Essay
Culture
Weirdness
6 min read

CajMaj’s search for the unseen

A coffee shop queue encounter inspires Daniel Kim to consider the small moments of magic in the trivia of life.

Daniel is an advertising strategist turned vicar-in-training.

On the edge of  wintery meadow a couple and a stranger stand apart.
Searching for something.
Daniel Kim.

I was standing in a coffee shop queue one morning when I fell into a conversation with a student behind me. I won’t bore you with the small-talk pleasantries, because one way or another, we happened upon the topic of Magic. As one does. Apparently, he was increasingly, and very sincerely, becoming more open to the possibility of supernatural magic in the world. Weird. He then proceeded to tell me that he’s been practicing Casual Magic. Naturally, and with internal eyebrows raised, I asked him what Casual Magic was. According to my new friend, it’s when you see small moments of magic in the trivial moments of life - little flashes of enchantment that lift your spirits and points you to ‘something more’. He was saying how he’s increasingly found it more important to find things to be grateful for in the mundane moments of the day. It seemed to me a strangely Christian thing to say. I also thought it was a very mature thing to say and a lovely thing to hear on a Tuesday morning. But then he proceeded to tell me that you can shorten it to ‘CajMaj’ which might be the most Gen Z thing I have ever heard. That broke me.  

You might be feeling underwhelmed, like I was. I was slightly hoping to get an insight into some strange micro-culture of contemporary pagans muttering incantations under their breath throughout the day, or a crew of David Blaine mega-fans practicing Casual Magic on unsuspecting pedestrians. Turns out, CajMaj is a very familiar concept dressed up in new clothes. We all know what this is referring to.  

A swim in the river on a summer’s day; a foggy night turning streetlights into mystical balls of fire; a worn-out family at a funfair sitting on the ground looking tired but content; or even a stray sunbeam cast on a 1970s wood-chip wall while you’re lamenting on the loo about the lack of toilet paper. Yes, even that last one. In a previous life, I was a photographer and still fancy myself as a competent amateur nowadays. These are all my favourite CajMaj moments I’ve captured in the last year. For what it’s worth, my favourite kind of photography is the art of capturing #CajMaj. 

#CajMaj moments

Author's own pictures.

four images arranged 2 by 2

Instagram aside, writers, poets, mystics, and philosophers have all written about this experience in different ways.  

We have Mac Davis’ song Stop and Smell the Roses, or travel writer Cheryl Strayed's ‘Put yourself in the way of beauty’. If you’re the corporate type, I’m sure you’ve seen The Habit of Gratitude lying around on team building days (although I can’t help but think this is a barely veiled threat to stop complaining about your boss). If you want to get slightly pretentious, German philosopher, Dietrich Von Hilderbrand enjoyed writing about the ‘Poetry of Life’ while James Joyce wrote about the Epiphanies of the everyday.  

Recently, in the 21st-century streams of psychology and neuroscience,  Dacher Keltner has written about the 'quiet profundity of everyday life' in his book AWE: The New Science of Everyday Wonder and How it can Transform your Life. For Keltner, these moments of ‘being in the presence of something vast that transcends your understanding’ are essential to our happiness and even our cardiovascular system. They also make us more selfless, relaxed and more creatively inspired. So wherever you are on the romantic-cynic spectrum, a healthy dose of awe in your life is probably a good idea.  

Fun and brave 

But there’s just something I love about the new packaging of ‘CajMaj’. I think that’s for two specific reasons. The first is that the phrase is fun. We like to make things serious and overcomplicated but these moments often confront us in little flashes of joy, warmth, and whimsy and the language we use to express that should be equally joyful, warm, and whimsical. The ‘epiphany of the everyday’ doesn’t quite do it for me. Secondly, I like ‘CajMaj’ because it’s brave enough to recognise that these moments might be something outside of ourselves and our normal experience breaking into our world. Now, I’m sure most CajMaj-ers aren’t using the word ‘Magic’ seriously, but my friend in the cafe was, at the very least, using it to express something spiritual and real going on.  

This matters.  

