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Can KPIs really measure what matters?

Distilling down worth risks losing something sacred

Rick writes and speaks on leadership, transformation, and culture.

A person leans on a balcony rail.
Which box this year?
Yogi Atmo on Unsplash

I remember recently when I was reduced to a data point. I became an inconvenient name on a spreadsheet. 

"Your services are no longer needed. We have to let you go," he stated with feigned empathy. Just like that, years of my work and contributions - hours, days, weeks, months - ceased to matter. I didn't matter. "HR will contact you shortly to explain the final details. Again, I am truly sorry." 

The Zoom meeting ended, the camera went blank. I sat in my home office, staring at the blank screen of the company-issued laptop. The only sounds were the disheveled thoughts scrambling in my head and the gentle hum of the fan circulating cool air from the ceiling above. All went quiet. Just like that I was reduced to a KPI - a key performance indicator.

Having spent years in the business world, I'm well-acquainted with its dynamics, including hiring and firing. I recognize ambition and its relentless pursuit of progress. Still, it felt like a personal blow, like a scene on Instagram or YouTube you replay endlessly on loop, trying to comprehend, trying to make sense of it all.

As your value is quantified and found wanting, a sacred inner part of you perishes. In that moment, it’s hard to feel the wonder and mystery of your creation. You don’t feel what for centuries has been called the imago Dei - that we humans are made in God’s image. Instead, you think about how you were just told “we don’t need you.” You think about paying your bills? How will this impact your career? Where will you find your next job? 

As a leader, I understand metrics are crucial for business. However, this pervasive culture of metrics has warped our perception of worth. Instead of marveling at the wonder of being made in the image of God, we have become trained to value only what can be counted. We’ve become both deaf and blind to the unquantifiable beauty of human existence.  

We’ve prioritized metrics over people. We’ve created a world where efficiency presides over meaning and productivity overshadows purpose. Ironically, this has crippled entire organizations, not optimized them. Critical components like morale, engagement, and productivity are at an all time low. Just check the numbers. (See what I did there) 

We have built a ruthless culture defined by a dehumanizing machinery of metrics. People have become problems to be optimized rather than mysteries to be revered. 

If we let our job define us and if as leaders we let it define our mystery and those we lead, we succumb to a cancerous, spiritual violence. To treat a person as a set of outputs is to willinging deny our capacity to reflect a divine truth.   

Does it have to be this way?

William Blake's poem, "The Divine Image," eloquently conveys a core theological principle: humanity mirrors the divine, embodying God's very image. We are an irreducible, immeasurable value. 

For Mercy, Pity, Peace and Love

Is God, our father dear

And Mercy, Pity, Peace and Love

Is Man, his child and his care.

Are we imago Dei? Are we the very image of God the first chapter in Genesis speaks of?

Is this true? Are we always irreducible, immeasurable? Or is this just a conversation to have in a broader discussion when contemplating humanity’s place in the cosmos? 

What about the workplace? What about when human worth is distilled into key performance indicators that then become the only thing measured, the only things that defines a person’s worth? What happens when our irreducible human value, this imago Dei is distilled to mere data points on business dashboards? To KPIs.

On one hand, nothing happens; we are still a complex mystery of God’s creation. We are still immeasurable, irreducible. We are imago Dei. On the other hand, something does happen to the person. Something sacred is expunged. Our infinite complexity like emotions, dreams, quirks, ideas, feelings, and virtues are reduced and transcribed into metrics and evaluated against random data sets. Perhaps this is where the shallow quip originates? “It’s not personal. It’s just business.” 

I mean I get it. In the business world, we are a metrics driven culture, quantifiable data points are seemingly the only identifier of worth. It drives the business, right? 

We read in our company handbooks that, “our people make the difference.” In reality, we all know that data is the true currency. It is here, I argue, that the soul gets buried beneath spreadsheets and the image of the divine is lost within a myriad of data sets. 

We must raise a quiet but profound rebellion. 

Our spirit of God’s very image that thrives in a mutual wonder and shared humanity cannot be replaced by a zero-sum race for higher scores. 

Ask someone at work “How are you doing?”, actually listen to them and engage, and only then ask, “How are you doing with your targets?” Metrics are important, but the person behind them is essential.  

When we become our job or when we think those we work with are defined only by how well they do their job, we are all vulnerable to this sacred loss. Our goal is not our job. Our purpose is not how and if we hit our metrics.  Instead, our sole aim should be to seek how to better understand this mystery of this life - this imago Dei - that we have been given and how to share it with others.  

