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4 min read

Can KPIs really measure what matters?

Distilling down worth risks losing something sacred

Rick writes and speaks on leadership, transformation, and culture.

A person leans on a balcony rail.
Which box this year?
Yogi Atmo on Unsplash

I remember recently when I was reduced to a data point. I became an inconvenient name on a spreadsheet. 

"Your services are no longer needed. We have to let you go," he stated with feigned empathy. Just like that, years of my work and contributions - hours, days, weeks, months - ceased to matter. I didn't matter. "HR will contact you shortly to explain the final details. Again, I am truly sorry." 

The Zoom meeting ended, the camera went blank. I sat in my home office, staring at the blank screen of the company-issued laptop. The only sounds were the disheveled thoughts scrambling in my head and the gentle hum of the fan circulating cool air from the ceiling above. All went quiet. Just like that I was reduced to a KPI - a key performance indicator.

Having spent years in the business world, I'm well-acquainted with its dynamics, including hiring and firing. I recognize ambition and its relentless pursuit of progress. Still, it felt like a personal blow, like a scene on Instagram or YouTube you replay endlessly on loop, trying to comprehend, trying to make sense of it all.

As your value is quantified and found wanting, a sacred inner part of you perishes. In that moment, it’s hard to feel the wonder and mystery of your creation. You don’t feel what for centuries has been called the imago Dei - that we humans are made in God’s image. Instead, you think about how you were just told “we don’t need you.” You think about paying your bills? How will this impact your career? Where will you find your next job? 

As a leader, I understand metrics are crucial for business. However, this pervasive culture of metrics has warped our perception of worth. Instead of marveling at the wonder of being made in the image of God, we have become trained to value only what can be counted. We’ve become both deaf and blind to the unquantifiable beauty of human existence.  

We’ve prioritized metrics over people. We’ve created a world where efficiency presides over meaning and productivity overshadows purpose. Ironically, this has crippled entire organizations, not optimized them. Critical components like morale, engagement, and productivity are at an all time low. Just check the numbers. (See what I did there) 

We have built a ruthless culture defined by a dehumanizing machinery of metrics. People have become problems to be optimized rather than mysteries to be revered. 

If we let our job define us and if as leaders we let it define our mystery and those we lead, we succumb to a cancerous, spiritual violence. To treat a person as a set of outputs is to willinging deny our capacity to reflect a divine truth.   

Does it have to be this way?

William Blake's poem, "The Divine Image," eloquently conveys a core theological principle: humanity mirrors the divine, embodying God's very image. We are an irreducible, immeasurable value. 

For Mercy, Pity, Peace and Love

Is God, our father dear

And Mercy, Pity, Peace and Love

Is Man, his child and his care.

Are we imago Dei? Are we the very image of God the first chapter in Genesis speaks of?

Is this true? Are we always irreducible, immeasurable? Or is this just a conversation to have in a broader discussion when contemplating humanity’s place in the cosmos? 

What about the workplace? What about when human worth is distilled into key performance indicators that then become the only thing measured, the only things that defines a person’s worth? What happens when our irreducible human value, this imago Dei is distilled to mere data points on business dashboards? To KPIs.

On one hand, nothing happens; we are still a complex mystery of God’s creation. We are still immeasurable, irreducible. We are imago Dei. On the other hand, something does happen to the person. Something sacred is expunged. Our infinite complexity like emotions, dreams, quirks, ideas, feelings, and virtues are reduced and transcribed into metrics and evaluated against random data sets. Perhaps this is where the shallow quip originates? “It’s not personal. It’s just business.” 

I mean I get it. In the business world, we are a metrics driven culture, quantifiable data points are seemingly the only identifier of worth. It drives the business, right? 

We read in our company handbooks that, “our people make the difference.” In reality, we all know that data is the true currency. It is here, I argue, that the soul gets buried beneath spreadsheets and the image of the divine is lost within a myriad of data sets. 

We must raise a quiet but profound rebellion. 

Our spirit of God’s very image that thrives in a mutual wonder and shared humanity cannot be replaced by a zero-sum race for higher scores. 

Ask someone at work “How are you doing?”, actually listen to them and engage, and only then ask, “How are you doing with your targets?” Metrics are important, but the person behind them is essential.  

When we become our job or when we think those we work with are defined only by how well they do their job, we are all vulnerable to this sacred loss. Our goal is not our job. Our purpose is not how and if we hit our metrics.  Instead, our sole aim should be to seek how to better understand this mystery of this life - this imago Dei - that we have been given and how to share it with others.  

This reminds me of the saying, "Not everything worthwhile can be measured, and not everything that can be measured is worthwhile."

