Essay
Culture
Weirdness
6 min read

CajMaj’s search for the unseen

A coffee shop queue encounter inspires Daniel Kim to consider the small moments of magic in the trivia of life.

Daniel is an advertising strategist turned vicar-in-training.

On the edge of  wintery meadow a couple and a stranger stand apart.
Searching for something.
Daniel Kim.

I was standing in a coffee shop queue one morning when I fell into a conversation with a student behind me. I won’t bore you with the small-talk pleasantries, because one way or another, we happened upon the topic of Magic. As one does. Apparently, he was increasingly, and very sincerely, becoming more open to the possibility of supernatural magic in the world. Weird. He then proceeded to tell me that he’s been practicing Casual Magic. Naturally, and with internal eyebrows raised, I asked him what Casual Magic was. According to my new friend, it’s when you see small moments of magic in the trivial moments of life - little flashes of enchantment that lift your spirits and points you to ‘something more’. He was saying how he’s increasingly found it more important to find things to be grateful for in the mundane moments of the day. It seemed to me a strangely Christian thing to say. I also thought it was a very mature thing to say and a lovely thing to hear on a Tuesday morning. But then he proceeded to tell me that you can shorten it to ‘CajMaj’ which might be the most Gen Z thing I have ever heard. That broke me.  

You might be feeling underwhelmed, like I was. I was slightly hoping to get an insight into some strange micro-culture of contemporary pagans muttering incantations under their breath throughout the day, or a crew of David Blaine mega-fans practicing Casual Magic on unsuspecting pedestrians. Turns out, CajMaj is a very familiar concept dressed up in new clothes. We all know what this is referring to.  

A swim in the river on a summer’s day; a foggy night turning streetlights into mystical balls of fire; a worn-out family at a funfair sitting on the ground looking tired but content; or even a stray sunbeam cast on a 1970s wood-chip wall while you’re lamenting on the loo about the lack of toilet paper. Yes, even that last one. In a previous life, I was a photographer and still fancy myself as a competent amateur nowadays. These are all my favourite CajMaj moments I’ve captured in the last year. For what it’s worth, my favourite kind of photography is the art of capturing #CajMaj. 

#CajMaj moments

Author's own pictures.

four images arranged 2 by 2

Instagram aside, writers, poets, mystics, and philosophers have all written about this experience in different ways.  

We have Mac Davis’ song Stop and Smell the Roses, or travel writer Cheryl Strayed's ‘Put yourself in the way of beauty’. If you’re the corporate type, I’m sure you’ve seen The Habit of Gratitude lying around on team building days (although I can’t help but think this is a barely veiled threat to stop complaining about your boss). If you want to get slightly pretentious, German philosopher, Dietrich Von Hilderbrand enjoyed writing about the ‘Poetry of Life’ while James Joyce wrote about the Epiphanies of the everyday.  

Recently, in the 21st-century streams of psychology and neuroscience,  Dacher Keltner has written about the 'quiet profundity of everyday life' in his book AWE: The New Science of Everyday Wonder and How it can Transform your Life. For Keltner, these moments of ‘being in the presence of something vast that transcends your understanding’ are essential to our happiness and even our cardiovascular system. They also make us more selfless, relaxed and more creatively inspired. So wherever you are on the romantic-cynic spectrum, a healthy dose of awe in your life is probably a good idea.  

Fun and brave 

But there’s just something I love about the new packaging of ‘CajMaj’. I think that’s for two specific reasons. The first is that the phrase is fun. We like to make things serious and overcomplicated but these moments often confront us in little flashes of joy, warmth, and whimsy and the language we use to express that should be equally joyful, warm, and whimsical. The ‘epiphany of the everyday’ doesn’t quite do it for me. Secondly, I like ‘CajMaj’ because it’s brave enough to recognise that these moments might be something outside of ourselves and our normal experience breaking into our world. Now, I’m sure most CajMaj-ers aren’t using the word ‘Magic’ seriously, but my friend in the cafe was, at the very least, using it to express something spiritual and real going on.  

This matters.  

Because if we drilled down to it - what exactly is going on when we experience these moments? Perhaps some of us, when push comes to shove, would want to interiorise and psychologise it. It’s all happening inside our minds and we’re simply projecting deeper meaning onto the world around us. We might think we’re observing something mystical and transcendent out there, but that’s ultimately an illusion. ‘CajMaj’, however, says that maybe, there really is something going on out there, an Unseen Realm, and we’re getting a taste of it. It’s not just happening inside our brains, we are encountering something real but just out of reach. Ultimately, we have the ask this question: “Is all of this just sentimental romanticism, or is it a profound moment of clarity?”  

Christians see CajMaj moments as flashes of the beauty and character of God. They are moments of spiritual encounter. But for the Christian, these moments are not just warm fuzzies or general, vague senses of awe and romantic transcendence. They tell us something real about the world. The Bible and Christian history is full of CajMaj, but they are seen as specific moments of clarity and knowledge. “The heavens declare the glory of God,” claims the songwriter in Psalm 19. Jesus himself appealed to these moments to say something specific about God:  

“Look at the birds in the air: they don’t sow or reap, yet your heavenly Father feeds them. Are you not much more valuable than they?”.  

Tim Kallistos Ware, the English bishop of the Eastern Orthodox Church, who died last year, wrote that: 

 “the whole universe is one vast burning bush permeated by the fire of divine power and glory”.  

