Essay
Culture
Weirdness
6 min read

CajMaj’s search for the unseen

A coffee shop queue encounter inspires Daniel Kim to consider the small moments of magic in the trivia of life.

Daniel is an advertising strategist turned vicar-in-training.

On the edge of  wintery meadow a couple and a stranger stand apart.
Searching for something.
Daniel Kim.

I was standing in a coffee shop queue one morning when I fell into a conversation with a student behind me. I won’t bore you with the small-talk pleasantries, because one way or another, we happened upon the topic of Magic. As one does. Apparently, he was increasingly, and very sincerely, becoming more open to the possibility of supernatural magic in the world. Weird. He then proceeded to tell me that he’s been practicing Casual Magic. Naturally, and with internal eyebrows raised, I asked him what Casual Magic was. According to my new friend, it’s when you see small moments of magic in the trivial moments of life - little flashes of enchantment that lift your spirits and points you to ‘something more’. He was saying how he’s increasingly found it more important to find things to be grateful for in the mundane moments of the day. It seemed to me a strangely Christian thing to say. I also thought it was a very mature thing to say and a lovely thing to hear on a Tuesday morning. But then he proceeded to tell me that you can shorten it to ‘CajMaj’ which might be the most Gen Z thing I have ever heard. That broke me.  

You might be feeling underwhelmed, like I was. I was slightly hoping to get an insight into some strange micro-culture of contemporary pagans muttering incantations under their breath throughout the day, or a crew of David Blaine mega-fans practicing Casual Magic on unsuspecting pedestrians. Turns out, CajMaj is a very familiar concept dressed up in new clothes. We all know what this is referring to.  

A swim in the river on a summer’s day; a foggy night turning streetlights into mystical balls of fire; a worn-out family at a funfair sitting on the ground looking tired but content; or even a stray sunbeam cast on a 1970s wood-chip wall while you’re lamenting on the loo about the lack of toilet paper. Yes, even that last one. In a previous life, I was a photographer and still fancy myself as a competent amateur nowadays. These are all my favourite CajMaj moments I’ve captured in the last year. For what it’s worth, my favourite kind of photography is the art of capturing #CajMaj. 

#CajMaj moments

Author's own pictures.

four images arranged 2 by 2

Instagram aside, writers, poets, mystics, and philosophers have all written about this experience in different ways.  

We have Mac Davis’ song Stop and Smell the Roses, or travel writer Cheryl Strayed's ‘Put yourself in the way of beauty’. If you’re the corporate type, I’m sure you’ve seen The Habit of Gratitude lying around on team building days (although I can’t help but think this is a barely veiled threat to stop complaining about your boss). If you want to get slightly pretentious, German philosopher, Dietrich Von Hilderbrand enjoyed writing about the ‘Poetry of Life’ while James Joyce wrote about the Epiphanies of the everyday.  

Recently, in the 21st-century streams of psychology and neuroscience,  Dacher Keltner has written about the 'quiet profundity of everyday life' in his book AWE: The New Science of Everyday Wonder and How it can Transform your Life. For Keltner, these moments of ‘being in the presence of something vast that transcends your understanding’ are essential to our happiness and even our cardiovascular system. They also make us more selfless, relaxed and more creatively inspired. So wherever you are on the romantic-cynic spectrum, a healthy dose of awe in your life is probably a good idea.  

Fun and brave 

But there’s just something I love about the new packaging of ‘CajMaj’. I think that’s for two specific reasons. The first is that the phrase is fun. We like to make things serious and overcomplicated but these moments often confront us in little flashes of joy, warmth, and whimsy and the language we use to express that should be equally joyful, warm, and whimsical. The ‘epiphany of the everyday’ doesn’t quite do it for me. Secondly, I like ‘CajMaj’ because it’s brave enough to recognise that these moments might be something outside of ourselves and our normal experience breaking into our world. Now, I’m sure most CajMaj-ers aren’t using the word ‘Magic’ seriously, but my friend in the cafe was, at the very least, using it to express something spiritual and real going on.  

This matters.  

