange (regular) calls? If you’ve recently won the lottery, you could send a letter by snail mail. Whether it’s voice notes, video updates, group calls, online board games, or Netflix watch parties, the possibilities are near endless.  

One more thing: set expectations. Rather than simply telling people what you can’t do, tell them what they can expect. “Yes, I would like to stay ‘in touch’, but I prioritise the people who are geographically close to me.” “I won’t frequently reply to texts, but I do a reply amnesty every couple of weeks, so you’ll hear from me then.” If you do want to ‘be better at staying in touch’, let people know how they can help you. Maybe you struggle to initiate conversations but you’re happy to reply. Maybe you’re in a position to be able to say, “You can come visit me any time” or even “I’ll be in touch when I’m in the area and we can get together over a hot beverage or a meal.”  

Just BE HONEST. Please.  

Join with us - Behind the Seen

Seen & Unseen is free for everyone and is made possible through the generosity of our amazing community of supporters.

If you’re enjoying Seen & Unseen, would you consider making a gift towards our work?

Alongside other benefits (book discounts etc.), you’ll receive an extra fortnightly email from me sharing what I’m reading and my reflections on the ideas that are shaping our times.

Graham Tomlin

Editor-in-Chief