I want to live in that universe. And I believe that I do.  

Through a glass 

These moments can tell us something about our identity, our value, and our purpose. But they need someone to make sense of it for us – something personal. We all have these moments of transcendence (twice-a-week on average according to Keltner) but more often than not it’s like a light shining through frosted glass. We might know and feel there’s something beyond it but it's blurry and out of focus. Don’t you want to pierce through that frosted glass and see what might lay beyond? That’s the promise of Christianity - and most other religions for that matter.  

Today, we tend to be turned off by institutional and formal expressions of religious faith. We generally prefer a more personal, spiritual connection than committing ourselves to external doctrines or religious systems. But these so-called systems, which are often characterised as dry  and straight-jacketing, are, in fact, vibrant paintings of what lies beyond that glass, painted by hundreds of generations of theologians, mystics, and artists far smarter and deeper than you or me. You might question if they’re right or not, but they certainly demand engagement. After all, what would be more tragic that spending the rest of your life catching odd glimpses of out-of-focus landscapes when the possibility of bright, illuminating, spiritual sunlight might just be around the corner? 

Casual Magic, CajMaj, is just another manifestation of a very human experience, but this experience comes with a promise. The promise of seeing the unseen, of unravelling the mystery of life, of experiencing the presence of God himself. It may be casual, but it ain’t trivial.  

#CajMaj

Article
Care
Culture
Economics
Generosity
1 min read

Parenthood Inc: high burn rate, infinite upside

Raising kids is the ultimate moonshot, with returns measured in love, not cashflow

Imogen is a writer, mum, and priest on a new housing development in the South-West of England. 

A baby sleeps curled up.
Sorena.
Hessam Nabavi on Unsplash

Even before they are born, they demand things – a bed or two, Babygros, the cute paraphernalia, like the baby bath used for a few months then outgrown. And, as they grow, they only get more expensive.  

Children apparently cost us over £14,000 a year. According to the Child Poverty Action Group's annual survey, children cost couples £260,000 to raise to adulthood, while the bill rises to £280,000 for a single parent. That is a lot of money. The spread of these costs is heavily weighted towards the early years of a child’s life. Initial set-up, as with many new ventures, is expensive and the list of seemingly essential items is extensive. Childcare during the pre-school years can also up the household bills by £200 per week, causing many parents to question whether work is ‘worth it’. 

It seems though, that it is not only returning to work that is uneconomical. In fact, having babies full stop doesn’t appear to be an economically attractive option. Over the last 15 years, birth rates in the UK have significantly declined. In 2024 the average number of live children a women would have during her life was down to 1.41. UK fertility is low. People are just not having babies. 

There are many reasons for this. Access to contraception, women’s increased equality and opportunity in the workplace, and concerns about finances mean that couples wait longer to begin a family than in previous generations. People in their twenties are perhaps more interested in financial stability rather than family procreativity and women want to get ahead in their chosen career paths before taking time out to have children. Everything has got more expensive, including having children. The world is a big place and desire for travel, adventure, and exploration means couples do not want to be ‘tied down’ with children while they are young.  

The impact of having a child on a woman’s career has been shown to be significantly greater than her male counterpart. I observe mothers, anecdotally and statistically, to be more likely to take time out of work, move to part-time employment, and work in lower-income jobs, than fathers. This is not only something observable in the UK, but it is a universal feature of motherhood. Perhaps becoming a mother is just not ‘worth it’.  

Many concerns about declining birth rates often come down to economics. Without the next generation of workers, our welfare state is headed for stormy seas. An aging society risks a nation flooded with retired dependants without the balance of the tax-paying, working population to support them. Although children are expensive, they are of integral economic value to our functioning society. Even on a micro level, children are increasingly keeping aging parents afloat, supporting them by contributing to the living, housing, and caring costs.  

 Opinions inevitably differ and cause controversy, but for me, the rational economics of parenthood does not contribute to my desire to have children. I do not see our children as a financial investment awaiting a hefty return. I have not embarked on procreation as a means to a stable retirement. Rightly or wrongly, I have not undertaken a cost-benefit analysis of having children. However, I understand it to have great value beyond the numbers. 

To play a part in raising the next generation is one of my life’s greatest joys. To slow down and witness our boys learning the world day by day is an act of resistance against those rational laws of economic productivity and market capitalism. Much of my time does not appear to be ‘well spent’, but in the giggles, the endless mealtimes, the repeated instructions of ‘sit down’, ‘be gentle’, and ‘listen’, there are deep wells of meaning and significance. While some choose to focus on the pouring of economic resources into their children, I choose to focus on the outpouring of my heart. As I give of myself, they grow. I love them, feed them, teach them, wash them at bathtime, and tell them stories of the world, of faith, and of life. As I am poured out, they are formed as tiny humans of unquantifiable value.  

This kind of value, I think, reflects more accurately the value we have before God. Our value as children of God. There is a story about a man who sees a pearl. The pearl is super expensive. This man wants the pearl so much that he sells his possessions, giving everything up so he can have it. Perhaps the pearl is God’s Kingdom, perhaps it is the message of Jesus, or perhaps, as my son once thought, it is us. We are the pearl of infinite, unquantifiable value to God and he gave up everything for us. 

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