Because if we drilled down to it - what exactly is going on when we experience these moments? Perhaps some of us, when push comes to shove, would want to interiorise and psychologise it. It’s all happening inside our minds and we’re simply projecting deeper meaning onto the world around us. We might think we’re observing something mystical and transcendent out there, but that’s ultimately an illusion. ‘CajMaj’, however, says that maybe, there really is something going on out there, an Unseen Realm, and we’re getting a taste of it. It’s not just happening inside our brains, we are encountering something real but just out of reach. Ultimately, we have the ask this question: “Is all of this just sentimental romanticism, or is it a profound moment of clarity?”  

Christians see CajMaj moments as flashes of the beauty and character of God. They are moments of spiritual encounter. But for the Christian, these moments are not just warm fuzzies or general, vague senses of awe and romantic transcendence. They tell us something real about the world. The Bible and Christian history is full of CajMaj, but they are seen as specific moments of clarity and knowledge. “The heavens declare the glory of God,” claims the songwriter in Psalm 19. Jesus himself appealed to these moments to say something specific about God:  

“Look at the birds in the air: they don’t sow or reap, yet your heavenly Father feeds them. Are you not much more valuable than they?”.  

Tim Kallistos Ware, the English bishop of the Eastern Orthodox Church, who died last year, wrote that: 

 “the whole universe is one vast burning bush permeated by the fire of divine power and glory”.  

I want to live in that universe. And I believe that I do.  

Through a glass 

These moments can tell us something about our identity, our value, and our purpose. But they need someone to make sense of it for us – something personal. We all have these moments of transcendence (twice-a-week on average according to Keltner) but more often than not it’s like a light shining through frosted glass. We might know and feel there’s something beyond it but it's blurry and out of focus. Don’t you want to pierce through that frosted glass and see what might lay beyond? That’s the promise of Christianity - and most other religions for that matter.  

Today, we tend to be turned off by institutional and formal expressions of religious faith. We generally prefer a more personal, spiritual connection than committing ourselves to external doctrines or religious systems. But these so-called systems, which are often characterised as dry  and straight-jacketing, are, in fact, vibrant paintings of what lies beyond that glass, painted by hundreds of generations of theologians, mystics, and artists far smarter and deeper than you or me. You might question if they’re right or not, but they certainly demand engagement. After all, what would be more tragic that spending the rest of your life catching odd glimpses of out-of-focus landscapes when the possibility of bright, illuminating, spiritual sunlight might just be around the corner? 

Casual Magic, CajMaj, is just another manifestation of a very human experience, but this experience comes with a promise. The promise of seeing the unseen, of unravelling the mystery of life, of experiencing the presence of God himself. It may be casual, but it ain’t trivial.  

#CajMaj

Article
Culture
Film & TV
Romance
5 min read

The summer we turned romantic

Belly, the other Taylor, and the defiant desire to get married

Belle is the staff writer at Seen & Unseen and co-host of its Re-enchanting podcast.

The cast of The Summer I Turned Pretty pose on a wedding set.
Netflix.

A new communal rhythm has been unearthed over the hazy summer months, a fresh ritual has made its home among us. Every Wednesday, twenty-five million people are tuning into Amazon Prime’s The Summer I Turned Pretty. This show, an adaptation of Jenny Han’s novel of the same name, tells the story of ‘Belly’ – a young-ish girl who spends her summers staying with family friends at their beach house in the fictional yet notably Hamptons-esque town of Cousins Beach.   

It has all the ingredients of a wistful watch:  

A summer that we can vicariously bask in – tick.  

An absurdly chic beach house – tick. 

Two love interests who happen to be brothers and also happen to be tremendously easy on the eye – tick and tick.  

It’s time for me to lay my cards on the table, if it wasn’t already obvious, I am one of those 25 million people tuning in.  

Every darn Wednesday.  