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Article
Change
Character
Sport
5 min read

Rugby teaches how to live for others

The unseen players, doing unseen work, witness a truth of a content life.
A muddy rugby player carries equipment off a pitch.
Quino Al on Unsplash.

It’s a Tuesday evening and I’ve got my face in the dirt, as usual.  

About two years ago I rejoined a local rugby team for the first time since I was a teenager, and this is the result, a particularly brutal training exercise involving press ups, tackle bags, intricate running patterns, and repetitive sets. The coaches push us hard on a Tuesday so that by Saturday we can perform the same tasks at a slower speed than we knock them out in training. 

Although there are the occasional jokes about the coaches’ sadistic temperaments, there is no complaining or easing off. We’re locked in on the pain of preparation for the real thing.  

It’s obvious to list the individual benefits the training brings; remembering I have a body after a long day pastoring people’s spiritual needs, physical fitness, strength and conditioning. Even if these benefits seem outweighed when you get bashed up! But I have noticed that nobody is motivated primarily by these. It is the ability to be there for your mate that motivates the lads to be gluttons for punishment, the need to be fit enough to do the dirty work so the team can succeed. 

At almost any time in a game of rugby, half the team are doing things that you don’t see. There is almost no glory in playing in certain positions, you never make highlights reels or win player-of-the-match. Your only success is the team’s success. No perfect bind on a scrum, well timed clear out at a ruck, or perfect positioning in defence ever makes a highlights reel. 

Dan Cole is a bit of a local hero in my patch, playing over three hundred times for my team, the Leicester Tigers, and winning well over a hundred caps for England, third on the all-time list. Because of his position, playing prop, and his particular skillset, he is famous for almost never being noticed, he has scored just four international tries and never, as far as I could see, been named man-of-the-match. In fact, he was widely teased by teammates and opponents for daring to score a try for Tigers over the Christmas period. (He shoved the ball over from a yard out- not a glorious finish). 

Cole doesn’t trundle around the rugby pitch for his own glory, but understands that the best gift he can give is to prefer the team to himself, doing those quiet, unseen bits of the game he excels at. After all, you don’t win all those caps without being good at something, even if most of us don’t even notice what it is.  

Nothing tests my ability to die to self than when I’m flat on my back after tackling or being tackled and I need to spring up.

When I was thinking of getting back into playing, I wondered when I opened the clubhouse door, what I would find. Within half an hour of my first session I had joined the band of brothers, nicknamed ‘Rev’ forever, expected immediately to grasp the objective of working for others just as they worked for me, despite being a newbie who spent most of the time getting in the way. 

Because of this, I have found the two parts of my life - trainee priest and distinctly average rugby player - to fit neatly together. What I preach in the pulpit on a Sunday and try to demonstrate throughout the week about the spiritual life is demanded from my physicality on a Saturday afternoon. Jesus called his disciples to die to their own desires so that they could better serve the needs of others: with the kicker being that in this service, true joy, happiness and contentment will be found. 

This is perhaps the heart of the Christian message, that loving, genuine, service of others is so close to God’s heart that it is impossible not to find wholeness in living this way. It seems to be a lesson that has been unconsciously heeded in the sport I play; nothing tests my ability to die to self than when I’m flat on my back after tackling or being tackled and I need to spring up quickly for the next phase of the game. Or chasing the play from one end of the field to another at the end of the game to get back into the line to defend. Or a man mountain running at you with the ball, and you’re desperate not to let your end of the bargain down with your teammates by failing to tackle him.  

No doubt the language for thinking about these self-sacrifices for the team given to me by my faith is helpful. But I have found the opposite to be true too. Having experienced the joy of this service to my teammates, it strengthens the value of putting my own desires aside for the good of those who need my support. When at inconvenient times family members, friends, or congregants need a meal, a visit, some advocacy, or simply to be listened to, my spirit has been strengthened for this work by the experience of playing rugby and being part of a team.  

The spiritual training I undertake; reading the Bible, prayer, and confession, and the physical training; those beastly Tuesday evening sessions, are all preparation for making the choice of sacrifice over selfishness in the moments when it counts, on and off the pitch. My body and soul are learning the same lessons from multiple sources and coming to the same conclusion: serving teammates- on the rugby pitch and in life- is the way to contentment. Even more so if we find some of those teammates hard to love. 

As the Six Nations rolls round again this weekend, we will see plenty of skill and flair from the players in certain positions who have certain gifts. But watch closely, and those players whose work you cannot see are the crucial cogs in the machine which the flair players gloss. Those unseen players, doing unseen work, teach the truth of a content life, whether they know it or not.  

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