Because if we drilled down to it - what exactly is going on when we experience these moments? Perhaps some of us, when push comes to shove, would want to interiorise and psychologise it. It’s all happening inside our minds and we’re simply projecting deeper meaning onto the world around us. We might think we’re observing something mystical and transcendent out there, but that’s ultimately an illusion. ‘CajMaj’, however, says that maybe, there really is something going on out there, an Unseen Realm, and we’re getting a taste of it. It’s not just happening inside our brains, we are encountering something real but just out of reach. Ultimately, we have the ask this question: “Is all of this just sentimental romanticism, or is it a profound moment of clarity?”  

Christians see CajMaj moments as flashes of the beauty and character of God. They are moments of spiritual encounter. But for the Christian, these moments are not just warm fuzzies or general, vague senses of awe and romantic transcendence. They tell us something real about the world. The Bible and Christian history is full of CajMaj, but they are seen as specific moments of clarity and knowledge. “The heavens declare the glory of God,” claims the songwriter in Psalm 19. Jesus himself appealed to these moments to say something specific about God:  

“Look at the birds in the air: they don’t sow or reap, yet your heavenly Father feeds them. Are you not much more valuable than they?”.  

Tim Kallistos Ware, the English bishop of the Eastern Orthodox Church, who died last year, wrote that: 

 “the whole universe is one vast burning bush permeated by the fire of divine power and glory”.  

I want to live in that universe. And I believe that I do.  

Through a glass 

These moments can tell us something about our identity, our value, and our purpose. But they need someone to make sense of it for us – something personal. We all have these moments of transcendence (twice-a-week on average according to Keltner) but more often than not it’s like a light shining through frosted glass. We might know and feel there’s something beyond it but it's blurry and out of focus. Don’t you want to pierce through that frosted glass and see what might lay beyond? That’s the promise of Christianity - and most other religions for that matter.  

Today, we tend to be turned off by institutional and formal expressions of religious faith. We generally prefer a more personal, spiritual connection than committing ourselves to external doctrines or religious systems. But these so-called systems, which are often characterised as dry  and straight-jacketing, are, in fact, vibrant paintings of what lies beyond that glass, painted by hundreds of generations of theologians, mystics, and artists far smarter and deeper than you or me. You might question if they’re right or not, but they certainly demand engagement. After all, what would be more tragic that spending the rest of your life catching odd glimpses of out-of-focus landscapes when the possibility of bright, illuminating, spiritual sunlight might just be around the corner? 

Casual Magic, CajMaj, is just another manifestation of a very human experience, but this experience comes with a promise. The promise of seeing the unseen, of unravelling the mystery of life, of experiencing the presence of God himself. It may be casual, but it ain’t trivial.  

#CajMaj

Explainer
Attention
Care
Culture
Psychology
5 min read

How to help someone with ADHD to live well

Overstimulation, inner critics, and the quiet power that restores balance
An emoji-style brain divided in two with active emojis one side and calm ones the other.
Nick Jones/Midjourney.ai.

This week’s headlines about ADHD in the UK paint a troubling picture. NHS England commissioned an ADHD Taskforce which has warned that waiting lists for assessment and support are “unacceptably long”, with services buckling under the pressure of rising demand. In some areas, including Coventry and Warwickshire, NHS boards have even paused new adult referrals to prioritise children. Charities are already preparing legal challenges. 

Among the Taskforce’s key recommendations is a call for general practitioners to take on a bigger role. Rather than referring every suspected case to specialist services, GPs are to receive training to recognise and manage ADHD within primary care – a shift intended to relieve the enormous strain on the system. But this raises a human question as well as a policy one: while people wait (often for months or even years) what can families and friends do to help? And might some of these strategies reduce the need for crisis-level specialist support in the first place? 

Around  five per cent of the population is thought to have ADHD, though the true figure may be higher. Rising diagnosis rates have prompted some scepticism: are we simply getting better at recognising the condition, or is something new happening in our overstimulated modern world? 

Psychiatrists Edward Hallowell and John Ratey suggest that many of us now live in an attention environment that mimics ADHD. They call this phenomenon VAST: Variable Attention Stimulus Trait. VAST is not a disorder, and it is not “ADHD lite”; rather, it’s a product of neuroplasticity, i.e., the brain’s capacity to adapt to its environment. ADHD, by contrast, is neurodevelopmental – it is part of how a person’s brain is wired from the start. ADHD can’t be “undone” – nor would many want it to be. ADHD is a way of being that entails many strengths as well as struggles, as I have written about before. But where there are struggles, both ADHD and VAST respond to similar strategies for living well. 