This reminds me of the saying, "Not everything worthwhile can be measured, and not everything that can be measured is worthwhile."

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Film & TV
4 min read

Traitors holds a mirror up to this obsession of ours

The attitude that is eroding empathy.
The cast and presenter of a competition TV programme assembled in a montage.
BBC.

“So you’re basically calling me Harold Shipman or something?” 

2025 may have barely begun but BBC One’s The Traitors has already offered a strong contender for TV moment of the year. 

If you’re not familiar with the show – and if you aren’t, where have you been? – a group of strangers head off to a castle in Scotland to earn money through a series of challenges while show host Claudia Winkleman smoulders at the camera. Meanwhile, some competitors are designated ‘Traitors’ and can steal the money at the end of the competition, while the rest – the ‘Faithfuls’ – must unmask the ‘Traitors’, banishing one person each day. In return, the Traitors can ‘murder’ one Faithful a night. 

It's stupid and ridiculous and melodramatic. I love it.  

Something that has struck me this series is the inability of contestants to imagine that people might behave differently to them. Early on, Dr. Kas “Definitely-Not-Harold-Shipman” Ahmed raises a toast to a ‘murdered’ Faithful. “That’s sketchy,” everyone immediately thinks. “I wouldn’t have done that, and I’m a Faithful, so Kas MUST BE A TRAITOR!”  

The group votes to banish him shortly afterwards.  

The certainty with which contestants decide someone is a Traitor based on the most minute and innocuous details is incredible. Oooh, Glenda just coughed at an inopportune moment. Obviously a Traitor. Look at Keith taking the stairs two at a time. It’s like he wants to be caught! 

The ‘Faithfuls’ seem completely unable to imagine people might be different from them. That they might think differently, or act differently. There is, in other words, a complete lack of empathy.  

As the always-absolutely-right-about-everything Brené Brown tells us, sympathy is recognising someone else’s perspective. But empathy is feeling with someone; it is sharing that perspective. And it’s empathy that’s needed for human connection. And it’s empathy that is missing on The Traitors. 

All of this ultimately reminds me of the work of Canadian philosopher Charles Taylor. Taylor is arguably the most influential living philosopher. Much of his work – especially in books like Sources of the Self, and A Secular Age – is concerned with explaining modern western societies, their characteristics, and where those characteristics emerge from.  

Taylor claims that these societies have stopped privileging ‘exteriority’ and have started privileging ‘interiority’ instead. 

What on earth does that mean? 

In 1637, René Descartes says “I think, therefore I am,” and western philosophy never recovers. Descartes is looking for a foundation, a starting point from which he can make sense of himself and the world around him. But this is not easy. What’s to say he’s not hallucinating, or being deceived by a demon, so that the world around him isn’t as it seems? 

What’s the one thing he can be sure of? That he thinks!  

The fact he’s even thinking and doubting his senses tells Descartes that he is someone or something who exists and thinks. That sounds obvious, but it gives Descartes the foundation from which he can make sense of reality.  

As a result of Descartes’ philosophy, we imagine that our very ‘selves’ are located entirely ‘within us’ somehow, with the rest of reality found ‘outside’ ourselves. This is a ‘gap’ of sorts, between us and the world, while the interior self becomes the place where the meaning of our existence is discovered and understood. 

Modern life, Taylor says, therefore instils in us a sense of detachment from everyone and everything else. I have my interior world, you have yours. I can never truly know you, and you can never truly know me.  

I could be the next Harold Shipman for all you know.  

But it wasn’t always like this, Taylor argues. Modernity’s preoccupation with the inner self was preceded by a more outside-centred view of the world.  

In this outside-centred worldview, I and the people around me aren’t simply unknowable black holes of interiority. Instead, we are both parts of a broader created realm. And, by virtue of us both being creatures located within something bigger than either of ourselves, this outside-centred view of the world becomes a point of commonality from which we can get to know each other. 

Shared humility leads to connection, in other words.  

All of this, I think, goes some way to explaining why I’m watching a seemingly lovely doctor having a quasi-breakdown over being misconstrued as a serial killer. The Traitors shows how obsessed we have become with our own interiority. We are inward-looking creatures now. As such, we are often slow to recognise the ways in which our shared place within creation only unites us. 

While a little introspection and self-reflection is vital for healthy human flourishing, out-and-out navel-gazing only hinders our ability to connect with those around us. With a little help from Charles Taylor, The Traitors reminds me to get out of my own head and to see beyond myself. To look at the world around me, and to see the people with whom I share it.  

To see them with empathy, not as unknowable voids of interiority, but as fellow creatures walking a shared journey. 

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