I find the pull that this (OK, I’m going to say it… don’t hate me…) undeniably silly show has on us fascinating. I’m acutely aware that it’s been crafted to hit all the right notes, it is a masterclass in escapism. The show’s writers’ room probably had a tick-list of binge-ability traits plastered on the wall, the writers adhering to each one thoroughly. But there’s also something about our insatiable appetite for romance that shouldn’t be dismissed with an eyeroll. We are romantically-inclined beings, to a notable degree. And, what’s more, we feast on the presumption that romantic love is something that happens to us - some kind of cosmic inevitability, sitting just beyond our control, making fools of our will.  

In his essay, ‘Love and Need’, Thomas Merton wrote ‘the expression ‘to fall in love’ reflects a peculiar attitude toward love and life itself – a mixture of fear, awe, fascination and confusion. It implies suspicion, doubt, hesitation in the presence of something unavoidable yet not fully reliable’. While C.S. Lewis similarly speaks of its ‘strength, sweetness, terror and high port.’   

Thus, our obsession with romantic love takes a hammer to one of our most ingrained lies: that we want, above all else, to be in control. To be the most powerful force in any room. Immovable. Unshakable. It’s hard to keep up the façade that we want to be steady on our feet when we’re endlessly nurturing the idea of being swept off them.  

I could, as I have done before, suggest that this is an inherently spiritual matter. It’s a symptom of not believing in God, but craving him nonetheless.  

But, alas, my attention has wandered elsewhere.  

The Summer I Turned Pretty is currently running through its third series – so, we’re familiar with the love-triangle at this point, the internet has already decided which brother they’re routing for, we’re chomping down our third helping of Belly’s story. And so, what is the extra ingredient added to this third and final series? What’s keeping us on our toes? What’s ensuring that the stakes stay high enough to captivate 25 million of us? Well, interestingly, it’s the prospect of marriage. 

Belly getting engaged to one of the brothers truly upped the ante. At the tender age of 21, the show’s supporting characters are less than elated at Belly’s engagement, with whole episodes dedicated to her mother’s desperate - can’t you just live together?! – pleas. Marriage is too huge. Too weighty. Too significant. Nevertheless, Belly and her fiancé defiantly plan a wedding, determined to dedicate themselves to each other in the most consequential way they know how.  

And that interests me. the role that marriage still plays in our collective imagination interests me.  

This is a way we still imbue our love (even the fictional kind) with the utmost meaning. 

All of the data suggests that we are falling rapidly out of love with the very concept of marriage. In 2022, the UK’s Office for National Statistics told us that – for the first time ever – less than 50 per cent of people in the UK (above the age of 16) were married. And, of course, the minority who are married famously have a fifty-fifty percent chance of staying that way. You could make a robust argument that our society is pretty disenchanted with the whole institution.  

And yet, we seem to keep suspending that disenchantment. The Summer I Turned Pretty’s popularity is exhibit A. Exhibit B is Taylor Swift’s obscenely newsworthy engagement announcement. This August, she posted a collection of photos of her and her new fiancé, Travis Kelce, quaintly captioned ‘your English teacher and your gym teacher are getting married’. Her words alluding to her songwriting and Kelce’s football career. Journalist, Helen Lewis, notes the ‘defiant conventionality’ of it all. A defiant conventionality that is also woven into Belly’s rebellion – her audacity to rebel against her parents’ wishes and… get married.  

It's all just left me wondering, as old-fashioned as it sounds – is there anything more romantic than marriage? Is it ever fully dis-enchant-able? I guess I’m just struck by how it’s still something we do, you know? We are meaning-making creatures, and this is a way we still imbue our love (even the fictional kind) with the utmost meaning.  

We bind ourselves to someone else; perhaps defying our survival instincts in the process (it’s certainly the case that unmarried women live longer). It’s costly, it’s hard, it has a certain prodigality about it. Henna Cundill thoughtfully studies marriage as a ‘much slower kind of martyrdom, a decision made not once but daily, in a society where such decisions are frequently undone’. We lay our lives down for something that is bigger than us. It’s a weird human idea, if you think about it. So odd, in fact, that I’m confident in my inkling that it isn’t a human idea at all. It’s dripping with sacrality.  

This really has been the summer we turned romantic. Well, 25 million of us, at least.

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