Hallowell and Ratey describe the brain as operating through a set of overlapping neural networks. Two of these, the Task Positive Network and the Default Mode Network, play a key role in attention and focus. The Task Positive Network switches on when we’re engaged in a clear, structured activity: writing an email, cooking dinner, solving a problem. When it’s active, we’re absorbed and unselfconscious. The Default Mode Network, by contrast, takes over when we’re not focused on a specific task. It’s the realm of daydreaming, reflection, and big-picture thinking – reviewing what we’ve done, imagining what comes next. 

For most people, the brain glides between these two states smoothly. But in today’s hyperconnected, screen-saturated culture, many of us – especially those with VAST – flicker between them too quickly, never giving our Default Mode Network enough time to process what has just happened. The result is stress, restlessness, and mental exhaustion. 

In ADHD, though, the problem is different and deeper. Brain scans suggest that both networks may be running simultaneously, and the Default Mode Network in particular has a knack for interrupting. Imagine trying to finish a task while a running commentary in your head constantly questions its worth, urgency, or achievability. That’s the ADHD experience: the Default Mode’s chatter makes tasks hard both to start and to finish. 

But the Default Mode Network isn’t all bad. It can be a source of creativity, moral reflection, and meaning. It’s the voice that tells you a task matters, that something is worth your effort. Hallowell and Ratey liken it to the classic “angel and devil” on your shoulders – but the devil often shouts louder. That’s partly because the human brain is wired to prioritise threat. We remember criticism more vividly than praise, and replay social embarrassments more easily than successes. For people with ADHD, this negativity bias can be overwhelming. As Hallowell and Ratey put it: 

“People who have ADHD or VAST are particularly prone to head towards gloom and doom in their minds because they have stored up in their memory banks a lifetime of failure, disappointment, shame, and frustration. Life has taught them to expect the worst.” 

This relentless inner critic drives many ADHDers to self-soothe – ideally through human connection, but too often through less healthy means: food, alcohol, drugs, or risky behaviours. Statistically, people with ADHD are ten times more likely to develop an addiction, and their average lifespan is at least 13 years shorter than that of the general population. 

So how can friends and family help? Is there a way to interrupt the drive to self-medicate in self-destructive ways? The answer, remarkably, is so ancient and simple as to almost seem facile: it is love. 

When the Default Mode Network first hits upon a negative self-judgement, its instinct is to reach outward – to seek comfort and belonging. If connection is unavailable, the “devil voice” finds substitutes in addictive or numbing behaviours. But when real, safe relationships are present, they act as a protective buffer. Studies show that people with ADHD who experience strong, consistent love from partners, friends and family have lower addiction rates, better health, and longer lives. 

Of course, loving someone with ADHD can sometimes demand extra patience. Your ADHD friend or family member is likely to be the most creative, empathetic, and generous person you know, yet also the one who forgets your birthday, arrives late, or leaves your message unanswered. None of this is intentional neglect; it is the Default Mode’s interference – the whisper that says, “They probably don’t like me that much anyway.” Understanding this dynamic transforms frustration into compassion. It helps us see that behind the missed text is someone fighting an invisible cognitive tug-of-war – a loved one who needs reassurance, not reprimand. 

Even for those without ADHD, our era of constant notifications and information overload is training our brains toward VAST-like patterns. We’re pulled between self-judgment and self-justification, between doing and ruminating, with little space for rest. Learning to quiet the inner critic and nurture connection is good for all of us. 

When we tune into the gentler side of our Default Mode Network – the voice that says “You are valuable to the people around you” – mistakes lose their sting, and perfection ceases to be the price of self-worth. 

The NHS may take years to fully resolve its ADHD backlog. But in the meantime, there is meaningful work that families, friends, and communities can do. We can offer the connection that helps quiet the inner storm by being the person who reaches out, forgives the lateness, and replies with warmth even when the other couldn’t. 

This may not shorten the waiting list, but it could lengthen lives. For the millions with ADHD, and the millions more living with VAST, love is not a sentimental afterthought – it is the neurological antidote to despair. 

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